Tag Archive | "things"

MarketingSherpa Podcast #5: Ten things you should think about before you do your next website redesign

Tips for avoiding some serious potholes on your journey while taking on a website redesign
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10 Things Your Content Marketing Strategy Must Include

With last year’s sale of our StudioPress division, I found myself with something I hadn’t seen in a long time…

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6 Things I Wish I Knew Before I Launched a Kickstarter Campaign

Crowdfunding is fascinating. Like many people, I have backed projects on Kickstarter. But I was curious about what it would…

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5 Things Successful Content Marketers Do to Make Sure Their Work Gets Read

There’s a lot of content created every day — and most of it gains almost no attention. In 2015, Moz…

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7 things you might not know about Google My Business categories





Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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What Are the Security Risks of the Internet of Things?

IBM Resilient CTO and security guru Bruce Schneier takes a look at the security risks of the Internet of Things in his latest video. He brings up an interesting and rather disconcerting point, IoT devices tend to do critical things like turn on and off power or drive your car, so preventing hacking is even more critical with IoT than typical computers.

During the writing of this article, I noticed that Bruce Schneier and other cybersecurity experts at IBM are offering a free webinar today on the overall subject of cyber security that you might also be interested in:

December 6, 2018, at 12:00 PM: The Resilient End of Year Review: The Top Cyber Security Trends in 2018 and Predictions for the Year Ahead

Bruce Schneier, CTO at IBM Resilient and Special Advisor at IBM Security, provided an overview of the IoT security threat in a recent IBM video:

What Are the Security Risks of the Internet of Things?

IoT devices are just computers so all the threats that we’re used to from the computer world get transferred into any IoT device. In addition, they tend to be low cost, not well designed, built offshore, so they have more vulnerabilities. They tend to be deeply embedded in networks and organizations so they have a lot of access. They often control physical processes.

They turn on and off the power, they drive your car, they’re medical devices, which means the effects of a hack can be much more dangerous. On the one hand, they’re exactly the same as computers. On the other hand, because of how they’re made and what they can do, they’re very different than computers.

How Will IoT Security Evolve in the Coming Years?

These are low-cost consumer devices in many cases and there’s not a lot of money or even market demand for security. I think two things will happen. I think there will be more security in some of the more expensive devices.

Of the cheaper devices, there will be other things that you could purchase to go on your network that will monitor them. We don’t really have them yet but I think that’s where the future is going. We have to assume there’ll be lots of cheaply made insecure IoT devices in every network. How do we get security on top of that? 

Click Here to Kill Everybody

Schneier has a brand new book out that goes into the security risks of IoT in depth called, Click Here to Kill Everybody: Security and Survival in a Hyper-connected World.

Here’s how Bruce Schneier describes the IoT threat: 

Everything is a computer. Ovens are computers that make things hot; refrigerators are computers that keep things cold. These computers—from home thermostats to chemical plants—are all online. The Internet, once a virtual abstraction, can now sense and touch the physical world.

As we open our lives to this future, often called the Internet of Things, we are beginning to see its enormous potential in ideas like driverless cars, smart cities, and personal agents equipped with their own behavioral algorithms. But every knife cuts two ways.

All computers can be hacked. And Internet-connected computers are the most vulnerable. Forget data theft: cutting-edge digital attackers can now crash your car, your pacemaker, and the nation’s power grid.

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The Mindset and Insights that Will Bring You Wonderful Things in 2019

Great to see you again after our Thanksgiving holiday! Our Black Friday promotion was great, and the whole team is…

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50 Things You’ll Enjoy Reading over Christmas Break

Today, as the team gets ready to take a few days off for the holiday, we’ve put together a massive buffet of marketing, writing, and strategy advice for you. Monday’s post put the spotlight on our editorial team’s favorite writing, content, and marketing blogs. (As well as one that’s an example of a creator who’s
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Google: Things Looking Good For Mobile First Index

I asked John Mueller of Google yesterday in a Google webmaster hangout at the 23:18 mark into the video how things are going with the mobile first index and if they have any updates for us all…


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Doors Are Open for Certification (and Other Fun Things)

Doors Are Open for Certification (and Other Fun Things)

Remember all the conversations we’ve been having about the Certified Content Marketer program?

Well, the doors are open — and they’re going to be closing again on Monday, June 12. If you’d like to be featured on our list of recommended writers (and get our most advanced content strategy course), this is how you do it.

You can sign up (or learn more) at the link below — and of course, our usual no-hassle 30-day money-back guarantee applies if it’s not a perfect fit for you.

Program Details for Copyblogger’s Content Marketer Certification

Note: If you’re a member of our Authority community, make sure you’re signed in when you click the link — as an Authority member, you get special pricing. :-)

On Monday, I shared our June content and productivity prompts. Each month this year, we’re focusing on two prompts as a community, improving our creative output and our ability to get stuff done.

This month we’re practicing outreach (finding new contacts, clients, or customers) and getting the help of an imaginary friend when it’s time to do the hard stuff.

On Tuesday, Stefanie offered three hands-on ways to improve your content at the most fundamental level. Inconceivable.

And on Wednesday, I gave a quick back-of-the-envelope explanation of what the Certification program is and who it’s for. If you’re commitment-phobic, you can read that before you go to the page with all the details.

On Copyblogger FM, I shared Brian Clark’s four-step process for developing a compelling marketing idea. Because inspiration is fantastic … but even the most inspired idea can be shaped into something better.

That’s it for this week — have a great weekend! And remember — if you want to join our list of recommended writers, Certification closes on Monday.

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


2017 Content Excellence Challenge: The June Prompts2017 Content Excellence Challenge: The June Prompts

by Sonia Simone


how do you determine if you’ve written a strong sentence or a weak sentence?3 Advanced Ways to Craft Better Sentences

by Stefanie Flaxman


Apply to join Copyblogger’s list of recommended writersWriters: Doors Are Open for the Copyblogger Certification Program (through Monday, June 12)

by Sonia Simone


How to Develop a Compelling Marketing Idea in 4 StepsHow to Develop a Compelling Marketing Idea in 4 Steps

by Sonia Simone


How Award-Winning Author & Educator K.M. Weiland Writes: Part TwoHow Award-Winning Author & Educator K.M. Weiland Writes: Part Two

by Kelton Reid


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