Tag Archive | "Times"

Why There Are Only A Few Times When It Is Smart To Start A Second Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] A friend of mine in Vancouver called me up to do a mastermind session to help him deal with a situation in his business. This particular situation is one I think a lot of entrepreneurs run…

The post Why There Are Only A Few Times When It Is Smart To Start A Second Business appeared first on Yaro.blog.

Entrepreneurs-Journey.com by Yaro Starak

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What are the busiest times for stores on Black Friday?

If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google’s location data says.

Search Engine Watch

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SearchCap: Google PDF Spam, Paid Search Up & Mobile Movie Times

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google PDF Spam, Paid Search Up & Mobile Movie Times appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Jane Seymour: Divorced Four Times, Shares Thoughts On Getting Married Again

Jane Seymour is known for her acting and writing prowess, as well as her desire to give back to others. But during the recently held Open Hearts gala, the actress reminded people why she’s also known for her timeless beauty.

The 64-year-old looked effortlessly glamorous as she walked the red carpet for the Annual Open Hearts Foundation Gala’s fifth year.

The Dr. Quinn, Medicine Woman rocked a strapless gown that showcased her youthful figure and evoked the summer season with its dainty floral print, side embellishments and chic ruffles.

The ageless actress attended the gala with ex-husband James Keach, who started the foundation with her.

Her divorce from Keach, which was finalized in April 2013, was “really, really, really hard,” according to the actress. But despite their differences, Seymour said that they both “found a way to have a new relationship, and move on so that’s what we’re doing.”

The former Bond girl also said that she and her ex-husband would always work together for their sons, 19-year-old twins, Johnny Stacy and Kristopher Steven.

“We realize the marriage may not be intact, but the family is intact and always will be,” Seymour explained. “We’ll always care for one another and care about one another. That doesn’t change.”

But it also doesn’t mean that Seymour has given up on men and love altogether.

The Live and Let Die star has admitted that she’s seeing someone but is not in a hurry to get married again.

“I don’t know if I need to get married again,” she shared. “There is someone in my life right now who I’m really enjoying. For right now this is very good.”

Seymour has been divorced 4 times already. Her first and second marriage to Michael Attenborough and Geoffrey Planer only lasted a few years. Her third marriage to David Flynn produced two children but also ended in divorce in 1992.

But who knows, even if she’s taking things slow Seymour might just take a page from her Open Hearts creation and keep her heart open for love (and marriage).



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Email Marketing: Unique send times for micro-personalization [Video]

Watch this excerpt video of an Email Summit 2014 session featuring Dave Sierk of Dell, revealing how he leveraged personalized send times to deliver the right message at the right time for his audience.
MarketingSherpa Blog

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Millennials check their smartphones 43 times per day and other interesting facts

Millennials SDLSDL’s third report of the “Five Truths for Future Marketers” series is titled “Content Finds the Customer.” After reviewing the data, I think the title should be flipped to “Customers Find the Content.”

Think about it. Before mobile and even when the internet was new, customers were passive and advertisers pushed content in their direction. They sat in front of the TV and saw the commercials that were delivered. They opened the mail and found the store circulars and coupons. They opened the newspaper and saw the local ads.

Now, customers are in control of the feed. They skip the commercials on TV only watching the ones they want. They skip TV altogether in favor of streaming services and videos on YouTube. Mail can be stopped and is regularly tossed without a second look and how many millennials are reading the newspaper? Instead, they’re online, actively looking for the information they want and their expectations are higher than ever.

The reward for meeting those expectations? They share and they respond right away.

Here’s a real sign of the times from the report:

Millennials check their smartphones 43 times per day; your emails are most likely to be viewed the same day.

That’s great news – if your sending out emails that can be easily read on a smartphone. Also note that Millennials expect a certain level of personalization. They know you can do it so they’re not as responsive to automated email blasts. You can’t believe how far you’d get if you sent a truly personalized message out to your top customers. Susan, what do you think of the blush you bought last week? We have a new color coming in next month and I’d be happy to send it out to you before it even goes on sale. You can try it for 25% off and let us know what you think.

Millennials expect personalized content, whether it’s social networks, news feeds or music streams. 71 percent said they’re most likely to listen to music streaming services that adjust to their tastes (i.e. Pandora, Spotify) vs. non-targeted options (i.e. local radio.)

Email is only going to get you so far. People aren’t sharing emails with their friends like they used to. Now they prefer to share via social media.

On average, millennials share six pieces of content via social media a day, which has overtaken email with five shares a day as the de facto channel for sharing content.

That means you can’t rely on a single channel. You have to be where your customers are and then hope that they find you. Once they do find you, be prepared to respond right away. In the SDL survey, millennials said they liked being able to chat instantly with a company via online chat. And believe me, if they post a complaint on Twitter – even if they don’t “@” mention your company, they expect you to find it and solve their problem within 24 hours.

It may sound unreasonable but these days, the customers are in charge of marketing. You can create great content, run it across all the major channels and be a vigilant monitor and responder – but it’s still up to the customer to find, read and engage. Don’t give them even the slightest reason to ignore you, because they will.

Best piece of advice from the SDL report:

Growing a customer relationship is not always about getting the sale. You’ll need to take a long-term view, mindful that meaningful relationships develop over time.

So true. So true.


Marketing Pilgrim – Internet News and Opinion

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Video Rating: 4 / 5

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Pinterest Generates Four Times More Money Per Click than Twitter

CoxBlue Pinterest 1Pinterest can generate you four times more money per click than Twitter and 27% more than Facebook.

How’s that grab you? Before you rush off and start pinning, I’d like to remind you that your results may vary and probably will because unlike Twitter and Facebook, Pinterest has a very specific audience.

QuickSprout would like to help you succeed in this area, so they’ve put out an infographic called “How to Increase Your Pinterest Engagement by 275%.” (And that’s a very specific number.)

The graphic begins with the usual info; Pinterest is 80% women and moms are more likely to pin than the “average American.’ Proving the point that moms are anything but average!

First interesting fact: 500,000 businesses have accounts on Pinterest. Wow. Facebook has 15 million business pages so Pinterest still has a long way to go but I’m still impressed by the number.

47% of US online shoppers say they bought something as a direct result of a Pinterest recommendation. And buyers who came from Pinterest are 10% more likely to complete the transaction compared to those coming in from any other social media site.

Pin to Win

If you’re in the fashion industry, Pinterest is your playground. 87% of fashion activity comes from the community. That means people are engaged and interested and they’re spreading the word. On the other side there’s electronics where the activity is split almost in half between consumers and brands. If brands are doing most of the talking in a category, it’s not working.

QuickSprout says there are a few things you can do to increase your chances of becoming a popular pinner. As with all advertising, a call to action makes a huge difference as does including the actual price of an item. People love tutorial pins but dislike faces.

QuickSprout Pinterest engagement

People are also more likely to repin colorful photos especially those with red, orange and brown. But forget those blue photos, people don’t like them. (Hopefully you don’t work for the Blueberry Commission.)

Best time to pin is between 2 and 4 pm EST and 8pm to 1am EST.

As with all social media, the real key to success is becoming a part of the community. Repin and like other people’s pins. Leave comments. Follow other pinners. They also suggest you thank people for repinning. This is something I generally don’t do because on a busy page you could be writing thank you comments for an hour. Try it and see if it helps your repin rate.

Are you using Pinterest for your business? Is it working or are you struggling to keep up or both? We’re always interested in hearing about your experience.

Marketing Pilgrim – Internet News and Opinion

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Best times to post on social media (infographic)

Author (displayed on the page): 

From Fannit.com

Wordtracker Blog

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The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration

Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they’re the words that tell someone that your article is what they want to read. Look at Google News any day of the week for examples of headlines that give you absolutely no idea what the article…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Social Media Strategy in Times of Tragedy

SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to communicate in a way that is authentic, empathetic and appropriately sensitive in times of tragedy.
Search Engine Watch – Latest

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