Tag Archive | "Today"

The Social Media Content You Create Today Will Have Little To No Value Tomorrow

In recent years a new crop of entrepreneur/freelancer/coach has risen off the back of social media channels like Facebook, Instagram, and Snapchat. These people use social platforms to distribute their knowledge or entertain people and thus attract clients. You share some pictures, write short updates, do live videos, and eventually…

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What ‘Being An Expert’ Really Means Today Online

Recently during one of the live coaching webinars I run for my Laptop Lifestyle Academy members, an important topic surfaced, one that shows up again and again as a common excuse for someone to NOT start a business. In fact, it is so common I’ve already addressed it once before,…

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Free Workshop *Today* on an Awesome New Content Tool

First things first: Brian Clark is co-hosting a free workshop today (in a few hours, at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time), all about getting started with chatbots. If you don’t know much about chatbots, or even think they might be weird or creepy, check out my post from Monday explaining why
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The Content Marketer’s Guide to Starting a Meditation Practice Today

You and I are storytellers. We’re content creators and copywriters. Our livelihoods depend on spinning creative yarns that compel our readers to action. For the execution of our craft, we depend on some key inner resources every day. Creativity and focus are two biggies. And I’m sure you’ve noticed that — like gold and platinum
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Join The Laptop Lifestyle Academy Today And Get Access To My New Course – ‘Emails Revealed’ (Open This Week Only)

Last week I published two new articles here on EJ that explained how I was able to take six months off from my business and still generate $ 153,428 USD, thanks to the power of automatic email campaigns I have written over the last few years. In those blog posts, I mentioned…

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Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today

Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly. It effortlessly arises and plays out until you shift your focus back to your responsibilities. Last week, I talked about getting more out of your expectations, and today I’m going to talk about a daily
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Making a Living Writing Ebooks: Here’s How It Works Today

"An excellent ebook can provide both revenue and a doorway to greater things." – Sonia Simone

Once upon a time, there was a straightforward solution to “monetizing” your website when you got tired of trying to make AdSense work:

Write an ebook!

Having something of your own to offer, even a simple $ 7 ebook, virtually always beats trying to monetize your traffic with advertising.

And that’s still true. (In fact, sales of ebooks hit $ 9 billion in 2015.)

But as more and more people have taken that advice, we need to get a little more strategic to build strong businesses around ebooks.

It can still be done, and I’ll be talking about folks who are doing it. But you can also let ebooks become part of a bigger game, within a larger digital business strategy.

The straight ebooks-for-sale play

We all know that some fiction authors are making a killing selling digital-only books on Amazon.

In fact, a few of those authors are dear friends of ours.

But that’s not what we’ll be talking about today. The world of fiction is a fascinating one in its own right, but the other type of ebook — the somewhat traditional “information product” designed to teach something valuable — is one we have a lot of experience with.

Two powerhouse ebook publishers

It’s getting trickier to build a business around ebooks alone, but if you look at Darren Rowse’s Digital Photography School, that site grew to an ecommerce powerhouse on the strength of ebooks.

(In recent years, DPS has expanded to offer courses as well — a natural evolution that can be remarkably profitable.)

The DPS ebooks each focus on a topic the audience wants to know more about — with titles like Life in Natural Light and Captivating Color.

There are a few keys to the success of their library:

  • The books are gorgeous. Darren’s team does an exceptional job with the design of their ebooks, creating digital equivalents of “coffee table books,” featuring, of course, lots of superb photography.
  • The books are also ultra useful, walking the customer through a specific photography technique so she can get better results in her own work.
  • And the ebooks offer impressive value at just $ 10 each. That’s a small transaction, but because there are lots of them, and because DPS enjoys a large and passionate audience, the revenue adds up.

Another person who knows a thing or two about ultra-successful ebooks is Brett Kelly, author of Evernote Essentials.

Brett wrote the definitive guide to the popular app Evernote. Despite the fact that there were dozens of $ 1 and $ 2 guides available, his (at $ 29) won the war — because it was, quite simply, massively more useful than the cheaper guides.

Brett has done lots of projects since then. He even worked for Evernote for a while — the company loved his book so much, they brought him on, while allowing him to keep his lucrative digital business.

Both Darren and Brett showcase three features that any successful ebook needs:

  1. Great design
  2. Incredible usefulness
  3. Excellent value for the investment (of time or money)

The low-cost introductory product

With the explosive rise of Amazon’s Kindle, readers have become accustomed to paying just a few dollars for ebooks.

(Note that isn’t always the case — Brett’s pricing, mentioned above, survived because of that book’s excellent reputation and quality.)

If you’re trying to make your entire living with ebooks, a low price point can be tricky. But you can also use the lower price point to your advantage by using ebooks as ultra low-risk entry points to your business.

For example, on Big Brand System, Pamela Wilson uses low-cost ebook guides as launching points to an ongoing relationship with her business.

Titles like Business Name and Tagline Guide and Quick-Start Guide to Branding your Business showcase Pamela’s expertise and give potential clients a taste of how she can help grow their businesses.

Her library of low-cost ebooks creates a list of buyers for Pamela’s pricier offerings, including private coaching slots.

Why is that cool? Because a list of buyers (even if they’ve just picked up an inexpensive item) is always much more responsive than a simple interest list.

Buyers have already made a micro-commitment with your organization, which research has shown often leads to a greater willingness to take similar actions.

For many of your lower-priced buyers, going on to a more intensive offering will be a natural next step. And if you put the work in to make your low-cost ebook exceptional, there’s no better “ad” for how you will handle a larger project or product.

A list of buyers, of course, also weeds out the “looky-loos” who subscribe to lists but don’t read them or are only on the list to get free resources.

The thought leader

For a long time now, writing a book has been a way to open many more doors beyond the revenue you get from the book itself.

Josh Kaufman, author of The Personal MBA and The First 20 Hours, puts it this way:

“Writing a book still tends to have a positive effect on your reputation: if you invest the effort to write a good/useful book, you’ve spent more time thinking about the topic than other people, which makes you rare and valuable to people who are interested in the topic.”

– Josh Kaufman

Given enough time and exposure, an excellent ebook (or series of books) can provide both revenue and a doorway to greater things.

“When we launched Copy Hackers on Hacker News in 2011, we sold $ 20K worth of ebooks in a few days’ time. That money was everything to me then. It was a signal that our little ebook experiment could turn into a business, that there was a market for what we had, and that the market would pay us for what we knew. Without our ebooks, I would have had to find a job (ugh) at someone else’s business (ugh); with the ebooks, I could afford to try my hand at blogging.

“Years after our launch, our ebooks have become far less about generating revenue. Promoting them on sites like AppSumo and Freelancer has helped us grow our list. And getting them in the hands of makers and influencers has brought us consulting projects, interviews, and speaking engagements.”

– Joanna Wiebe, Copy Hackers

The relationship builder

Many have written about using an ebook as an opt-in reward. In other words, you can use an ebook as an “ethical bribe” to get people to sign up for your email list.

And it works really well for that — but it’s smart to understand the deeper business reasoning.

Offering something valuable, like an ebook, is a reward for taking action. But it also needs to become the cornerstone of an ongoing business relationship.

As any competent sales professional can tell you, before they make a purchase, buyers need to:

  • Know you,
  • like you, and
  • trust you.

An ebook that only gets the prospect to sign up for your email list isn’t living up to its potential.

Those “ethical bribes” need to entice the prospect to take action, and they also need to further the professional relationship to build the case for an eventual purchase.

For example, My Copyblogger is a completely free membership site with an extensive library of free content marketing ebooks.

When we created the free membership library, we took the traditional “trade an ebook for an email opt-in” to a completely new level (and increased our email sign-ups by about 400 percent).

Could we have offered them for sale and made a few dollars? Definitely.

But by using them as the cornerstone of a valuable free membership experience, we’re nurturing relationships for more advanced products like Digital Commerce Academy. (Digital Commerce Academy will reopen to new students on August 21, 2017, so if you’re interested in joining, add your email address to the waitlist below.)

A rose is a rose is a rose

As you’re deciding the role an ebook might play in your business strategy, remember that you don’t actually have to call it an ebook.

In fact, ebooks in other guises can be powerful business-boosters.

So, a values-based, inspirational digital entrepreneur like Chris Guillebeau might (and did) call his ebook a manifesto.

If you offer B2B products or services, at least some of your ebooks will probably be white papers.

At Rainmaker Digital, we’re fans of the special report, but we also like other downloadables like checklists, worksheets, and infographics.

And one of my favorites to play with recently has been the workbook, with the pragmatic, hands-on associations that label brings.

The more flexible you are about how you think about and package your ebooks, the more powerful a tool they can become in your digital business strategy.

Would you like some help with that?

Digital Commerce Academy (DCA) helps you build the business of your dreams by teaching you how to create and sell profitable digital services and goods (like ebooks) without squandering time and money, stumbling to find the right path, or making unnecessary mistakes.

DCA features full-length courses (including Brian Clark’s Build Your Online Training Business the Smarter Way), 20+ webinars featuring in-depth case studies and education on cutting edge tools, as well as Q&As with the Rainmaker Digital team.

The doors to DCA are currently closed, but we are reopening them on August 21, 2017. Join the waitlist below today to get an exclusive offer when DCA reopens.

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The Merrymaker Sisters: How Two Aussie Girls Quit Government Jobs, Launched A Healthy Food Business On Instagram And Today Lead The Merrymaker Business Empire

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I’d like to introduce you to two sisters who very much embody the emotion their company brand presents – #GetMerry! The Merrymaker sisters – Emma and Carla Papas – are originally from Canberra, but today live on…

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Cory Huff: Shakespearian Actor Starts A Blog To Teach Creative People How To Sell Their Art Online And Today Makes $180,000+ A Year Online

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Cory Huff is certainly a creative person. He’s an interesting mix of actor and internet marketer, who today runs a business focused on teaching other creative people how to sell their art online. Cory runs a blog,…

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3 Online Businesses You Can Launch Today To Live The Laptop Lifestyle

If you read this blog over a decade ago, you know that my first taste of living a Laptop Lifestyle came long before I started blogging – in fact blogs did not even exist back then, at least not the way we know them today. It’s about 15 years since…

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