Tag Archive | "Think"

How Wrenches Changed the Way I Think about Digital Tools

About a year and a half ago, I made up my mind to rebuild a motorcycle. I had no mechanical…

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Want Your Brand to Look More Sophisticated? Think Black!

Most people never think twice about the colors that their favorite brands use. However, businesses spend a lot of time and money deciding on which hue is best for their products. This is because colors affect people’s feelings on a subconscious level. They are also associated with certain cultural or social messages.

Colors come with so many meanings. Blue has a calming influence on people. It also gives off the impression of trustworthiness and dependability. In contrast, red is associated with passion and danger. It can also give off a refined and powerful vibe, which is why red wines are considered richer than whites.

Image result for colors and emotions

[Graphic via Medium]

As a small business owner, never underestimate the impact color has on your brand. Corporations with large marketing departments, understand this all too well. For instance, most skin care companies use white in their product packaging as it symbolizes purity and cleanliness. Banks tend to use the color blue to give off an image of dependability. But what if you want to give your product a luxurious feel and classy image?

Why Black is Considered Luxurious

No other color has such a polarizing effect as black. Some western countries associate it with death and mourning. The media has also used it to portray villainy and evilness. However, the past few decades have seen the color become the epitome of luxury and class.

Despite the negative connotations, black is also associated with power, authority, class, and sophistication. Consider how high-end events are often black tie affairs, with women wearing the requisite little black dress. The color is very formal and serious and can evoke feelings of strength and intelligence.

Interestingly, black also has a slimming effect, which is why the color is used to make a product (or a person) smaller than it really is.

Look Who’s Using Black

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Numerous companies have taken advantage of the way black evokes power and sophistication. For instance, makeup brands have used the color to provide their products with a sleek and classy look. Notice how even simple makeup brushes look more expensive with the color.

Ralph Lauren has even named one of their men’s scents after the color and used it as the background of their ads. Their predominantly dark ads for Polo Black target men who consider themselves to be strong and mysterious but with a depth of personality.

Brands that cater to men and luxury items have found great success in using this particular color. Rolls Royce cars are typically black, with a sleek and shiny outline. The same goes for Don Q. The rum brand uses black with splashes of gold.

There’s no denying that black is a powerful color. However, it can also be overwhelming. Use black in your packaging, your ads, and website to give off the image of luxury. But try to pair it with colors like red or gold for a striking contrast. You’ll find that your customers will be more than willing to pay extra for something that looks expensive and luxurious even if the quality is average.

[Featured image via Rolls Royce]

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Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’

I can’t stand hearing people say they’re “not creative.” That happened to me recently, after I sliced a finger and wound up in Urgent Care. When the doctor heard that my fiancé is a graphic designer, he launched into a well-rehearsed monologue: “Oh, my mom is a graphic designer; she’s so creative! I do some
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Weak Email Marketing and Nickelback Have Less in Common than You Might Think

I’ve never admitted this to anyone before: I don’t always change the radio station right away when a Nickelback song comes on. See? That first line wasn’t hyperbole. How embarrassing. Here’s about how far I’ll let “How You Remind Me” play before finding something else to listen to: “Never made it as a wise man
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What Happens When All You Can Think About Is Making Money?

On all my program order pages, we run a ‘live chat’ box. This cool little tool lets potential customers chat with me or one of my team to ask questions before joining. We deal with a lot of different questions, but there’s one question I know is a bad sign……

The post What Happens When All You Can Think About Is Making Money? appeared first on Yaro.blog.

Entrepreneurs-Journey.com by Yaro Starak

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It’s Worse Than You Think, Facebook Exposes Millions More Users to Cambridge Analytica Data Breach

Just when you thought it couldn’t get any worse, Facebook revealed that Cambridge Analytica was able to access personal data of up to 87 million users. The figure was shockingly higher than the previous estimate of 50 million.

The number was shared by the company’s chief technology officer, Mike Schroepfer, in a blog post. Schroepfer wrote that they “believe the Facebook information of up to 87 million people – mostly in the US – may have been improperly shared with Cambridge Analytica.”

Last month the personal data of almost 50 million Facebook users were unethically shared with Cambridge Analytica, a data company that worked on President Donald Trump’s campaign.

The huge discrepancy between the new figures and initial estimates was surprising, although Facebook’s head Mark Zuckerberg tried to downplay it a bit, saying that he’s confident the final tally of affected users will be lower than 87 million.

Zuckerberg is expected to appear before Congress on April 11 to discuss how Facebook manages the personal data and privacy of its 2-billion strong social media platform. Facebook’s CEO was also invited to appear before a committee of the UK parliament but he declined and just sent a deputy.

Facebook also posted another blog post stating that it had found and deleted almost 300 additional Instagram and Facebook accounts and pages with ties to the Internet Research Agency (IRA), a propaganda group working out of Russia.

Schroepfer’s blog post also confirmed several privacy updates, like the scrapping of phone numbers and email addresses being used to search for people on the social network. The company believes that due to “the scale and sophistication” of activities they’ve uncovered, the feature made it possible for information found on their public profile to be scrapped.

The blog also revealed that starting April 9, Facebook users will be able to check if their data was exposed to Cambridge Analytica. The disclosure on the data mining firm will reportedly appear at the top of users’ News Feed.

[Image via YouTube]

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What Happens When All You Can Think About Is Making Money?

On all my program order pages, we run a ‘live chat’ box. This cool little tool lets potential customers chat with me or one of my team to ask questions before joining. We deal with a lot of different questions, but there’s one question I know is a bad sign……

The post What Happens When All You Can Think About Is Making Money? appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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What Happens When All You Can Think About Is Making Money?

On all my program order pages, we run a ‘live chat’ box. This cool little tool lets potential customers chat with me or one of my team to ask questions before joining. We deal with a lot of different questions, but there’s one question I know is a bad sign……

The post What Happens When All You Can Think About Is Making Money? appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Do Content Writers Really Need to Think about SEO?

In my experience, creative writing pros have an endless appetite for writing advice. How to add more color and texture to your writing, storytelling techniques, endless discussions about the serial comma and finer points of usage. Elements like copywriting and conversion strategy? That tends to start to divide people up. Some writers want to pick
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Why Informative Content Will Make You Think Content Marketing Doesn’t Work

You might want to take an extra sip of coffee before you read the next paragraph … We’re going to start with a brief geometry lesson today, but I promise it will be gentle.

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