Tag Archive | "Ways"

Oft-Overlooked Ways to Connect with More Prospects

This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting
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3 ways to revitalize your digital marketing program

Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.

The post 3 ways to revitalize your digital marketing program appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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PayPal Here Launches Two New Card Readers, Giving Small Businesses More Ways to Accept Payments

Every customer wants a swift and smooth payment transaction, with little fuss. This holds true regardless of whether they’re buying from a major enterprise or a small business. That goal is certainly possible with PayPal Here’s two new payment card readers.

PayPal recently launched a Chip and Swipe reader and a Chip and Tap reader, both of which will help users and small companies easily conduct credit card transactions anywhere.

The Chip and Swipe reader is an improved version of the company’s previous swipe-style reader. It now comes with support for debit and credit cards with EMV chip technology. Meanwhile, the Chip and Tap reader can process contactless payment options from NFC-supported devices and also accepts EMV-supported cards. The device also comes with a portable charging stand.

Image result for paypal chip and swipe card reader

Both payment readers can easily process transaction choices like Apple Pay, Samsung Pay, and Google Pay.

PayPal’s new readers have been designed with portability in mind. The two devices are about the size of a deck of cards, making it possible for small retailers and entrepreneurs to do business in any location—a country fair, the neighborhood cafe—without worrying about wires or having to carry bulky hardware. They can easily connect to any mobile device using Bluetooth technology. The readers also have a user-friendly interface and can now be used for extended periods, thanks to their rechargeable lithium-ion battery.

PayPal is offering the Chip and Swipe reader for $ 24.99 and the Chip and Tap reader for $ 59.99. Both devices will work seamlessly with the PayPal Here. The app is available via the Apple App Store and Google Play.

In a statement, PayPal In-Store’s Chief Chris Gardner stated that the company understands the “challenges small businesses face—including protection from fraudulent transactions and the costs of equipment to run their business—and constantly work to develop products and services that allow them to thrive in an increasingly competitive environment.” Their new and affordable card payment readers are their newest endeavor to help small business.

Gardner also pointed out that small and medium businesses also look for a “one-stop shop” for all their commerce and payment services. After all, these companies don’t have the time to deal with various vendors to manage all these financial activities. PayPal is determined to be the company to handle these demands. Merchants can use PayPal for their online transactions, PayPal Here for their physical processes, and PayPal Working Capital to help finance their expansion.

[Featured image via PayPal]

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3 Ways to Create ‘Next Level’ Content

This week, we offered concrete ways to make your content more memorable, more compelling, and more attractive to your audience. The three blog posts and podcast episodes I highlight below each give easy-to-implement advice that can transform your work. On Monday, Loryn Thompson kicked us off with a post about respecting your audience’s intelligence and
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3 ways to kick-start your SEO in 2018

The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO.

The post 3 ways to kick-start your SEO in 2018 appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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7 Ways to Bring More Artistry to Your Writing

The killer and the poet — ideally both in balance. That’s our theme for writers in 2018: To sharpen up your “killer” side with strategic, analytic, and technical skills, without ignoring your “poetic” side that has the talent to create fascinating content. Today’s post is about nurturing that inner poet — and adding more artistry
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3 Creative Ways to Give Your Content Efforts a Boost – Whiteboard Friday

Posted by randfish

We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts

3 way to give your content efforts a boost

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to a special Christmas edition of Whitebeard Friday. This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns.

I’ve seen that many, many folks in the SEO world, of course, naturally, are investing in content marketing because content is the path to links and amplification and search traffic. Sometimes those content campaigns can feel a little stale or repetitive. So I have some creative ideas, things that I’ve seen some people executing on that I think we might be able to leverage for some of our work.

1. Niche groups

First one, if you can identify in your community these sort of small but vocal niche groups that are . . . when I say your community, it doesn’t have to be people you already reach. It can be people inside the community of content generation and of topical interest around your subject matter. Then help them to amplify their voices or their causes or their pet projects, etc.

So I’ll use the example of being in the foodie and gourmand world. So here’s a bunch of foodies. But this particular tiny group is extremely passionate about food trucks, and, in particular, they really hate the laws that restrict food truck growth, that a lot of cities don’t allow food trucks to be in certain spaces. They have to jump through a bunch of hoops to get licensed. They are not permitted to be permanently in a place for a whole week. Whatever it is, whatever those legal restrictions are. So by serving this small group, you might think that content is way too niche.

The wonderful part is that content is the kind that gets amplified very loudly, very repetitively, that can help you earn links and traffic to this small community. If that community is small and loud and feels like their voices aren’t being heard elsewhere, you can build some great brand advocacy inside that group as well. By the way, I would urge you to be authentic, choose causes that you or your company also care about. Don’t just pick something at random.

2. Products and services

Second, if you can, try and seek out products and services that your audience uses or needs, but that doesn’t actually directly conflict with your business. Then create a resource that lists or rates or ranks and recommends those top choices. We’ve actually done this a few times at Moz. I have this recommended list of agency and consultant providers, but Moz does not compete with any of those. But it’s a helpful list. As a result of listing those folks and having this sort of process around it, many of those people are pumping up that content.

Now here’s another example. Foodie Moz, Foodie Moz sounds like a great domain. I should go register that right after this hat stops hitting me in the back of the head. I don’t know how Santa deals with that. So Foodie Moz presents the best cookbooks of 2017. Now, Foodie Moz might be in the food and recipe world. But it turns out, the wonderful part is cookbooks are something that is used by their audience but not directly conflicting with them.

Since it’s not self-promotional, but it is useful to your audience, the likelihood that you can earn links and amplification because you seem like a non-self-interested party is much greater. You’re providing value without asking anything in return. It’s not like anyone buying these cookbooks would help you. It’s not like you have some ulterior motive in ranking this one number one or that one number two. You’re merely putting together an unbiased set of resources that help your audience. That is a great way to get a piece of content to do well.

3. Content creators

Third, last but not least here, if you can, find content creators who have been very successful. You can recruit them, the people who have had hit pieces, to create content for your brand. In a lot of ways, this is like cheating. It’s almost like buying links, except instead of buying the links, you’re buying the time and energy of the person who creates content that you have high likelihood or high propensity for being successful in that content niche with what they create because of their past track record and the audience they’ve already built.

Pro-tip here. Journalists and media contributors, even contributors to online media, like a BuzzFeed or something like that, are great targets. Why? Well, because they’re usually poorly paid and they are desperate to build a portfolio of professional work. Some of these folks are insanely talented, and they already have networks of people who have liked their work in the past and have helped amplify them.

So if you can use a tool like BuzzSumo — that would be generally what I’d recommend, there’s a few others, but BuzzSumo is really great for this — you can search for, for example, recipes and see the most shared content in the recipe world in, say, the last three months. Then we can identify, “Oh, here we go. This person wrote the hardest recipe challenge gifts. Oh, all right. That did really, really well. I wonder if we can see who that is. Oh look, she does freelance work. I bet she can write for us.”

It’s like cheating. It’s a great hack. It’s a great to way to recruit someone who you know is likely to have a great shot at their work doing well, give them the freedom to write what they want, to create what they want, and then host it on your site. A great way to do content creation, for a decent price, that has a high likelihood of solid amplification.

All right, everyone, look forward to some of your thoughts and tactics. For those of you who celebrate Christmas, a Merry Christmas from all of us at Moz. For those of you who celebrate Hanukkah, happy belated Hanukkah. I know that I’m filming this during Hanukkah, but it’s probably after Hanukkah that you’re seeing it. For those of you who are celebrating any other holiday this year, a very happy holiday season to you. We look forward to joining you again next week for another edition of Whiteboard Friday. Take care.

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4 Ways to Make Free Shipping Profitable for Your eCommerce Business

One of the most crucial decisions an eCommerce business has to make is whether to offer free shipping. If the retailer does opt to provide free shipping, then other equally important decisions have to be made, like what kind of go-to-market process will be implemented.

An online retailer’s free shipping policy can boost conversions, but it can also add to expenses. Luckily, there are several strategies open to a company.

Here are four ways that can make free shipping profitable for your business:

Image result for flat rate shipping1. Offer Your Clients a Flat Rate

One of the best ways to make good use of free shipping is to offer a flat rate for all packages, or flat rates for total orders and weight ranges.

However, this method requires intensive planning and preparation. The company has to figure out the average cost of shipping. This is to ensure that they do not overcharge or undercharge clients. When they do come up with the right cost, the price will likely be a little over or under the actual shipping cost. But this discrepancy would even out eventually.

Retailers considering a flat rate should be aware that they would need to conduct several tests to see which would work better – pricing by weight range or order totals.

2. Add Shipping Cost to the Product Price

Integrating the shipping cost to the product price will also work in the company’s favor. Consider the following options:

  • Offer 1: $ 50 for the product + $ 5 for shipping
  • Offer 2: $ 55 with free shipping

The majority of consumers would undoubtedly favor the second option. Studies have shown that the conversion numbers for the second offer were double that of the first offer. This method also works very well for unique products and items that are hard to find.

So how does one incorporate the cost of shipping into the product’s price? One way is to change the price of items below the free shipping threshold so that it would include part of the expected shipping cost. For instance, you can add 13% of the expected shipping cost to items priced at $ 10. So from $ 10, the product will now cost $ 11.30. With this strategy, you get to offer free shipping while recouping part of the cost.

Image result for ground shipping3. Substitute Service Types

Thousands of online retailers have found that ground shipping is the most affordable option, so this is the most common type used in free shipping. But retailers should make it clear to customers that this is not overnight shipping and that an additional fee will be charged if they want to expedite the process.

Ground shipping can actually reduce your shipping expenses by as much as 50% and most can easily meet 2-day expedited shipping requirements. If the product is to be delivered somewhere near the office or distribution center, then you can use the cheapest ground option available, meet the delivery window, and save money.

Don’t be afraid that your clients will be put-off by the 2-day wait. Nearly all online buyers are willing to wait longer for a product as long as shipping is free.

4. Exclude Specific Products From Free Shipping

Another way to reduce the negative impact of free shipping is to exclude specific products from the service. Companies can exclude large and heavy items with high shipping cost and products with low margins from free shipping. They can also just offer the free service exclusively to high volume products with low shipping costs.

Do not look at free shipping as a financial black hole. Savvy retailers can utilize free shipping as leverage to boost conversions and average orders while reducing any negative impact it might have on revenue.

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3 Simple Ways to Overcome Surprising Challenges of Working from Home

“Wow, you have the best job ever, getting to work from home.” “You’re so lucky. I wish I had that option.” Those are some of the comments I hear when I mention to others I work from home. Typically, I just nod and say, “Yes, it’s awesome.” I love working from home because I get
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5 Ways to Use PopUps to Drive eCommerce Conversion

Popups – you either love them or hate them. But no one can deny how essential they are to eCommerce businesses. When used correctly, popups can give companies the conversions they need.

Understanding PopUps

While a lot of people find popups annoying and blame them for disrupting their website visits, successful bloggers, top SaaS companies, global online publications, and premiere eCommerce brands all utilize popups.

The reason is simple – popups work really well. And one reason why they are so effective is due to today’s typical consumer attitude. Most consumers have short attention spans, minimal brand loyalty, and are often looking for products that give the utmost value. Popups can engage people in a compelling manner through visible call-to-action and incentives.

The SkinnyMe Tea company is a prime example of the power of popups. The Australian-based business came up with an email popup that gave shoppers a promo code for a 10% discount, provided said shoppers subscribed to their newsletter. These customers clearly saw the value in the offer and email sign-ups increased by 758%. Aside from the padded email list, the company also saw a 50% rise in conversions for the duration of the campaign.

skinnyme tea Shopify Plus email list growth

5 Ways to Use PopUps to Boost Conversion

Many other eCommerce businesses were also able to use popups successfully by thinking outside the box. Here are five ways to use this type of advertising to boost conversion rates and sales.

  1. Offer Something Extra With Your Welcome Popup

It’s vital for eCommerce businesses to try and convert new visitors to either social followers or email subscribers. Even if the visitor doesn’t end up buying initially, the odds become better if you can get them to return, either with a newsletter or some form of social media interaction.

One way to do this would be to have a well-designed popup that asks them to like the company’s social profile or to submit their email address. Once done, the visitor will be rewarded with a promo code for a substantial discount.

  1. Reduce Cart Abandonment Rates With a Catchy Exit Popup

Cart abandonment slows revenue down and hinders conversion rates. But exit-intent popups can do a lot in deflecting customers from their intention of leaving the page without finishing their order.

Related image

It’s a good bet that most of your customers are interested in buying but are wary of clicking that final button because of the price. This could also cause prospective clients to check out the competition. If you want to prevent lost sales from these customers, try enforcing exit-intent offers that blatantly interrupt their leaving. Maybe you can prevent them from leaving prematurely by offering special discounts or giving away a free product if they continue with their purchase.

  1. Use Specially Triggered Popups to Upsell or Cross-Sell Products

Amazon is a prime example of how beneficial upselling or cross-selling is to online retailers, and this technique could be enhanced further with the use of popups. You can design ones that are triggered when a customer searches for a particular product. For instance, a customer shopping for new Levi’s might encounter a popup suggesting boots that look good with that style of denim.

You can make it even better by offering discounts for the cross-sell or upsell product. This gives the customer an incentive to buy another product that would go well with the item that they’re already purchasing. This is an inspired way to boost sales, as selling to current customers is easier than trying to convince new customers to buy something.

  1. Subtly Push Customers into Action with Time-Sensitive Popups

Another useful strategy is to create time-sensitive popups that will give customers a push into taking immediate action. For instance, a company can implement a popup that offers a $ 10 discount and free shipping if the customer can complete their order at a certain time. Aside from providing a sense of urgency, it also gives the customer an incentive to complete the checkout process.

  1. Use Popups to Inform Customers of Shipping Policies

Shipping is one of the main concerns of online shoppers. Unfortunately, customers are not in the habit of scrolling to the end of the page just to check out the company’s shipping policies. So if you’re shipping to their location, it’s best to use a popup to let the customer know that in advance. Auto geolocation technology can be used to detect and identify the customer’s IP address. Once that data has been ascertained, a popup can be triggered that informs the client of their shipping options.

Image result for geolocation popup example

Don’t drive your customers away with run-of-the-mill popups. Find creative ways to harness the power of these little windows and use them to enhance conversion rates and boost sales.

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