Tag Archive | "System"

Target Lets You Pay With New ‘Wallet’ Mobile Payment System

It appears that Target is still not keen on accepting Apple Pay as a mode of payment in its onsite stores. In a recent post, America’s second-largest retailer announced that it had rolled out Wallet, its own mobile payment system that is now active as a feature for Target’s iOS and Android apps.

The arrival of the Wallet feature has actually been long anticipated by customers. Talks about Target launching its own mobile payment have been around since 2015, but the company waited till January 2017 to confirm its plans.

With the introduction of Wallet, Target customers will now have the option of seamlessly checking out their in-store purchases with the use of their smartphones. They’ll also be able to update points and use discounts with Cartwheel digital coupons.

Reportedly, the Wallet feature found in the Target app is similar to other in-store payment options like Wal-Mart Pay. However, Wal-Mart Pay uses QR code for scanning items, Target’s system is barcode-based.

For it to work though, it seems that shoppers will need a REDcard—a Target-branded debit or credit card packed with special offers. Target, however, wants more customers to shop with Wallet and is already working out a way to get them to use the feature even if they don’t own a REDcard.

The main incentive for using Wallet is that checking out for in-store purchases would be faster. This is achieved because customers can now check out for payment as well as apply Cartwheel deals with a single scan of the in-app barcode.

It should be noted that while Target does not accept payments using Apple Pay for in-store purchases, items bought from Target’s online store can still be paid using Apple’s payment platform.

[Featured Image by Target]

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A Strategic System that Produces Powerful Content Marketing Campaigns

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It’s easy to get wrapped up in the fun parts of content marketing. Being creative, writing articles, and seeing a post go live are all exciting and enjoyable parts of the job.

So, a lot of us jump right in, quickly publishing and sharing without taking much time to think about what we are doing and why. We are just excited to get our work out in the world.

And this is a problem.

Because effective content marketing that drives pre-planned business goals is strategic — not just fueled by initial excitement.

Let’s look at a system that will help you incorporate the fun parts of content marketing with a thoughtful plan to track your results.

Why smart content marketing is goal-driven

Goals differentiate strategic, results-driven content marketing from random, haphazard publishing.

When you approach content marketing without goals, your content marketing strategy is based on guesses. It’s difficult to see if your content produces value for your business.

And key performance indicators (KPIs) turn that guessing game into a strategic plan.

Goals and KPIs help you see where you are going, how you will get there, and if you took the right route to the finish line.

At the beginning of a campaign, they help you create a plan and decide:

  • What type of content to create
  • How much content to create
  • How to promote the content
  • Where to promote the content
  • How long to wait for results

And at the end of a campaign, they help you reflect on your work and:

  • Measure your success in concrete numbers
  • Determine your ROI
  • Identify what’s working and what’s not working
  • Plan future campaigns

Goals and KPIs bookend a powerful campaign because they direct your content strategy at the beginning and rate effectiveness at the end.

Set your content marketing goals

When you begin a content marketing campaign, focus your efforts on one or two primary goals (even if you find that your campaign also produces results for other goals).

Those primary goals may be to:

  • Increase traffic
  • Get more leads
  • Grow an email list
  • Improve search engine rankings
  • Build a social media presence
  • Demonstrate authority in your niche
  • Engage and entertain your audience
  • Educate your audience about products or services
  • Increase brand awareness

Once you decide on your primary goals, match them with measurable KPIs that will allow you to see the results of your work.

Each of KPIs in the list below will help you measure content marketing campaign results, but select the KPIs that best match the goals for your campaign.

Conversion

Conversion indicates how many users took an action that you wanted them to take on your website or landing page.

For example, if you offer a free ebook when someone registers for your site, the number of users who signed up for your email list to download the ebook help calculate your conversion rate.

Measure this when goals are to get more leads, grow an email list, and educate your audience about products and services.

Try this:

Track conversions in your digital sales and marketing platform, set goals in Google Analytics, or use your preferred analytics tool.

Email list subscribers

Email list subscribers are the number of people who have signed up for your email list.

Pay attention to this KPI when your goal is to grow an email list and get more leads.

Try this:

Measure and track your number of new email list subscribers through your email marketing software.

Number of leads

Number of leads represents the total number of times potential customers and clients have connected with you. This may include users who join a list or use your contact form.

Measure this when goals are to get more leads and educate your audience about products and services.

Try this:

Depending on your specific lead goal, you can measure and track your leads using your digital marketing and sales platform, email marketing software, or Google Analytics.

Number of new customers and sales

Number of new customers and sales is the total number of new business transactions that occurred.

This is an important KPI for your business’s bottom line.

Try this:

Track your customer growth in the database where you monitor transactions.

Rankings on search engine results pages (SERPs)

SERPs show the placement of your website in organic search. This is an important metric for your site’s main keywords or branded terms.

Measure this when goals are to improve rankings on SERPs and increase traffic.

Try this:

Use Google’s Search Console to find the keywords your site ranks for and the positions they have in SERPs.

Organic traffic

Organic traffic is the amount of traffic sent to a website from organic search. Users are sent to your website after they find it on a SERP. This may correspond to how high a site ranks in organic search.

Measure this when goals are to improve rankings in SERPs, increase traffic, and increase brand awareness.

Try this:

Measure and track organic traffic in Google Analytics.

Referral traffic

Referral traffic is the amount of traffic sent to a website from other websites. Users are sent to your site after they click on a link to it from another website.

Use this KPI when goals are to increase traffic and increase brand awareness.

Try this:

Measure and track referral traffic in Google Analytics.

Press mentions

Press mentions are the number of times that other publishers mention your business or brand. They increase your reach and visibility because other publishers expose their audiences to your brand.

Use this KPI when goals are to demonstrate authority in your niche and increase brand awareness.

Try this:

Set a Google Alert for websites that mention your business. You can also use Google’s Search Console, BuzzSumo, or Moz’s Open Site Explorer to find the sites that link back to your site.

Social shares

Social shares represent the number of times that a piece of your content was shared on social media.

Measure this KPI when goals are to increase brand awareness, increase traffic, and build a social media presence.

Try this:

Use a social share plugin or counter to see the number of shares for a URL.

Page views

Page views are the number of pages on a website that are viewed over a measured period of time. This number indicates if there is an increase or drop in usage for a website.

Use this KPI when goals are to increase traffic, improve rankings on SERPs, and increase brand awareness.

Try this:

Measure and track page views in Google Analytics.

Unique visits

Unique visits are the number of users that visit a website over a measured period of time. The metric counts a user as “one,” even if they visit the website multiple times.

Use this KPI when goals are to increase traffic and increase brand awareness.

Try this:

Measure and track unique visits in Google Analytics.

Bounce rate

Bounce rate is the percentage of users who leave a website shortly after accessing it. When a bounce rate is high, it indicates that users aren’t finding what they want or they are not engaged with the content.

Measure this when your goals are to educate your audience about products or services, demonstrate authority in your niche, and increase brand awareness.

Try this:

Measure and track bounce rate in Google Analytics.

Inbound links

Inbound links are the number of times that other websites link back to your website.

While the total number of inbound links is important, you should also factor in the authority of the site linking back to you. Sites with higher authority that link to you are more valuable than links from lesser-known websites.

Use this KPI when goals are to increase traffic, improve rankings on SERPs, and demonstrate authority in your niche.

Try this:

Use Google’s Search Console, BuzzSumo, or Moz’s Open Site Explorer to view your site’s backlink profile.

Social traffic

Social traffic is the amount of traffic sent to a website from social media platforms. Users are sent to your site after clicking on a link from sites like Facebook, Twitter, LinkedIn, Pinterest, etc.

Measure this when goals are to increase your social media presence, increase traffic, and increase brand awareness.

Try this:

Measure and track social traffic in Google Analytics.

Number of social media followers

Number of social media followers are the number of users who follow a business on social media platforms where you publish updates.

Track this metric to see if your content is engaging, attracting new audiences, and building your authority.

Try this:

Measure this metric through each social media platform you use.

How long should you track and measure goals?

The time frames for measuring your KPIs will depend on your campaign type.

  • For long-term campaigns like growing your email list subscribers, measure KPIs for as long as you use content marketing. Set benchmarks for measuring and reviewing these goals weekly or monthly.
  • For multi-content campaigns like a blog post series, measure KPIs a few days after each you publish each piece of content. Then, review KPIs once a week for a few weeks after the campaign ends.
  • For a one-time campaign like a guest blog post, first measure KPIs a week after the content has been published. Then, regularly review the metrics over the next two to three months.

Typically, you can stop tracking campaign-specific KPIs when the metrics plateau or stop growing. But you may want to schedule a bi-annual or annual review of all campaigns in case your content picks up momentum and continues to provide powerful results.

Your turn

When you start your next content marketing project, remember the importance of setting and tracking your goals before you create content.

For help setting goals, check out this free Content Marketing KPI Spreadsheet that outlines goals and specific metrics you should track for each of your campaigns.

How do you measure the results of your content marketing campaigns? Share in the comments below.

The post A Strategic System that Produces Powerful Content Marketing Campaigns appeared first on Copyblogger.


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Lamar Odom: Test Will Determine What Drugs Were in His System at Time of Accidental Overdose, Khloe Kardashian Still by His Side

Lamar Odom continues to improve in a Las Vegas hospital since regaining consciousness on Friday. The former Lakers player is now “speaking sentences” and texting from his hospital bed.

Khloe Kardashian is still with Odom, as she has been since learning of the accidental overdose that rendered him unconscious on Tuesday. Khloe and Lamar’s divorce isn’t yet final, which means Khloe Kardashian was making health decisions for Lamar Odom while he was in a coma.

Khloe Kardashian’s sister, Kim Kardashian West, posted to Instagram thanking God for the improvement in Lamar Odom.

“I have faith in you. I believe in the power of prayer and positive energy! Thank you all for your prayers! Lammy- I’m so happy Kendall & I could make you smile today! God is good!” she captioned a photo of herself with Lamar Odom.

Lamar Odom had several visitors from the basketball world while he was unconscious. Former Clippers teammates Blake Griffin, DeAndre Jordan, and Chris Paul arrived in Las Vegas late Wednesday night after the Clippers landed at LAX from a trip to China, where they played two exhibition games.

“He probably has no idea we were there, but just to be there and to see him–hopefully he knows there’s a lot of guys that love him and want to see him do better and want to see him get better,” Griffin said before Saturday practice.

Kobe Bryant and Lakers General Manager Mitch Kupchak visited Lamar Odom on Tuesday night. The Lakers were playing the Sacramento Kings in an exhibition game in Las Vegas.

Doctors may soon know what drugs were in Lamar Odom’s system when he was found unconscious at a Nevada brothel on Tuesday. Sources are calling his medical situation the result of an “accidental overdose.” He was known to have taken herbal Viagra while at the brothel.

It’s clear from all the love that has surrounded Lamar Odom in recent days that he has lots of people in his corner. Hopefully when officials determine what he took for drugs, he will be offered help to fight what may very well be multiple addictions.

Addiction doesn’t discriminate. Lamar Odom is proof. Perhaps the support he has received throughout this hospitalization will encourage him to fight his demons and put the pieces of his life back together again.

The post Lamar Odom: Test Will Determine What Drugs Were in His System at Time of Accidental Overdose, Khloe Kardashian Still by His Side appeared first on WebProNews.


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What Is an Off Grid System?




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An Off Grid System refers to a house or an independent building supply line by conventional electricity generation needs its own power generators. Off-grid systems are particularly common among those who live in remote areas where grid connection is expensive. Today also used in suburban homes that have the possibility to withdraw from the local power distribution line.

There are a few factors that motivate people to have an off-grid system. One important reason is that end up saving money over a period of time not having to pay the local electricity supplier. Another reason is the speed at which the carbon footprint is reduced. Having your own system of electricity to power all its electrical needs mean that you end up saving tons of greenhouse gases that have been generated, if you were to use the local power supply.

In most cases, households use solar panels and wind energy systems for off-grid house. All these systems can not be done in a few days and sometimes takes months to complete. Solar panels and wind turbines can be purchased at reasonable prices. Another significant trend among those who go outside the network is building its own solar panels and wind turbines. We could go to DIY their generators if they have certain buildings or electrical basic skills.

Batteries play an important role in a system outside the network, as they are used as primary storage device. The use of deep cycle batteries is considered the best, and reaching deeper levels of storage is a feature that can be useful when electricity is used at night. Choosing the right power converter is so important, as they are the main unit that converts electricity to its usable form. They must also have the ability to work with solar panels or wind turbines additional you can decide to connect with time.

With other renewable energy systems such as solar systems, hot water and land batteries they will also benefit greatly from a system outside the network, as it could be used to power water heating and exterior lighting consuming a good amount of power over his own party.

The energy efficiency of the whole house is very important when opting for a non-network system. This would mean using energy efficient electrical equipment, keep your home free of leaks, with good insulation, the installation of a management system of gray water and energy after several other economic activities on a daily basis. Of course, going outside the network as a family should be a combined effort. Each individual may have to play their own role in the conservation of electricity and must have the same responsibility to do so.

Opt for off-grid system means that you will no longer rely on conventional electricity and have a substantial positive impact on the environment hand the electricity consumed will be one hundred percent green.

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How to Buy an Ideal Solar Power System for Your Home

Concerned about the sudden increase in their electricity bills? You want to get rid of this problem? Why not switch to solar energy and live a tension free life thereafter!

As electricity prices are increasing day by day, people began to feel the pain of this abrupt question mounting. Many owners of the world are moving towards a better option and expense, ie, “solar energy”. Installation is no doubt that this type of power system in your home is the best way to use the sun’s energy and cut all electricity bills, but there is a big question that arises here, namely, “Is it a good investment or not? This is one of the most popular these days and millions of people believe that the issues are worth investing in. Many people think that the transition to this form of energy can save nature and pockets.

Adaptation of the solar panels is the best way to back up all your utility bills

Solar energy is free, clean, cheap, efficient, autonomous, sustainable, environmentally friendly, easy to install and requires little maintenance compared to electricity. It offers a solution to the energy produced by coal, which significantly reduces the emission of greenhouse gases. When it comes to buying these systems, there are many options available these days, but not all power systems are of the same quality, so it is important to choose the right one for your home.

Written below are some useful tips that you should keep in mind to buy a solar panel for your home perfect.

• Ask for help – it is important that you get the help of friends, relatives, family members and ask for feedback. This will help you know more about the product, its advantages and disadvantages.

• Look around and choose the right – You have to look around and visit companies that offer different solar equipment. By doing this, it allows you to compare prices and choose the one that suits your budget without compromising quality.

• Guarantee Search – Once a panel ideal energy for your home, make sure it meets all the essential requirements and check if the company offers a sufficient guarantee of their product is selected! In addition, you must take into account the duration of the warranty and the company provides adequate support in case of problems with the team in the future.

Advantages of solar energy for businesses

You will receive many benefits of installing these panels, such as:

• Reduce operating costs
• Return on investment
• Increased reliability
• Easy maintenance
• environmentally friendly approach
• Elimination of electric bills
• Promote your business in a better way
• Increase the effectiveness of your departure

Therefore, in order to take care of the installation process, it’s best to hire an expert and stay tension free.


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What Is a Photovoltaic System?

This is a common question from the uninitiated. A photovoltaic (or PV System) is an installation of solar panels that can be used to provide electricity and if you generate more energy than it needs, can be fed back to the network.

Domestic photovoltaic systems have two main options installations. Existing properties tend to opt for a mounting system “roof”, where the panels are sitting slightly above the roof surface. This causes the least disruption of the structure and the tiling of existing coverage. The alternative is a system of “roof” where the panels replace the shingles. This is most suitable for a new house a home that is to have the roof replaced.

Photovoltaic panels produce energy even on cloudy days because they use not only direct sunlight but also diffuse solar radiation. The question is how energy is achieved at night? Well a residential installation usually connected to the national grid so you can buy energy to the national grid at night.

PV systems are also available for commercial and industrial purposes. Freeholders, in particular, can use the system effectively to generate revenue. They can use a large plant on earth to produce energy for sale to the network. They also work well in farm buildings for energy, where it is difficult to connect to the national grid.

Most roofs are strong and large enough for a residential installation. The panels are reasonably robust as they have to withstand the weather frequently. Interestingly, the approach of the Council to see whether the planned system will require a building permit. When choosing a company to install your PV system, ensure that you are looking for a (Microgeneration Certification System) certified company MCS.

There are, of course, other forms of alternative energy such as wind power, hydropower and geothermal, but these are much less suitable for a residential installation!


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How to Choose the Best Solar Energy System

solar energy system

With the recent advances in technology in recent years, being able to produce viable and clean energy to be used to power your home is now a reality. Alternative sources of power and energy will not only help you avoid burning fossil fuel to help provide electricity for your home, but will also help you save a considerable amount of money on the cost of your utility. One of those alternative energy sources is solar energy.

There are actually a number of different solar energy systems that are available in the market today. Since solar energy has become more common and more viable in the recent years, developers have begun to develop different solar energy systems that you can choose from, depending on your needs and limitations. Choosing a solar energy system that would fit best for your home is not necessarily an easy thing to do, which is why it is important that you learn how to choose the best one in order to get the right type of solar energy system for your home. Here are a couple of hints.

Know Your Solar Energy System

Before anything else, the very first thing that you must do is you must make sure that you know what different solar energy systems there are that you can choose from. Basically, there are two different types of solar energy systems, and those are the photovoltaic (PV) panels and solar thermal systems.

Photovoltaic Panels
Photovoltaic panels are solar energy panels that convert solar energy and turn them into electricity that you can use to power up most of your appliances and household lighting, and should only be used for those particular uses. Unfortunatley, among the solar energy systems that are in the market, photovoltaic panels are considered to be one of the more expensive ones, if not the most expensive in the solar energy market today.

Solar Thermal Systems

Solar thermal systems, on the other hand, simply generate heat, and are well-suited for boilers, furnaces and water heaters, as this type of system allows you to make heat using direct solar energy at a much lower cost as compared to using conventional energy and electricity. However, if you want to retrofit your home with one of these solar thermal systems, you need to sacrifice a little bit of space in your home. The good thing about using this type of solar energy system though is that you will save up to 80% of your total energy cost per year.

Calculate Your Energy Cost

Once you have a much better understanding and grasp of what solar energy systems are out there, and how they work, you simply need to learn how to calculate the cost of your energy consumption. This will actually help you determine which type of solar energy system you should choose from the two. When calculating the cost of your energy consumption, you need to create a list of all the things that might need energy and electricity. Include appliances, lighting, water heating, space heating, space cooling and air conditioning. If you can, try and figure out first if there are ways that you can reduce your electricity and energy consumption without having to resort to retrofitting your home with solar energy system.

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Are You ‘Shocked, Shocked’ by YouTube’s New Comment System?

It’s worth taking a few minutes to examine the recent “controversy” over YouTube’s rollout of the new YouTube comments powered by Google+. It illustrates the three different groups that often struggle for influence within the YouTube Community.
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From Sneaky Sound System Saxofonist, To Australia’s Number One Real Estate Agent, Then Meditation Master, Meet Nick Broadhurst

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I was recently interviewed by Nick Broadhurst for his ASPIRE magazine. After the interview I asked Nick about his background…and things got interesting.

He explained he was a founding member of Sneaky Sound System, a dance act that is pretty huge in Australia and around … Read the rest of this entry »

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Pete Williams Shares His Entrepreneur Story And How He Came Up With The Truly Effective Outsourcing System Profit Hacks

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Pete Williams is a long time Aussie friend, who lives in Melbourne, and is co-founder of three bricks and mortar businesses, all of which use online marketing to get customers.

Pete’s first big business success was a telecommunications company that sells things like phone systems, which Pete and his partners grew initially without having … Read the rest of this entry »

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