Tag Archive | "Tool"

Quick, Free SEO Metrics with a New Domain Analysis Tool

Posted by Cyrus-Shepard

If you want a quick overview of top SEO metrics for any domain, today we’re officially launching a new free tool for you: Domain Analysis.

New Domain Analysis tool

One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy. We’re talking things like Domain Authority, Spam Score, Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe.

With Domain Analysis, we wanted to combine this data in one place, and quickly show it to people without the need of creating a login or signing up for an account.

The tool is free, and showcases a preview of many top SEO metrics in one place, including:

  1. Domain Authority
  2. Linking Root Domains
  3. # of Ranking Keywords
  4. Spam Score
  5. Top Pages
  6. Top Linking Domains
  7. Discovered and Lost Links
  8. Keywords by Estimated Clicks (new)
  9. Top Ranking Keywords
  10. Top Featured Snippets (new)
  11. Top Branded Keywords (new)
  12. Keyword Ranking Distribution
  13. Top Search Competitors (new)
  14. Top Search Questions (new)

Many of these metrics are previews that you can explore more in-depth using Moz tools such as Link Explorer and Keyword Explorer.

New experimental metrics

Domain Analysis includes a number of new, experimental metrics not available anywhere else. These are metrics developed by our search scientist Dr. Pete Meyers that we’re interested in exploring because we believe they are useful to SEO. Those metrics include:

Keywords by Estimated Clicks

You know your competitor ranks #1 for a keyword, but how many clicks does that generate for them? Keywords by Estimate Clicks uses ranking position, search volume, and estimated click-through rate (CTR) to estimate just how many clicks each keyword generates for that website.

Top Featured Snippets

Search results with featured snippets can be very different than those without, as whoever “wins” the featured snippet at position zero can expect outsized clicks and attention. These are potentially valuable keywords. Top Featured Snippets tells you which keywords a site ranks for that triggers a featured snippet, and also whether or not that site owns the snippet.

Branded Keywords

Branded keywords are a type of navigational query in which users are searching for a particular site. These can be some of the website’s most valuable keywords. Typically, it’s very hard — for anyone outside of Google — to accurately know what a site’s branded keywords actually are. Using some nifty computations in our database, here you’ll find the highest volume keywords reflecting the site’s brand. Cool, right?

Top Search Competitors

Knowing who your top search competitors are is important for any serious SEO competitive analysis. Sadly, most people simply guess. You may know who competes for your favorite keyword, but what happens when you rank for hundreds, thousands, or hundreds of thousands of keywords? Fortunately, we can comb through our vast database and make these calculations for you. Top Search Competitors shows you the competitors that compete for the same keywords as this domain, ranked by visibility.

Top Questions

People Also Ask” have become a ubiquitous feature of Google search results, and represent a good starting point for keyword research and topic optimization. Top Questions shows questions mined from People Also Ask boxes for relevant keywords.

Top Questions

A few notes about the new Domain Analysis tool:

  1. The tool is 100% free
  2. Limited to 3 reports/day
  3. Moz Pro users get unlimited reports
  4. Experimental metrics are just that. These are not (yet) available in Moz Pro.
  5. Metrics are meant to give you a quick overview of any domain. If you want to dive deeper for further analysis, we suggest signing up for a Moz Pro account

Also, we’re looking for feedback! What do you think of the new Domain Analysis Tool? Let us know in the comments below.

Check out Domain Analysis

p.s. Big thanks to Casey Coates, our smart-as-heck dev who put much of this together.

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Moz Blog

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How To Know Exactly What People Want (And Will Pay For) Using Your Most Powerful Research Tool

When I started teaching people how to build blogs that could potentially make money, I faced a difficult challenge, a big question that begins the entire process of blogging that had to be answered – How can I teach people to pick the right blog topic or niche? It’s the hardest decision to make and […]

The post How To Know Exactly What People Want (And Will Pay For) Using Your Most Powerful Research Tool appeared first on Yaro.Blog.

Entrepreneurs-Journey.com by Yaro Starak

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New Keyword Tool

Our keyword tool is updated periodically. We recently updated it once more.

For comparison sake, the old keyword tool looked like this

Whereas the new keyword tool looks like this

The upsides of the new keyword tool are:

  • fresher data from this year
  • more granular data on ad bids vs click prices
  • lists ad clickthrough rate
  • more granular estimates of Google AdWords advertiser ad bids
  • more emphasis on commercial oriented keywords

With the new columns of [ad spend] and [traffic value] here is how we estimate those.

  • paid search ad spend: search ad clicks * CPC
  • organic search traffic value: ad impressions * 0.5 * (100% – ad CTR) * CPC

The first of those two is rather self explanatory. The second is a bit more complex. It starts with the assumption that about half of all searches do not get any clicks, then it subtracts the paid clicks from the total remaining pool of clicks & multiplies that by the cost per click.

The new data also has some drawbacks:

  • Rather than listing search counts specifically it lists relative ranges like low, very high, etc.
  • Since it tends to tilt more toward keywords with ad impressions, it may not have coverage for some longer tail informational keywords.

For any keyword where there is insufficient coverage we re-query the old keyword database for data & merge it across. You will know if data came from the new database if the first column says something like low or high & the data came from the older database if there are specific search counts in the first column

For a limited time we are still allowing access to both keyword tools, though we anticipate removing access to the old keyword tool in the future once we have collected plenty of feedback on the new keyword tool. Please feel free to leave your feedback in the below comments.

One of the cool features of the new keyword tools worth highlighting further is the difference between estimated bid prices & estimated click prices. In the following screenshot you can see how Amazon is estimated as having a much higher bid price than actual click price, largely because due to low keyword relevancy entities other than the official brand being arbitraged by Google require much higher bids to appear on competing popular trademark terms.

Historically, this difference between bid price & click price was a big source of noise on lists of the most valuable keywords.

Recently some advertisers have started complaining about the “Google shakedown” from how many brand-driven searches are simply leaving the .com part off of a web address in Chrome & then being forced to pay Google for their own pre-existing brand equity.

Categories: 

SEO Book

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Majestic’s enhanced tool now gives SEOs a lot more useful context about backlinks

New “link context” visualizes where the link appears on the page, the surrounding text and associated link density.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Microsoft Advertising rolling out experiments A/B testing tool globally

Here’s what you need to know to get started with Microsoft Advertising experiments.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google Search Console URL Parameters Tool May Change

Google’s John Mueller hinted on Twitter that the URL parameter tool that was added to Google Search Console in 2009 may not be 100% ported to the new Google Search Console. He said Google may make the tool evolve versus make it a 1 to 1 switch over.


Search Engine Roundtable

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Google to retire the info: command, adds canonical information to URL Inspection Tool

Google URL inspection tool now shows the Google discovered canonical URL.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Bug with Ad Preview and Diagnosis Tool showing ad scores and more data

The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the issue.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google’s Rich Results testing tool now supports code editing

You can now edit the code in the rich results test and see what those edits do in real time.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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