Tag Archive | "YouTube"

A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence

Posted by AnnSmarty

When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore.

If you don’t have a YouTube channel, now’s the time to start one.

If you have a channel and you never got it off the ground, now’s the time to take action.

This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.

1. Define your goals

If your goal is to become a YouTube star, you might be a bit late to the party: it’s really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.

Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:

“We think, if we were coming to YouTube today, it would be too hard. We couldn’t do it.”

That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It’s an excellent venue for business owners and marketers.

Here are three achievable goals that make more sense than fame from a business perspective:

1.1. YouTube for reputation management

Here’s one thing about reputation management on Google: You’re never finished.

Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.

The thing is, for reputation management purposes, the more navigational queries you can control, the better:


YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.

Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.

That being said, think about putting videos on YouTube that:

  • Give your product/service overview
  • Show happy customers
  • Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
  • Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)

1.2 YouTube videos for improved conversions

Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:

  • An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
  • Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
  • This Animoto survey found that almost all the participants (96%) considered videos “helpful when making purchasing decisions online”
  • Wistia found that visitors who engage with a video are much more likely to convert than those who don’t

That being said, YouTube is a perfect platform to host your video product overviews: it’s free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.

1.3 YouTube for creating alternative traffic and exposure channels

YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.

Imagine your video being suggested next after your competitor’s product review. Imagine your competitors’ customers stumbling across your video comparison when searching for an alternative service on Youtube.

Just being there increases your chances of getting found.

Again, it’s not easy to reach the YouTube Top 10, but for specific low-competition queries it’s quite doable.

Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you’ll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.

2. Develop a video editorial calendar

As with any type of content, video content requires a lot of brainstorming, organizing, and planning.

My regular routine when it comes to creating an editorial calendar is as follows:

  1. Start with keyword research
  2. Use question research to come up with more specific ideas
  3. Use seasonality to come up with timing for each piece of content
  4. Allocate sufficient time for production and promotion

You can read about my exact editorial process here. Here’s a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:

Content roadmap

For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.

Keyword clustering

This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).

Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.

When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won’t be based on your keyword research but still need to be included in the roadmap.

3. Proceed to video production

Video production can be intimidating, especially if you have a modest budget, but these days it’s much easier and more affordable than you’d imagine.

Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:

3.1 In-house video production

You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.

Here are a few ideas:

  • Put together high-quality explanatory videos using Animatron (starts at $ 15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
  • Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($ 8/month): You don’t need much time to learn to use it; it’s very easy and fun.
  • Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you’ll get there eventually.
  • Create video interviews with niche influencers using Blue Jeans (starts at $ 12.49/month)
  • Create (whiteboard) presentations using ClickMeeting (starts at $ 25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.


3.2 How to affordably outsource video production

The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.

Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you’ll be rewarded with additional exposure from their personal branding and social media channels.

I was able to find a great YouTube blogger to work for my client for as low as $ 75 per video; those videos were of top quality and upload-ready.

There’s lots of talent out there: just spend a few weeks searching and reaching out!

4. Optimize each video page

When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.

  • Title of the video: Generally, a more eye-catching and detailed title including:
    • Your core term/focus keyword (if any)
    • Product name and your brand name
    • The speaker’s name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
    • Event name and hashtag (when applicable)
    • City, state, country (especially if you’re managing a local business)
  • Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
  • A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.

Use a checklist:

Youtube SEO checklist

5. Generate clicks and engagement

Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.

Here’s an example of how that might work:

The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in “suggested” results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)

That being said, driving “deep” views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.

5.1 Create a clickable table of contents to drive people in

Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.

Table of contents

5.2 Use social media to generate extra views

Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.

5.2.1 First, embed the video to your site

Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:

  • Avoid auto-plays: Don’t screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won’t play until the user clicks to play. This way you’ll ensure the video is played only by people who seriously want to watch it.
  • Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people’s videos from YouTube suggested results.

There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.

Video sharing WordPress

5.2.2 Use tools to partially scale social media promotion

For better, easier social media exposure, consider these options:

  • Investing in paid social media ads, especially Facebook ads, as they work best for engagement
  • Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you’ll make sure that more of your followers see your update.

  • A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.

5.3 Build playlists

By sorting your videos into playlists, you achieve two important goals:

  • Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
  • Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:


Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:

Customize Youtube channel

Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.

6. Monitor your progress

6.1 Topvisor

Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You’ll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you’re targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I’m including in the video title (like location and the speaker’s name):


6.2 YouTube Analytics

YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.

  • You’ll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
  • The number of times your videos were included in viewers’ playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
  • Average view duration for each video.
  • How many interactions (subscribers, likes, comments) every video brought.

Youtube Analytics

You can see the stats for each individual video, as well as for each of your playlists.

6.3 Using a dashboard for the full picture

If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.

Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.

Cyfe Youtube


Building a YouTube channel is hard work. You’re likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It’s a big platform with lots of opportunity, and if you keep working consistently, you’ll see your views and engagement steadily growing.

Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.

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Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social

Social Media Statistics 2018

Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts

Forrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR – According to results of a report released this week by Forrester, only 15 percent of b-to-b marketers are fully compliant with the General Data Protection Regulation (GDPR), while 18 percent are still wondering what to do. In fact, of the 66 marketing professionals surveyed in January, less than half of marketers had even even assessed all points from which they collect data. AdWeek

Why Consumers Leave E-Commerce Sites and Apps Without Purchasing – An item’s price and its shipping costs, along with not being able to find the right item are among the top ten reasons why consumers have abandoned a brand’s online shopping system, according to an Episerver report compiled from a survey of over 4,000 consumers worldwide. Ayaz Nanji of MarketingProfs takes a look at this report in his recent piece “Why Consumers Leave E-Commerce Sites and Apps Without Purchasing.” Marketingprofs

Twitter may eventually let anyone become verified – Someday Twitter may allow any user to get a verified account, If the intentions company chief executive Jack Dorsey recently made come to pass. During a recent livestream Dorsey expressed a desire to allow more Twitter users to achieve the blue checkmark giving to verified profile, as part of a goal to increase openness through the firm’s health metrics proposal. Colin Lecher explores Dorsey’s statements in his recent article in of The Verge, “Twitter may eventually let anyone become verified.” The Verge

Twitter moves to boot meme stealers and accounts that force tweets to go viral – Twitter has taken suspended the accounts of several users with hundreds of thousands and up to millions of followers in an attempt to counter so-called “tweetdecking” and other methods for gaming the firm’s current system. Adam Rosenberg takes a look in his Mashable piece, “Twitter moves to boot meme stealers and accounts that force tweets to go viral.” Mashable

Gen Z is quitting social media in droves because it makes them unhappy, study finds – Generation Z consumers may be spending less — or in some cases no — time on social media, because the platforms can make them unhappy, according to recent research from Hill Holliday, despite nearly 80 percent of participants in the study noting generally more benefits than drawbacks to social media site use. Oliver McAtee takes a closer look in Campaign US’s “Gen Z is quitting social media in droves because it makes them unhappy, study finds.” Campaign

‘An engineered feel-good factor’: Why autoplay video will persist – Autoplay video ads may be one of the industry’s biggest collective sins yet are not likely to go away anytime soon, according to a survey explored by Lucinda Southern in her recent Digiday piece “‘An engineered feel-good factor’: Why autoplay video will persist.” Digiday

Content Marketing Statistic

The 5th Wave Of Branding: Brands That ‘Do’ – The latest insight into five waves of branding first begun by emotional branding pioneer David Ogilvy are being continued and expanded in Ogilvy & Mather chief executive Miles Young’s newly-released “Ogilvy on Advertising in the Digital Age.” Joe Mandese takes a look at some of the book’s new research in MediaPost’s “The 5th Wave Of Branding: Brands That ‘Do’” MediaPost

Why So Many High-Profile Digital Transformations Fail – Harvard Business Review examines the failure of several high-profile firms to successfully implement meaningful digital transformations, laying out the lessons we can learn from strategies that didn’t pay off. Thomas H. Davenport and George Westerman explore the details in “Why So Many High-Profile Digital Transformations Fail.” Harvard Business Review

AI, Content & Search: 5 Macro Market Trends for Micro Marketing – AI-enhanced content marketing campaigns, personalization, and increased awareness of the customer journey are all pieces of today’s online selling puzzle, each explored in the new piece by Andy Betts in Search Engine Journal’s “5 Macro Market Trends In AI, Content & Search.” Search Engine Journal

Google Images update: Captions added to images, pulled from the page title tag – Google Images has moved to show captions alongside mobile search results, and Michelle Robbins of Search Engine Land takes a look here. Search Engine Land

Google search results page displays answer without any search results – Google is showing answers in the search results without showing any organic listings or ads or anything but the answer. Search Engine Roundtable

On the Lighter Side:

Welcome to the world of “micro-influencers” and “nano-influencers” – Marketoonist

Amazon Says It Has Fixed Randomly Laughing Alexa Speakers – Bloomberg

TopRank Marketing (And Clients) In the News:

  • Steve Slater – Top 3 Tools For SEO – Digital Kaizen
  • Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting
  • Lee Odden – Top 30 Marketing Influencers for 2018 – ExoB2B
  • LinkedIn – Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn – LinkedIn Marketing Solutions Blog

Be sure to check in next week when we’ll be sharing all new marketing news stories or you can follow us at @toprank on Twitter for daily news. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.

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© Online Marketing Blog – TopRank®, 2018. |
Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social | http://www.toprankblog.com

The post Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social appeared first on Online Marketing Blog – TopRank®.

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Antonio Centeno: How This US Marine Turned Entrepreneur Earns Over $1 Million Teaching Men How To Dress Better Using YouTube

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I met Antonio Centeno at the first ever Youpreneur conference in London, hosted by Chris Ducker. Antonio was seated next to me, one of the only men dressed in a suit, and we immediately struck up a…

The post Antonio Centeno: How This US Marine Turned Entrepreneur Earns Over $ 1 Million Teaching Men How To Dress Better Using YouTube appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald's International Women's Day

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of course it is, but that doesn’t have to mean it’s bad, right? AdWeek

Also drawing attention to International Women’s Day: Here are two thoughtful videos from TopRank Marketing co-founder Susan Misukanis and Content Marketing Manager Christine Berres on the importance of women in the workplace and how to be the best you.

The 2017 Inc. 500 & Social Media: Finding Its Place in the Marketing Mix – LinkedIn and Facebook are reported as the most effective social media platforms while Twitter and YouTube are ranked among the least effective platforms for the Inc 500 companies. UMass Dartmouth

Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics – Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Overseeing all those individual permissions — particularly as people come and go — is getting easier with the introduction of user groups in Google Analytics. Marketing Land

Google Engineer Issues Warning About Google Crawler – A Google engineer issued a “public service announcement” notifying web publishers that Google does not support CSS custom properties which means that Google’s crawler will not be able to render the web page properly and that can mean a lower ranking. Search Engine Journal

Google Is Helping the Pentagon Build AI for Drones – Wait, what? Anybody else think Google should stick to search and Pixel phones? The DoD partnership is to help develop AI for analyzing drone footage and quite a few Google employees are not happy about it. Gizmodo

Pew Research Social Media 2018

Facebook Tops YouTube In Branded Video Space -According to a survey by video ad-tech company Clinch, Facebook’s platform is home to some 46% of all branded video campaigns, topping YouTube, which has 41% of the campaigns. Digital News Daily

Facebook’s Testing a New Option Which Enables Brands to Mass-Send Promotions via Messenger -Facebook’s rolling out a new test of a self-serve sponsored messaging tool, which will enable brands to mass-send promotional messages to anyone who’s already initiated a conversation with them on the platform. Social Media Today

Forget Facebook? Why Marketers are Embracing Both Pinterest and Instagram – Both platforms are interest based and both Pinterest and Instagram provide a better frame of mind for shopping and let’s face it – Facebook just isn’t what it used to be. AdWeek

Forrester Calls Amazon, Voice New Search Opportunities -Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023. Publicis, Omnicom, and WPP plan to boost their ad spending with Amazon between 40% and 100% in 2018, according to Forrester, citing online reports. MediaPost

On the Lighter Side:

  • Heinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs at Dinner – AdWeek
  • Amazon Says It Has Fixed Randomly Laughing Alexa Speakers – Bloomberg

TopRank Marketing and Clients In the News:

  • 3M has launched the Champions of Science podcast series (client) – 3M State of Science Survey
  • Lee Odden – 5 Expert Tips to Refine Your Content Marketing Strategy for 2018 – Marketing Insider Group
  • Lee Odden – Influencer Marketing Summary of Lee Odden at Social Media Marketing World: EAR Model – JM Internet Group
  • Lee Odden – What’s Trending: Linking Your Social Media Strategy – LinkedIn Marketing Solutions Blog
  • Lee Odden – 20 Inspiring Digital Marketing Experts – VBout
  • Lee Odden – Top 55 Social Media Marketing Influencers to Follow in 2018 – Status Brew
  • Alex Rynne of LinkedIn (client) and Lee Odden – [Video] Millennials & Influencer Marketing: How To Organize & Optimize For B2B (client) – B2BMX
  • Lee Odden – Is less more in content marketing? A data-driven answer – Scoop.it

Be sure to check in next week when we’ll be sharing all new marketing news stories or you can follow us at @toprank on Twitter for daily news. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.

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© Online Marketing Blog – TopRank®, 2018. |
Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube | http://www.toprankblog.com

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Dan And Brandon: How The Founders Of Zen Dude Fitness Make A Full Time Income Sharing Jump Rope Videos On YouTube

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Dan and Brandon became best friends after a podcast interview led to the realization that they live in the same building. The two guys have a lot in common, including having played the same position for their college…

The post Dan And Brandon: How The Founders Of Zen Dude Fitness Make A Full Time Income Sharing Jump Rope Videos On YouTube appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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SearchCap: YouTube redirects, Bing search ad growth & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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YouTube Tops 1 Billion Hours of Video a Day

Albert Einstein once stated ” For every one billion particles of antimatter there were one billion and one particles of matter. And when the mutual annihilation was complete, one billionth remained – and that’s our present universe.” This is his simple way of explaining why our universe is 99.9% matter and just a trace of anti-matter.

Now if you want an expanded explanation of Einstein’s matter/anti-matter quote, there are approximately 2,400 YouTube videos available for your viewing pleasure….so you better get started if you want to watch all of them. And yet the total running time of the 2,400 videos is a mere trace of the total hours of YouTube videos that are viewed in one day. That figure was announced yesterday by Cristos Goodrow, VP of engineering at YouTube, who stated on YouTube’s Blog Post that “…people around the world are now watching a billion hours of YouTube’s incredible content every single day!”.

The head spins trying to compute all those hours. However, the real head spinning might be coming from the executives at the other video giants. A comparatively pint-sized 116 million hours are streamed on Netflix and 100 million hours streamed on Facebook according to Nielsen data.

So how does all of this daily video viewing translate into Google revenue? Well, on actual paper we don’t exactly know since YouTube’s viewership is not disclosed in Google’s earnings. But according to WSJ (via CNBC), in 2014 YouTube generated around $ 4 billion and broke even.

So if you’d rather press pause on the Einstein videos and instead watch a short clip reviewing Google milestone achievement, WSJ’s got you covered. The Journal points out that beginning in 2012, Google’s use of algorithms that pulled user data and increased video recommendations kept users watching longer. Actually, a heck of a lot longer.

Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. (YouTube About Page)

The post YouTube Tops 1 Billion Hours of Video a Day appeared first on WebProNews.


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Over 1 Billion YouTube Videos Now Have Captions

“I envision a future where everything will be captioned, so the more than 300 million people who are deaf or hard of hearing like me will be able to enjoy videos like everyone else,” said Liat Kaver, a YouTube Product Manager focusing on captions and accessibility. “When I was growing up in Costa Rica, there were no closed captions in my first language, and only English movies had Spanish subtitles. I felt I was missing out because I often had to guess at what was happening on the screen or make up my own version of the story in my head. That was where the dream of a system that could just automatically generate high quality captions for any video was born.”

Google first launched a video captions option in 2006 followed by automated captions in 2009. Captions are now supported in 10 languages.

As YouTube grew, so did the number of videos with captions which now stands at over 1 billion. Kaver says that more than 15 million videos are watched each day with captions enabled.

Caption Technology

“One of the ways that we were able to scale the availability of captions was by combining Google’s automatic speech recognition (ASR) technology with the YouTube caption system to offer automatic captions for videos,” says Kaver. “There were limitations with the technology that underscored the need to improve the captions themselves. Results were sometimes less than perfect, prompting some creators to have a little fun at our expense!”

Kaver says that one of their teams major goals has been to improve automatic caption accuracy via technological improvements in speech recognition, machine learning and increases in training data. “All together, those technological efforts have resulted in a 50 percent leap in accuracy for automatic captions in English, which is getting us closer and closer to human transcription error rates,” she says. “I know from firsthand experience that if you build with accessibility as a guiding force, you make technology work for everyone.”

The post Over 1 Billion YouTube Videos Now Have Captions appeared first on WebProNews.


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Fired From Bakery Job, Alonzo Lerone Resets His Life as a Successful YouTube Creator

This is a story of inspiration for all of you wannabe YouTube creators who are afraid to follow your dreams. Alonzo Lerone was working in a bakery, posting some videos on YouTube, but not really believing that he could make a living from YouTube ad revenue. Then Alonzo was fired and his life took a turn for the better.

Check out Alonzo on YouTube: https://www.youtube.com/Alonzo

How it Began for Alonzo

“Being from a small city, I didn’t think I could make a living off of YouTube,” says Alonzo. “No one heard of Goldsboro. I was working on YouTube during my stint at the bakery. I didn’t have a nine to five, I had a nine to nine job. YouTube was an outlet for me, it was to escape my problems.”

“I was getting vibes so I knew it was coming, I just didn’t know when,” commented Alonzo. “When I got fired from it, I shook their hand and said thank you for the opportunity. When one door closes, another window opens and I left it at that.”

Hard Work and Consistency

“I made an oath to myself in late 2013 where I said, when 2014 comes along I’m going to my classes and I’m going to upload at least one video a week,” said Alonzo. “When people were at the beach during the summers I was working in the books and doing YouTube. By the end of 2014 I realized, oh my gosh I’ve been doing it! If I ever win an award I would totally give my boss a shout out saying thank you for firing me, it gave me more time to do what I love to do.”

“I am able to make a living,” said Alonzo. “I bought a house, paid my car off, paid my school loans off. It’s about saving and being consistent. I don’t want to get to that moment where YouTube feels like work. I’m not uploading three videos in one week. I don’t take a six month break. I’m really consistent.

Advice for YouTube Success!

“My advice is don’t get discouraged because of low views,” says Alonzo. “Don’t delete your videos. When I first started out I was in competition. When I stopped concentrating on the numbers and started focusing on my own content that’s when the numbers came in. I just hit a million subscribers. I feel like I’m on top of the world right now with my channel!”

The post Fired From Bakery Job, Alonzo Lerone Resets His Life as a Successful YouTube Creator appeared first on WebProNews.


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YouTube Launches Promotional End Screens for Videos

YouTube has launched End Screens for videos, allowing creators to add a clickable promotional page at the end of videos that works on both mobile devices and desktop computers. Previously, video makers would have to upload a promo page and it would only work on the desktop.

YouTube says that you can use the End Screens to:

  • Point viewers to other videos, playlists, or channels on YouTube
  • Call for subscriptions to your channel
  • Promote your website, merchandise, and crowdfunding campaigns

End Screens are embedded within the video and appear during the last 5-20 seconds. They can include up to 4 elements to promote your content, channel and websites, which on the desktop offers more information on hover or on a mobile device on tap. YouTube notes that other interactive elements, like card teasers, featured content, and branding watermarks, are suppressed during the End Screen.

According to YouTube, elements can feature the following types of content:

  • Video or playlist: You can select to always feature your most recently uploaded video; allow YouTube to select a video from your channel to best suit the viewer; or pick any video or playlist from your channel, public, or unlisted content.
  • Subscribe: Encourage subscriptions to your channel.
  • Approved websites: Link to your associated website or to approved merchandise and crowdfunding websites. Provide a custom image, title and select a call-to-action.
  • Channel: Promote another channel and provide a custom message.

This feature is planned to get more robust over time as YouTube receives feedback and data on performance, viewer behavior, device and context. They say that the End Screen will not be played when a video is viewed in background mode and for this reason YouTube recommends not pointing to elements or adding crucial content to the end screen part of the video.

  • Feature elements that are relevant to the video.
  • Encourage viewers to click using calls to action for different end screen elements.
  • Make sure you leave enough space and time at the end of the video for an end screen. Make sure you consider the video’s last 20 seconds when editing it.
  • Consider timing different end screen elements to appear at different times.
“After testing End Screens with a number of creators, we’ve incorporated feedback to make the tool work even better,” said Muli Salem, Product Manager at Google. “We couldn’t be happier to make it available to every creator on YouTube. So how will you use End Screens? We can’t wait to see the ideas you come up with.”

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