Tag Archive | "Zuckerberg"

Zuckerberg Connecting Whatsapp, Instagram, and Facebook. What Could Go Wrong?

“Typically, you separate great brands to create enterprise value,” says Scott Galloway, a Professor of Marketing at NYU Stern School of Business. “Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram, and the core platform Facebook, such that he has one communications network across 2.7 billion people or the population of the southern hemisphere plus India.  What could go wrong? I actually, and I’ve said this before, I think Mark Zuckerberg is the most dangerous person in the world.”

Scott Galloway, a well-known and popular Professor of Marketing at NYU Stern School of Business, discusses Facebook’s possible implementation of a single communions platform for all of its apps utilized by 2.7 billion people. Galloway was interviewed on Bloomberg Technology.

Connecting Whatsapp, Instagram, and Facebook – What Could Go Wrong?

What we have here is the mother of all conjoining of triplets (referring Facebook’s plan to use the same messaging backend on all of its platforms). That is, typically, you separate great brands to create enterprise value. Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram, and the core platform Facebook, such that he has one communications network across 2.7 billion people or the population of the southern hemisphere plus India. What could go wrong? 

I actually, and I’ve said this before, I think Mark Zuckerberg is the most dangerous person in the world. If you look at key moments in our history where we moved to tyranny, one of the key steps is someone consolidates the media. The notion that we’re going to have one individual deciding the algorithms for an encrypted backbone of 2.7 billion people is frightening, regardless of that person’s intentions or not. They’re even talking about putting the Facebook brand on each of these. 

Is This a Prophylactic Move Against Antitrust Action?

I think what Mark Zuckerberg is doing is taking prophylactic moves against any sort of antitrust such that he could say, “It’d be impossible to unwind us now.” This is absolutely bad for the planet and bad for society. It’s clear where they’re going, an encrypted backbone, conjoin the triplets, and claim that if you do anything you’re going to kill all of us. 

Typically antitrust plays out over the course of years or even decades. The idea to try and conjoin the companies as quickly as possible, such that they can make a nationalist argument, and they’re making it now. They are arguing that the Chinese are coming for us with their AI weaponized companies and you need a big company (to combat them). In fact, we’re the only ones that can do a stable currency coin. 

They’re going to try and make the same argument around encrypting the backbone. The fact is the FTC and the DOJ, as they’ve shown at least stomach some for, should go on background and say, “This is not going to prevent us from splitting you up, so be careful.” There has never been a greater failure in FTC or DOJ history them approving the acquisition of Instagram. I think we all probably regret that now.

Zuckerberg Connecting Whatsapp, Instagram, and Facebook. What Could Go Wrong? – Scott Galloway

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War of Words: Elon Musk and Mark Zuckerberg Spar on Importance of AI

Nothing gets a geek’s dander up than a discussion of whether a Skynet-like AI will become part of our future, as seen in the beef apparently brewing between Elon Musk and Mark Zuckerberg.

The two billionaires have opposing views with regards to artificial intelligence. While Musk is known for issuing warnings regarding the dangers of artificial intelligence, Facebook’s CEO has expressed optimism on how AI can improve people’s lives. A mindset that Tesla’s chief thinks is a pretty “limited” understanding of the topic.

The word war apparently started after Zuckerberg conducted a Facebook Live session. As he relaxed at home and manned the grill, the tech icon answered various question, including one about AI.

According to Zuckerberg, people who keep trying to drum up fear of AI are “really negative” and “pretty irresponsible.” He emphasized that any technology, including AI, can be used for either good or bad and that it’s up to designers and developers to be careful of what they create.

Zuckerberg added that he has a hard time understanding those who are against the development and evolution of AI technology, saying that these people are “arguing against safer cars that aren’t going to have accidents” and “against being able to better diagnose people when they’re sick.”

It’s safe to assume that Tesla’s boss was among those people Zuckerberg is talking about. Musk met a group of US governors earlier this month and proposed that regulations on artificial intelligence should be enacted.

Musk explained that AI technology posed a huge risk to society, hinting at a future similar to what the Terminator movies have implied.

“I keep sounding the alarm bell, but until people see robots going down the street killing people, they don’t know how to react, because it seems so ethereal,” Musk said then.

Upon hearing Zuckerberg’s comments on AI, Musk hit back on Twitter, saying that he has talked to his contemporary about this. He also said that Zuckerberg’s “understanding of the subject is limited.”

However, Zuckerberg is sticking to his guns as he once more defended his views on AI in a recent Facebook post. He reiterated his optimism about AI and the technology’s potential to improve the world.

[Featured image via YouTube]

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Clone Wars: Revenge of Darth Zuckerberg About to Snap Rebel Spiegel

Yes, the headline is campy, but there is no denying the battle for supremacy and which side has gained the upper hand.

On the very day (April 13th) that Facebook’s Instagram Stories announced over 200 million daily users, shares of rival SnapChat dropped 1.2%. This is a notable dip in the continuing downward drag of SnapChat’s stock since the company’s historic IPO on March 1st. And the recent announcement of “Snap to Store, which mimics Facebook’s location based ad-targeting capabilities to increase retail sales, likely won’t slow Instragram’s user and ad revenue light speed.

As noted here a few days after the IPO, Facebook had already fired lasers into SnapChat’s mothership. Advertisers have seen their SnapChat marketing ROI slump due to poor targeting, unreliable performance measurement and a decrease in both user engagement and open rates. The recent launch of Messenger Day, seen by some as a SnapChat Stories clone, has already snagged over one billion users for Facebook. Combining that with Instagram’s 300 million daily active users, Snapchat has a big challenge in building on both its projected 2017 seventy million user market share and $ 900 million revenue increase.

But what make this far most intriguing is when and how it began…which was not a long time ago in a galaxy far away. No, this digital media clash began in December of 2012 with Mark Zuckerberg inviting SnapChat CEO Evan Spiegel to Facebook’s Silicon Valley headquarters to get to know one another. Zuckerberg had swallowed up Instagram 9 months earlier for $ 1 billion and had been mocked from all corners of the internet galaxy. Ever the star rebel, Spiegel said that the media giant overlord would have to fly to his hometown in sunny LA.

As Forbes’ January 2014 Profile of Spiegel so eloquently point out, the battle thus began:

And so, armed with the premise of meeting with architect Frank Gehry about designs for Facebook’s headquarters, Zuckerberg flew to Spiegel’s hometown, Los Angeles, arranging for a private apartment to host the secret sit-down. When Spiegel showed up with his co-founder Bobby Murphy, who serves as Snapchat’s chief technology officer, Zuckerberg had a specific agenda ready. He tried to draw out the partners’ vision for Snapchat–and he described Facebook’s new product, Poke, a mobile app for sharing photos and making them disappear. It would debut in a matter of days. And in case there was any nuance missed, Zuckerberg would soon change the large sign outside its Silicon Valley campus from its iconic thumbs-up “like” symbol to the Poke icon. Remembers Spiegel: “It was basically like, ‘We’re going to crush you.’”

Spiegel and Murphy immediately returned to their office and ordered a book for each of their six employees: Sun Tzu’s The Art of War*.

In what would soon after be Spiegels rejection of a whopping $ 3 billion offer, Zuckerberg launched an all-out aggressive strategy in the photo-sharing space and it’s been nothing but victories for him ever since.

Now it seems that order in the digital galaxy will not be restored by balance in the force.

* Note: As pointed out poignantly across the digital galaxy including here: Yoda, the wise old Jedi Master introduced in the first Star Wars trilogy, is partly modeled after a Chinese philosopher named Lao Tzu from 2,500 years ago. Lao Tzu is a contemporary of Sun Tzu, and his philosophies, recorded in the Chinese Tao Te Ching (Way of Life), form a cornerstone of Sun Tzu’s Art of War. The influence of both Lao Tzu’s and Sun Tzu’s philosophies on George Lucas’ descriptions of the Jedi Warrior philosophies is deliberate. For example, George Lucas’ invention of “the Force” borrows directly from the Tao Te Ching’s concept of “the Way.” Both Lao Tzu and Sun Tzu discuss “The Way” in their text as a force that connects all life and represents the how things are.

To illustrate the commonality of ideas, switch the words “the Way” with the words “the Force” in the following sentence:

“Those who act in accord with the Way/the Force, will succeed; those that act against the Way/the Force will find only peril.”

This sentence could logically appear in any of the Star Wars movies, The Tao Te Ching, or The Art of War.

It seems that Commander Speigel should have also included Yoda’s wisdom on that Sun Tzu book order.

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Zuckerberg: Virtual Reality will be the Most Social Platform Ever!

Mark Zuckerberg says that virtual reality will be the most social platform that ever existed. Zuckerberg hosted an in-person Q&A in Rome, Italy Friday when he focused in on virtual reality when asked if Facebook change our lives as much as Pokemon Go. “The real reason I came to Rome was to find some rare Pokemon,” Zuckerberg replied. “In all seriousness, I think that virtual reality and augmented reality are going to be the most social platform that has ever existed.”

Last year Facebook paid $ 2 billion for crowd-funded Oculus Rift in order to enter the space running. “Oculus’s mission is to enable you to experience the impossible,” proclaimed Zuckerberg when announcing this acquisition. “Their technology opens up the possibility of completely new kinds of experiences.”

Clearly, Zuckerberg sees VR as a huge boon for social but even more for advertising where it is believed to have great potential. According to research by Digi-Capital augmented reality and Virtual Reality are predicted to be a $ 150 billion industry by 2020. That’s why so many companies are focusing on VR and AR including Google.

“This is why advertisers are so interested in VR,” said Aaron Luber who is in charge of Google and YouTube partnerships. “Emotion sells products much more than utility and that reality positions Virtual Reality as a game changer in the advertising industry.”

Facebook recently bought another small VR startup called Two Big Ears, which helps bring an immersive audio experience into VR and AR. Facebook is calling it the Facebook 360 Spatial Workstation which can be downloaded for free.

“If you think about the history of computing every 10 or 15 years a big new computing platform comes along,” Zuckerberg added. “We had desktop computers, then browsers and the internet, now we have mobile phones and each one is better than the one before it, but what we have now is not the end of the line. We are going to get to a point in 5-10 years that we are all using augmented or virtual reality.”

Zuckerberg explained how virtual reality makes you feel like you are really there or “present” as he put it. “If you look at a photo or a video on a screen, TV, computer or phone and you are trying to get your mind set in this perspective as if you were there,” he said. “You see the photo and you are trying to imagine what it’s like to be there. Virtual reality is different, because it’s programmed to work exactly the way that your brain does. When you look at it you feel like you are in that place, like you are present and you are trying to convince yourself that you aren’t actually there because if you look around what you are seeing feels like the real world.”

He sees a future that is vastly improved socially because VR will make the social experience feel like reality. “You can imagine in the future you are going to feel like you are right there with another person who couldn’t actually be with you,” says Zuckerberg. “I think about my family when I’m not there such as my daughter who is in California right now. I miss her and to really feel like I am there right now would be a really powerful experience that I would want to have.”

He noted the differences between virtual reality where you feel completely immersed and augmented reality where you are adding virtual elements onto the world. Zuckerberg predicts that AR will come to mobile phones first “before we get some kind of smart glasses that overlay stuff on the world.” He says that we going to see more apps like Pokemon Go and that Facebook itself tested a form of AR with its Masquerade Filter that was test launched at the Olympics in Brazil and in Canada, where people could support their country by putting face paint on.

“I feel there are going to be a bunch of tools like that overlay real things from the world on top of your experience and help you share things that we are going to see soon,” says Zuckerberg.

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6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013

Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg discussed many subjects including logos, growing users, smart investments, mobile, PRISM, and even superpowers. Here are six interesting topics Mayer and Zuckerberg discussed at Disrupt.
Search Engine Watch – Latest

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What Would You Pay to Message Mark Zuckerberg?

Mashable made an interesting discovery this week when they tried to send a message to Mark Zuckerberg through Facebook. The system offered them a chance to move the message to Mark’s main Inbox instead of the Other (aka SPAM) box for the low, low price of just $ 100.

mark facebook

I don’t think $ 100 is too much to ask in order to reach one of the top men in the internet biz. He’s got a lot on his plate and probably doesn’t have time to go through his junk mail. But here’s a chance to put a message right in front of him. He’ll read it. He’ll respond. You’ll become best friends. All for $ 100. Neat.

If only. . . some people are going to pay the money because it’s worth a shot, right? But according to e-Marketer, most people have no interest in paying even one dollar to make their message more visible. More than half the folks responding to an AYTM survey said they do use Facebook messaging very often or sometimes but 90% said they definitely wouldn’t pay.

emarketer facebook messagingThat’s your average Facebook user. What about businesses? This chart shows that 46% of marketers “respond with private messages on Facebook.”

I don’t like the way that question is phrased. As a social media manager, I respond to private messages sent to the Facebook Page but I don’t send out marketing messages to people who didn’t contact me first.

No matter how you interpret that question, the moment’s over because only half of those people plan to continue the practice.

When you skim down the “Plan to Use in the Next 12 Months” column, you’ll note that almost every option is sliced in half.

The only gain is in the “Nothing” line. In other words, right now 14% of marketers aren’t using any of these social media tactics. Next year, even more marketers are walking away from social media.

I highly doubt that the majority of marketers will give up on Facebook and Twitter altogether, but this chart shows how disillusioned we’ve become with the whole process.

If you knew for sure that your message would be read, how much would you pay to have it delivered through Facebook and who would you send it to?


Marketing Pilgrim – Internet News and Opinion

Reto Widmer aus der SRF Digital Redaktion testet Google Ingress, ein Spiel mit einem ähnlichen Prinzip wie Geocaching: Objekte finden, die andere irgendwo in der Landschaft versteckt haben.
Video Rating: 4 / 5

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Eduardo Saverin Congratulates Facebook, Zuckerberg for IPO

Who says money can’t buy everything? Well, maybe it can’t, but it sure can buy various levels of forgiveness, provided it was even required. Of course, when you stand to make $ 3 billion or more, there’s undoubtedly a tendency to look back on the past with more romanticized perspective, while allowing potential grudges to be dissolved.

Or it could be that Eduardo Saverin is genuinely happy for his old partner, Mark Zuckerberg and the rest of the Facebook crew. Whatever his motivation, the incredible payday he’s about to receive or some genuine affection for his old partner, Saverin took to his Facebook page to congratulate the crew on their successful IPO:

On the eve of the Facebook public float, 8 plus year in the making, I as co-founder wanted to look back and cherish Facebook’s early beginning. Congrats to everyone involved in the project from day one till today, and I especially wanted to congratulate Mark Zukerberg on keeping tremendous stead-fast focus, however hard that was, on making the world a more open and connected place.

It’s largely true that we in the general public learned just about everything we know concerning the relationship between Saverin and Zuckerberg via The Social Network (the book and the movie), recently, Saverin indicated some creative license was taken with the story:

The two’s relationship was the subject of the 2010 film “The Social Network,”in which Zuckerberg is portrayed as getting so caught up in making Facebook successful that he betrays Saverin and essentially runs him out of the company.

But this week, Saverin said the movie was “more art than documentary.”

Forgive my cynicism, but could the fact that Saverin stands to make more money than God billions from Facebook’s public offering be the reason for his all-of-a-sudden denouncement of the story, combined with the well-wishes he sent to the company he initially financed? Whatever the case, thanks to his citizenship denouncement, Saverin will, in all likelihood, get his billions without the burden of paying taxes attached to them.

With that in mind, the next video is absolutely fitting:


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Larry Page Ousts Mark Zuckerberg As Most Popular On Google+

It looks like adding a suggested user list to Google+ has finally paid off in solving its “Mark Zuckerberg problem.” Facebook’s CEO is no longer the most popular person on Google+, having just now been passed by Google CEO Larry Page. Zuckerberg has been the most followed…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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