Tag Archive | "Summit"

Transformation of Search Summit 2019: Highlight reel

On Friday we held the Transformation of Search Summit 2019 here in New York City. Huge thank you to all of our speakers, attendees, and sponsors who made the day a success!

In this article we’ve compiled some key quotes, stats, and otherwise tweetable highlights from the event.

Keynote: The transformation of search

First we heard from Carolyn Shelby, SEO Manager, Audience Development at the Walt Disney Company / ESPN.

One of the key quotes from her session was “The trick is to understand the psychology of people. Get in front of the consumer. That’s where search engines are going. What is the least amount of thinking that I can make a consumer do? How can I get them what they want the fastest?”

She also walked us through a brief SERP evolution, from collecting and organizing, to scoring / ranking relevancy, to now delivering immediate gratification.

The future of search is visual

Next up we heard from Michael Akkerman of Pinterest on the growth of visual search and its role in the future.

He talked about the evolution of consumer expectations, from physical stores, to digital convenience, to omnichannel promise, to the inspired shopping of today.

Where it once may have seemed that consumers were only focused on convenience, we’re now seeing the re-emergence of shopping and discovery in the consumer experience.

He also talked about the role of Pinterest in consumer discovery. On Pinterest, he says, they have billions of text-based searches every month. Of those, 90% are non-brand searches. “People don’t know what they want,” he says. For brands looking to focus on the discovery portion of the consumer journey, Pinterest could be a great option.

Michael was joined on stage by Dave Fall, CEO of BrandNetworks. They did a Q&A about what brands can do to get started with visual search.

For many brands, they said, it can feel like there’s a big barrier of entry or that it has to be a huge undertaking. But, they noted, remember that your brand does have visual assets already — think about what you use for your website, display ads, Amazon product listings, etc. Consider how you can re-purpose those to get started.

What DTCs and legacy brands can learn from each other 

Next we heard from Kerry Curran of Catalyst (GroupM). She talked about what brands can do to flip their performance marketing mindsets.

One particularly interesting finding she shared was that in campaigns, when brands communicate like a human, it can improve conversion by 900%.

She also noted that in the US, women over age 50 have $ 15 trillion in buying power. For many marketers, it might seem like younger generations have more appeal — but older generations have deeper pockets.

Embarking on a search transformation project

After this, we had a panel discussion on “embarking on a search transformation project.”

The panel included experts from Conde Nast, Microsoft, Mindshare, Volvo, and McKinsey.

John Shehata from Conde Nast shared some work they did to refresh and consolidate older content in order to boost keyword visibility by up to 1000%.

The challenge, as he pointed out, is that 90% of online content was created in the last two years, and 90% of that content gets no traffic. And, 50% of searches on Google end in no clicks. To face that, his team is working on taking past content, consolidating multiple pieces, and focusing on making each piece amazing.

Noel Reilly of Microsoft also touched on the speed at which new content is created. She encouraged marketers to think more broadly about what people want and are looking to discover. At Microsoft Ads, she said, 18% of queries each month are new queries.

When inputs are continuing to change so much, she recommended marketers really look at their search query reports to build content around those.

John Shehata of Conde Nast also spoke a bit about what they’re doing to prepare for voice search. Overall, he’s adopting a more conservative approach: investing a little, getting the foundation ready, and waiting for more clarity before diving into larger scale investment.

He likened the current discussion of voice search to the conversation about mobile a decade ago: “Remember when we said ‘mobile is here’ for ten years? But then it took ten years.”

And to wrap up from this session, we heard another great point from Noel of Microsoft: “The most successful brands I see are the ones putting people at the center of their advertising. Regardless of what the next big thing is in search, your job as a marketer is to understand your customer.”

Amazon search

Next we heard from John Denny with some interesting statistics and expert tips on Amazon search.

When it comes to how different generations search, he revealed that 52% of Gen Z named Amazon as their favorite site for shopping. The number two spot went to Nike, who claimed just 4% of votes — putting Amazon at 13 times that.

He also discussed three of the main options CPG brands have for driving purchases / traffic: a brand’s own website, a brand’s detail page on Amazon, and in-store traffic.

For the largest 100 CPG brands out there, he said, there was five times more traffic on the Amazon detail page plus in-store than there was on the brand’s own website.

His message: for brands not on Amazon, might be time to consider it.

Optimizing for voice search

Next, we heard another panel, this time specifically on voice search, from Mastercard, Synup, and Advantix Digital.

While earlier in the day we heard a more cautious perspective from Conde Nast, this panel was a bit more bullish on voice search.

Synup CEO Ashwin Ramesh gave one interesting rationale around the rapid adoption of voice search globally in countries like India, Indonesia, and parts of Southeast Asia. In India, he says, 50% of all searches are already done via voice. “They’re leapfrogging markets,” he said. He also gave the personal example that his grandmother — she doesn’t type and has never used a computer, but she sends him voice messages via her iPad.

Paradigm shifts in search

After this we heard from Stephen Kraus, Head of Digital Insights at Jumpshot. He shared many interesting statistics about the current state of the search industry and how it’s shifting.

90% of all search happens on Google, he says, and it skews branded (unlike on Pinterest). Of the top ten most used search terms on Google in the past couple months, seven are brands: Google, Facebook, Amazon, YouTube, Walmart, Craigslist, and BMW.

The other three, interestingly, were “you,” “weather,” and “news.”

While 90% of all search happens on Google, when it comes to product-related search, 54% happens on Amazon.

Stay tuned for part two with highlights from the afternoon sessions, as well as some deep dives into specific insights!

The post Transformation of Search Summit 2019: Highlight reel appeared first on Search Engine Watch.

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The Transformation of Search Summit 2019: Speakers, agenda, FAQ

On October 25, 2019, Search Engine Watch will host the second annual Transformation of Search Summit, in partnership with ClickZ. The event will take place at Convene in Midtown, New York City.

To see highlights from last year’s event, check out this roundup of the sessions or these presentations.

Transformation of Search Summit 2019 speakers + agenda

We’ve gathered a great list of search marketing pros to share their knowledge and experience at this event.

transformation of search summit 2019 speakers

Carolyn Shelby from the Walt Disney Company will kick off the morning sharing insights from her work as SEO Manager of Audience Development. She’ll explore overarching trends in search and what we can expect to change in the next year. From the shift from search to discovery to the changing balance of paid versus organic, from data concerns to the changing consumer journey, this session will touch on key themes all marketers should keep top of mind.

Michael Akkerman of Pinterest will follow with Dave Fall of BrandNetworks in a session titled “You’ll Know it When You See it: The Future of Ecommerce is Visual.” Together, they’ll discuss how marketers can inspire consumers and bring magic back to sometimes impersonal online experiences. What options exist for brands looking to create more visual discovery of their products and services?

Courtney Messerli of Goop will give expertise on optimizing for YouTube. As the second largest search engine with more than 1.9 billion monthly users, YouTube offers a huge opportunity for brands to expand their reach. She’ll give insight on video optimization as well as expectations for the role of video in the future of search.

Other speakers include:

  • John Shehata, VP of Audience Development Strategy at Conde Nast
  • Noël Reilly, Strategic Account Director at Microsoft
  • Guillaume Conteville, SVP, Global Digital Marketing at Mastercard
  • John Denny, VP Ecommerce & Digital Marketing at CAVU Venture Partners
  • Allen Hammock, Global Strategist for Search at Kenshoo
  • Kerry Curran, Managing Partner, Marketing Integration, Catalyst (GroupM)
  • Stephen Kraus, Head of Digital Insights at Jumpshot

Why should you attend this event?

What makes the Transformation of Search Summit special, you ask?

By attending this event, you’ll be able to:

  • Connect with 350+ senior search, digital, and ecommerce marketers from global brands
  • Hear from renowned experts from across the industry
  • Participate in an unparalleled, unique platform to dissect the current landscape
  • Be immersed into a strategic deep-dive into the future of search marketing
  • Share actionable search tactics on how you can capitalize on and protect your business from digital advances
  • Collaborate with your peers about where the industry predicts search is heading
  • Take away real insights designed to address your business needs

Last year, 59% of attendees were business leaders (C-level, partner, VP) and directors from across four continents.

To view a sample of this year’s delegate list, see here.

Who should attend?

We’ve designed this event to be equal parts strategic and tactical, designed for senior leaders as well as practitioners.

This might include:

  • C-suite leaders looking to understand the changing role that search plays within their organizations
  • Head/Director/SVP/VP of Marketing looking to understand the changing role of search in customers’ paths to purchase, impact of technologies on performance, spend, ROI, budgeting, etc.
  • Head/Director/SVP/VP of Search/SEO/PPC looking to understand the impact of new technologies and consumer trends on how to best evolve their search marketing strategies

transformation of search summit 2019 who should attend

Industries represented span publishing, retail/ecommerce, SaaS, agencies, consultancies, financial services, and more.

Last year saw attendees from brands including Amazon, Sprint, Adobe, L’Oreal, Yext, KPMG, J.P. Morgan, Xerox, Bloomberg, and Wunderman, among many others:

past attendees of transformation of search summit, examples of brands

When / where?

This one-day event will take place at a lovely venue called Convene, located in Midtown Manhattan at 46th St and 6th Ave.

Sessions will run from 9am to 5pm, and will be followed by a drinks reception.

Lunch, snacks, coffee, etc. will be served throughout the day.

Thank you to our partners

This event wouldn’t be what it is without the support of our partners:

  • Catalyst
  • Fospha
  • Kenshoo
  • Jumpshot
  • SEOClarity
  • Synup

And we’d like to extend a big thank you to each of them.

Where can I learn more about the event?

To see a full rundown of agenda, speakers, sponsors, and tickets, check out the Transformation of Search Summit website.

We look forward to seeing you there!

The post The Transformation of Search Summit 2019: Speakers, agenda, FAQ appeared first on Search Engine Watch.

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Let Digital Commerce Summit Help You Elevate Your Business in 2016

Let Digital Commerce Summit Help You Elevate Your Business in 2016

You’ve seen a few posts here about our upcoming event, Digital Commerce Summit — especially about the myriad benefits it will deliver to attendees.

Today, we have one more quick note for you about our inaugural event … but this note isn’t aimed at potential attendees (more for them here).

Instead, today’s information is aimed at potential sponsors. That’s because Digital Commerce Summit sponsorship allows us to help you build your business.

How? By helping you get your brand and message in front of people who — with their actions — demonstrate that they are passionate about digital products and services, and are committed to investing in the success of their businesses.

Let’s start with the basics.

What is Digital Commerce Summit?

Digital Commerce Summit is the premier live educational and networking event for people who create and sell digital products and services.

Motivated, action-oriented digital entrepreneurs and digital product managers from across the globe will be joining us in Denver on October 13 and 14, 2016 for a value-packed experience that will define and elevate the digital commerce industry.

The integrated agenda, carefully curated by Brian Clark to deliver a cohesive curriculum, will cover digital product and service creation, plus the latest cutting-edge marketing, sales, and product launch techniques from expert practitioners.

Featured speakers include Rand Fishkin from Moz, Jeff Walker from Product Launch Formula, Joanna Wiebe from Copy Hackers, Laura Roeder from Edgar, Kevan Lee from Buffer, plus Brian Clark, Sonia Simone, Jerod Morris, Chris Garrett, and Pamela Wilson from Rainmaker Digital.

Of course, we’re also known for throwing incredible parties. This year will be no different, with our lively opening reception on October 12 and our always-epic closing party on October 14. Attendees will enjoy an exclusive performance by CAKE on Thursday, October 13, 2016.

Now you may be wondering … what’s the theme of Digital Commerce Summit?

The big idea of the Summit will be a bias for action

Do you have a tool or service that will help someone who sells digital goods or services take the next step(s) in building their digital empires? If so, our attendees should have a bias for action in the direction of your brand.

Together, we can connect motivated attendees with your tools or services.

Digital Commerce Summit is currently accepting a limited number of event sponsorship requests, and we’d love for you to be a big part of our inaugural event. Read on to get all the details …

Now to answer the big question: what’s in it for you?

Who you’ll reach at Digital Commerce Summit

Digital Commerce Summit will bring digital commerce professionals from around the world to Denver, including entrepreneurs, senior-level managers, technology executives, digital strategists, content creators, web developers, members of the media, and venture investors.

Previous events we’ve hosted have sold out months in advance and we’re preparing for an even greater response for our first annual Digital Commerce Summit.

More than 15 countries were represented at our previous annual events and even more engaged with attendees through social media. With more attendees this year, you can expect your reach to be even more powerful.

Why sponsor Digital Commerce Summit?

Brand awareness with influencers and decision makers: Showcase your brand at one of the most talked-about events in the industry and build recognition for your products or services. You will be able to highlight the value you deliver to a highly targeted and highly responsive audience that is being encouraged to take action.

Engagement: Make one-on-one connections with individuals in your target market at the event, plus keep the connection going after the event with tailored communications that directly address their unique needs.

Validation: Benefit from the ability to associate your brand with Rainmaker Digital, which has more than 200,000 paying customers and an attentive audience of more than 700,000 individuals who trust us to deliver world-class digital commerce education and software.

We’ve worked hard over the last decade to build that level of trust, which is a form of social currency that cannot be quantified.

It can, however, be leveraged — by becoming a sponsor for Digital Commerce Summit.

We are offering a variety of sponsorship levels to suit your promotional needs and budget requirements, but — to ensure our sponsors get the best ROI — we are limiting the total number of packages available.

Only a few are left now, so if this event sounds like the right fit for you, don’t delay…

For specific details on each package or to contact us for more information, please visit: http://digitalcommerce.com/digital-commerce-summit-sponsorship/

The post Let Digital Commerce Summit Help You Elevate Your Business in 2016 appeared first on Copyblogger.


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Navid Moazzez: How To Make Up To $40,000 A Month Hosting Your Own Online Virtual Summit

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I had the pleasure of living with Navid Moazzez for a week in San Diego in a house Natalie Sisson rented. It was a lot of fun living with so many online marketers and lifestyle entrepreneurs. Before…

The post Navid Moazzez: How To Make Up To $ 40,000 A Month Hosting Your Own Online Virtual Summit appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Navid Moazzez: How To Make Up To $40,000 A Month Hosting Your Own Online Virtual Summit

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I had the pleasure of living with Navid Moazzez for a week in San Diego in a house Natalie Sisson rented. It was a lot of fun living with so many online marketers and lifestyle entrepreneurs. Before…

The post Navid Moazzez: How To Make Up To $ 40,000 A Month Hosting Your Own Online Virtual Summit appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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SEO and Content: Best Practices From the Adobe Summit

At the Adobe Summit this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey.

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Testing and Optimization: Implementing insights from Email Summit at accounts payable company

At Email Summit, marketers gather from around the world to hear success stories and case studies from fellow marketers and return to the office with fresh, new ideas. At Email Summit 2013, Rachel Hoppe, Marketing Manager, AvidXchange, shared how she did just that and presented the results from her takeaways from Email Summit 2012. Watch this brief excerpt from her session and watch the full replay at MarketingSherpa.com/video.
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Content Marketing How-to: Social media tips and tactics from B2B Summit panel

At B2B Summit 2012, Daniel Burstein, Director of Editorial Content, MECLABS, sat down with a panel of marketing experts: Eddie Smith, Chief Revenue Officer, Topsy Labs; Nichole Kelly, President, SME Digital; and Chris Baggott, Chairman, Compendium. In this B2B Summit session, they exchanged insights on content creation, the importance of genuine content and how marketers can kill their career with inauthentic content they create or repurpose. Watch this clip as the panel discussed the value of harnessing company’s internal email power, verifying sources and using a human tone with your customers.
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Social Media Marketing: Insights from Email Summit keynote Jay Baer

In this MarketingSherpa Blog post, we take a look back at Email Summit 2013 with Jay Baer’s presentation, “More Alike than Different: Why Email is Madonna, and Facebook is Lady Gaga.” Watch this video excerpt for key insights from the presentation to apply to your email and social media marketing efforts.
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MarketingSherpa Email Summit 2013: Using buyer behavior in email campaigns

From MarketingSherpa Email Summit 2013, Loren McDonald, VP of Industry Relations, Silverpop, discussed to an audience how to use buyer behavior to improve email campaigns. Read on to learn Loren’s tactics to target audiences using a personal marketing approach.
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