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Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid these seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” he says. “There’s an issue out there called fake news and that’s why they’re pushing brands over anything else.” Patel says that if you follow these tips you’re going to crush it!”

Neil Patel, digital marketing expert and founder of Neil Patel Digital, discusses the seven online marketing mistakes in his latest video release:

Stop Making These 7 Online Marketing Mistakes

I’m going to break down seven online marketing mistakes that you need to stop. You’re probably wondering you’re doing all these things but why aren’t you seeing results? Even if you’re doing the right things, if you’re also doing the wrong things at the same time it’s going to hurt you and it’s going avoid you from getting the results that you deserve.

Mistake 1: Not Collecting Emails

The first mistake you are making is not collecting emails. It doesn’t matter how good you are with SEO or marketing only a very small percentage of your visitors are ever going to convert into customers. By collecting emails not only can you get people to come back to your site but you can convince them to convert over emails.

The moment someone gives you their email address think of that as a micro-commitment. They’re much more likely to convert into a customer because they committed, they already gave you something. That’s why you want to collect emails. You can do this through sliders or exit pop-ups. You can do this for free using tools like Hello Bar.

Mistake 2: Not Collecting Subscribers Through Push Notifications

The second mistake you’re making is you’re not collecting subscribers through push notifications. There are free tools like Subscribers.com that’ll make it easy. Just add in a JavaScript or a WordPress plug-in and then when people come to your website they will automatically subscribe through the browser. Then anytime you have new content or products or services that you want to sell then you can notify them through Subscribers.

Mistake 3: Not Building a Brand

The reason tip number one on collecting emails and tip number two on getting more push notifications subscribers are really important is because you need to build a brand. This gets you into the third mistake. Google doesn’t want to rank sites that aren’t brands. Why is this? There’s an issue out there called fake news and that’s why they’re pushing brands over anything else. It’s not just going to be Facebook and in Google. Eventually, it’s going to be Twitter and LinkedIn and all the sites out there.

When you get people back to your site seven times you’re much more likely to build a brand. It’s called the Rule of Seven in marketing. So with your site, you want to provide an amazing user experience. When you provide an amazing user experience, create a great product, create a great service, it’ll help you build a great brand over time.

Mistake 4: Not Interlinking

The fourth mistake you’re making is not interlinking. You may notice on Google I’m ranking for terms like online marketing on page one. You’re probably wondering how do I do this? A lot of it comes out to interlinking. In my sidebar, I link to my most popular pages of content. When I write blog posts related to online marketing I link back to the online marketing guide that talks about what online marketing is. By having all these links it helps me rank higher.

Mistake 5: Just Focusing On Text-Based Content

The fifth mistake I have for you is just focusing on text-based content. The future of digital marketing is moving to video. It doesn’t mean you should stop doing text but it means you should also be doing video. When you do video you’re going to get more traffic because everyone’s lacking it. LinkedIn wants it right now. YouTube wants more of it. Facebook wants it. Instagram even wants it.

Why is this? They want to crush the television networks. You look at things like the Oscars or traditional movie theaters and they’re not doing as well. You look at traditional TV and they’re going to get crushed. Why? It’s because of Facebook. It’s because of Google. It’s because of Netflix. If you’re there creating that video content you can be part of it and you’re going to get extra traffic. They want as much help as possible to crush these big old-school companies.

Mistake 6: Sticking To Just a Few Marketing Channels

The sixth mistake that you’re making is you’re really sticking to just a few marketing channels. Marketing is competitive. People raise venture capital hundreds of millions of dollars just so they can compete in marketing and sales. You need to do more than one or two or three marketing channels. The more you do the better off you’re going to be.

Mistake 7: Not Asking For the Sale

The seventh mistake I have for you is not asking for the sale. Whether it’s a lead or whether it’s getting people to buy your product, there’s nothing wrong with asking people to buy from you. If you don’t you’re not going to generate any sales. Everyone’s like I get all this traffic through my online marketing but no one’s converting. Why? Because you’re not asking for a sale.

Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

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Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel

After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a simple change can dramatically increase your traffic. For instance, Patel says that the moment he took out the dates from his URL his search traffic shot up 58 percent in just 30 days.

Neil Patel, digital marketing expert and founder of Neil Patel Digital, discusses the five beginner SEO mistakes in his latest video release:

Mistake 1: Putting Dates in URLs

The first mistake is putting dates in your URL. I used to do this with NeilPatel.com. What a huge mistake. My URL structure used to be NeilPatel.com/year/month/TitleofmyBlogPost. The moment I took out the dates from my URL guess what happened to my search traffic? Within 30 days it went up by 58 percent. I’m not talking about taking my search traffic from a 1,000 visitors to you 1,580 visitors. I had hundreds and thousands of visitors from Google already each month with dates in my URL. The moment I removed them I saw an additional 58 percent increase in my search traffic.

So whatever URL structure you have just make sure it does not have dates. Reason being is when you have a date in your URL, Google thinks of your site as being relevant to that date. You write a blog post and they’re like oh, this blog post must be related to January 12, 2025, or whatever the date is today. If you want your content to continually rank as evergreen content you can’t put dates in your URL.

Mistake 2: Thinking of Your Site as a Silo

The second mistake that you’re making is you’re thinking of your site as a silo. It doesn’t matter how many different sections you have or categories, it’s still one site. It’s on one domain name. For example, my blog is about marketing, so when I create content I link to all the other marketing posts (on my site) that are relevant to the posts that I just released.

You should consider thinking of your website as one big site versus different silos so when you write content you should link to other pieces of content that are relevant. That way all of your pages are going to be interconnected and they’re going to rank higher.

Mistake 3: Thinking of SEO as Just SEO

The third mistake that you’re making is you’re thinking of SEO as just SEO. It’s not just about on page code. It’s not just about building links. It’s not even just about getting social shares. It’s about building a brand. Eric Schmidt, the ex-CEO of Google, once said that brands are the solution. What he’s talking about is that when Google was trying to figure out what sites to rank higher than others he decided as well as ton of other people in Google that if you have a brand you should rank higher.

Why is that? You’ve heard of this thing called fake news. It’s a great way to combat that. It’s not just Facebook who’s concerned about fake news. It’s also Google, LinkedIn, Twitter, and all of the major platforms out there. Building a brand does wonders for you especially when it comes to SEO. You can do things like collecting emails to get people to keep coming back to your site. You can use tools like HelloBar to do that for free. You can use tools like Subscribers to do push notifications so that when people come to your website within one click they can subscribe. Getting all of those people to keep coming back will help reinforce your brand to them. That’ll help you climb in the rankings in the long run.

Mistake 4: Just Writing Content

The fourth mistake is just writing content. I know you’re that content is king, how is that a mistake? Writing content isn’t a mistake. It’s writing content and then not updating it, and that’s what most people do. They just write content and they write more new content then after that they write more content and guess what they do after that they write more new content. If you update your content Google’s going to see it as fresh, hip, new, and still relevant, and rank it higher.

With over a billion blogs out there Google likes picking brand new updated content versus old outdated content. This doesn’t mean you have to rewrite the whole article. It could just be paragraph or two or a few lines. It could just be reviewing an article and making sure it’s still up to date where you make no modifications because it’s still good to go.

Mistake 5: Not Thinking About the User

The last mistake you’re making is not thinking about the user. Google looks at something called user metrics. Whether it’s the browser or the toolbar Google wants to make sure people have an amazing experience. They’re using all those platforms to track how and when people come to your website and how they perceive it.

They can’t talk to them by serving them or anything like that. What they can see is when someone performs a Google search, clicks on the listing landing on your site and within a second they are they clicking the back button. If they are it tells Google your website or that web page isn’t relevant. By putting the user first instead of putting SEO first it’ll help you climb to the top.

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Does Your Content Spark Joy? Try These Handcrafted Tips for Quality Content

This week was all about creating thoughtful content that’s handcrafted to delight. On Monday, Stefanie Flaxman explored how “tidying up”…

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Are You Making These Authority-Crushing Mistakes with Your Content?

Throughout the years, Copyblogger has been here to give you lots of advice on what to do to improve your…

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Tim Draper: These Guys Transformed the World and We Should Thank Them

Legendary investor and political activist Tim Draper says that instead of getting on the case of Elon Musk, we should be thanking him and other transformational entrepreneurs such as Steve Jobs and Travis Kalanick.

Draper also suggests that Elon Musk probably should have just taken Tesla private in order to avoid the myriad of rules and regulations imposed on public companies.

Venture capitalist Tim Draper was interviewed at the Web Summit in Lisbon, Portugal by CNBC:

These Guys Transformed the World, We Should Thank Them

Every time I pull out my iPhone I think thank you, Steve Jobs, this is awesome. Every time I hit the Uber key, I think thank you, Travis, that is so cool. Every time I get in my Tesla I think thank you Elon. These guys have really transformed the world and we should just thank them everywhere we go. And if they are having trouble supporting them. What can we do to help? How can we support you? How can we make you happier? We want to make you happier, look what you have done for us! It’s so cool!

He Probably Should Have Just Taken the Whole Thing Private

Every human in the world has made a mistake. There are so many laws that you have to follow if you are a public company he probably should have just taken the whole thing private. When you are a public company you’ve got to follow so many rules. If you step one little piece out of line you guys in the press are like… oh my gosh, our hero has done something wrong. I think we have got to say, hey look, he’s a human being, he’s doing the best he can. He’s running two amazing huge multi-billion dollar companies that he started. Well, he started one and jumped in very early and saved the other. This guy is awesome, let’s do what we can to support him.

All of Us Should Really Focus on Making SpaceX Successful

I invest in early-stage startups and then I will ride them as long as I feel it’s the right thing to do. Have you driven a Tesla, it’s so much better than any other car out there. And SpaceX, all of us should really focus on making SpaceX successful. If Tesla doesn’t save this earth, he will at least get some of us off the earth so that we can move our species somewhere else. Elon was amazing… we are all going to Mars. People looked at him and said, oh he’s crazy.

But then all of the best engineers in the world said, how would we get there? Then they thought, how would we have human life succeed there? And then, how can we get there faster? All those questions happen with an engineer and so Elon gets the best rocket scientists in the world working for his company and so, of course, it becomes a big success. He’s going to get us closer and closer to Mars and maybe to Alpha Centauri and other places.

About Tim Draper

Tim Draper helps entrepreneurs change the world. Tim Draper helps entrepreneurs drive their visions through funding, education, media, and government reform. He has founded thirty Draper venture funds, Draper University, Bizworld, and two statewide initiatives to improve governance and education.

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These 4 Copywriting Techniques Work Really Well … Right Up Until They Don’t

Search on Google and you’ll find hundreds of thousands of pages devoted to copywriting secrets, tips, tricks, and techniques. Go…

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Should You Trust Influencers to Promote Your Brand? Consider These Problems First

Influencer marketing is drawing more and more suspicion from brands and advertisers alike. There is a growing concern in some business sectors that consumer trust in influencers is waning or has reached its peak. Empirical data, however, shows that influencers still have a lot of pull. They can still raise brand awareness, push customer loyalty, and boost engagement. One study by Marvrck also shows that cost per acquisition (CPA) was also far lower with influencer marketing compared to other types of advertising like Facebook ads.

cost per acquisition

While there’s no denying that influencer marketing works, it has a lot of issues that have resulted in brands having a general lack of trust for influencers.

4 Reasons Why Brands Don’t Trust Influencer Marketing

1. Hard to Measure ROI

The majority of brands find that choosing the right metrics to use and measuring return on investment are the main challenges they face when it comes to influencer marketing.

Every marketing campaign should be based on measurable objectives, like an increase in revenue, higher brand awareness, or more social media followers. You need to determine your objective first. Once that’s done, you can then identify how you will track your KPIs and evaluate how the content or an influencer has performed.

Luckily, most of the tools used in tracking conventional and digital marketing are also appropriate for influencer marketing. For instance, tools like Google Analytics, promo codes, giveaways, vanity URLs, and UTM parameters can all be used to measure the results of an influencer marketing campaign. Social media platforms like Pinterest are also taking steps in this direction by giving access to their APIs to ensure that influencers and marketers can work well together.

2. Fake Followers and Fake Accounts

Fake followers and fraudulent accounts are also behind the mistrust of influencers. According to a New York Times report, this practice is so rampant that about 15 percent of Twitter profiles are fakes and many celebrities and influencers buy followers to inflate their perceived social influence.

Image result for fake followers statistics

Too often, brands look for influencers with the largest number of followers and pay big money for access to them. So it’s not surprising that some influencers pad their numbers with fake accounts. Unfortunately, the practice messes up one crucial element of this marketing methodinfluencing another individual. After all, you can’t wield your influence over an imaginary person.

To combat this problem, brands should focus more on quality than quantity. Instead of looking at the numbers, they should concentrate on the kind of consumers that follow the influencer, and whether said influencer is suitable for the brand. Social media platforms should also put more effort into cracking down on dubious accounts. 

More importantly, the influencers should hold themselves accountable and check for fake followers, even if it means they have to scroll through their list of followers and vet each one.

3. A Million Followers Doesn’t Mean More Profit

A social media account might have tens of thousands of followers but not have much influence. There are people who are influential in one area but not in another. For instance, an account that specializes in memes might have a million followers but those followers are not there to buy anything. They just follow the account for its entertainment value.

Brands should first determine whether an influencer is considered trustworthy by their followers or just a digital performer. The former has an impact on a follower’s buying decision while the latter doesn’t. Companies can tell which is which by their posts. Consumers respond to honesty and passion, and a good influencer shows these in their posts.

4. Competition Between Influencers and Marketers

If your brand has a marketing team, they may view influencers as a direct threat. This implied threat is due to the fact that influencers work in direct competition with traditional marketing strategies. Moreover, a lot of marketers don’t totally trust social influencers with regards to content development.

To get past this problem, you’ll need to understand how influencer marketing actually works. Influencers have to be authentic and strive to show this in the tone and passion of their posts. In contrast, your marketers need to double check everything or have some say in the content creation process. You’ll need to find a good compromise between the two groups to prevent conflict.

Should Brands Still Trust Influencers?

Many consumers have relationships with influencers that are more like friendships. And according to Neilsen, 92 percent of consumers trust the recommendations of family and friends. For this reason, influencers still have the power to greatly impact a brand. However, the problems that come with influencer marketing have gone largely unresolved.

Part of the problem is that these issues have only recently come to the forefront, so best practices have not yet been established. Brands and influencers are still learning and adjusting. 

Moving foward, more influencers will need to audit their followers and check for fake accounts. Branded content should merge well with integrated content, and sponsored posts should be kept to a minimum. Meanwhile, it’s imperative for brands to thoroughly research their potential partners, making sure they only work with credible influencers and choose the right platforms to promote their products and services.

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Are You Making These 7 Mistakes with Your About Page?

Good old Google. They do like to keep life interesting for web publishers. You may have heard rumblings about a recent update that wreaked havoc on a lot of “your money or your life” sites — the ones that talk about health, fitness, finances, or happiness. That update appeared to look at the credibility of
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Become Ruthlessly Productive by Tightening Up These 3 Systems

Okay, maybe not “ruthlessly.” But we all have lots of things we need to get done, and that means we need smart strategies to work efficiently — without compromising quality. This week, we shared some adjustments you can make to your systems that will help you kick your productivity into a higher gear. If we’re
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Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix

CMO Half Life

The average tenure of a CMO is under 4 years representing a crisis in confidence amongst business leadership when it comes to marketing. Expectations for marketing are higher than ever amongst business leaders and customers alike.

To advance the valuable contributions marketing can make from boosting short term sales to growing long term market share, it is important for marketers to build trust and influence. But there are challenges:

  • A study from Fournaise Group that fond 73% of CEOs say “Marketers lack business credibility and the ability to generate sufficient growth and 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs.
  • New research from Marketing Week reports only 30% consider marketing ‘very important’ at large B2B companies.
  • Marketing as a career suffers some credibility issues as well. A global jobs poll by HubSpot ranked the most trustworthy jobs with Doctor ranking number one and near the bottom, just above Car Salesman and well below Barista, “Marketer”.
  • Marketing’s credibility amongst customers has been affected by some of the challenges facing media platforms – from fake news to inappropriate content to measurement. We’ve all seen stats like this one from Nielsen where 92% of consumers trust peer recommendations over advertising.
  • Within B2B, research from TrustRadius reports 58% of B2B buyers do not believe claims made by the vendors they most recently bought from.

Despite these challenges the reality is that well researched, planned and executed marketing delivers incredible value for businesses and their customers. Research from Forbes shows Marketing strategy and investments can contribute over 50% of enterprise value.

How can marketers do a better job at building trust with company executives and customers to inspire more confidence in marketing? This is a topic I presented on recently at the e4M TechManch conference in Mumbai, India. There I outlined 5 “secrets” to growing the influence of marketing which I’ll dig into more below. I also reached out to a mix of marketing executives to get their perspective on solving putting marketing back on the right track:

Julie Roehm
Simple answer. Honesty. I know it sounds trite but trust is earned and earned through honesty. As marketers and storytellers we often “spin” things to suit our needs. I think more honesty about the company you represent is the only way to succeed. People relate to flaws. It’s human. It’s honest. I’m not suggesting that we promote those, I’m suggesting we don’t hide them. Customers will find the truth regardless and then you’ll have broken the trust. Zappos is a good example. Transparency is written directly into the Zappos Family Core Values, in the statement, “Build Open and Honest Relationships With Communication.”
Julie Roehm @jaroehm
Chief Experience Officer and CMO
ABRA

Kirsten Allegri Williams
In today’s digital environment, marketers are at the forefront of business. As marketers, we are operating in a new paradigm that represents a tipping point and allows us to own the voice of the customer through insights and develop personalized experiences across every touch point. Through insight-driven marketing, we have the ability to anticipate new, unexplored business opportunities and bring this value to the c-suite.

Today’s consumer expects us to know them: how they think, how they act, and that we listen to their buying signals. Our biggest opportunity is to create an environment where we connect our customers seamlessly and consistently to our company’s purpose and values – whether they experiencing content on our website or in-product, at an event or in digital selling. Ultimately, this helps us to develop a strong pipeline of customer-first product innovation.

Ultimately, every major brand must become its own media publishing company.

No longer can we develop content in a linear way (e.g. build… then run). With the ever-changing dynamics of our industry with new digital platforms, marketers need to embrace an agile marketing mindset. The idea that we can Test. Learn. Change…. all of the time, not just in pilots. Core content should not take 6-8 months to develop; but rather, build core anchor content that can be atomized across every content distribution channel. Ultimately, every major brand must become its own media publishing company.
Kirsten Allegri Williams @kirstenallegriw
Vice President, Corporate Marketing
SAP Ariba

Kieran Hannon
Trust, authority and credibility are earned as a result of programs developed and undertaken, with subsequent positive results. They are not just marketing programs, but must be contributing and supporting the company’s overall objectives. But, Marketers must protect their area of expertise. Everyone feels comfortable providing feedback to marketing programs, the onus is on the marketer to educate the “why”, but more importunately the “why not” when providing the feedback.
Kieran Hannon @kieranhannon
Chief Marketing Officer
Belkin International

Rishi Dave
Companies still view marketing primarily as a tactical, execution oriented discipline. This needs to change. Marketing has the most expansive view of how to drive growth.

Marketing has the most expansive view of how to drive growth.

Marketing needs to drive company-level corporate strategy and P&L decisions with a marketing mindset, not just an execution mindset.
Rishi Dave @RishiPDave
Past CMO
Dun & Bradstreet

Jeanniey Mullen
In today’s worlds its all about the quality of A.I.R. you create; Authentic, Inspirational and Realistic marketing will win over your internal and external customers. For B2B marketers your best brand advocates are your employees. For B2C, your customers will accept nothing less than personalized perfection. Achieve both by creating AIR.
Jeanniey Mullen @jeannieymullen
Partner, Global Chief Marketing Officer
Mercer

Margaret Magnarelli
Building credibility inside an organization is so important—alignment helps you get more effective results and also more budget!—but it’s not always so easy. The best way I’ve found get people onboard with your way of thinking is to do some marketing of your marketing. In other words, treat every relationship as if they were a customer.

Treat every relationship as if they were a customer.

What are the pain points for the people you’re working with and for? And how can you, through your job, help them solve these? Basically apply the golden rule of content marketing to your internal interactions: If you can provide value for someone, you develop trust.
Margaret Magnarelli @mmagnarelli
VP Marketing
Monster.com

Chandar Pattabhiram
There is no better time for marketing to gain credibility and trust. The field has shifted from a soft science to a programmatic science, making it more credible than ever before to quantify success with hard data. By showcasing sourced and influenced impact to designing compensation models for revenue success, not marketing success, we can transform the stature of marketing.
Chandar Pattabhiram @chandarp
CMO
Coupa Software

Michelle Killebrew
The best way to gain credibility is to speak plainly in the native tongue of your audience. Want credibility with consumers? Use layman’s terms. Want credibility with other executives within your company? Use business-focused outcomes and metrics. Save your marketing buzzwords for your next agency meeting or conference — and, even then, confirm you both mean the same thing when using those words ”</p

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