Tag Archive | "Whatsapp"

Zuckerberg Connecting Whatsapp, Instagram, and Facebook. What Could Go Wrong?

“Typically, you separate great brands to create enterprise value,” says Scott Galloway, a Professor of Marketing at NYU Stern School of Business. “Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram, and the core platform Facebook, such that he has one communications network across 2.7 billion people or the population of the southern hemisphere plus India.  What could go wrong? I actually, and I’ve said this before, I think Mark Zuckerberg is the most dangerous person in the world.”

Scott Galloway, a well-known and popular Professor of Marketing at NYU Stern School of Business, discusses Facebook’s possible implementation of a single communions platform for all of its apps utilized by 2.7 billion people. Galloway was interviewed on Bloomberg Technology.

Connecting Whatsapp, Instagram, and Facebook – What Could Go Wrong?

What we have here is the mother of all conjoining of triplets (referring Facebook’s plan to use the same messaging backend on all of its platforms). That is, typically, you separate great brands to create enterprise value. Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram, and the core platform Facebook, such that he has one communications network across 2.7 billion people or the population of the southern hemisphere plus India. What could go wrong? 

I actually, and I’ve said this before, I think Mark Zuckerberg is the most dangerous person in the world. If you look at key moments in our history where we moved to tyranny, one of the key steps is someone consolidates the media. The notion that we’re going to have one individual deciding the algorithms for an encrypted backbone of 2.7 billion people is frightening, regardless of that person’s intentions or not. They’re even talking about putting the Facebook brand on each of these. 

Is This a Prophylactic Move Against Antitrust Action?

I think what Mark Zuckerberg is doing is taking prophylactic moves against any sort of antitrust such that he could say, “It’d be impossible to unwind us now.” This is absolutely bad for the planet and bad for society. It’s clear where they’re going, an encrypted backbone, conjoin the triplets, and claim that if you do anything you’re going to kill all of us. 

Typically antitrust plays out over the course of years or even decades. The idea to try and conjoin the companies as quickly as possible, such that they can make a nationalist argument, and they’re making it now. They are arguing that the Chinese are coming for us with their AI weaponized companies and you need a big company (to combat them). In fact, we’re the only ones that can do a stable currency coin. 

They’re going to try and make the same argument around encrypting the backbone. The fact is the FTC and the DOJ, as they’ve shown at least stomach some for, should go on background and say, “This is not going to prevent us from splitting you up, so be careful.” There has never been a greater failure in FTC or DOJ history them approving the acquisition of Instagram. I think we all probably regret that now.

Zuckerberg Connecting Whatsapp, Instagram, and Facebook. What Could Go Wrong? – Scott Galloway

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As Predicted, Whatsapp Launches a New App for Business Users

In recent years, WhatsApp has been trying to monetize its more than 1.3 billion users by highlighting the messaging platform’s potential use in business. Last year, the Facebook-owned messaging app hinted that its thrust towards business users by introducing verified business accounts, which sparked speculations that the company was planning a business version of the app.

It turns out that those speculations were correct after all. The company just officially launched the new WhatsApp Business app. However, the new business version of Whatsapp seems to be available only in select countries which include Indonesia, Italy, Mexico, the U.K. and the U.S. Meanwhile, the company promised that the new app will be available to the rest of the world in the coming weeks.

WhatsApp Business app is packaged as the ideal communication tool for small businesses. As such, it contains the usual functions you may expect from a business app.

For instance, business owners can create their business profiles that could increase their visibility. They can post on their profiles useful information such as the addresses of their physical stores, a link to their website, their email address as well as a description of their business.

The new app also addresses the need for businesses to get in touch with their customers. With smart messaging tools, businesses can make quick replies which could be a pre-formatted response to frequently asked questions. According to the WhatsApp blog post, business owners can even send away messages to inform customers that staff is busy and can’t respond at the moment.

In addition, a messaging statistics function is introduced as a way to measure which messaging strategy is working. For example, businesses can know how many of the intended recipients read the bulk messages they sent. The messaging app also functions on a desktop, which is a very convenient feature for handling multiple customers simultaneously.

WhatsApp confirmed that the new app version will remain free for the long term. But of course, they are not discounting the possibility that they might introduce paid additional capabilities in the future.

[Featured image via Pixabay]

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WhatsApp Comes Up With a Solution for Drunk Texting

WhatsApp is finally adding a new feature that should be a welcome addition, especially for those error-prone users. After months of testing, the messaging app is rolling out a delete option that allows you to delete a message even after you have already sent it.

Whether you had sent the wrong message to the wrong party or drunk texted someone, there was no other way to deal with those messaging blunders but to endure their embarrassing aftermath, until now that is. After testing the feature earlier this year, WhatApps is now rolling out a delete feature which will allow you to delete messages within seven minutes after they are sent.

According to Huffington Post, the delete feature works for both one-on-one as well as group chats. For it to work though, both the sender and recipient must use the latest version of WhatsApp. Another requirement is that the sender should delete within seven minutes after sending the message. Additionally, the delete feature only works as long as the message is still unread by the recipients.

To delete a message already sent, you need to tap and hold the message you want to delete. A Delete option will be available from the menu which also allows you to mark multiple messages to be deleted at once. After selecting the messages for deletion, choose the Delete for Everyone option.

However, other chat members will still know that you have deleted a previously sent message. A notification saying, “This message was deleted” will still appear in the chat which means that you could be bombarded with queries regarding the message you mysteriously deleted.

There is also still a small risk that the message might have already been read in the recipient’s notifications before you hit the Delete button. WhatsApp also won’t confirm that your deletion was successful for everyone in your chat.

WhatsApp announced that the delete feature will be gradually roll out this week. At the moment, though, it appears that the feature is not yet live and will probably only activate once everyone is updated.

[Featured Image via Pixabay]

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Whatsapp Introduces New Live Location Feature That Lets You Track Friends in Real Time

Pretty soon, it will be easier for family members and close friends to track the location of their loved ones to make sure they have safely reached their destination. WhatsApp has introduced a new feature that gives its users the ability to broadcast their location in real time.

Called Live Location, the new WhatsApp feature will be available on both Android and iOS versions of the application. Apparently, it is a feature that is similar to that of parent firm Facebook, which rolled out the temporary location sharing feature on Messenger last May.

To share your location temporarily with someone, you need to open a chat with that friend or family member on your contact list. The feature can be accessed by choosing the Location option within chat, and you will then need to choose the length of time you want your location to be known to the other party. The feature will start airing your location in real time once you hit the send button.

At the moment, there seem to be three options for the duration of the Live Location feature, according to Tech Crunch. Users can share their real-time location for fifteen minutes, one hour or eight hours but they can manually turn off the feature if they no longer want their location to be broadcasted or if they have already reached their destination safely.

Meanwhile, the receiving party will see a map with the broadcaster’s avatar at the center on their chat. There is also a “Live Until” message at the bottom indicating the time that the Live Location tracking will end.

With its introduction of the Live Location, WhatsApp has joined Snapchat and Foursquare which already have their own versions of the feature.

[Featured Image via YouTube]

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Whatsapp Now Offers Verified Business Accounts

WhatsApp is fine-tuning its chat services to make it more attractive for businesses. The company has started a new pilot program for verified business accounts, which seems to hint that it may be targeting the customer support segment of its business users with a new app that is reported to be still under development.

In a recent post, WhatsApp announced that is starting to verify the contact numbers of some business accounts. Users will know if a business’ contact number has already been verified by way of a green badge that appears next to the contact name.

In addition, users will also know if they are communicating with a verified WhatsApp business account. The messages from a verified business will appear yellow inside a chat. It was likewise announced that these messages cannot be deleted although the company did not explain the reason for this feature yet.

Industry watchers say that WhatsApp’s verification is the first step of a new strategy to make money by luring businesses into using the platform to communicate with their customers. According to Daily Mail, the green badges and the yellow colored text bubble from verified business accounts, are ways to make these businesses appear more trustworthy to their customers. It will also encourage businesses to use the app for its communications especially in customer support.

The latest move by the Facebook-owned company seems to agree with recent reports speculating that WhatsApp app  could be developing a standalone app specifically designed for businesses. In a Business Insider report, the company is said to be developing a separate app for use in customer support.

A code analysis by WABetaInfo, a site that has reliably predicted WhatsApps features in the past, the new app works on Android phones and may be used by companies to send automated customer support messages like FB’s Messenger. Moreover, WhatsApp  just posted a job opening for a technical position on what it refers to as “WhatsApp Business app for Android.”

[Featured image via Pixabay]

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Whatsapp Now Offers Verified Business Accounts

WhatsApp is fine-tuning its chat services to make it more attractive for businesses. The company has started a new pilot program for verified business accounts, which seems to hint that it may be targeting the customer support segment of its business users with a new app that is reported to be still under development.

In a recent post, WhatsApp announced that is starting to verify the contact numbers of some business accounts. Users will know if a business’ contact number has already been verified by way of a green badge that appears next to the contact name.

In addition, users will also know if they are communicating with a verified WhatsApp business account. The messages from a verified business will appear yellow inside a chat. It was likewise announced that these messages cannot be deleted although the company did not explain the reason for this feature yet.

Industry watchers say that WhatsApp’s verification is the first step of a new strategy to make money by luring businesses into using the platform to communicate with their customers. According to Daily Mail, the green badges and the yellow colored text bubble from verified business accounts, are ways to make these businesses appear more trustworthy to their customers. It will also encourage businesses to use the app for its communications especially in customer support.

The latest move by the Facebook-owned company seems to agree with recent reports speculating that WhatsApp app  could be developing a standalone app specifically designed for businesses. In a Business Insider report, the company is said to be developing a separate app for use in customer support.

A code analysis by WABetaInfo, a site that has reliably predicted WhatsApps features in the past, the new app works on Android phones and may be used by companies to send automated customer support messages like FB’s Messenger. Moreover, WhatsApp  just posted a job opening for a technical position on what it refers to as “WhatsApp Business app for Android.”

[Featured image via Pixabay]

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How to Use Whatsapp to Generate More Sales

Since launching in 2009, WhatsApp has become one of the most popular ways for people to communicate with each other across the globe. Today, the mobile app’s active user base is second only to its parent company, Facebook, with over 1.2 billion people using it to send messages and share data every month.

Social network sites ranked by number of active users (in millions) as of April 2017

For most users, WhatsApp is a chatting application for casual conversations between friends and family. However, the app also has a lot of potential for doing business.

Here are a few reasons Whatsapp makes a great business tool:

  • Easily send brochures, catalogs, e-books, images, and videos.
  • Get customer feedback by using WhatsApp as a survey tool.
  • Send alerts and notifications about sales and events.
  • Accept sales inquiries
  • Receive payment from purchases instantly.
  •  Direct engagement via phone calls.

Getting Started With Whatsapp

Perhaps one of the reasons behind WhatsApp’s popularity is its advertisement free experience. However, the lack of advertisement opportunities has caused business people to believe that there is no revenue to gain in WhatsApp.

The thing is there are no media to invest in or ad space to purchase, and you most certainly can’t get away with spamming people you don’t know.  Fortunately, there are still a number of ways to make the app a useful business tool. Here’s how to get started:

1. Build a Phone Database

Image result for people using whatsapp

The one thing that can stand between your messages and your target audience in WhatsApp is their phone number. Without a phone number, you cannot send messages to prospective customers which means you’ll have to earn their contact invitation.  You can do this by offering something of value to catch their interest, such as a special promo, a free service, or a free item.

2. Establish User Loyalty

Take advantage of WhatsApp’s extremely loyal users. The group lists on Whatsapp have shown more brand loyalty than any other social media groups. Couple this with a friendly and personal brand persona, and you will be able to develop a great reputation with your target audience.

3. Be Quick on Your Feet

WhatsApp has an amazing 70 percent open rate, which means that more often than not, your target audience is online and will see your messages. If you receive an inquiry, you must respond promptly. The worst thing you can do is establish a massive phone list and fail to reply to your customers.

4. Create Quality Content

You’ll have to stop thinking of WhatsApp as a mere chatting application. That being said, you must ensure that you deliver top notch quality content. Similar to how you would advertise on Facebook, Instagram, or Twitter, your WhatsApp ads must adhere to your brand’s style and format.

WhatsApp is a very direct and personal app, so it pays to make sure that your brand is represented by a friendly persona to engage with customers. Like any other social media platforms, you’ll have to prioritize your target audience to get the most out of it.

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