Tag Archive | "Year"

Kerwin McKenzie: Travel Hacker And Aviation Geek Explains How He Spends 50 Weeks A Year Traveling The World

[ Download MP3 | Transcript Coming Soon | iTunes | Soundcloud | Stitcher | Raw RSS ] I’ve been in awe of Kerwin McKenzie ever since I first started following him on Instagram. Kerwin lives on airplanes. Every single day I watch his stories and view his photos from the inside of planes and airports, the outside […]

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Claire Giovino: From Zero To Six Figures, Behind The Scenes Of The First Year Of InboxDone.com

[ Download MP3 | Transcript Coming Soon | iTunes | Soundcloud | Raw RSS ] Today’s podcast is a little bit different. My guest is Claire Giovino, who is my partner and co-founder in our startup company InboxDone.com. Claire is also the voice behind the intro to this podcast, so you might recognize her immediately :-) . […]

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Cisco CEO: Last Year We Blocked 7 Trillion Cybersecurity Threats

The CEO of Cisco says that last year they blocked seven trillion cybersecurity threats or about 20 billion per day. He says that by and large cybersecurity organizations inside of their customers are very good. But they only have to be right once, so it’s a constant ongoing battle.

Chuck Robbins, Cisco CEO, discusses cybersecurity, technology, and trade issues with China on Bloomberg:

Last Year We Blocked 7 Trillion Cybersecurity Threats

Last year we blocked seven trillion threats on behalf of our customers. That’s 20 billion a day. The problem is the adversary only has to be right once. We have to be right all the time. It’s the only part of our business where we have to think about an active adversary. That’s not how we think about other parts of our business.

By and large, when you look at the cybersecurity organizations inside of our customers they’re very good. But again, they only have to be right once, so it’s just a constant ongoing battle.

Solving Security Issues Deep Within Network Infrastructure

Our growth is primarily driven by organic growth. We are in a unique position as a company that’s been around for 34 years. Our core franchises are actually growth engines for the company. Whereas a lot of companies of our age they would be looking at their core franchises as the profit pools that you would invest in other businesses.

We have done some of that but we are seeing strong growth in the core franchises that we build. This is because in order to solve the security issues you have to do it deep within the network infrastructure. We are rebuilding and rearchitecting networks for customers all around the world in order to do this.

Technology is at the Heart of What Every Entity is Doing

The things that we do are the digital nervous system for the economy. Companies today realize that technology is actually defining their future strategies. Technology is not an optional cost center anymore. It really is at the heart of what every entity is doing around the world.

Technology is at a different place today relative to the strategic value to our customers. It’s been strategic, but it literally is at the heart of everything they are trying to drive now.

Technology That We’ve Build Has Created a Flat World

What we do is create this flat world that we live in. Fundamentally the technology that we’ve built over the last 30 years has created a flat world. Now we find ourselves with lots of conflicts around the world. The geopolitical dynamics are clearly complicated for all of us. Countries are just trying to find out how to deal with this technology change that is occurring so rapidly.

Frankly, it’s very difficult because governments around the world don’t have the expertise necessarily inside the government to even be able to regulate or determine what they should do. What that leads us to are very binary decisions. It’s difficult to understand how to do it surgically so I have to do it with brute force.

5G Buildout is Critical to Every Countries Future

Regarding the China trade issue, there are aspects of intellectual property. There are aspects of trade deficits. There are aspects of the view that this 5G buildout is critical to every countries future and there is this competitive race going on around the world. I this it is a bit of all of that.

My hope is we can get to a place where we can all move forward in a way that lifts the global economy again and actually allows us to begin to take advantage of some of the technology. What it can do, not only for business but candidly we are at a point in time where technology can help solve some of the biggest problems in the world. That’s what we need to be focused on.  

Educating Governments on How to Regulate Technology

Our business in China is a relatively small percentage of our business still. The impact (from tariffs) has been quite minimal. What we do is just be a part of the discussion. We try to bring some logic as to what needs to be done.

We are trying to help educate governments around the world as to how should they think about regulating this technology. How should they think about data privacy? What can we do to help alleviate some of the concerns and help them achieve what they are trying to achieve while not destroying the global benefit of connectivity?

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Year in Review: Top 10 expert PPC columns of 2018

Here’s a roundup of the most read paid search columns this year.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Reach Your Outrageous Goals and Audacious Intentions for the New Year

This is the last Copyblogger Weekly for 2018! (But we do have a few year-end treats for you coming soon.)…

The post Reach Your Outrageous Goals and Audacious Intentions for the New Year appeared first on Copyblogger.


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I Wish Google Would Stop Saying They Do Hundreds Or Thousands Of Updates Per Year

I really wish Google would stop responding to algorithm update questions with “we do hundreds or thousands of changes per year.” Like I’ve been saying for years, I’d bet 95% of those updates have little to do with core ranking but more related to UX, UI and feature changes.


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Lain Ehmann: How A Passion For Scrapbooking Turned Into A Blogging Business Making Over $100,000 Per Year

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] If you have ever wanted to hear how someone turned their personal passion hobby — in this case scrapbooking — into a six-figure business, then you need to listen to this interview with Lain Ehmann. Lain sent me an email that made […]

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How I Can Afford To Travel The World 12 Months A Year

“Where do you live?” she asked. “I don’t really have an answer to that question right now,” I reply. I was at networking dinner in San Diego during a visit to the city for a conference. The conversation started as most do, swapping names first, then moving on to where we each call home. In […]

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2017 Year In Review: Business Ups And Downs, Cryptocurrencies, Europe, A Solar Startup And More

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] As we head towards the new year, now is a great time to look back over 2017 and review results. In response to a great suggestion from Mani, a member of our Laptop Lifestyle Academy and Blog Mastermind…

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A Non-Agency Guy Reflects on His First Year at TopRank Marketing

TopRank Marketing Team

TopRank Marketing Team

Liking where you work is not an optional luxury. At least it sure shouldn’t be.

Spending 40 hours of every week at a place you dread is a tough way to go through any stretch of life. I’ve been there and I’m sure many of you have as well — especially if you work in digital marketing, which can often be a fast-paced, demanding, and stressful field.

So last year, when I decided to pursue a new professional venture, finding the right culture fit was a huge priority for me. As I started exploring the possibility of joining the TopRank Marketing team, I had some reservations; not because of anything specific to the company, but because it’s an agency.

I hadn’t work at agencies much in the past. I was familiar with the stereotypes, the paradigms, the lamentations. While confident in my skill set being very applicable in this world, I couldn’t help but wonder if it was the right world for me.

Would the constant reality of client demands stifle my creativity? Would the permeating structure of workflow management systems prove suffocating? Would I be intimidated as a newbie working alongside people who’ve been in such a setting forever?

Well, as you can tell, I took the plunge. And I’m very glad I did. I’m coming up on my one-year anniversary here at TopRank Marketing and can happily say that up to this point, it has been an extremely rewarding experience, unhindered by those negative agency archetypes mentioned above.

If you’re a talented writer, strategist, SEO or analyst considering a career move, I highly recommend checking out TopRank Marketing — even if you’ve never worked in an agency. Here are five reasons I’ve felt right at home.

#1 – Business Casual

I’m not just talking about dress code. The environment here here strikes the right balance between business and casual. In the years prior to coming aboard, I’d spent time working downtown at a big corporate bank as well as at an ultra-leisurely tech startup, so I’ve experienced both ends of the spectrum and didn’t love either extreme.

I know from speaking to others that certain agencies can veer a little too far in the direction of informality, with flip-flops and Monday morning mimosas and lax attendance standards. From my view, these kinds of things can quickly become distractions, preventing people from being seriously focused on their work. At TopRank Marketing, the vibe is laid back enough that it’s always comfortable and easygoing, but not so much that anyone is apt to lose sight of their duties or commitments.

#2 – Cool Clients

Working with big-league clients also helps us keep our eyes on the prize. One thing that has become quite clear to me in my time at TopRank Marketing is that we are very deliberate about the businesses we engage as an agency. There’s a strong emphasis on finding the right fits and aiming high.

Partnering with recognizable and respected enterprise companies such as Dell, LinkedIn, and SAP keeps us on our toes and challenges us to raise the bar. I’m continually impressed by the innovation and big thinking on display in these organizations.

During client meetings, I get to interact with sharp people and I find there’s a high degree of mutual respect. I haven’t personally encountered exasperations with companies that just don’t “get it,” which I hear a lot about from friends and peers working at other agencies.

#3 – Awesome Team

Not only do our clients keep me on my toes — so do my coworkers. To me, this is probably the most invigorating aspect of working at TopRank Marketing. Each day I get the chance to absorb knowledge from tremendously adept and skilled pros in various disciplines. This is by design; attracting and retaining high-caliber talent is central to our operation.

The collaborative culture enables our team to collectively reach new heights. I’m fortunate to build out my own expertise by learning from our specialists in search, SEO, strategy, analytics, design, content and more. Hopefully I’m able to impart some of my own knowledge as well. 

#4 – Growth Opportunities

Just a few months after starting here at TopRank Marketing, I was able to attend Digital Summit Minneapolis and rub shoulders with some of the industry’s biggest names as a representative of our agency. It was a cool opportunity right out of the gates, and speaks to the windows that are opened for anyone with such aspirations. I’ve also gotten to write several times for the renowned TopRank blog, providing me with a platform for visibility and brand-building in the marketing community.  

As employees we are adamantly encouraged to branch out, gain new competencies, take on speaking engagements, and become public faces for the agency if they show that initiative. There’s a very legitimate and earnest focus on personal development that I believe to be rare.

#5 – Taking Pride

It’s honestly cool to tell people where I work.

I’ve quickly learned that TopRank Marketing has a stellar rep, fueled in large part by our CEO Lee Odden, who regularly appears as a keynote speaker all around the world promoting our brand and extolling our talent. Being able to work with prestigious international clients gives me a daily feeling of impact and accomplishment. There’s also a certain thrill inherent to being on the cutting edge with so many tactics and frontiers — most notably B2B influencer marketing at the moment.

I Guess I’m an Agency Guy Now

I’m not going to say it’s easy, nor that every day is free of stress or struggle. But I’m not sure I would even want that. I will say that on those more difficult days, I always have the support and structure necessary to overcome.

I had no idea what to expect with my first real venture into the agency world, but what I’ve found at TopRank Marketing is an accommodating environment, meaningful work, amazing colleagues, clear avenues for growth, and a real sense of pride.

That pretty much covers the checklist I had coming in. If yours looks similar, and you think you’ve got a professional skill set befitting one of our openings, you should get in touch and see if TopRank Marketing might be a match for you. Even if the word “agency” makes you bristle a little bit.

I might be biased, but not without good reason.

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