Tag Archive | "Tops"

Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald's International Women's Day

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of course it is, but that doesn’t have to mean it’s bad, right? AdWeek

Also drawing attention to International Women’s Day: Here are two thoughtful videos from TopRank Marketing co-founder Susan Misukanis and Content Marketing Manager Christine Berres on the importance of women in the workplace and how to be the best you.

The 2017 Inc. 500 & Social Media: Finding Its Place in the Marketing Mix – LinkedIn and Facebook are reported as the most effective social media platforms while Twitter and YouTube are ranked among the least effective platforms for the Inc 500 companies. UMass Dartmouth

Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics – Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Overseeing all those individual permissions — particularly as people come and go — is getting easier with the introduction of user groups in Google Analytics. Marketing Land

Google Engineer Issues Warning About Google Crawler – A Google engineer issued a “public service announcement” notifying web publishers that Google does not support CSS custom properties which means that Google’s crawler will not be able to render the web page properly and that can mean a lower ranking. Search Engine Journal

Google Is Helping the Pentagon Build AI for Drones – Wait, what? Anybody else think Google should stick to search and Pixel phones? The DoD partnership is to help develop AI for analyzing drone footage and quite a few Google employees are not happy about it. Gizmodo

Pew Research Social Media 2018

Facebook Tops YouTube In Branded Video Space -According to a survey by video ad-tech company Clinch, Facebook’s platform is home to some 46% of all branded video campaigns, topping YouTube, which has 41% of the campaigns. Digital News Daily

Facebook’s Testing a New Option Which Enables Brands to Mass-Send Promotions via Messenger -Facebook’s rolling out a new test of a self-serve sponsored messaging tool, which will enable brands to mass-send promotional messages to anyone who’s already initiated a conversation with them on the platform. Social Media Today

Forget Facebook? Why Marketers are Embracing Both Pinterest and Instagram – Both platforms are interest based and both Pinterest and Instagram provide a better frame of mind for shopping and let’s face it – Facebook just isn’t what it used to be. AdWeek

Forrester Calls Amazon, Voice New Search Opportunities -Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023. Publicis, Omnicom, and WPP plan to boost their ad spending with Amazon between 40% and 100% in 2018, according to Forrester, citing online reports. MediaPost

On the Lighter Side:

  • Heinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs at Dinner – AdWeek
  • Amazon Says It Has Fixed Randomly Laughing Alexa Speakers – Bloomberg

TopRank Marketing and Clients In the News:

  • 3M has launched the Champions of Science podcast series (client) – 3M State of Science Survey
  • Lee Odden – 5 Expert Tips to Refine Your Content Marketing Strategy for 2018 – Marketing Insider Group
  • Lee Odden – Influencer Marketing Summary of Lee Odden at Social Media Marketing World: EAR Model – JM Internet Group
  • Lee Odden – What’s Trending: Linking Your Social Media Strategy – LinkedIn Marketing Solutions Blog
  • Lee Odden – 20 Inspiring Digital Marketing Experts – VBout
  • Lee Odden – Top 55 Social Media Marketing Influencers to Follow in 2018 – Status Brew
  • Alex Rynne of LinkedIn (client) and Lee Odden – [Video] Millennials & Influencer Marketing: How To Organize & Optimize For B2B (client) – B2BMX
  • Lee Odden – Is less more in content marketing? A data-driven answer – Scoop.it

Be sure to check in next week when we’ll be sharing all new marketing news stories or you can follow us at @toprank on Twitter for daily news. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.


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Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube | http://www.toprankblog.com

The post Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube appeared first on Online Marketing Blog – TopRank®.

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YouTube Tops 1 Billion Hours of Video a Day

Albert Einstein once stated ” For every one billion particles of antimatter there were one billion and one particles of matter. And when the mutual annihilation was complete, one billionth remained – and that’s our present universe.” This is his simple way of explaining why our universe is 99.9% matter and just a trace of anti-matter.

Now if you want an expanded explanation of Einstein’s matter/anti-matter quote, there are approximately 2,400 YouTube videos available for your viewing pleasure….so you better get started if you want to watch all of them. And yet the total running time of the 2,400 videos is a mere trace of the total hours of YouTube videos that are viewed in one day. That figure was announced yesterday by Cristos Goodrow, VP of engineering at YouTube, who stated on YouTube’s Blog Post that “…people around the world are now watching a billion hours of YouTube’s incredible content every single day!”.

The head spins trying to compute all those hours. However, the real head spinning might be coming from the executives at the other video giants. A comparatively pint-sized 116 million hours are streamed on Netflix and 100 million hours streamed on Facebook according to Nielsen data.

So how does all of this daily video viewing translate into Google revenue? Well, on actual paper we don’t exactly know since YouTube’s viewership is not disclosed in Google’s earnings. But according to WSJ (via CNBC), in 2014 YouTube generated around $ 4 billion and broke even.

So if you’d rather press pause on the Einstein videos and instead watch a short clip reviewing Google milestone achievement, WSJ’s got you covered. The Journal points out that beginning in 2012, Google’s use of algorithms that pulled user data and increased video recommendations kept users watching longer. Actually, a heck of a lot longer.

Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. (YouTube About Page)

The post YouTube Tops 1 Billion Hours of Video a Day appeared first on WebProNews.


WebProNews

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HTTPS Tops 30%: How Google Is Winning the Long War

Posted by Dr-Pete

[Estimated read time: 6 minutes]

It’s been almost two years (August 2014) since Google announced that HTTPS was a ranking signal. Speculation ran rampant, as usual, with some suggesting there was little or no benefit to switching (and possibly significant risk) while others rushed to sell customers on making the HTTPS switch. Two years later, I believe the data speaks for itself — Google is fighting, and winning, a long war.

What’s happened since?

If you only consider the impact of Google’s original HTTPS update, I understand your skepticism. Prior to the update, our 10,000-keyword tracking system (think of it as a laboratory for studying Google searches) showed that roughly 7% of page-1 Google results used the “https:” protocol. A week after the update announcement, that number had increased only slightly, to just over 8%:

The blue/purple show the before/after based on the announcement date. As you can see, the update probably rolled out over the course of a few days. Even over a 2-week period, though, the impact appears to be fairly small. This led many of us to downplay Google’s statements and ignore HTTPS for a while. The next graph is our wake-up call:

As of late June, our tracking data shows that 32.5% (almost one-third) of page-1 Google results now use the “https:” protocol. The tiny bump on the far left (above “A-14″ = August 2014) is the original HTTPS algorithm update. The much larger bump in the middle is when Wikipedia switched to HTTPS. This goes to show the impact that one powerhouse can have on SERPs, but that’s a story for another time.

What does it mean?

Has Google rolled out multiple updates, rewarding HTTPS (or punishing the lack of it)? Probably not. If this two-year trend was purely a result of algorithm updates, we would expect to see a series of jumps and new plateaus. Other than the Wikipedia change and two smaller bumps, the graph clearly shows a gradual progression.

It’s possible that people are simply switching to HTTPS for their own reasons, but I strongly believe that this data suggests Google’s PR campaign is working. They’ve successfully led search marketers and site owners to believe that HTTPS will be rewarded, and this has drastically sped up the shift. An algorithm update is risky and can cause collateral damage. Convincing us that change is for our own good is risk-free for Google. Again, Google is fighting the long war.

Is our data accurate?

Of course, our tracking set is just one sample of search data. The trendline is interesting, but it’s possible that our keywords are overstating the prevalence of HTTPS results. I presented a number of roughly 30% at SMX Advanced in mid-June. Later that same day, Google’s Gary Illyes called me out and confirmed that number:

Gary did not give an exact figure, but essentially gave a nod to the number, suggesting that we’re in the general ballpark. A follow-up tweet confirms this interpretation:

This is as close to confirmation as we can reasonably expect, so let’s assume we showed up to the right ballgame and our tickets aren’t counterfeit.

Why does 30% matter?

Ok, so about one-third of results use HTTPS. Simple arithmetic says that two-thirds don’t. Projecting the trend forward, we’ve got about a year and a half (16–17 months) before HTTPS hits 50%. So, is it time to panic? No, probably not, but here’s the piece of the puzzle you may be missing.

Google has to strike a balance. If they reward sites with HTTPS (or dock sites without it) when very few sites are using it, then they risk a lot of collateral damage to good sites that just haven’t made the switch. If, on the other hand, they wait until most sites have switched, a reward is moot. If 100% of sites are on HTTPS and they reward those sites (or dock the 0% without it), nothing happens. They also have to be careful not to set the reward too high, or sites might switch simply to game the system, but not too low, or no one will care. However I feel about Google on any given day, I acknowledge that their job isn’t easy.

If rewarding HTTPS too heavily when adoption is low is risky and rewarding it when adoption is too high is pointless, then, naturally, the perfect time to strike is somewhere in the middle. At 30% adoption, we’re starting to edge into that middle territory. When adoption hits something like 50–60%, I suspect it will make sense for Google to turn up the algorithmic volume on HTTPS.

At the same time, Google has to make sure that most of the major, trusted sites have switched. As of this writing, 4 of the top 5 sites in our tracking data are running on HTTPS (Wikipedia, Amazon, Facebook, and YouTube) with the only straggler being #5, Yelp. The top 5 sites in our tracking account for just over 12% of page-1 results, which is a big bit of real estate for only 5 sites.

Of the top 20 sites in our tracking data, only 7 have gone full HTTPS. That’s 35%, which is pretty close to our overall numbers across all sites. If Google can convince most of those sites to switch, they’ll have covered quite a bit of ground. Focusing on big players and convincing them to switch puts pressure on smaller sites.

In many ways, Google has already been successful. Even without a major, algorithmic HTTPS boost, sites continue to make the switch. As the number climbs, though, the odds of a larger boost increase. I suspect the war is going to be over sooner than the trendline suggests.

What are the risks?

Am I telling you to make the switch? No. While I think there are good reasons to move to HTTPS for some sites and I think most of Google’s motives are sincere on this subject, I also believe Google has been irresponsible about downplaying the risks.

Any major change to sitewide URLs is risky, especially for large sites. If you weigh the time, money, and risk of the switch against what is still a small algorithmic boost, I think it’s a tough sell in many cases. These risks are not theoretical — back in May, Wired.com wrote up the many problems they’ve encountered during their HTTPS switch, a switch that they’ve since paused to reconsider.

Like any major, sitewide change, you have to consider the broader business case, costs, and benefits. I suspect that pressure from Google will increase, especially as adoption increases, and that we’re within a year of a tipping point where half of page-1 results will be running on HTTPS. Be aware of how the adoption rate is moving in your own industry and be alert, because I suspect we could see another HTTPS algorithm update in the next 6–12 months.

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Amazon Tops List of Most Visible Mobile Sites on Google

A new study by Searchmetrics has found that Amazon is the most visible brand on mobile Google searches, followed by Walmart and The Home Depot.

Home – SearchEngineWatch

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The Written Word Stumbles as Photo Sharing Tops Link List on Twitter

Now that the whole world is walking around with a digital camera in their pocket, photo sharing is booming. According to Diffbot, photos are the most commonly shared item on Twitter.

Just look at this graph from eMarketer. There’s nothing coming close to images, including articles. Think about it. Twitter already reduces our thoughts to 140 characters, now bit by bit, images are replacing all the words. As a writer, I find that frightening, but I’ll bet the photographers are shouting, it’s about time!

Twitter usage is around 27.7 million right now but eMarketer thinks it will cross 30 million next next year. A nice number, but that’s still only 13% of the population and 16% of all internet users.

Words aren’t the only thing taking a hit, TwitPic, which used to be the preferred tool for sharing photos dropped from more than 50% to only 7% of all links. Instagram and Tumblr have both gained ground in the area of photo sharing.

Though I don’t upload a lot of photos, I too have left TwitPic in favor of Twitter’s own upload tools. I’ve tried and given up on Tumblr. Instagram is still a mystery to me, but I suspect I’ll have to crack into it soon as it rises in popularity.

Look, I’ve got nothing against photos, but I truly believe in the power of the written word. Give a writer a perk today, promote an article on Twitter, then you can go back to sharing photos of what you had for lunch.



Marketing Pilgrim – Internet News and Opinion

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Google Ad Spending Tops $2 Billion in 2011

Google has doubled it’s advertising budget in the past year to more tha $ 1.5 billion. If you factor in the recently acquired Motorola Mobility Holdings and Google’s ad spend together, that’s $ 2.1 billion a year in ad spend, a new report says.
Search Engine Watch – Latest

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Bing & Google: “Spreading Romney” Ranking Tops For “Romney” Is Normal

Bing and Google have weighed in on the amazing rise in less than a month of the Spreading Romney site to the first page of their results for a search on “romney.” That’s apparently business as usual. Prepare for further “Spreading” sites for other candidates to rank as…



Please visit Search Engine Land for the full article.




Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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