Tag Archive | "Tool"

Faster, Fresher, Better: Announcing Link Explorer, Moz’s New Link Building Tool

Posted by SarahBird

More link data. Fresher link data. Faster link data.

Today, I’m delighted to share that after eons of hard work, blood, sweat, tears, and love, Moz is taking a major step forward on our commitment to provide the best SEO tools money can buy.

We’ve rebuilt our link technology from the ground up and the data is now broadly available throughout Moz tools. It’s bigger, fresher, and much, much faster than our legacy link tech. And we’re just getting started! The best way to quickly understand the potential power of our revolutionary new link tech is to play with the beta of our Link Explorer.

Introducing Link Explorer, the newest addition to the Moz toolset!

We’ve heard your frustrations with Open Site Explorer and we know that you want more from Moz and your link building tools. OSE has done more than put in its time. Groundbreaking when it launched in 2008, it’s worked long and hard to bring link data to the masses. It deserves the honor of a graceful retirement.

OSE represents our past; the new Link Explorer is our fast, innovative, ambitious future.

Here are some of my favorite things about the Link Explorer beta:

  • It’s 20x larger and 30x fresher than OSE (RIP)
  • Despite its huge index size, the app is lightning fast! I can’t stand waiting so this might be my number-one fav improvement.
  • We’re introducing Link Tracking Lists to make managing your link building efforts a breeze. Sometimes the simple things make the biggest difference, like when they started making vans with doors on each side. You’ll never go back.
  • Link Explorer includes historic data, a painful gap in OSE. Studying your gained/lost linking domains is fast and easy.
  • The new UX surfaces competitive insights much more quickly
  • Increases the size and freshness of the index improved the quality of Domain Authority and Spam Score. Voilà.

All this, and we’re only in beta.

Dive into your link data now!

Here’s a deeper dive into my favorites:

#1: The sheer size, quality, and speed of it all

We’re committed to data quality. Here are some ways that shows up in the Moz tools:

  • When we collect rankings, we evaluate the natural first page of rankings to ensure that the placement and content of featured snippets and other SERP features are correctly situated (as can happen when ranking are collected in 50- or 100-page batches). This is more expensive, but we think the tradeoff is worth it.
  • We were the first to build a hybrid search volume model using clickstream data. We still believe our model is the most accurate.
  • Our SERP corpus, which powers Keywords by Site, is completely refreshed every two weeks. We actively update up to 15 million of the keywords each month to remove keywords that are no longer being searched and replace them with trending keywords and terms. This helps keep our keyword data set fresh and relevant.

The new Link Explorer index extends this commitment to data quality. OSE wasn’t cutting it and we’re thrilled to unleash this new tech.

Link Explorer is over 20x larger and 30x fresher than our legacy link index. Bonus points: the underlying technology is very cost-efficient, making it much less expensive for us to scale over time. This frees up resources to focus on feature delivery. BOOM!

One of my top pet peeves is waiting. I feel physical pain while waiting in lines and for apps to load. I can’t stand growing old waiting for a page to load (amirite?).

The new Link Explorer app is delightfully, impossibly fast. It’s like magic. That’s how link research should be. Magical.

#2: Historical data showing discovered and lost linking domains

If you’re a visual person, this report gives you an immediate idea of how your link building efforts are going. A spike you weren’t expecting could be a sign of spam network monkey business. Deep-dive effortlessly on the links you lost and gained so you can spend your valuable time doing thoughtful, human outreach.

#3: Link Tracking Lists

Folks, this is a big one. Throw out (at least one of… ha. ha.) those unwieldy spreadsheets and get on board with Link Tracking Lists, because these are the future. Have you been chasing a link from a particular site? Wondering if your outreach emails have borne fruit yet? Want to know if you’ve successfully placed a link, and how you’re linking? Link Tracking Lists cut out a huge time-suck when it comes to checking back on which of your target sites have actually linked back to you.

Why announce the beta today?

We’re sharing this now for a few reasons:

  • The new Link Explorer data and app have been available in beta to a limited audience. Even with a quiet, narrow release, the SEO community has been talking about it and asking good questions about our plans. Now that the Link Explorer beta is in broad release throughout all of Moz products and the broader Moz audience can play with it, we’re expecting even more curiosity and excitement.
  • If you’re relying on our legacy link technology, this is further notice to shift your applications and reporting to the new-and-improved tech. OSE will be retired soon! We’re making it easier for API customers to get the new data by providing a translation layer for the legacy API.
  • We want and need your feedback. We are committed to building the very best link building tool on the planet. You can expect us to invest heavily here. We need your help to guide our efforts and help us make the most impactful tradeoffs. This is your invitation to shape our roadmap.

Today’s release of our new Link Explorer technology is a revolution in Moz tools, not an evolution. We’ve made a major leap forward in our link index technology that delivers a ton of immediate value to Moz customers and the broader Moz Community.

Even though there are impactful improvements around the corner, this ambitious beta stands on its own two feet. OSE wasn’t cutting it and we’re proud of this new, fledgling tech.

What’s on the horizon for Link Explorer?

We’ve got even more features coming in the weeks and months ahead. Please let us know if we’re on the right track.

  • Link Building Assistant: a way to quickly identify new link acquisition opportunities
  • A more accurate and useful Link Intersect feature
  • Link Alerts to notify you when you get a link from a URL you were tracking in a list
  • Changes to how we count redirects: Currently we don’t count links to a redirect as links to the target of the redirect (that’s a lot of redirects), but we have this planned for the future.
  • Significantly scaling up our crawling to further improve freshness and size

Go forth, and explore:

Try the new Link Explorer!

Tomorrow Russ Jones will be sharing a post that discusses the importance of quality metrics when it comes to a link index, and don’t miss our pinned Q&A post answering questions about Domain Authority and Page Authority changes or our FAQ in the Help Hub.

We’ll be releasing early and often. Watch this space, and don’t hold back your feedback. Help us shape the future of Links at Moz. We’re listening!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Google's new AdWords Keyword Planner Tool Released

Google AdWords Releases New Keyword Planner Tool
An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine Journal

Forecast: Digital Advertising Pulling Away From TV on Global Basis
New research from Zenith forecasts big gains for global digital ad revenue, increasing a lead built last year and pointing towards a 44.6 percent share of total ad revenue by 2020. With the U.S. and China leading the 2017 through 2020 adspend growth forecast, mobile will be the biggest contributing medium. Marketing Land

Users Worry About Facebook Data: Plan To Use Less, Stop Altogether
Facebook users have said they’ll cut their time on the site or, in some cases, leave entirely, according to new survey data from Raymond James. 44 percent of respondents were “very concerned” about Facebook’s use of their data, while 40 percent said that they were “somewhat concerned,” with 8 percent planning to stop signing in completely. MediaPost

EU Antitrust Chief Keeps Open Threat to Break Up Google: Report
As it drafts transparency regulations for technology firms, the European Union hasn’t ruled out splitting Google into smaller companies, and holds “grave suspicions” about the firm’s dominance. Reuters

Google Starts Rolling Out Mobile-First Search Index
Google’s long-anticipated migration to mobile-first indexing has begun, with the Internet giant on Monday announcing a roll-out in notifications to an increasing number of websites. MediaPost

LinkedIn Just Launched Some Snapchat-Like Features for Video Creators
New text styles, video filters, and other Snapchat-like options have recently debuted on LinkedIn, which said that video is being shared at rates 20 times that of other content types. AdWeek

Facebook Will No Longer Show Audience Reach Wstimates for Custom Audiences After Vulnerability Detected
Marketers using Facebook’s custom audience targeting will no longer see campaign reach estimates, after researchers discovered a possible privacy exploit and the social media firm suspended the popular metric. Marketing Land

Instagram Now Lets You Link to Hashtags and Other Profiles in Your Bio
Linkable biography hashtags and the ability to link to other profiles are two features that have recently been added to Instagram, as the company moves towards a more interactive online bio. The Next Web

Snapchat Bulks Up Location-Based Ad Targeting & Launches In-Store Analytics Tool
New location-based ad targeting features have been rolled out to marketers by Snapchat, including three tools aimed at pinpointing geographic points. Marketing Land

B2B Marketers Need to Get Ready for GDPR
With the EU’s General Data Protection Regulations (GDPR) May 25 compliance deadline looming, as few as 15 percent of B2B marketers may be fully in-step with the upcoming requirements. Chief Marketer

Google News Initiative Kicks Off With Subscribe With Google, Other Efforts
Details about a new “Subscribe With Google” framework for publishers were announced by Google in New York City Tuesday, along with a Google Analytics-based publisher dashboard. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Personal Data Comic

Take a humorous look at personal data and terms of service – Marketoonist

BREAKING: Aging Punk Marks Himself Safe on Facebook Following 7 Second Break Up – The Hard Times

Mark Zuckerberg Prepares For Congressional Testimony By Poring Over Lawmakers’ Personal Data – The Onion

The Glory That Was Yahoo – Fast Company

You Are What You ‘Like’ – Psychology Today

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing Blog – Top 75 Content Marketing Blogs & Websites For Content Marketers — FeedSpot
  • Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Digital Doughnut

Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters | http://www.toprankblog.com

The post Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters appeared first on Online Marketing Blog – TopRank®.

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A Potent New Content Tool and the Power of “No”

This week we’re talking about chatbots, ruthless editing, and the impressive power of the word “No.” On Monday, I unpacked some of the reasons why I’m now a chatbot cheerleader. If you’re already familiar with this tool, feel free to mock me for not knowing about it sooner. (And really, I should have, because way
Read More…

The post A Potent New Content Tool and the Power of “No” appeared first on Copyblogger.


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Free Workshop *Today* on an Awesome New Content Tool

First things first: Brian Clark is co-hosting a free workshop today (in a few hours, at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time), all about getting started with chatbots. If you don’t know much about chatbots, or even think they might be weird or creepy, check out my post from Monday explaining why
Read More…

The post Free Workshop *Today* on an Awesome New Content Tool appeared first on Copyblogger.


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Microsoft adds Reddit data to Bing search results, Power BI analytics tool

Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments.

The post Microsoft adds Reddit data to Bing search results, Power BI analytics tool appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Yahoo Reveals Its Search Secrets, Vespa Tool is Now Available as Open Source

Yahoo is now giving away the crucial technology powering its internal searches. Vespa, the search engine used by the tech company for internal queries, is now open-source and available to everyone.

Oath Inc., the Verizon company that acquired Yahoo in June, announced that Vespa is now available as open source on GitHub. According to a company blog post, making the Big Data processing and serving engine open source is a step further in Oath’s commitment to opening up its infrastructure to developers.

“By releasing Vespa, we are making it easy for anyone to build applications that can compute responses to user requests, over large datasets, at real time and at internet scale – capabilities that up until now, have been within reach of only a few large companies,” Jon Bratseth, a systems architect at Yahoo, explained via the blog post.

Vespa powers Yahoo network’s internal search feature and is used to determine what recommendations to display as well as the company’s ad targeting system. Currently, Vespa is used in around 150 apps such as Yahoo’s main search engine, Yahoo Mail, and Flicker, CNBC reported. The search tool is also responsible for serving around 3 billion native ads daily.

Vespa traces its roots back to AllTheWeb, a Norwegian search engine which was acquired by Yahoo in 2003, according to Wired. Since then, the tool has been modified as a general purpose engine that Yahoo could use internally in a host of different applications.

This is not the first time Yahoo released some of its technology as open source. In 2009, the company released Hadoop as open source which became a hit when it was adopted by big tech companies such as Facebook, Twitter, and eBay. Apparently, the plan is to replicate the benefits of making Hadoop publicly available which allowed Yahoo to easily recruit programmers as it became widely used.

But Vespa’s reach has the potential to overshadow that of Hadoop. As Bratseth puts it, “Vespa is larger in scope and lines of code than any open source project we’ve ever released,” adding that it has already been battle-proven in Yahoo’s largest and most critical systems. It is attractive both for its scalability and versatility while it is touted to be better than Hadoop in serving results to end users.

However, there are doubts that Vespa could be successful outside of Oath. According to Wired, Hadoop became a success because it was born open source and arrived at a time when businesses needed it most. This time, however, most large companies have already addressed web search issues that Vespa is designed for. In addition, there are already other open source engines available.

[Featured Image via Yahoo]

The post Yahoo Reveals Its Search Secrets, Vespa Tool is Now Available as Open Source appeared first on WebProNews.


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SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP appeared first on Search Engine Land.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google shortcuts use personalization and rich content to build next-gen local discovery tool

Machine learning-driven results entirely bypass the traditional search box.

The post Google shortcuts use personalization and rich content to build next-gen local discovery tool appeared first on Search Engine Land.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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What to look for in a paid media campaign management tool

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: Google link tool bug, product images schema & AdWords livestream

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google link tool bug, product images schema & AdWords livestream appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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