Tag Archive | "View"

Google: There Was No Fred Update From Our Point Of View

In this morning’s Google hangout with John Mueller, John said “from our point of view there was no Fred update.” This is after they officially did confirm the Fred update a couple months ago…


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Case study: JavaScript blocking Google’s view of hreflang

Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.

The post Case study: JavaScript blocking Google’s view of hreflang appeared first on Search Engine Land.



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Moz Pro: The Rear View and the Road Ahead

Posted by adamf

2015 was very much a rebuilding year for Moz Pro. We entered last year with some core infrastructure problems, and so worked heavily on less visible projects to make our SEO software faster, more reliable, and more polished. Still, on top of everything, we were able to add a host of new features and make some major design improvements.

The great news for 2016? A lot of that core infrastructure work is done or near completion. With this foundation in place, we’re going to seriously level up key sections of Moz Pro, like rank tracking, keyword research, site audits, and crawls. Expect to see some of these improvements as soon as next week!

If you’re a Moz Pro customer, or just interested in where we’ve been and where we’re going with our SEO product (hint, hint, we offer a free trial if you’re curious), give this post a read. I’ll cover the following:

  • Key updates from 2015
  • Moz Pro’s renewed focus on SEO
  • Some improvements in store for 2016

Key updates from 2015

Link data and analysis

Spam Score

This new metric helps SEOs identify spammy links for the purposes of assessing risky link profiles, performing link cleanup, and evaluating link targets. To learn all about Spam Score and how to apply it, check out Rand’s excellent Whiteboard Friday on the topic.

Spam Score is available in Open Site Explorer, the MozBar, and through our Mozscape API.

Spam Score in OSE

Spam Score in the MozBar

Link building opportunities

Finding high-value link targets is challenging work, so we added some powerful new features to Open Site Explorer early in 2015 to surface those hard-to-find opportunities that are most relevant for your site. You’ll find three views in the Link Opportunities section of OSE.

  • Reclaim Links: Find pages with link equity that are broken or blocked
  • Unlinked Mentions: Find fresh content that mentions your site or brand, but doesn’t link back to you
  • Link Intersect: Find links that related or competitive sites have, but that you don’t

We now surface unlinked mentions in your campaigns, too!

The Mozscape index

I won’t sugarcoat it: it was a rough year for our link index. We ran into some infrastructure issues that led to delays, outages, and inconsistencies. The good news? We’ve added reinforcements to the team and the infrastructure to keep our core index running smoothly. We are dedicated to improving our index quality, stability, and consistency in 2016.


Keyword rankings

From mobile rankings to search visibility to a complete UX refresh, we made some significant updates to campaign rankings data in 2015.

Mobile rankings

Last year, Google made it no secret they would take mobile seriously. They added mobile friendliness to their ranking factors, so we added it to our rank tracking. You can now track mobile rankings for Google, compare them to desktop rankings, and see which pages Google considers mobile-friendly.

We also added an extra engine to all campaigns allowing you to collect mobile rankings for every keyword you already track! Effectively, we added 25% more rankings collections to your account for free!

Search Visibility

Along with mobile, we added a new way to understand your rankings—our new Search Visibility Score. You can easily see how visible your ranking pages are across all of the keywords you track. Tying this together with mobile rankings lets you see if your site’s mobile device compatibility may be affecting how you rank.

Local rankings

Last, but certainly not least, we completed a lot of the work to support Local Rankings in January of 2015. This robust addition offers the capability to not only track your rankings nationally, but also see how Google rankings appear in specific areas within a country. If location matters for your business, this feature can really help you understand and measure your local SEO visibility.


Page optimization

In 2015 we completely revamped our on-page optimization section of Moz Analytics, offering more accurate scores, updated advice, real-world usage examples, and a more elegant and intuitive design.

Precise scores & better advice

We eliminated letter grades from Page Optimization reports in favor of numerical scores. Scores of 0–100 are more precise than letter grades, and are more universally understood. We also updated relative weighting of page optimization criteria and incorporated updated advice from top SEOs to provide clear, relevant, practical optimization suggestions.

Improved workflow

We also made some big improvements to the on-page optimization workflow, adding a brand new page for you to track, monitor, and report on just the pages that you are actively optimizing. We’ve also improved our optimization suggestions, and put them into a separate Discover tab.


Other notable improvements

Multi-user support

We released our first version of Multiseat this past summer, which allows you to create extra logins and share access to your Moz Pro account with your team or clients. This was our most requested feature ever, and a feature we were keen to build for a long time. Multiseat turned out to be a surprisingly complex project, and required a coordinated effort across a bunch of teams to build out the infrastructure and make this feature a reality.

Improvements to campaign insights

Campaign insights highlight meaningful changes, help you quickly identify issues, and uncover opportunities to improve a site you’re actively optimizing. On top of significant performance improvements, we added new insights, a cleaner, more readable style, and even the ability to export insights to Trello.

New Pro homepage

This simplified page makes it easier to find and access the tools and services included with your Pro subscription.

Lots and lots of other updates and fixes

If you are interested in all of the details, we added a What’s New page with a more detailed chronology of updates, both big and small.


Moz Pro focus for 2016

2016 is the year that Moz Pro refocuses completely on SEO. We’ve diverted our focus in the past, adding peripherally relevant features to Moz Pro, only to find that customers didn’t value them and that we’d spread ourselves too thin.

As a company, Moz has honed its strategy, breaking into smaller teams that can each maniacally focus on the primary needs of their customers. This means that our very driven and talented Moz Pro product and engineering teams will get to focus their time, energy, and ingenuity in these areas:

  • Rank Tracking
  • Keyword research
  • Site audits and optimization
  • Link analysis and acquisition
  • Great workflow to tie these together

As always, we will strive to provide the best data and metrics possible to help you evaluate, understand, and improve your search engine presence.


A sneak peek at some upcoming releases and improvements

I’m excited to share some of what we have in store for 2016! Our talented engineers, product managers, and SEO experts, along with some exceptionally helpful customers, have collaborated to dream up some big things for the coming year. Expect powerful new data sets, more intuitive workflows, and big improvements to core parts of the Pro subscription. Here’s a preview some of the big things coming your way in the next few months.

Keyword Explorer

This audacious effort has been some time in the making, and a significant passion project for Rand. We’re really looking to make this keyword research tool stand out in the market, so while we already have a working version, we’re still vetting it with our beta testers and adding the final touches so that it can be as powerful and easy to use as possible.

Rand shared a sneak peek at the tool a short while back:

Rankings history, advanced filtering, and snappier data

At its face, unlimited rankings history doesn’t sound that groundbreaking. That’s because it isn’t. It’s a feature we’ve wanted to offer for some time, but couldn’t due to the limitations of our application’s architecture. Those limitations are history. We’ve invested in a completely redesigned, highly scalable infrastructure that allows us to unleash the entire history of your data, and make it viewable, manipulable, filterable, exportable, and much faster to load.

This will also allow us to build in some more powerful features in the near future, making rankings much more usable if you track a lot of keywords. We are officially launching this update next week, but the engineering team was a little impatient — and so we quietly launched these improvements today. If you’re already a Moz Pro customer, go to your campaign rankings page to see these updates right now!

Related Topics

Along with keyword research, topical analysis and optimization has become an important focus for SEOs. Moz’s Data Science team has built out a great service to analyze and extract topics from any page on the Web. We will soon offer this service in Moz Analytics campaigns to help you discover topically-related keywords based on competitors in the SERP. Adding these keywords to your pages can help search engines identify your pages’ topic and intent, and help you rank for a broader set of queries.

Site crawl and auditing

This update is still in the very early stages, but expect to see some big improvements in site crawl performance and features in the first half of this year.

Bigger, more frequent, and more reliable link index updates

This is a significant priority for this year. We’ve already made some important progress, but there’s still much to do.

And much more

We plan to really beef things up this year. Some features are still in the planning phase, and some are just raw ideas at this point. We will be sharing updates frequently.


In conclusion: Thank you!

Moz is nothing without all of you, our amazing customers and community. Thank you for continuing to engage, be critical, send praise, divulge your best tactics, share lessons from defeats, help strangers, and make new friends. Thank you for being transparent, authentic, generous, fun, empathetic, and exceptional. We will always strive to do the same.

PS: Please keep letting us know what you need

One more thing before I sign off — please, continue to share your feature requests and frustrations with us so we can improve Moz Pro and build the things you need most.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

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SMB Mobile Websites Saw 11 Percent Page View Gain After Mobile Friendly Update

There has been discussion and debate about whether and how much websites were impacted by Google’s Mobile-Friendly algorithm update. I wrote last week about a study that argued non-mobile-friendly sites were disappearing from the top positions in mobile search results. Now comes a study of small…



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Apple Cars Hit the Road to Rival Google Street View

California, New York, and Florida among locations to be covered by cars in coming weeks.

Home – SearchEngineWatch

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A Peek on How Folks View Home Vitality

Once you hear the phrase “dwelling vitality” what first involves your thoughts? So that you think you’re alone in your view of what dwelling vitality is? Do you think that one way or the other, you need to know more and expand your views about dwelling vitality?

Well, listed here are some completely different views on dwelling vitality and a critique of them:

1) Costly – That is the most agreed upon view of dwelling vitality today. Folks think that dwelling vitality and financial savings do probably not go together. As people will let you know, living a snug life costs cash, and never everyone has money.

Folks view dwelling vitality when it comes to money. They ask themselves, how one thing which they can not even see cost so much. This view on dwelling vitality is just not helped by the truth that everywhere in the news, you possibly can see studies of the value of vitality ever-increasing.

This view of dwelling vitality, however, might be put to rest when it is correctly examined. As chances are you’ll effectively know by now, it is true that oil costs are continuing to increase as deposits are diminishing. Nevertheless, what most people fail to understand is that humanity always tries to find methods to bypass any problem. On this case, now we have tried to develop the true potential of other energy. Throughout the past few years, breakthroughs have been made in the subject of other vitality that might make vitality virtually free.

2) Burden – Folks view dwelling vitality as a burden to be endured, an inevitable part of each day living. In any case, they realize that they do want dwelling vitality to provide them with the conveniences of each day living.

Vitality is the lifeblood which makes civilization right now possible. It is by way of technology that now we have reached the extent of progress we are in today. Vitality fuels technology, and people are typically hesitant to query the cost of their dwelling energy.

Nevertheless, dwelling vitality need not be such a burden. These days, increasingly more people are turning to completely different house designs and completely different materials to be able to make environment friendly use of dwelling energy. This means that viewing dwelling vitality as a burden generally is a factor of the past.

There are also increasingly more houses able to assist their vitality wants by way of different means. By making use of other vitality sources, people won’t view dwelling vitality as a burden; but reasonably, will see it for its benefits.

3) Electricity – Once you ask most people about how they view dwelling vitality, most would answer you that dwelling vitality was what appeared on their electrical bills. Nevertheless, Vitality is a lot more than electricity. You see, vitality does rather more than run your appliances. Home vitality also involves heat vitality, which is used to control the temperature of your house.

This means that not solely electrical energy is involved in dwelling vitality, fuel and oil is also involved. If you end up speaking concerning the costs of dwelling vitality, you are not simply speaking about the cost of preserving your home equipment up and working, you’re also speaking concerning the little conveniences that it’s important to pay for.

That’s why it is so necessary to make use of vitality-environment friendly house designs. All these houses can efficiently make use of your own home vitality to be sure you stay as comfy as possible.

Some dwelling vitality programs are actually so environment friendly that properties might be kept heat in winter and funky in summer season even with no temperature management system. Isn’t that simply superb? Do you know that temperature management (air conditioning, heating and the like) accounts for the most important part of your own home vitality expenses? By making use of an vitality-environment friendly design for a house, you possibly can really get your heating and cooling without cost!

In the event you take one other look at these three views on dwelling vitality, you will notice that people do probably not see dwelling vitality as a benefit. Nevertheless a lot progress now we have made, people will always find one thing to complain about. In any case, dissatisfaction is a standard part of human nature. Nevertheless, you need to keep in mind that although it’s important to pay for it, you should always view dwelling vitality as a very useful and obligatory resource.

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New on Twitter: Lead Generation Cards for All Advertisers; Conversation View

Twitter was busy this week with two announcements. First, Twitter announced that it has made Lead Generation Cards available to all advertisers. Meanwhile, Twitter made conversations easier to follow by putting tweets in chronological order.
Search Engine Watch – Latest

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Google Pays $7 Million to Settle Street View Snooping Case

The settlement ends a case against Google which dates back to 2010, when it was revealed that the company’s Street View camera units had been illegally snooping in on local Wi-Fi networks while the vehicles were taking pictures for the service.
Search Engine Watch – Latest

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Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All

Some in Israel are calling foul after images of what’s described as a “secret base” in the Tel Aviv area have appeared on Google’s Street View service. But the Israel Defense Forces (IDF) — the country’s defense department — says everything is fine….



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Titanic 3-D Model: Google Earth Lets You View Wreckage

The sinking of the Titanic is one of the best-known disasters in U.S. history, yet there’s still a lot we just don’t know about the massive ship and some of her final passengers. The insanely successful James Cameron film “Titanic” helped us get a glimpse of what the interior looked like and put the accident in perspective; the moment when the crew realizes they’re headed for an iceberg collision that can’t be escaped is particularly chilling.

But just imagining what the ship–and the disaster–was like isn’t enough for the folks at Google Earth; they’ve created a 3-D model of the Titanic wreckage which allows users to click on different sections of the ship for photographs and a brief history lesson.

The wreckage was originally discovered in 1985 by Robert Ballard, who is currently helping an expedition to find the site where Amelia Earhart’s plane might have gone down. Since then, several trips have been made to the sea floor in an effort to uncover more information about the hundreds of people who lost their lives and about the ship dubbed by it’s creators as “unsinkable”.


WebProNews

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