Tag Archive | "Unusual"

7 Unusual Signs on the Path to a Breakthrough

It’s easy to envision that other people’s paths (career or otherwise) are somehow smoother than yours. Have you ever had thoughts like that? Notions that everyone else who has some form of success achieved it by taking smart, consecutive steps that always led them forward, while you: Take two steps forward, one step back Stop
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The Unusual (but Important) Combination of Creative Fulfillment and SEO

The Unusual (but Important) Combination of Creative Fulfillment and SEO

This year on Copyblogger, each month has a theme — and in March, it’s search engine optimization.

That’s great news for some of you, and terrible news for others. If you’d rather eat a bug than think about SEO, you and I have much in common. On Monday, I wrote about some solid SEO advice that won’t have you contemplating a heaping bowlful of breakfast crickets.

I also gave you some simple, “you-can-totally-do-this” suggestions on Copyblogger FM. And on The Digital Entrepreneur, Sean Jackson and Jessica Frick talked with SEO wizard Eric Enge about how search optimization has matured over the years and why it’s still important.

On Tuesday, Beth Hayden gave us a little gentle, user-friendly advice on keyword research. Finding your keyword phrases shouldn’t be a robotic process — it’s really about learning more about your audience and how they think.

Everyone on the editorial team has decided that Stefanie Flaxman won the week, with a Loverboy headline reference on Wednesday, combined with the subhead “The eye-roll heard round the world.” Well-played, Stefanie. This is a great post, too, about why writing actually is a pretty cool and amazing thing to do with your life.

Today we also published a new pair of Content Challenge prompts! These are exercises we do together as a community to get better at what we do … and more productive so we can make more great things happen.

Keep those creative thoughts flowing, and don’t overdo it on the breakfast crickets …

Hey, and don’t forget — tomorrow is the last day to try out StudioPress Sites with a free introductory month. You can click this link to get started, but the free month deal will go away Friday (tomorrow) at 5:00 p.m. Pacific Time.

— Sonia Simone

Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

some of us would rather eat a bug than try to figure out what headless crawling meansThe Wise Content Marketer’s Guide to Sensible SEO

by Sonia Simone

this is not a time to guess or assume you know your audience so well that you know what they’re thinking3 Simple and Effective Keyword Research Tips

by Beth Hayden

find the space where hard work and fun coexistEverybody’s Working for the Weekday

by Stefanie Flaxman

2017 Content Excellence Challenge: The March Prompts2017 Content Excellence Challenge: The March Prompts

by Sonia Simone

Does SEO Still Matter?Does SEO Still Matter?

by Sean Jackson & Jessica Frick

Brian Clark on the Productive Insights PodcastBrian Clark on the Productive Insights Podcast

by Caroline Early

10 Quality Factors Search Engines Need to See on Your Site10 Quality Factors Search Engines Need to See on Your Site

by Sonia Simone

Designing Your Lifestyle with EntrepreneurismDesigning Your Lifestyle with Entrepreneurism

by Brian Clark

How the Author of ‘The Antidote: Happiness for People Who Can’t Stand Positive Thinking’ Oliver Burkeman Writes: Part OneHow the Author of ‘The Antidote: Happiness for People Who Can’t Stand Positive Thinking’ Oliver Burkeman Writes: Part One

by Kelton Reid

9 Steps to Becoming a Better Podcast Listener (And Why That Matters)9 Steps to Becoming a Better Podcast Listener (And Why That Matters)

by Jerod Morris & Jon Nastor

The post The Unusual (but Important) Combination of Creative Fulfillment and SEO appeared first on Copyblogger.


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3 Unusual Hacks to Dramatically Up Your LinkedIn Game

Posted by larry.kim

Wouldn’t it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn?

You can!

This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse.

Doing so requires one crucial thing. You must:

Be a Linkedin Unicorn in a Sea of Donkeys (source: Larry messing around with photoshop)

(Image source: me attempting to use Photoshop)

1. Build a large LinkedIn network

Smart marketers must build a large LinkedIn network.

The LinkedIn news feed algorithm isn’t a black box. It’s more like an open box. It’s about as basic as boiling water.

Updates that you “like” will be shared with your LinkedIn network. If your connections “like” your status updates, their connections will see that update.


So if you have 20,000 connections on LinkedIn, then it’s so much more likely that (a) more of your connections will click “Like” on your updates and (b) that their connections will also click “like” on your updates.

LinkedIn’s algorithm is about as stupid-simple as it gets — it shows your updates to all of your connections.

There’s no way to search for updates on LinkedIn — not even with advanced search. Nobody will see your updates unless they are connected to you.

When more people see your updates, it increases the odds that more people will like that update.

More connections. More likes. Simple.

Add connections and the results will multiply over time. Quality connections are key here. Only connect with people you know and want to know — don’t just try to connect with random people, recruiters, or those really annoying sales spammers.

If you add 10x more connections, then you’re 10x more likely to get that engagement.

How do you expand your LinkedIn network? You can definitely help yourself by optimizing the heck out of your LinkedIn profile and writing irresistible LinkedIn connection requests.

But having tons of connections is only half the battle.

2. Post high-engagement updates to LinkedIn

The second half of the battle is posting interesting updates more often. And by often, I mean 1 to 3 times a day.

But our battle begins not on LinkedIn. It begins on Twitter.


Here’s how this pyramid scheme works. (Don’t worry, it’s totally legal!)

You can try out lots of different updates on Twitter. Let’s say you post 20 tweets a day.

Some of your tweets will get tons of engagement (clicks, replies, retweets, likes). Some will do moderately well. Others will die of loneliness (hopefully not too many!).

We want to focus on the winners.


Think of this as your personal “LinkedIn Update Hunger Games.”

You audition the different updates on Twitter. Each tweet is one of your “tributes.”

Your best stuff is transported from Twitter to LinkedIn. Only your “victors” get the heroes’ welcome at The Capitol.

Using Twitter analytics, you pick your victors — the top 5 or 10 percent top-performing Twitter updates. The tweets people liked, retweeted, or replied to.

Use your top stuff from Twitter as a guide for your LinkedIn updates. After all, it’s highly likely that the same content that did well on Twitter will also get lots of likes on LinkedIn.

3. Hacking LinkedIn Pulse

Now let’s turn our attention to Pulse, LinkedIn’s content app and news feed curation service.

You can blog on LinkedIn and easily get a few thousands views. According to LinkedIn’s latest available figures, more than a million people have published posts on LinkedIn’s platform; more than 130,000 posts are published every week; and the average post reaches LinkedIn members in 21 industries and nine countries.

Sometimes LinkedIn articles perform fantastically well, transforming from average to a unicorn. We’re talking 50,000, 100,000, or even millions of views.

Wish you could get that many views? You can!

How do you do it?

First, you must get your content featured on a Pulse channel. Pulse has several Channels (i.e., topics) that have millions of followers — some of the most popular include Leadership & Management, Big Ideas & Innovation, Technology, Entrepreneurship, and Marketing & Advertising.

linkedin pulse channels

If you only have 500 or 1,000 followers on LinkedIn, Pulse is the outlet that can expose you to a massive audience.

So how do you get your blog post featured on a Channel?



You need to do old-school SEO on your post. LinkedIn Pulse categorizes your content based on an analysis of the text of your article. This is like SEO from 15 years ago, when all you had to do was put the keyword in the title and all throughout the article! Crazy simple.


Ask an editor to feature your story

You can tweet them @LinkedInPulse and ask them to feature your article in a specific channel.

Getting featured on a Channel is awesome. But it isn’t enough.

Hitting it big on LinkedIn Pulse is similar on Digg or Reddit. Just because you submit something doesn’t mean you’re automatically going to get tons of traffic. You need to be one of the top two or three featured stories to get the lion’s share.

The same is true on LinkedIn. You’ll experience the biggest wins after you get to the top of a Pulse Channel.

How do you get to the top? One tactic that can work brilliantly is using Facebook, Twitter, and Linkedin promoted posts to quickly drive lots of traffic to your LinkedIn article.


One key factor of LinkedIn Pulse’s algorithm is the amount of traffic and engagement an article has seen in the last several minutes. You don’t have to drive traffic forever. You just need a catalyst — something that gives your article a little push to get it to the top.

Once your Facebook, LinkedIn, and Twitter ads help your article get to the top, it will be self-sustaining for a while as people go to the Channel and check out what’s trending – make sure it’s your post!

The winning LinkedIn formula

So, there you have it. The way to get tons of likes on LinkedIn is the combination of high engagement content plus lots of connections. Then, take it a step further by optimizing for LinkedIn Pulse to expose yourself an even larger audience.

A long time ago, I used to treat LinkedIn separately. But I’ve since grown and found several reasons to treat LinkedIn more like Twitter. Key among them: More people will engage with you, share your best content, and visit your website.

LinkedIn is constantly evolving to serve its more than 400 million members. So evolve your LinkedIn marketing strategy accordingly in 2016. Start building more connections and raising your visibility!

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Moz Blog

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An Unusual Interview With World Traveling, Book Writing, Internet Giant, Chris Guillebeau

Press play to begin streaming the audio or right click the text link and choose save as or save link.

Download the MP3 [ 56 Minutes - 27 MB ]

Subscribe to this Podcast in iTunes.

This is no ordinary podcast interview with Chris Guillebeau. I say that because you have probably seen a lot of interviews surfacing … Read the rest of this entry »

Entrepreneurs-Journey.com by Yaro Starak

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