Tag Archive | "Time"

The silent killers of loading time and how to fix them

Imagine visiting a website that takes more than 10, no two seconds to load. We know that the mouse is going to hover to the top right corner because honestly, no one has the time to wait nowadays. 

A Forbes article mentioned that a mere one-second delay in page load time means a seven percent decline in sales, 11% fewer page views, a 16% decrease in customer satisfaction, and a seven percent loss in conversions. 

Your website may be a work of art with awesome features. It can have lightning speed chat responses but with slow loading time, none of that matters. 

Attention spans are growing smaller and patience is thinner than ever. Other than that, slow loading sites impact your SEO because it affects how Google sees your page. Speed is a ranking factor Google uses to measure your page. Sure, content may be king, but speed can change how your content performs in search. 

We’ll dig deep and find the silent killers of loading time – both common and uncommon causes.

1. Uncompressed images and bizarre image dimensions

The quality and size of an image affects its loading time. Having a high-resolution image on every page means your site will load slower.

How you can fix this

A couple of ways we found included installing plugins. The first one is with a jQuery Lazy Load plugin. This plugin allows the images that are only appearing to load “above the fold” or on a part a visitor is currently viewing. 

The second option is by using image optimizers such as Yahoo!’s Smush.it or use the WP Smush.it plugin which compacts images without altering their quality. With the WP plugin, it can be done automatically when you add graphics to your site.

2. Unnecessary plugins

If you have a WordPress site you’ll know that there are tons of plugins wandering around and sometimes you might feel the need to download every one because they’re “helpful” to your site. 

Before you know it, you’ll have plugins running your site and you might even have a plugin for your plugin.

Plugin overload can be a problem because the more plugins your site has, the more work it has to do when it loads. Also, not all plugins are as awesome as they claim to be. Beware of outdated plugins that can slow down your site instead of improving its performance.

What you can do to solve this problem is by evaluating your current plugins to figure out which ones you actually need. You might have multiple plugins that have the same function or have some that you’re no longer using. 

When you’re deleting plugins check to see if

– The plugin is relevant and updated

– Whether it has another similar plugin with same functions

– Whether you’re still using it the respective plugin

You can also check the performance of your plugins using the P3 (Plugin Performance Profiler) which shows you the impact of each plugin has on your WordPress site load time.

3. An excessive homepage

Your homepage is the face of your brand. So, we get it if you want it to look the best. However, when you try to impress new visitors with a bunch of widgets, content, and state-of-the-art imagery, it’s going to compromise your loading time.

When you want to make an impressive site, keep in mind that a clean design can do wonders. We’re not telling you to ban widgets completely (save them for the end of your blog posts or site pages) but we’re just telling you to keep it simple.

Another thing you can do to speed up load times is by altering the WordPress options to show excerpts instead of full posts and limiting the posts per page by five to seven each.

4. Free third-party WordPress themes

Free WordPress themes may sound like the best thing since sliced bread but free things come with a price tag. When you’re looking for a theme on WordPress, you’re likely to click on those free ones made by a third-party. They’re free anyway, so what can go wrong? Right?

Apparently, a lot of things. Like how free music and movies can come with spyware or malware, free third-party WordPress themes may be one of the causes for your slow website.

How you can fix this

One of the best ways is to only use themes from the official WordPress theme repository. If you want something more personalized, consider allocating less than $ 100 in a premium theme you can customize to your heart’s desire.

5. Unreliable web hosting

Having a web hosting server that’s not properly configured can harm your loading times. When picking a web hosting server, more often than not, we’ll try to choose the most budget-friendly option. That may be good in the beginning when you’re just starting out. 

However, once the amount of traffic you’re receiving suddenly spikes, your host and server won’t be able to handle a huge amount of users at a single time. Sudden spikes can happen especially during times you launch a new online marketing campaign or a new product. 

Instead of looking for a free or cheap web hosting solution, it’s best to use a well-known host that usually runs between four to eight dollars a month, which isn’t so bad. 

Other than the price, you should also keep in mind how fast the server responds when it deals with problems. Sometimes your site can have emergencies and filling in forms just won’t cut it. Do your research thoroughly and read reviews about the company and its support. 

6. Invisible loading images or videos

When you’re scrolling through a page, there is some content you can’t see immediately. Some are still at the bottom of the page and are visible after a visitor arrives at the exact spot. 

So, how is this a problem? The more images you tell your server to fetch, the slower your site will load. The reality is, the server usually fetches all of these images and videos (even the ones you can’t see yet). This is a huge factor for mobile devices since they have limited speed and data.

This can be fixed with “lazy loading” which means fetching the file only if it’s needed and only when it’s on the screen. A couple of plugins you can use for your WordPress site are BJ Lazy Load and LazyLoad. 

7. Coding issue

Your website is made of code. The more elaborate your site is, the more coding is necessary. Just because you want your website to be ideal, that doesn’t mean the coding should be over the top. Irrelevant or unnecessary code will only slow down your site since the server has to work through more data in order to get to a page.

An example of a coding issue

Unnecessary redirects which happen when the code refers to two different forms of the website URL. Although this seems like something trivial, it makes a huge difference.

When a redirect takes place, a user has to wait for the page to load twice. Using too many redirects means you’re doubling the load time.

To fix this, you need to review your code in detail. Most of the time, the root cause of slow load times could be from a coding issue. This occurs when the code isn’t consistent and causes too many redirects.

8. Not using a content delivery network (CDN)

CDN is a network of independent servers deployed in different geographic locations that serves web content to visitors. Depending on the location of your website visitors, the content requested gets served by the node that’s at the nearest data center. 

The problem with not using a CDN is that many sites can be slow, especially if they have visitors from around the world. Although a CDN isn’t necessary, it can help serve your web content much faster and reduce the loading time.

Now that you’re aware of some of the most and least obvious loading time killers, it’s time to get cracking with fixing them for your website.

Got some more load time killers that you wish to add to this list? Share them in the comments.

Nat McNeely is Digital Marketing Manager of Breadnbeyond, an award-winning explainer video company. 

The post The silent killers of loading time and how to fix them appeared first on Search Engine Watch.

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It’s Time to Start the Critical Activity You Can No Longer Afford to Postpone

I’ve always been stubborn. So, it wasn’t out-of-character for me to stand my ground when everyone I knew was quite…

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More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel

I still clearly remember the first sales position I had when I was in college. Picture this: I was selling…

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Sandip Bhagat, CIO at Whittier Trust On Why This Is a Good Time For Tech Stocks

“The scope of this regulatory oversight is changing. People used to focus on just consumer welfare and a price effect. That has now expanded to what harm you are doing to competitors and non-price effects. The scope is expanding, and some of these companies—this is Google, Amazon, Apple, Facebook—they have engaged in kind of favorable treatment of proprietary products.”

Sandip Bhagat, CIO at Whittier Trust talks about why investors shouldn’t allow regulatory threats and investigations to scare them away from tech stocks, as well as his two top picks.

When you talk about regulation, you have to talk at two levels: privacy first and then antitrust. Privacy may not be such an issue, and in a very perverse way, the large players here may actually come out winners because they have the scale to absorb the cost of meeting that regulatory compliance. They’re also multi-national in nature, even today, so the experience in Europe where the GDPR is already in place will stand them in good stead should it come to the U.S.

Switching to the antitrust component of regulatory risk and one of the things that is being discussed is anti-competitive acquisitions, so I think they would come under attack. What happens in the worst case, there is a forced breakup. We put a very low likelihood for that outcome. But fines will come along the way. There will be rulings that say you give equal parity during search processes and displaying of third-party vendors and their products. All of those we think can be absorbed by these companies because of their free high cash flow margins.

On Buying Tech Stocks Under Scrutiny

Here are two really compelling reasons to think about technology stocks now and really for a secular future. One is macro in consideration, the other one is micro and fundamental.

At the macro level, what is the environment? We have seen slower growth than normal after the global financial crisis and, as a result of that, interest rates are lower. Slow growth and low-interest rates help growth stocks. When growth is scarce, growth companies get rewarded with a higher multiple and low-interest rates help growth stocks because they have a higher equity duration and sensitivity to interest rates.

On Microsoft’s Long-Term Value

If there is one take away, it’s a stock to own for the long-term. It’s a great way to compound wealth. It’s indeed a vehicle for inter-generational wealth transfer. The company has rediscovered itself, moved away from a licensing model to a subscription model. Satya (CEO Satya Nadella) has reformed the company. While they’re making inroads in cloud computing, they are actually very unique in that they can play in the hybrid cloud solution space with a foot in on-premise software along with cloud-based application deployment.

On Amazon’s Brand Loyalty

It’s economic mode is based on scale, convenience and brand loyalty, which doesn’t get talked about much. People talk about the technology backbone of Amazon. But that brand loyalty, they’ve been able to convert that into greater user engagement and adoption and then monetized it with more and more transactions to gain a bigger share of the wallet.

Sandip Bhagat, CIO at Whittier Trust On Why This Is a Good Time For Tech Stocks

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When It’s Time to Get Serious about Your Content and Copywriting

We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of…

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38 Ways to Boost Your Content Confidence … Every Time You Publish

The life of a content marketer is always intense. The deadlines, the flow of ideas, the juggling of writing, promotion,…

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5 Practical Time Management Tips for the Chronically Time-Poor

In 2009, I chucked my marketing job to become a freelance copywriter. I worked from home each day. I had…

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Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs

Say goodbye to standard text ads by the end of the year.



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21 Recommendations for Spending Your Content Marketing Time Wisely

One enduring challenge with content marketing is how quickly it can turn into the content treadmill. This week, we’ve got…

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DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?

The upstart search engine’s visibility has been growing.



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