Tag Archive | "Take"

Take the 2018 Moz Local Search Marketing Industry Survey

Posted by MiriamEllis

Local search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don’t have a ready answer, things like…

  • What sort of benchmarks should I be measuring my daily work by?
  • Do my clients’ needs align with what my colleagues are seeing?
  • Am I over/undervaluing the role of Google in my future work?

Here’s a chance to find out what your peers are observing and doing on a day-to-day basis.

The Moz Local Search Marketing Industry Survey will dive into job descriptions, industries served, most effective tactics, tool usage, and the non-stop growth of Google’s local features. We’ll even touch on how folks may have been impacted by the recent August 1 algorithm update, if at all. In-house local SEOs, agency local SEOs, and other digital marketers are all welcome! All participants will be entered into a drawing for a $ 100 Amazon gift card. The winner will be notified on 8/27/18.

Give just 5 minutes of your time and you’ll get insights and quotable statistics back when we publish the survey results. Be sure to participate by 8/24/2018. We sincerely appreciate your contributions!

Take the Local SEO Survey Now

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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If You Start A Business Today How Long Will It Take To Earn A Full Time Income?

If your goal is to earn a stable full-time income from your own online business within 12 months, then now is the time to take things seriously. What you start building today, will bear fruit next year, probably LATE next year at best. I’m being brutally honest here — there…

The post If You Start A Business Today How Long Will It Take To Earn A Full Time Income? appeared first on Yaro.blog.

Entrepreneurs-Journey.com by Yaro Starak

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Google invites more entities to take control of their Knowledge Panels and ‘get verified’

Suggest a featured image and control other factual information in the panel.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Quit Annoying Your Audience! Take 3 Simple Steps to Focus Your Content

Ever have a friend who tells stories that never seem to go anywhere? It sounds okay at first, then it spins off to a tangent about how they met their spouse, then we go into their first college dorm room, with a side trip to that deeply formative event that happened in third grade, then
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The post Quit Annoying Your Audience! Take 3 Simple Steps to Focus Your Content appeared first on Copyblogger.


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Google, Target Form Alliance to Take on Amazon

A war among titans is silently brewing in the online retail arena. Recently, Google announced a partnership with Target, a move that could signal the start of Google’s challenge to eCommerce giant Amazon on its own turf.

Amazon is a serious threat not only to traditional retailers such as Target but to the search engine king Google as well. While Google might be the leader among search engines, many people are heading to Amazon first when looking for a particular product online. According to a Kenshoo survey, Google maintains a relatively small edge over Amazon when it comes product searches.

Which of these online sites are you likely to use to help you find product ideas and information before making a purchase? Facebook - 27%, Retail Websites - 36%, eBay - 38%, Amazon - 72%, Google - 85%

Image via Search Engine Land

In an effort to widen its lead on product searches, Google has set in motion plans to keep Amazon at bay. It has steadily formed alliances with a number of retailers, to collectively put up a stand against a common enemy.

Google announced on Thursday that it will be expanding its year-old delivery deal with Target. Previously available only in New York City and California, the two companies agreed to provide coverage nationwide, according to The Verge.  Shoppers can now order products carried by Target through Google Home smart speaker.

Of course, the arrangement between Google and Target is seen as a direct challenge to Amazon’s service that allows customers to easily order what they want from the online retailer using voice commands through Echo. Though it may be difficult for Google to fend off Amazon in the segment, the company hopes that by partnering with a host of well-known brick-and-mortar stores, people might start seeing Google Home as an alternative to Echo when it comes to voice-activated shopping. And with the growing number of stores joining the alliance, the breadth and variety of products available via the service might be able to compete with Amazon’s dazzling array of options.

Aside from Target, Google already has a similar partnership with Walmart.  In August, the company gained access “hundreds of thousands of items” being sold by the Walmart, Adweek reported. Google also managed to secure agreements with other big retailers such as Home Depot.

What is interesting to note is that the Google and Target deal will likely employ either augmented or virtual reality to lure customers into the service according to a Recode. The speculation is based on the press release given by Mike McNamara Target’s digital chief.

“Target and Google teams are working on … building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products,” McNamara previously announced. Of course, the details are yet to be revealed but it will be interesting to see just how the search giant utilizes an emerging technology like augmented reality to further its business objective.

[Featured Image by Mike Mozart/Flickr]

The post Google, Target Form Alliance to Take on Amazon appeared first on WebProNews.


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The Magical Sixth ‘Ingredient’ that Can Take Your Content to Greatness

On Monday, Ronell shared with us his five “ingredients” for creating truly high-quality content. These are the consistently important factors he’s observed while working with many different kinds of clients. We agree! Ronell’s advice will help you create content that genuinely helps your audience. And that content will be interesting because it speaks directly to
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The post The Magical Sixth ‘Ingredient’ that Can Take Your Content to Greatness appeared first on Copyblogger.


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Take a Deep Dive into Comprehensive Content Marketing Strategy

This week was all about the bigger picture of content marketing strategy. “Great content” is a wonderful start, but you need the strategic context that pulls it all together. Whether you’re a pro or just getting started, the posts and podcasts below will give you a framework to make your project really strong. On Monday,
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The post Take a Deep Dive into Comprehensive Content Marketing Strategy appeared first on Copyblogger.


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3 Important SEO Steps to Take Right Away

"True masters of search engine optimization are masters of listening and empathy." – Jerod Morris

What if we’re thinking about SEO all wrong?

You won’t be shocked to see such a question posed on this site — one that harbors posts in its archive with headlines like SEO is Dead and What if You Could Simply Eliminate SEO from Your Life?

Don’t get me wrong: we’re not anti-SEO.

Heck, we were recently awarded a U.S. patent for the Content Optimizer we developed that now powers the SEO tools bundled with our premium WordPress hosting.

We’re just anti some of the misguided notions and incomplete narratives about SEO that masquerade as good advice.

And one of the most fundamental mistakes I see people make is not fully appreciating the full breadth of each of the three terms that comprise S-E-O: Search. Engine. Optimization.

Notice the placement of that first period after “Search.”

It’s time to think beyond traditional notions of “search engines”

It’s easy to group the terms “search” and “engine” together. And for a long, long time, it made sense to do so.

When we used to discuss “search engine optimization,” we were mostly talking about searches typed into Google, perhaps Bing, or (going back further) Yahoo.

But now it’s 2017.

The new search

Gone are the days of only typed searches. People now conduct more and more searches with voice commands. A recent article on Forbes, 2017 Will Be the Year of Voice Search, makes a compelling case.

And who knows what will happen when we all have chips implanted in our brains that can read our thoughts. We might just be able to think our search and get results via the screens on our contact lenses. ”</p

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Dan Faggella: How To Take Yourself Out Of Your Business And Then Sell It For A Million Dollars

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Three years ago Dan Fagella appeared on the EJ Podcast and proceeded to blow our minds about what you can do with email segmentation. Dan explained how he rapidly grew a successful martial arts teaching business online…

The post Dan Faggella: How To Take Yourself Out Of Your Business And Then Sell It For A Million Dollars appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Take Courage: Get Some Entrepreneurial Bravery This Week on Copyblogger

Take Courage: Get Some Entrepreneurial Bravery This Week on Copyblogger

Hey there — welcome back to the Copyblogger Weekly!

I was recording a podcast interview this week, and during the conversation I realized how much of business comes down to “putting one foot in front of the other.”

From the outside, it tends to look like your favorite business owners or content marketers have everything figured out. Really, they’re doing the same thing you are — looking around to figure out the territory, making “best guesses” about how to move forward, then executing and watching for results.

Creating online means we’re always navigating unfamiliar waters — and that’s a great thing, even when it’s hard.

On Monday, it was so nice to hear from Raubi Perilli on The Digital Entrepreneur podcast, talking about listening to your instincts and finding your business passion. On Tuesday, I got a little riled up on my podcast, encouraging you to resist anyone telling you that it’s “too late” to add your voice to the world of podcasting — or any other content type.

And on Wednesday, Pamela Wilson’s post encourages you to embrace the uncertain path of the heroic entrepreneur. (Even if your superhero jammies are in the wash.)

Inspiration tends to work a lot better when it rides along with practical advice. In my Copyblogger article on Monday, I shared some thoughts on different models for niche education sites. On Tuesday, Kyle Fiehler gave us some specific strategies for crafting technical content, even if you’re not an expert.

Stay inspired, work hard, and create something amazing this week. I’ll catch up with you on Wednesday instead of Thursday next week, as we head into the U.S. Thanksgiving holiday. See you then!

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


How to find and focus on the best niche4 Creative Models for Finding the Right Niche for Your Online Business

by Sonia Simone


Tips for top-notch technical contentStruggling to Write for Technical Experts? Try These 3 Powerful Content Marketing Practices

by Kyle Fiehler


How to become the hero of your story5 Ways to Embrace the Uncertain Path of a Heroic Entrepreneur

by Pamela Wilson


How to Start and Grow a Successful Membership Site (In Your Spare Time)How to Start and Grow a Successful Membership Site (In Your Spare Time)

by Sean Jackson


The Creative Entrepreneur: Living the DreamThe Creative Entrepreneur: Living the Dream

by Brian Gardner & Lauren Mancke


Is Your Intro Silently Killing Your Show?Is Your Intro Silently Killing Your Show?

by Jerod Morris & Jon Nastor


Why Trusting Your Instincts Can Lead You to Your PassionWhy Trusting Your Instincts Can Lead You to Your Passion

by Brian Clark & Jerod Morris


Have You Already Missed the Podcasting Gold Rush?Have You Already Missed the Podcasting Gold Rush?

by Sonia Simone


How the Author of ‘The Bestseller Code’ Jodie Archer Writes: Part TwoHow the Author of ‘The Bestseller Code’ Jodie Archer Writes: Part Two

by Kelton Reid


Steal Like an Entrepreneur, with Austin KleonSteal Like an Entrepreneur, with Austin Kleon

by Brian Clark


Brian Clark on The 7-Figure CEO PodcastBrian Clark on The 7-Figure CEO Podcast

by Caroline Early


this-week-in-authority

Authority Q&A Call with Sonia Simone and Pamela Wilson

Friday, November 18

Join Authority members for the opportunity to get your content marketing and business questions answered by two people with almost 60 years of experience between them! No question is too small, and the more specific the better.

Join Authority to attend this session

The post Take Courage: Get Some Entrepreneurial Bravery This Week on Copyblogger appeared first on Copyblogger.


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