Tag Archive | "Video."

Search Buzz Video Recap: Google Algorithm Tweaks, Search Console Rolling, Google News Delisting & Facebook News Feed

This week we covered more ongoing tweaks to the Google search algorithms. We also covered the roll out of the new Search Console with 16 months of data, new API data also and more…


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Google My Business video uploads now available to business owners

Videos can appear on Google Maps and local search listings.

The post Google My Business video uploads now available to business owners appeared first on Search Engine Land.



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Top 5 Tools Digital Marketers Should Use for Making Video Explainers

Video explainers are all the rage now, thanks to sites like Buzzfeed and Tasty.

The format started to come into its own in 2016 and hasn’t shown any signs of stopping. As a matter of fact, all signs point to videos becoming an even more vital tool in social media marketing. This is due to how easy video creation is nowadays and the benefits it provides businesses.

Video Explainers Simplified

Video explainers are quite different from other marketing videos. An explainer video is short and uses attractive visuals to immediately grab the viewer’s attention. It’s informal, educational, and explains an idea in a straightforward, compelling, and engaging manner.

Benefits of Using Video Explainers

Explainer videos have shaped up to be effective marketing tools and provide businesses with various benefits. One such benefit is its ability to explain a business idea in as little as 90 seconds. If properly designed, the video’s call-to-action can lead the audience in the direction you want.

Animated video explainers also target the consumer’s auditive and visual senses, making them more engaging and leaving a stronger recall on the brain. Aside from being informative, these videos are also great educational tools, thus making it easier to turn complex ideas into simple concepts.

Companies who use explainer video also find that they can build brand awareness and trust more effortlessly. Developing characters that your target audience can relate to also create a strong connection with prospective clients. After all, people are more inclined to be interested and trusting if they empathize with a character.

Probably the best benefit of using video explainers is that videos are mobile-friendly and highly visible. Startups and established companies alike either offer a mobile app as one of their main products or have developed one that links to their marketing strategy. And with most people on the go all day, mobile devices are the perfect place to showcase content. Utilizing video content also gives your company access to YouTube, the world’s second largest search engine.

Top 5 Tools for Making Video Explainers

Animoto

Animoto is a user-friendly video creator that’s perfect for both regular people who want to create awesome family videos and marketers who need the right explainer for their business. The platform’s marketing video builder is relatively new and doesn’t really have a wide selection of templates. But the ease that one can add extra media or do a voice-over more than makes up for it. Users also have total control over how text from the videos can be optimized, as well as the creation of split screens and video collages.

Biteable

Those new to video making would do well to check out Biteable. The online video creator is so easy to use that even beginners will be able to create a memorable animation, infographic videos, slideshows, animated logos, presentations, and ads. Users can utilize any one of Biteable’s templates or choose from the hundreds of photos, live action videos, and different styles of animated scenes. Users can also add their own content, text, photos, and sound to make the video explainer more unique.

Kizoa

A movie maker and video editor in one, Kizoa is mostly used for making personal videos but has loads of features that would also help you create compelling explainers. Users can either start from scratch or take advantage of the hundreds of templates that the platform offers. There are also hundreds of animations, effects, and animated texts that can be used. The program also has ready to use GIFs, although users can also make their own with Kizoa’s GIF-creator.

6 Tools to Help You Create Video for Your Business | Social Media Today

 

Powtoon

Social media marketers simply love this animated video tool. Powtoon enables companies to create professional-looking videos in minutes using its drag-and-drop design. The platform’s striking and colorful designs can be customized to fit a company’s needs.

Renderforest

Renderforest is another great tool for making video explainers. The animated video maker can also create logo animations and slideshows. The program is free and users can create and export any number of high-quality videos. The platform also offers hundreds of customizable templates, allowing companies to design event invitations, presentations, promotional videos, testimonials and more efficiently and swiftly.  

[Featured image via videoexplainers.com]

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Facebook’s New Creator App Will Help Social Influencers Create More Video Content

Facebook is doing everything it can to woo influencers away from YouTube. The rollout of its Creator app might be just what the social media giant needs to get more video creators on its side.

The app is touted to make it simpler for users to create video and live streams using mobile devices. Facebook is also confident of two things that will draw users to the app – Facebook Live’s new features and unified communication.

The Creator app now includes a feature that allows for the addition of custom created intros and outros to be used during live broadcasts. Specially designed video frames, interactive stickers, and various camera effects are also being introduced. The app also allows the user to shoot and edit photos and upload them to Facebook Stories and various platforms.

The app’s enhanced communication features are also expected to draw in more influencers. The Creator app boasts of an incorporated inbox for all messages and comments posted on Facebook, Messenger, and Instagram. Having a unified inbox means that the user doesn’t have to move through different apps just to reply. Unfortunately, the app only covers messaging within Facebook’s services but who knows if this will change in the future.

Data and analytics about the video will also be made accessible to users, allowing them to regularly check any algorithm changes to their output. Knowing key details about their follower demographics can help influencers focus on the type of video content they should post and the brands that might be willing to work with them.

Facebook is also launching a website where video bloggers and creators can get more information on how to develop videos for the site, as well as receiving answers to key questions. Site members will also be given early access to any upcoming features.

The Facebook Creator app is now available on iOS. However, Android users will have to wait a few more months for the app to be launched on the system. It should be pointed out that the Creator app is not technically new. It’s a rebranding of the Facebook Mentions app that was launched in 2014 and which was initially available only to verified Pages and public figures. However, the app is now open to all users.

With the Creator app, Facebook is showing just how much it wants to work with influencers and independent vloggers. And with the errors and strange changes currently happening on YouTube, the social media giant might just be able to win this influential and potentially lucrative community to its side. 

[Featured image via Pixabay]

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Search Buzz Video Recap: Google Algorithm Update & Mobile First Index Tests, Sentiment Ranking Factors & Danny Sullivan Joins Google

This week in search, I covered a largish Google search algorithm ranking update over last weekend. Also, we are noticing huge shifts in the mobile search results…


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Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

The scope and feature list of the open-source project continue to expand.

The post Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support appeared first on Search Engine Land.



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Google, Levis Strauss Collaborate to Release New High-Tech Denim Jacket [VIDEO]

After months of waiting, Levi Strauss finally unveiled its high-tech denim jacket which was made in collaboration with search giant Google. Dubbed the Commuter Trucker, the high-tech gear will be available on Monday of next week via the clothing brand’s online store Levi.com.

Levi’s Commuter Jacket was created in a partnership with Project Jacquard, a part of Google Advanced Technology and Products group. The jacket is aimed at cyclists or even motorists who want to be connected even while commuting, Gizbot reported. Thus, wearers of the high-tech jacket can access its cool features by touch or simple gestures.

According to Levi’s, it will not be necessary to take out your smartphone to access some of its features. The Commuter Jacket‘s sleeve is equipped with Google’s touch and gesture interactivity. A simple brush or tapping on the sleeve will let you connect to your friends, music, and useful navigation tools.

For instance, you can use the jacket to give you directions while navigating certain areas in your city that may be unfamiliar to you. If you have pre-programmed your destination, you can also access the Commuter Trucker jacket to give your estimated time of arrival. Of course, you’ll need to have earphones to be able to hear the jacket’s audio response as well as a cell phone for connectivity.

Communication is a lot easier if you are wearing Levi’s Commuter Trucker jacket. Answering phone call is a breeze and can be done by tapping its sleeve. You won’t even need to look at your phone screen to read incoming messages as the jacket will be able to read them for you via the earphones.

And the best part is that you can customize the jackets smart features with gestures that you choose. Using Google’s Jacquard app, you can assign what action can access which type of function such as reading messages, pausing and playing your music or asking for directions.

But of course, you can’t really expect the high-tech features on a cool denim jacket to come cheap. The Levi’s Commuter Trucker Jacket with Jacquard by Google sells for $ 350, which is quite steep for denim. And even if you have the cash now, getting one might be a bit of a problem depending on your location. The Commuter Trucker jacket is only available at select Levi’s stores starting September 27, 2017, before it hits online stores on October 2.

For Android users, the Commuter Trucker jacket is compatible with phones running Android  6.01 or newer versions. For Apple users, the jacket works with an iPhone 6 or later models as long as the device is running on iOS 10 or iOS 11.

[Featured Image via YouTube]

The post Google, Levis Strauss Collaborate to Release New High-Tech Denim Jacket [VIDEO] appeared first on WebProNews.


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Search Buzz Video Recap: Google Search Ranking Changes, Top Ranking Signals & Dynamic Algorithms

First, I am offline, so this video and post was all created and produced on Wednesday, things may have transpired between now and then that I may have to catch up on this Monday. Google did some algorithm search ranking updates this week…


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Search Buzz Video Recap: Google Search & Local Algorithm Updates, Search Console Beta, AMP Changes & More

This week in search I published our monthly Google webmaster report. There may be a big Google search algorithm shift happening today…


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Relive MozCon with the 2017 Video Bundle

Posted by Danielle_Launders

MozCon may be over, but we just can’t get enough of it — and that’s why our team has worked hard to bring the magic back to you with our MozCon 2017 Video Bundle. You’ll have 26 sessions at your fingertips to watch over and over again — that’s over 14 hours of future-focused sessions aiming to level up your SEO and online marketing skills. Get ahead of Google and its biggest changes to organic search with Dr. Pete Meyers, prepare for the future of mobile-first indexing with Cindy Krum, and increase leads through strategic data-driven design with Oli Gardner.

Ready to dive into all of the excitement? Feel free to jump ahead:

Buy the MozCon 2017 Video Bundle

For our friends that attended MozCon 2017, check your inbox: You should find an email from us that will navigate you to your videos. The same perk applies for next year — your ticket to MozCon 2018 includes the full video bundle. We do have a limited number of super early bird tickets (our best deal!) still available.

This year’s MozCon was truly special. We are honored to host some of the brightest minds in the industry and the passion and insights they bring to the stage. We know you’ll enjoy all the new tactics and innovative topics just as much as we did.



But don’t just take our word for it…

Here’s a recap of one attendee’s experience:

“Attending MozCon is like a master’s course in digital marketing. With so many knowledgeable speakers sharing their insights, their methods, and their tools all in the hopes of making me a better digital marketer, it seems like a waste not to take advantage of it.”
– Sean D. Francis, Director of SEO at Blue Magnet Interactive

The video bundle

You’ll have access to 26 full video presentations from MozCon.

For $ 299, the MozCon 2017 video bundle gives you instant access to:

  • 26 videos (that’s over 14 hours of content)
  • Stream or download the videos to your computer, tablet, or phone. The videos are iOS, Windows, and Android-compatible
  • Downloadable slide decks for presentations

Buy the MozCon 2017 Video Bundle

Want a free preview?

If you haven’t been to a MozCon before, you might be a little confused by all of the buzz and excitement. To convince you that we’re seriously excited, we’re sharing one of our highly-rated sessions with you for free! Check out “How to Get Big Links” with Lisa Myers in the full session straight from MozCon 2017. Lisa shares how her and her team were able to earn links and coverage from big sites such as New York Times, the Wall Street Journal, and BBC.


I want to thank the team behind the videos and for all the hours of editing, designing, coding, processing, and more. We love being able to share this knowledge and couldn’t do it without the crew’s efforts. And to the community, we wish you happy learning and hope to see you at MozCon 2018 in July!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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