Tag Archive | "Week"

It’s ‘Light the Fire’ Week on Copyblogger

We all have those times when we’re sort of coasting … gently floating along, letting things happen the way they will. But that time is not today.

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Secure your SMX West pass now & save big. Rates increase next week!

Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing tactics…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Thanksgiving Week (and a Great Sale) on Copyblogger

It’s Thanksgiving week in the U.S.! My creative output this week will be mainly culinary — I’ve got three kinds of pie to bake tomorrow, plus all of the other fun things we’ll have on the table. So this week is a short one for you. On Monday, the editorial team got together to talk
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Strongly Worded Advice Week on Copyblogger

This is a week of strong opinions on Copyblogger — designed to make you more productive, wiser, saner, and maybe even happier. We want you to do amazing things, so we’re not pulling any punches. On Monday, Stefanie Flaxman encouraged us to get a handle on our information overwhelm, starting with getting smarter about the
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Join The Laptop Lifestyle Academy Today And Get Access To My New Course – ‘Emails Revealed’ (Open This Week Only)

Last week I published two new articles here on EJ that explained how I was able to take six months off from my business and still generate $ 153,428 USD, thanks to the power of automatic email campaigns I have written over the last few years. In those blog posts, I mentioned…

The post Join The Laptop Lifestyle Academy Today And Get Access To My New Course – ‘Emails Revealed’ (Open This Week Only) appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Simple Tips for a Productive Short Week

How was your long weekend? Or, if you don’t live in the States, how was it watching all your U.S. pals enjoy the long weekend? This was Labor Day week in the U.S., which means about half of my compatriots are running around this morning thinking it’s Wednesday, the other half think it’s Friday already,
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Grow with Us This Week on Copyblogger

This week, we have three posts to help you grow in various ways — creatively, financially, grammatically. On Monday, Jerod Morris let us know that Digital Commerce Academy is now open for new students! This is the resource you need if you want to get a digital business off the ground — or make faster
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Digital Commerce Academy Opens to New Students Next Week

Just a heads up that our Digital Commerce Academy (DCA) — the resource that gives you real-world instruction on how to build a digital business — will be opening to new students next week for a limited time. Whether you want to launch a side hustle, take your small business to the next level, or
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3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!

Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust. Here’s what to expect October 24–26 in NYC:…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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How to Build a Better WordPress Website … One Week at a Time

"It can be scary to put your story out there on the web. It’s also empowering." – Jerod Morris

What is the key to building a better website?

Well, you first need an idea. And it needs to be useful.

Next, you need to start with the right stuff, the right raw materials. You clicked on the headline of this post, so perhaps you’re already using WordPress or strongly considering it. Good choice. Continue down that path.

After that, you have to be willing to hit Publish. Whether you’re starting your own food blog, marketing your copywriting business, or building an audience for your coaching services … you have to put your story out there on the web for all to see. That can be scary. It’s also empowering.

What comes next?

Find a path for continuous improvement

A few years ago, I wrote an article on Copyblogger titled How to Immediately Become a More Productive (and Better) Writer. A book I had just read called One Small Step Can Change Your Life by Robert Maurer inspired that post.

The book takes its cue from the Japanese concept of kaizen, which means continuous improvement — or, to be more specific, the process of achieving sustained success through small, steady steps.

This concept spoke to me then. It continues to speak to me now.

It’s so easy, especially in today’s environment of ubiquitous distraction, to get lost in big ideas and forget about the inevitable series of small steps it takes to achieve them.

I am easily prone to this. I’ve learned this about myself. I have to be intentional about pulling myself down out of the clouds so that I can actually plant my feet firmly on the ground and put one foot in front of the other … then the other … then the other.

Steps.

One at a time.

That is the only way to achieve continuous improvement — the only way to take a big, grand idea and bring it to fruition.

Now, with that as our foundation, let’s talk about your website …

The four pillars of a successful WordPress website

Building a powerful website that does everything a website should do — help you earn authority, build an audience, and drive business — is a big task.

There is a lot that goes into a successful WordPress website.

Some of the choices you have to make are big decisions, like where to host your site and what theme to use.

Other choices are smaller, more subtle, like what color to use for your call-to-action buttons and whether you should use “How to …” in two consecutive blog post headlines or change one for the sake of variety.

All of your decisions, big and small, can be categorized in one of the following four buckets:

  • Content
  • Design
  • Technology
  • Strategy

They are the four pillars of a successful WordPress website.

If your website lacks any one of these elements, it might be okay, but it’s probably not optimized to help you achieve your goals. You could also be wasting time, effort, and money.

Think about it this way:

If you have useful content, a good design, and a strong technology foundation, but no strategy … your website’s “success” might actually be misaligned with your business goals. You’re not maximizing your efforts.

And if your website lacks two of these elements, it might fail altogether.

Consider a website with useful content that adheres to a smart, cohesive strategy. That’s a good start. But if the design is ill-fitting, and if the technology is lacking (think: poor hosting and security warnings), then visitors are unlikely to stay long … if they ever reach your site at all.

The rub in this example, of course, is that you can’t really have a smart, cohesive strategy with design and technology lagging far behind. And given how intertwined content and design are, content with poor design won’t be nearly as useful as it could be.

Point being: they all fit together.

Now let’s marry together the two big ideas we’ve explored so far in this post …

How to apply kaizen to the four pillars of your website’s success

You can’t build a successful website with one inspired 48-hour work binge over a weekend.

You can’t even do it by taking an entire month, or even three or four, to focus on nothing but your website. Not if you want your success to sustain beyond those three or four months.

Sure, through evergreen content, autoresponders, and the power of digital products, you can (and should) do a lot to earn ongoing, recurring, some might say “passive” revenue … but you’ll also experience diminishing returns if you aren’t:

  • Marketing your ideas
  • Tweaking or reworking your design to keep it fresh
  • Updating WordPress and plugins to keep them secure
  • Staying vigilant about your strengths, weaknesses, opportunities, and threats

In other words, you can’t just set-and-forget your content, design, technology, and strategy.

You develop, build, and launch your website in incremental steps … and then you continue taking incremental steps to avoid stagnation and drive your site toward continuous improvement.

If that sounds like a lot of time and effort, good. Because it is.

But it’s worth it.

If you are intentional about avoiding the myopia that so many people approach online business with, then the time and effort, along with the money, that you invest into your website will not be an expense. It will be an investment. And the investment will pay off.

That said, it’s still smart to save yourself little bits of time and effort where you can. ”</p

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