Tag Archive | "Writers"

Resources for Writers: How to Find Amazing Clients

A quick note if you write for a living: This week you have the chance to get on our list of recommended writers by joining the Certified Content Marketer program. We will close registration on Wednesday, December 13, 2017 at 5:00 p.m. Pacific Time, so if you’d like to learn about the content strategies that
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Writers: It’s Time to Get Paid What You’re Worth

This week is for our professional writers — whether you’re a freelancer or you work for a bigger organization. We’re tired of you missing out on the great gigs and the plum jobs, while you watch people zoom past you who can hardly type The Cat on the Mat. Poverty is overrated. Let’s get you
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21 Productivity Hacks from 21 Prolific Writers

Ah, the #writerslife, #amwriting, #wordcount — wait, hold that thought — #amlookingatmyphone, #destructiveprocrastination, #twitterblackhole, #zerowillpower … dammit what just happened? Every time I pick up my iPhone, I lose a minimum of 20 minutes that I could be writing a first draft of something, anything. The cult of “busyness” beckons me: I scratch at my
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15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers)

Did you know we have a thriving private community of content marketers who get to sink their teeth into fresh, in-depth education every week? Well, we do — and this week we’re sharing insights from that community. On Monday, Jerod Morris recapped an epic answer he gave in one of our Authority Q&As recently. (As
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Writers: Doors Are Open for the Copyblogger Certification Program (through Monday, June 12)

"Apply to join Copyblogger's list of recommended writers." – Sonia Simone, Chief Content Officer

You may have noticed that we’ve been talking up our Certified Content Marketer program lately. We’ve already had some amazing folks join us and get started … but we still have room for you.

Click here to get all of the details.

Here’s the two-minute run-down:

Who it’s for

Strong writers who want to make more money and find better clients.

What it will do for you

  • Teach you solid content strategy, so you can get better results for your clients
  • Give you tools to improve your professionalism with clients, so you look better and do a better job
  • Get featured (if your application passes review) on Copyblogger’s list of recommended writers

What you should do next

Go check out the program details. We have no plans to open the program again in 2017, so if you want in, don’t wait. We’ll close the doors on Monday, June 12 so we can keep our focus on delivering an excellent experience to our students.

If you really want to join us but you worry it might not be what you need — don’t stress. We offer a 30-day money-back guarantee — no questions, no hassles. If you get into the program and realize it’s not a good fit, just let us know in those first 30 days and we’ll part as friends.

Click this link for all of the program details — and I’ll look forward to seeing you there. :)

P.S.

If you’re a member of our Authority community, make sure you’re signed in when you click the link — as an Authority member, you get special pricing. :)

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Writers: Here’s Why You Aren’t Getting More Great Clients

"It’s a particularly good time to join our list of recommended writers." – Sonia Simone

We’ve been saying it for years — writers run the web.

The internet depends on a wealth of content that’s worth reading, watching, and listening to.

And writers are the ones who put those words together. Who create and shape ideas, who teach us, who move us to action … while making all of it interesting and engaging.

It’s difficult work, and it’s necessary work if we want to attract and persuade the people who will become our customers.

So why do so many writers have a hard time making a living?

There are two ugly problems that keep writers from making what they’re worth, and I’m going to talk about both of them today.

Ugly Problem #1

The first ugly problem of freelancing is finding enough clients.

It turns out that getting really good at putting words together doesn’t always translate to marketing our own businesses.

Word-of-mouth can be a great way to find clients — but it’s not necessarily how you’re going to find the right number of clients to fill your schedule, or to find them when you actually need them.

We talk about freelancing as though it’s different from other forms of business … but it isn’t. Every business needs to have marketing systems in place, so you’re putting a compelling message in front of enough people, and converting a sufficient number to customers or clients.

“My clients love me” is not a marketing system.

Some day, if you’re very good, your marketing might be able to rest on your reputation alone.

You don’t have to starve before you get there.

Make sure you have a reliable way to get in front of people looking to hire a good writer. That might be spending time on LinkedIn, it might be cold-calling, or you could do the work to get onto our list of recommended writers.

The important thing is to make yourself visible to the kind of people who hire writers.

There’s another reason professional writers struggle, and it’s even uglier than the first one.

Ugly Problem #2

What’s even worse than not having enough clients?

Not having enough good clients.

Crummy clients burn all of your time, energy, and enthusiasm getting you to do ineffective work for lousy rates.

You won’t have the time, much less the emotional energy, to work on your own marketing. You’ll be too busy writing dreadful listicles for pennies — for people who don’t respect you or what you do.

What causes a lack of good clients?

Bad positioning.

Your marketing can’t just communicate, “Hey, I’m available.”

It has to communicate, “Hey, I’m different.”

Well-paid writers work hard to become true experts. Many of them specialize in desirable formats (sales letters, email sequences) or lucrative niches (healthcare, law). And they understand the structures that make marketing effective.

Well-paid writers don’t write dreadful listicles, because dreadful listicles don’t create great results for clients.

And knowing what kind of content creates results — and what kind of content should be kicked to the curb — is an important part of why well-paid writers deserve those great rates.

How to fix your positioning

Writers need to do two things to improve their positioning:

  1. Get very good at things that clients care about.
  2. Communicate that they’re very good at things that clients care about.

One of those, “sounds simple, is actually really hard” things, I know.

So how do you do it?

Well, getting very good is a matter of becoming a bit obsessed with your craft, and doing a whole bunch of it. Learn everything you can about persuasive copy. Read this blog, listen to podcasts, connect with writers whose voices you enjoy.

Study content strategy, then try it out. Write. A lot. Publish — on your own blog, on someone else’s blog, on any copywriting project you can. Pay close attention to what works and what doesn’t.

Once you’ve got the “being really good” part down, if you’re having trouble getting that across, you may just need a supportive community to get you over the confidence hurdle. In my experience, nothing quiets impostor syndrome better than finding a community of professionals who have your back when you’re feeling low.

So is Content Certification the answer to everything?

Right about now, you probably think I’m going to tell you that our Certified Content Marketer program is going to solve all your problems for you.

Well, it might … depending on what problems you’re having.

  • It will get you in front of people who are looking for writers.
  • It will teach you the strategies that allow you to get better client results.
  • It will give you the opportunity to ask questions about specific hurdles you’re encountering.
  • It will open a door to a supportive community that can help you find your professional confidence.
  • It will show you models for marketing systems to find an abundance of really good clients.

Here’s what it definitely won’t do for you:

It won’t teach you the art and magic of stringing the words together. You have to bring that magic with you. This program is intended for folks who are already solid writers.

This is a particularly good time …

At this point, I’ve seen a lot of writers get fantastic benefits from the program. Which has been a lot of fun to watch, to tell you the truth.

But I have reason to believe that we were just getting started … because once Copyblogger starts offering done-for-you services for the Rainmaker Platform, we think the demand for “our kind of writers” is going to spike pretty dramatically.

Now I don’t have a crystal ball, and I’m not going to make any guesses about precisely what the demand will look like.

But I do know that if I was still freelancing and I had a chance to be on the list of recommended writers right as Copyblogger was ramping up their ability to offer writing services … I’d be all over that.

Here’s how to take the next step

We’re going to be reopening the Certification program in the next few days. Just add your email address below to get all the details, and you’ll be the first to know when we open the doors to our new group of students.

Find out when our Certified Content Marketer training program reopens:

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The Career-Expanding Discovery Many Profitable Writers Have Made

"This skill enables your professional life as a well-paid writer." – Stefanie Flaxman

The struggle when I started my freelance writing service business looked like this:

  • I was fascinated with crafting words that accurately conveyed a message.
  • I hadn’t extensively studied journalism or entertainment writing because those weren’t career paths I wanted to pursue.
  • I knew that offering basic content writing services for businesses — filling up pages with words — would not pay high rates.

And I completely understood why filling up pages with words was not valued. Nothing is worse than paying for a service that doesn’t produce results.

When writers charge low fees for content writing that doesn’t persuade prospects to take action, two dangerous things happen:

  1. It’s difficult to support yourself through your writing services.
  2. Your clients don’t make new sales.

If a client thinks that the money they paid you was a waste because they didn’t make it back in sales, they’ll view you as interchangeable with any other writer — and there’s probably someone else who charges even less than you for a comparable lack of results.

This situation perpetuates the cycle of writers thinking that making a living off of their craft is unrealistic and businesses devaluing writers because they aren’t familiar with the power of the right words.

When clients see what the right words can do, though, everything changes.

Smart businesses value copywriting

To end the disappointing cycle, you need to offer the proper balance of content marketing and copywriting.

As Jerod wrote yesterday:

“Copy’s for closers.”

Once I learned about copywriting, my writing business benefitted in two main ways:

  1. I was able to write copy that persuaded people to hire me.
  2. I had a skill set that justified competitive rates and delivered a return on investment for clients.

If the work you do for a client makes them a profit that exceeds the cost of paying you, everyone wins. You get paid what you’re worth and they are happy to pay high rates for your services.

Copyblogger’s Certification program teaches you how to be the kind of writer that businesses value.

If you’re interested in joining our list of Certified Content Marketers who we recommend to businesses, make sure to add your email address at the end of this post. You’ll be the first to know when the program reopens to new students.

3 resources to help you take control of your writing career

If you’re anything like I was, you’re looking for enjoyable, artistic writing work, but you’re also disciplined and practical.

So, you’re asking yourself questions like:

  • What types of new clients would I like to retain in the next year?
  • Am I open to learning new skills to attract those types of clients?
  • How can I prioritize the different steps I need to take?

You may even be thinking about possibilities down the road like becoming a different type of entrepreneur or joining a larger organization. (I joined the Copyblogger team after running my freelance business for six years.)

Here are three resources that will help you bridge the gap between the writing career you have now and the one you want in the near future.

7 Real-World Ways to Think Like an Artist for Better Content Marketing

"We make good sentences by starting with awful sentences." – Sonia Simone

Somewhere along the line, we got the idea that marketing was another word for lies. Don’t buy it.

Smart marketers don’t accept the excuse of “It’s just marketing” to hide the truth or produce crummy work that benefits no one.

Wise marketers embrace art as integral to what they do, as much as strategy and execution are.

5 Writing Techniques that Stir Your Audience to Action

"You’ve got to stir something in them before they’ll do something." – Brian Clark

Emotion moves us to act.

In fact, the Latin root for the word emotion means “to move,” because emotions motivate what we do. We don’t necessarily want to make them seethe with anger or burst into tears, though.

The goal is not necessarily to get someone to feel, but rather to want — and to act on that want.

How to Run a Sustainable Writing Business (Where the Backbone of Success Is Simply … You)

"Knowing the business of writing and content marketing gives you an advantage over other (directionless) writers." – Stefanie Flaxman

The success of a writing business depends on so much more than your ability to write.

It’s often difficult to balance writing for your existing clients and attracting new clients. Consequently, your writing income may vary at different times throughout the year and the work you love to do never quite feels sustainable.

Whether you’re just starting your writing business, or you’ve been building it for a while and are hoping to make it more financially secure, these 15 tips support a healthy, productive solopreneur venture.

Writers: Looking for even more proven ways to position yourself for greater success?

Our Certified Content Marketer training is a powerful tool that helps you learn new writing strategies and position your business for greater success.

We’ll be reopening the program to new students very shortly — add your email address below to get all the details. Registration will be open for a limited time, so procrastination is not advised. :)

Find out when our Certified Content Marketer training program reopens:

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Writers: An Opportunity to Get Copyblogger Certified

"Apply to join Copyblogger's list of recommended writers." – Sonia Simone, Chief Content Officer

This one is just for the professional writers in the audience.

You may have seen that we have a listing of recommended Copyblogger Certified Content Marketers. I’m going to tell you a bit about who those folks are and how they’re selected.

If you want to hire an excellent professional writer who understands content strategy, that’s where you look for one.

And if you’d like to join that group of recommended writers, this is how you can apply.

What’s in the program

Certification has three main components:

Education

The Certification program starts with a four-week online course taught by me and Brian Clark. It’s designed to take you from being an excellent writer to being an excellent writer who can implement content strategy.

“The Certification program pulled it all together for me. It was truly my aha moment — I got it! Not to be melodramatic, but all the components of content marketing aligned for me.” – Mark Crosling

Note: This isn’t a writing course. If you don’t come into the program with solid writing skills, you won’t leave with them, either. We may do a writing course at some point (I’d like to), but that day is not today.

The course will show you how to think about content strategy at a professional level. It includes workbooks and checklists you can bring with you to client meetings, so you can nail down the hard questions (and look incredibly smart and prepared) before you write a single line for your clients.

Once you’ve completed the course, you’re eligible to submit your work and apply for Certification.

Application

Not everyone who completes the course becomes Certified.

Every application is closely reviewed by someone on our writing team. We’re looking for excellent writing, professional presentation, and a demonstration of solid content strategy. If your application shows us a writer we’d be proud to recommend, you’ll be Certified.

Every evaluation includes a detailed critique. So if there’s a fixable problem, you’ll know what the specific issue is and how to correct it … and you can re-apply.

For me, this individual application process is at the heart of what makes Certification valuable. You’re not showing that you could pass a multiple-choice quiz — you’ve shown work that demonstrates, to a fellow professional writer, that you’re a pro with solid skills.

Ongoing education

The program also includes membership in our Authority community of content marketers. That’s where you’ll get ongoing education for your Certification, including sessions on traffic strategies, evolving content best practices, and insights into how to run a more profitable business.

You can even apply for an in-depth mastermind-style “hot seat,” where we take a close look at your business and help you develop a plan for how to reach your next goals.

“The other thing about the program that’s great is the invaluable support and information you get during and AFTER you’ve completed it. Being in the Authority program gives me access to awesome continuing education. Worth every penny — and the listing on the site has really gotten me a ton of work.” – Trudy Roth

What it’s doing for our writers

Making a living as a writer isn’t easy. Finding new clients, managing your business as a business, positioning yourself to rise above the pennies-per-word freelance treadmill.

The Certification program exists to reward good writers with more clients, more revenue, more stability, and more respect.

“The education Rainmaker Digital provides through Authority and the Content Marketing Certification program has helped me further advance my freelance writing career, and the result has been an increase in the quantity and quality of client inquiries.” – Kristi Hines

We also, of course, reap the benefits of having a highly qualified group of professional writers we can point to when businesses tell us, “We’re sold on content strategy, but we can’t find anyone who can implement it well.”

What you should do next

  • If you’re a writer and you want to turn yourself into a valued content strategist
  • If you’re a writer and you want support and advice on reaching your professional goals
  • If you’re a writer and you want to find better clients and belong to a prestigious list of recommended writers

… then you want to join us and get Certified.

Take your writing business to the next level with our Certified Content Marketer training

If you’re interested in becoming a Certified Content Marketer, add your email address to our waiting list below to be the first to hear when the program reopens.

Find out when our Certified Content Marketer training program reopens:

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David Hooper, Author Of The “Six Figure Musician” Explains How Musicians, Writers, Entertainers And Creatives Can Make A Living In A World Where Everything Is Free

This was a thoroughly enjoyable conversation podcast interview, with David Hooper, a musician turned music marketer. David, born in Nashville, has been involved in the music industry on some level for his entire life. [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Although he started out performing music, it soon became apparent David’s…

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Entrepreneurs-Journey.com by Yaro Starak

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Writers: Discover How to Step Up Your Game with Our Free Ebook

word-free-writers-ebook

We love writers around here. Have you noticed?

Professional writers. Aspiring writers. Struggling writers. Successful writers. Writers of all kinds!

To show our appreciation, we put together a free ebook for writers called WORD. Because in our experience, writers are also readers, so an ebook seemed like the perfect delivery system for our information.

We gathered our best articles-written-for-writers from people like Sonia Simone, Brian Clark, Stefanie Flaxman, Beth Hayden, and this other writer you may know. ”</p

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