Tag Archive | "There’s"

There’s Treasure Everywhere: Turning waste into profit

Throughout history, curious business people have launched entirely new companies off their company’s waste. Read on to learn how you can you find similar waste-to-winning opportunities.
MarketingSherpa Blog

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There’s A New Yahoo Mail App For Windows Users

Yahoo announced the launch of a new Yahoo Mail app for Windows 10, which is now available in the Windows Store.

The app includes real-time notifications, and lets you see snippets of your latest messages with Live Tile.

“There are three new ways to check to see if you have new messages. On the lock screen, a count of new messages will appear so you can see if you need to even sign in to your computer,” explains Yahoo Mail director of product management Josh Jacobson. “In the Start Menu, a Live Tile is available that shows you snippets of the latest new email (Just ‘pin’ the Yahoo Mail app to the Start Menu to enable the Live Tile). And as you use your computer throughout the day, desktop notifications will appear to alert you of any new messages. All of these can be controlled in the Windows Settings.”

“Of course, being a Windows app, it’s now super easy to also access your Yahoo Mail from the taskbar or via the popular ‘alt-tab’ shortcut,” Jacobson adds. “And you always have the option to set Yahoo Mail as your default app for sending new mails any time you click an email address from the web or other apps. All of these features are available for any Windows 10 tablet or desktop computer, including the Microsoft Surface.”

Yahoo Mail Windows

Yahoo recently added package and event notifications at the top of the inbox, so for example, if Amazon sends you an order email, you’ll see a package notification with shortcuts to shipment tracking and the original email for your order. More on that here.

Image via Yahoo Mail

The post There’s A New Yahoo Mail App For Windows Users appeared first on WebProNews.


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When it Comes to Content, Who Cares if there’s an App for That?

Image of Apple's iOS7

One of the more satisfying aspects of the nearly 8 years of publishing Copyblogger has been the renewed praise for email marketing. Misguided pundits had proclaimed it dead for years.

Email, of course, is alive, well, and had never left the building. That’s because email still converts to sales at the highest rate of any online medium, while social media barely registers.

Email may be “old,” but it works.

The other favorite target of the doomsday punditry is the web itself. Specifically, the tried-and-true website.

The latest in a long string of “web slayers” is the app. You know, those software programs on your phone, tablet, and laptop.

Don’t Believe the Hype

George Colony, head of analyst firm Forrester Research, has – for some unknown reason – been trying to make the case for the death of the website in favor of apps for years. In his words:

Websites will become the AM radio of the Internet.

How incredibly pithy — and completely wrong.

I’ve got nothing against analysts, but they are generally more adept at hyperbole than the day-to-day reality of online publishing and marketing. In other words, everyone wants to be a thought leader, but you’re smart to carefully consider whose thoughts you follow.

If I follow Mr. Colony’s reasoning correctly, he sees that the Millennial generation loves apps, and they make purchases via apps at higher rates than older people. Therefore, there will be no need for websites in the near future, because for whatever you need, there’s an app for that.

Lots of people like apps, even old people like Mr. Colony and me. My kids love a particular type of app the most – those are called games. And they buy items they need to progress within the game via these apps (when I let them). That’s called an in-game purchase.

Juniper Research reports that revenues from mobile in-game purchases totaled $ 2.1 billion in 2011, and are expected to grow to $ 4.8 billion by 2016. This is the vast majority of the in-app purchases Mr. Colony relies on to this point.

There are other apps that facilitate purchases and create unique functionality. Fitness, productivity, disposable phone numbers … basically anything that software can do better than you can, there’s an app for that.

And these applications spur purchases, too:

… [I]n-app purchases will successfully spread outside of games. Total mobile app revenues from pay-per-download, in-app purchase, subscriptions, and in-app advertising will soar over the next five years, growing from $ 8.5 billion in 2011 to $ 46 billion in 2016.

Okay, cool. But what about free content, the stuff we produce as content marketers and the backbone of the Internet experience?

The Web Kicks Your App for Content

There’s one thing that people turn to the Internet for en masse that apps are not better for, and that’s freely-available content. When it comes to content marketing (as opposed to data like flight schedules), there’s no beating the open web.

Most of the content we consume is not what we already subscribe to. We discover and search for new content daily, and we expect to be able to experience it without downloading an app.

Luckily, cutting-edge mobile-responsive websites are faster, more user-friendly, and more powerful than ever. And with HTML5, a webpage can be built to perform any function an app can.

On the other hand, putting your content in a traditional app means:

  • Your content is invisible to search engines.
  • Your content is blocked from seamless social sharing.
  • You’re asking people to download an app before they’ve experienced your content, which will sharply diminish your audience-building efforts.

That’s a really bad idea.

Even if you enjoy content apps from select publishers, you’re not using them exclusively, because that’s not how content awareness and consumption happens. And just think of the clutter of apps you’d have to endure, when there’s a perfectly good web browser to manage that for you.

Now, is there a place for apps with your core fans? Sure, if it does something cool other than display content. But again, with HTML5, you can create that experience on a webpage and share it with everyone, not just those who already love you enough to download your app.

The (Silly) Song Remains the Same

The fact that Mr. Colony is misguided about the web isn’t that big a deal. It’s just that we’ve seen otherwise smart people making the same silly mistake over and over throughout the brief history of the commercial Internet.

  • The web is dead: AOL rules (1997)
  • The web is dead: MySpace rules (2005)
  • The web is dead: Facebook rules (2011)

Wrong, wrong, and wrong.

The argument for content apps is the most shockingly wrong. Content of all shades depends on frictionless social sharing, and questions related to problems and desires inherently involve search engines. If your content platform impedes social and search, you’re done.

Don’t believe the hype from the non-practitioner pundits. If apps were where it’s at for content, I’d be using them as a marketer and selling them as a businessman.

The website is here to stay. That’s analysis you can count on. ;)

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on .

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Copyblogger

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There’s No Such Thing As A New Idea And My New Social Page Proves It

A few months ago, Walter and Mick, my co-founders in CrankyAds.com, and I were having a brainstorming session to come up with App ideas.

Since both these guys are entrepreneurial we tend to go on these long tangents sometimes, thinking of cool ideas that just spring forth as we browse around the internet. More often than not we don’t … Read the rest of this entry »

Entrepreneurs-Journey.com by Yaro Starak

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