Tag Archive | "Warning"

Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald's International Women's Day

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of course it is, but that doesn’t have to mean it’s bad, right? AdWeek

Also drawing attention to International Women’s Day: Here are two thoughtful videos from TopRank Marketing co-founder Susan Misukanis and Content Marketing Manager Christine Berres on the importance of women in the workplace and how to be the best you.

The 2017 Inc. 500 & Social Media: Finding Its Place in the Marketing Mix – LinkedIn and Facebook are reported as the most effective social media platforms while Twitter and YouTube are ranked among the least effective platforms for the Inc 500 companies. UMass Dartmouth

Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics – Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Overseeing all those individual permissions — particularly as people come and go — is getting easier with the introduction of user groups in Google Analytics. Marketing Land

Google Engineer Issues Warning About Google Crawler – A Google engineer issued a “public service announcement” notifying web publishers that Google does not support CSS custom properties which means that Google’s crawler will not be able to render the web page properly and that can mean a lower ranking. Search Engine Journal

Google Is Helping the Pentagon Build AI for Drones – Wait, what? Anybody else think Google should stick to search and Pixel phones? The DoD partnership is to help develop AI for analyzing drone footage and quite a few Google employees are not happy about it. Gizmodo

Pew Research Social Media 2018

Facebook Tops YouTube In Branded Video Space -According to a survey by video ad-tech company Clinch, Facebook’s platform is home to some 46% of all branded video campaigns, topping YouTube, which has 41% of the campaigns. Digital News Daily

Facebook’s Testing a New Option Which Enables Brands to Mass-Send Promotions via Messenger -Facebook’s rolling out a new test of a self-serve sponsored messaging tool, which will enable brands to mass-send promotional messages to anyone who’s already initiated a conversation with them on the platform. Social Media Today

Forget Facebook? Why Marketers are Embracing Both Pinterest and Instagram – Both platforms are interest based and both Pinterest and Instagram provide a better frame of mind for shopping and let’s face it – Facebook just isn’t what it used to be. AdWeek

Forrester Calls Amazon, Voice New Search Opportunities -Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023. Publicis, Omnicom, and WPP plan to boost their ad spending with Amazon between 40% and 100% in 2018, according to Forrester, citing online reports. MediaPost

On the Lighter Side:

  • Heinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs at Dinner – AdWeek
  • Amazon Says It Has Fixed Randomly Laughing Alexa Speakers – Bloomberg

TopRank Marketing and Clients In the News:

  • 3M has launched the Champions of Science podcast series (client) – 3M State of Science Survey
  • Lee Odden – 5 Expert Tips to Refine Your Content Marketing Strategy for 2018 – Marketing Insider Group
  • Lee Odden – Influencer Marketing Summary of Lee Odden at Social Media Marketing World: EAR Model – JM Internet Group
  • Lee Odden – What’s Trending: Linking Your Social Media Strategy – LinkedIn Marketing Solutions Blog
  • Lee Odden – 20 Inspiring Digital Marketing Experts – VBout
  • Lee Odden – Top 55 Social Media Marketing Influencers to Follow in 2018 – Status Brew
  • Alex Rynne of LinkedIn (client) and Lee Odden – [Video] Millennials & Influencer Marketing: How To Organize & Optimize For B2B (client) – B2BMX
  • Lee Odden – Is less more in content marketing? A data-driven answer – Scoop.it

Be sure to check in next week when we’ll be sharing all new marketing news stories or you can follow us at @toprank on Twitter for daily news. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.

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Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube | http://www.toprankblog.com

The post Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

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Search Buzz Video Recap: Google Ad Exploit, Black Hat Tools, Search Console Updates & Chrome Warning

This week in search I covered one possible answer for how the AdSense and AdWords exploit happened…

Search Engine Roundtable

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Search Buzz Video Recap: Google Algorithm Updates, Link Spam Warning & Many Search Tests

This week in search, I go into more detail on the search algorithm and ranking changes we are noticing. I discuss how my original theory on featured…

Search Engine Roundtable

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SearchCap: Google mobile-friendly warning, Bing HackerRank & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google mobile-friendly warning, Bing HackerRank & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: Google warning to bloggers, SEO success, audits & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google warning to bloggers, SEO success, audits & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google Issues Global Warning Of Flash Sites In Mobile Results

In July, Google began showing flash warnings to mobile users in the US English search results. That was supposedly expanded globally earlier this month, when Google’s Pierre Far announced this on his personal Google+ page…

Search Engine Roundtable

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21 Warning Signs You’re Becoming a Social Media Snob

image of social media snob

Ever think you might be starting to take social media a little too seriously?

Sure, it started out innocently enough.

You were hanging out with family and friends, cracking jokes, sharing cool ideas, and having some good old-fashioned fun on Farmville. You know, pretty much like everyone else online.

Without even realizing it though, your perspective began to shift.

The more time you spent on Facebook and Twitter and Reddit and YouTube, the more it sucked you in, and after spending literally thousands of hours involved in online communities, one day it hits you:

Somehow, somewhere, you got… serious.

You started counting your retweets.

You worried about your engagement score on Facebook.

You sneered at companies who abused your attention with gimmicky marketing campaigns.

Not because you’re against advertising, necessarily, but because that’s not what social media is about. It’s about connection and authenticity and building movements of people who genuinely love your brand.

Some people don’t get it. They’re so frantic to make a buck they pervert everything social media is supposed to be.

And so, without even realizing it, your perspective shifts again.

It becomes a battle of us versus them

On one side, you have the few people (like you) who “get it.” On the other side, you have the masses who don’t.

Not that you would say this publicly, of course. You scorn the legions of clowns who call themselves social media experts, and you believe anyone who sets themselves up as superior to anyone else is an asshat.

But secretly, you feel superior.

You’re not a better person or a smarter marketer or anything like that. You’ve just been around, and you understand what’s going on.

What’s more, you enjoy hanging around other people who “get it” too. You enjoy talking about what’s next. You enjoy being one of those people who pushes the frontier of social media forward.

And anyone who disagrees with you is a moron.

Does any of this sound familiar?

If it does, I have news for you. You might be on your way to becoming a genuine Social Media Snob.

I know this, because I’m one too. So are most of my friends.

And frankly, it worries me.

You could argue “us versus them” thinking is natural. You could argue it’s necessary. You could even argue it’s smart, especially if you’re one of the leaders of “us.”

But it’s also dangerous, because often without even realizing it, you become disconnected from “them.” You stop understanding their perspectives. You see the world in a completely different way.

And in this case, “them” is the majority. There are hundreds of millions of people who don’t “get” social media, and there are only a few tens of thousands who do.

Whenever the minority gets disconnected from the majority, problems happen

Just look at the U.S. Congress, who has the lowest approval ratings in the history of the country.

They think they get it, but they don’t. They live in a reality distortion field called Washington DC.

What worries me is that we’re building our own reality distortion field, and one day, we’ll be just as out of touch. With some of the leaders in social media, I think it’s already happening.

And I think we need to be very, very careful.

In our industry, you don’t just lose your swanky office on Capitol Hill when you get it wrong. People vote with their check books, and the ones who get voted out go bankrupt.

Snobbery may be natural, but it’s also dangerous. If we want to stick around, I believe we need to guard ourselves against it.

So, how can you tell for sure if you’re a social media snob?

Well, you can’t, but there are warning signs.

Here are a few that immediately come to mind. No single warning sign damns you on its own, but if you find yourself nodding to many or even all of these, you may be in trouble.

  1. You can quote your traffic stats, but not your bank balance
  2. You’ve spent more than 5 minutes trying to think of something witty to say on twitter
  3. You know your Klout score by heart
  4. You talk about cool things, but you never seem to do cool things
  5. You worry about how the use of emoticons reflects on your personal brand
  6. You refuse to promote affiliate links, even for products you love
  7. You know how percent feedback is calculated on Facebook
  8. You are annoyed that LinkedIn doesn’t display your true number of connections
  9. You unfollow your friends because they don’t tweet your posts
  10. You share quotes just to get a little attention
  11. You’re so inundated with email you’ve started to ignore people you don’t know
  12. You write posts about social media snobs (oops)
  13. You are so angry with one of the social networks that you are rooting for it to fail
  14. You have nothing for sale, and you look down upon those who do
  15. You only comment on the Facebook walls of celebrities in your niche
  16. You refuse interviews because they don’t have enough followers/fans/subscribers
  17. You spend more money on redesigning your profiles than you do on advertising
  18. You no longer read your blog comments
  19. You believe information wants to be free
  20. You ignore the endless, silly questions from beginners
  21. You can’t remember the last time you thanked your fans

So, what’s your score?

Personally, I’m guilty of 11. Not exactly the King of Social Media Snobs, but I’m definitely a member of the club.

But here’s the thing:

Once you’re aware of your snobbery, you can take steps to counteract it. I don’t believe you can get rid of it, per se, because some people (like me) will always be a little bit snobbish.

You can stop it from becoming a problem, though. Because you see, social media snobbery is only dangerous when it’s not accompanied by an equal degree of empathy.

And therein lies the solution.

The antidote to snobbery is empathy

Or, more specifically, empathizing with the people who annoy you the most.

Irritated by a popular blogger in your niche who posts advice you know is rubbish?

Subscribe to their feed. Read every post they write. Do your best to understand exactly where they’re coming from, and why they believe the way they do.

Getting a little tired of beginners asking you the same questions over and over again?

Tough. Schedule two Q&A calls per month, and force yourself to listen.

Feel like everyone else in your niche is selling crappy products?

Buy a few. Go through them, and ask yourself what can be improved and why. Even better, go into customer forums and listen to what they are saying.

Don’t just complain. Make your niche better.

The big lesson here isn’t just to listen. It’s also to care. You have to want to understand.

Here’s why:

The marketer with the most accurate thinking wins

You want to be the top dog in your market?

It’s not about having more subscribers. It’s not about your engagement score. It’s not everything that changed this week on your Facebook page.

It’s about understanding your market better than everyone else.

You have to understand your audience. You have to understand your competitors. You have to understand your own position.

The greater your understanding, the more accurate your thinking, and the more accurate your thinking, the more power you have.

That doesn’t excuse you to ignore other fundamentals like building relationships, publishing great content, or building a quality product. Those are still essential.

But all other things being equal, the marketer with the most accurate thinking wins.

And you know what?

That’s good news.

You can ignore all the stupid stuff that doesn’t matter

You might’ve heard the saying, “Don’t sweat the small stuff, and it’s all small stuff.”

Well, that’s mostly true.

In business, there’s only one thing I’ve found that really and truly matters:

Helping people.

The more people whose lives you change with what you’re doing, the better off you are. So, focus on the things that help you help people.

Like building an email list, for instance. That’s important, because it allows you to follow up and continue helping people over time.

Promoting products you believe in is a good idea too. Sure, recommending crap to earn a quick commission is wrong, but if the product is awesome, and it would genuinely help your list, then you are doing everyone a disfavor by not promoting it.

The same goes for selling your own products and services. Yes, you could give it all away for free, but ultimately, your ability to help people is dependent upon having enough money to pay your bills.

In fact, the more money you have, the more you can expand, and the more you expand, the more people you can help. By that logic, refusing to charge for your products and services is hurting not only you but all of the people who will never know about you because you’re freaking broke.

Is this making sense?

I hope so, because the truth is, I’m really and truly concerned with where social media is headed.

Folks are getting so self-righteous. They sit there with their iPads and lecture the world about the proper way to use social media, and most of what they’re saying has no basis whatsoever in reality. It’s just smoke and bullshit.

As the small minority who “gets it,” we owe our audiences more than that.

They deserve to be listened to.

They deserve to be cared about.

And most of all, they deserve to be given advice based on solid evidence.

In other words, we owe it to them to be real.

If that makes me a snob, then so be it. I’ll hang my flag high.

So, I guess that leaves only one question …

Who’s with me?

About the Author: In addition to serving as Associate Editor of Copyblogger, Jon Morrow is on a mission to help good writers get traffic they deserve. If you’re one of them, check out his upcoming blog about (surprise!) blogging.



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5 Warning Signs of a Bad SEO Client

Posted by jsturgeon

I just walked away from a lot of money.

After two months of research, proposals, and negotiations I turned down a deal that would have brought my freelance income to a new level. But I would have been miserable.

My prospective client had no shortage of funds. There was nothing shady about their business. I just didn’t want to deal with them.

I used to say "yes" to everything. I took on any client that would sign on the dotted line. In my zealousness to build a business, I neglected to find the "right" clients and settled for anyone who would cut a check. This led to sleepless nights, wasted time, and poor results. In my opinion, a successful business deal isn’t just getting paid. Success is when both parties (client and consultant) can agree on realistic goals; once those goals are met, both are satisfied with the results.

You are the professional. You know what will work and what won’t work. If you give the client whatever they ask for, it’s not going to help their business in the end. Learn how to balance input from the client about their industry and business goals with a reasonable plan of action that you produce.

Value your time…and the client’s. In my recent experience, I made the mistake of conducting keyword research and competitive analysis for free. I did this as an act of good faith, since there was a lot of business on the table. But without any skin in the game, the prospective client was indecisive and nit-picky over just about everything.

TAKEAWAY: If you are in negotiations and want to sweeten the deal, charge for your research upfront. If the client signs, then you can credit a percentage of that fee towards the first month of their bill. Treat it like a deposit. Essentially, my prospective client wanted me to act as an SEO machine, where he remained firmly at the controls. He wanted a puppet that he could manipulate based on tips he’s read online (but never actually implemented). Not a road I wanted to take. In spite of this lost opportunity (or avoided disaster depending on how you see it), I have come away with a short list of red flags, which I’m hoping will protect you from getting involved with clients who will waste your time and energy. Seriously, sometimes the paycheck really isn’t worth the blood, sweat and tears you will invest.

5 Warning Signs of a Bad SEO Client:

  1. They name-drop books, blogs, and other SEO-related materials in nearly every conversation.
  2. They insist on web design gimmicks that detract from the user experience.
  3. They demand results on an unrealistic time table.
  4. They protest your rates on the basis that there are, "tons of SEO software options available on ClickBank for $ 97".
  5. They ask for keyword research and then override your findings with their "sense" of what their firm should rank for.

Looking forward to hearing your additions to this list!

p.s. from Rand: This post got a lot of positive reactions, and has some great comments, too, so we’re sending it to the main blog. I can empathize here myself, having run a barely-scraping-by consulting business for the first 6 years of my career (1999-2005).

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SEOmoz Daily SEO Blog

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