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There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer

“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer Todd Unger. “Even though my purview here is mostly communicating between us and physicians, ultimately, I’m there to help them in what they care the most about, which is patient care. There is no aspect of healthcare right now that is not being transformed digitally.”

Todd Unger, Chief Experience Officer for the American Medical Association, discusses how digital transformation is ultimately about improving patient care in a video interview (watch below) with industry analyst Michael Krigsman on CXOTALK:

I Don’t Start Anything That I Do With Digital Blinders On

I don’t start anything that I do with digital blinders on. The first thing is to figure out what the job that you’re trying to get done is. Inevitably, of course, these days, if you’re trying to meet people where they are, that does involve digital platforms. We are, in essence, like any other subscription business in that we have something that we’re trying to get people to belong to. If you’re going to communicate with people and build a subscription business, you do need to have that platform in place.

I think, basically, today, most organizations or businesses, they have to act in three ways. They’ve got to have the consumer product focus of a company like Proctor & Gamble. They need to have the publishing experience and content management experience of a New York Times or Washington Post, and they need to have the data and analytics platform and skillset of like an Amazon. That’s a tough organization to build these days. But if you’re going to succeed in creating a member experience and really interacting with people, you’ve got to be able to do all three things.

There Is No Aspect of Healthcare That Is Not Being Transformed Digitally

I think digital transformation is a bizarre and scary term. I don’t walk in the door saying, “We need to have a digital transformation,” because that is really kind of meaningless to people. A lot of times I would say it’s better to think about that in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to. 

Even though my purview here is mostly communicating between us and physicians, ultimately, I’m there to help them in what they care the most about, which is patient care. There is no aspect of healthcare right now that is not being transformed digitally. One of the most exciting places, and I think it probably has more relevance on the long-term care side, is remote patient monitoring. You look around at most systems and they’re equipping themselves to have people not come to the hospital, not come into the office, but to provide people with the technology to be able to do what they need to do from home and to be able to communicate with them from a remote place and have their progress monitored.

Driving The Future of Medicine

I’d say the final way that we (are an ally in patient care) is through something I don’t think a lot of people know about, which is driving the future of medicine. We are facilitating the changes that are happening in medicine right now. I talked about remote patient monitoring, but telemedicine is something that’s increasing in usage and all of the infrastructure that underlies that needs to get put into place to make sure that doctors have what they need to be able to do that and, from a technology payment standpoint, all of that kind of stuff.

The other thing and this is affecting every aspect of business out there is data. One of the key things about data right now in healthcare is, it’s not necessarily hooked up in a way that can connect the input when a patient comes in the door and the outcomes. There are different systems that underly that data input and the portability of that. We are putting in place an infrastructure and what we would call an innovation ecosystem to facilitate the flow of that data so that it can actually deliver better patient care in the end.

There Is No Aspect of Healthcare That Is Not Being Transformed Digitally – AMA Chief Experience Officer Todd Unger

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Without Data, There is No Great AI, Says Informatica Exec

“Without data, there’s no great AI, says Amit Walia, President, Products & Marketing at Informatica. “Now that AI is really becoming pervasive and at scale, you really need to give it relevant good contextual data. We see that happening a lot in the world of enterprise. Finally, enterprise is arriving at the point where they want to use AI for B2B use cases, not just consumer use cases that we are used to. AI is a part of everything that we do in data.”

Amit Walia, President, Products & Marketing at Informatica, discusses how data is the lifeblood of the enterprise in an interview on theCUBE at Informatica World 2019:

Without Data There is No Great AI

The language that AI needs or speaks is data. Without data, there’s no great AI. This is something that we’ve known all this while, but now that AI is really becoming pervasive and at scale, you really need to give it relevant good contextual data. We see that happening a lot in the world of enterprise. Finally, enterprise is arriving at the point where they want to use AI for B2B use cases, not just consumer use cases that we are used to. AI is a part of everything that we do in data.

It has really helped to improve productivity and automate mundane tasks. There’s a massive skills gap and I think you look around the economy is fully saturated with jobs. There is still so much work to be done with more data and different data. AI is helping make some of those mundane activities become a lot easier and autonomous.

Data is Becoming a Platform of Its Own

Our data scientists have gone from heroes to superheroes. Think about it. What we are seeing in this world is that data is becoming a platform of its own. It is getting decoupled from the databases, from the applications, and from the infrastructure. To truly be able to leverage AI and build applications on top you cannot let it be siloed and be held hostage to its individual infrastructure components. We’ve seen that fundamental change happening where data as a platform is coming along.

In that context, the catalog becomes a very pivotal start because you want to get a fuller view of everything. You’re not going to be able to move all of your data to one place. It’s impossible. But understanding that metadata is where enterprises are going and then from there you can have a customer experience journey with MDM. You can also have an analytics journey in the cloud with an AWS or an Azure. You can have complete governance and security and privacy journey while understanding anomalous activity.

Metadata Is the New OS

Data is everywhere. It’s like the blood flowing through your body. You’re not going to get all the data in one place to do any kind of analytics. You’re going to let it be there. We say that metadata is the new OS. Bring the metadata, which is data about the data in one place, and from there let AI run on it. What we think about AI is this; LinkedIn is a beautiful place where they leverage the machine learning algorithm to create a social graph about you and me. If I’m connected to John I know now that I can be connected with you. The same thing can happen to the data layer.

When I’m doing analytics and I’m basically searching for some report, through that same machine learning algorithm at the catalog level now we can tell you that this is another table or another report or another user and so on. We can give you help back ratings within that environment for you to do what I call analytics on your fingertips at enterprise scale. That’s an extremely powerful use case of taking analytics, which is the most commonly done activity in an enterprise and make it accurate at enterprise scale.

Without Data, There is No Great AI, Says Informatica’s Amit Walia

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When It’s Game Time for Retail New Relic is There, Says CEO

New Relic provides deep performance analytics for every part of a business software environment. It enables companies to easily view and analyze massive amounts of data, and gain actionable insights in real-time. Whether it’s for a popular mobile app, an online video game with millions of users, or a huge ecommerce platform, they all rely on critical New Relic insights to keep revenue flowing.

Lew Cirne, founder and CEO of New Relic, talks about how critical real-time insights from New Relic are to a companies revenue stream in an interview with Jim Cramer on CNBC:

When It’s Game Time for Retail New Relic is There

For retail obviously, so much of their business, particularly their web business depends on a very small number of days; Black Friday, Cyber Monday, etc. That’s game time. That’s the moment of truth. That’s when we’re working our hardest to make sure our software is there to make sure our customers can see what’s going on in real-time. Our customers were thrilled with the performance and availability that they delivered which turns into business results.

If your site is slower or down on Cyber Monday, forget it, you’re going to miss your quarter. You may never recover from that because you also have a brand hit. So it’s so vital. This is not nice to have software. Anybody who is competing on their software needs New Relic’s platform in order to succeed.

We’re a Massive Cloud Operation

We’re a massive cloud operation. We’re collecting millions of data points every second from mobile applications and from cloud infrastructure every time somebody’s pressing a button to buy something and every time someone’s watching this video on the CNBC app. We’re measuring the health of that and we do that on a massive scale. That’s one of the things our customers love.

When Fortnite said, “Hey we’ve got this huge app. It’s the biggest in the world and we want to monitor on New Relic.” We’re like great. Your biggest day is just another day for us. We collect so much data and we can do it for you.

New Relic Monitors Fortnite to Keep it Running for Millions of People

Epic Games is the company that created Fortnite and if you have kids or you’re into games this game has taken the world by storm. It’s the most popular game in the world. If that game is not working millions of people know about it and the company is affected.

So they rely on the New Relic platform to see everything in real-time on how that game is performing. It’s a very complex piece of software that has to work flawlessly in real-time. We measure everything going on in that game so that the builders of Fortnite can keep it running for millions of people 24/7.

There are different companies that do different things around observing what’s going on in this space but were the applications-centric company. What does that mean? It means that when you’re playing Fortnite what you’re doing is you’re using software.

We’re measuring the software in real-time. We do it in a cloud platform that integrates what’s going on in the software with the infrastructure and with the end-user experience, like the mobile app. We see all that together and do it in one unified platform and our customers love us for that.

New Relic Helps CNBC Scale Mobile App in Real-Time

At CNBC, you just launched an incredible new revenue app in the fall and it’s amazing. I use it a lot and I love it and again this is an app that’s getting a lot of uptake. I was talking to the team and they said customers love what the app is doing for them and they want to use it more and more. That means they have to scale.

When more and more people are using that app how are you able to handle the scale when people want to see the news in real time and want to see the stock quotes in real time? We provide them the visibility that gives them the confidence to move faster and scale to this amazing demand that the CNBC app is generating.

New Relic Helps Companies Move Fast in a Multi-Cloud World

This is so important to our customers. It’s clear that we’re entering a multi-cloud world. Obviously, Microsoft’s doing well and Amazon doing very well. We had a great show at re:INVENT. And there’s some hybrid cloud as well. What our customers are saying no matter where my software is running I want to see it all in one place. I’m sick of moving from one tool to another to see a complete picture. They turn to the New Relic platform to see it all in one place. That enables them to move fast with confidence.

Anywhere there are systems that need to perform well and scale well, those are systems that need New Relic. What we say to our customers is building great software is not easy, but it is the foundation upon which companies can build great competitive advantage. We want to partner with our customers to deliver amazing software that delights our customers and grows their business.

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Millennials Love Airbnb and There Are 400 Million Millennials in China

The Head of Policy at Airbnb, Chris Lehane, says that they are seeing the same underlying dynamics and trends of millennials driving Airbnb growth in China that they saw earlier globally. With 400 million millennials living in China, the growth potential for Airbnb is massive. He noted that millennials will be 75 percent of consumers going forward and home sharing is how they like to travel.

Chris Lehane, Head of Global Policy And Communications for Airbnb, talked about the huge growth of the company and their massive potential for even more growth driven by millennials in China and around the world in an interview on Bloomberg:

Airbnb’s Single Biggest Quarter Ever

As we released on Friday, we are significantly over a billion dollars in revenue in Q3, our single biggest quarter ever. We are blessed ultimately by this really significant and robust growth. Ultimately that’s tracking to the community model that exists on Airbnb. We only do well if our hosts do well, hosts do well if our guests do well, guests do well only if communities are benefitting. That flywheel does create a network effect globally. You can see that underneath these growth numbers, 91 percent growth in Bejing. Over 79 percent growth in places like Mexico City or even Birmingham, England.

Home Sharing is How Millennials Like to Travel

Ultimately what’s really underlying the foundation for all of that is that people are looking for this type of travel. More people are going to be able to do home sharing type of travel, people to people travel tomorrow than today. This is not new, Abraham Lincoln, Gandhi, they did home sharing, but in particular, this is what consumers are looking for, particularly millennial consumers who are going to be 75 percent plus of all consumers going forward. This is how they like to travel.

400 Million Millennials in China – A Huge Opportunity for Airbnb

Looking at our global numbers, what we are seeing in China really does reflect the same thing that we are seeing globally. We are blessed with this growth which is being driven by that network effect that exists locally. What we are seeing in China is really interesting. It has the same underlying dynamics and trends that we saw with the business earlier.

When Airbnb was first launched the majority of users were millennials. If you look at our China market right now about 85 percent of our consumers are millennials. It’s a similar trend, but keeping in mind that there are 400 million millennials in China. We are really the significant player in what’s called the outbound travel, people going from China abroad. What’s happening is they come back and then they begin to travel domestically and Airbnb begins to grow as a result of that.

China is a place you have to get up every day and work incredibly hard. We do have a president of the business who is from China based on the ground there. We have an incredible team made up of Chinese folks who are on the ground there in Bejing and other offices around the country. I feel good about where we are but I know that we need to keep working at it.

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Is There Still a Difference Between Marketing and Selling?

Back when I worked in the corporate world, our organization, like many, had a great, big invisible wall between marketing and sales. The marketers crafted messages, thought about fonts and brand colors, produced beautiful brochures and websites, and figured out new ways to get people to know our company existed. The end result of this
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Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells

Read on for an exploration into the concept of value gulfs, and how to use the idea to get more product upgrades and upsells in your marketing.
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Google: There Is No Fixed Timeout For JavaScript Page Rendering

So with all this JavaScript code and high end JS based web development going on, pages need to render and the heavier the code and the slower the server and computer accessing the page, the longer the wait time for the page to render…


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Why There Are Only A Few Times When It Is Smart To Start A Second Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] A friend of mine in Vancouver called me up to do a mastermind session to help him deal with a situation in his business. This particular situation is one I think a lot of entrepreneurs run…

The post Why There Are Only A Few Times When It Is Smart To Start A Second Business appeared first on Yaro.blog.

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Been There, Done That: Are marketers neglecting the mobile app experience?

Are you ignoring your customer’s mobile app experience? You set it up, got it going, but have you continued to nurture and listen to customers in that channel? In this Sherpa blog post, hear from three marketers who have worked in mobile, and created memorable (and profitable) mobile experiences.
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Google: There Was No Fred Update From Our Point Of View

In this morning’s Google hangout with John Mueller, John said “from our point of view there was no Fred update.” This is after they officially did confirm the Fred update a couple months ago…


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