Tag Archive | "stock"

SearchCap: Quora keyword targets, Angular SEO & old stock SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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eBay’s Stock Takes Massive Tumble, Company Axes 300 Employees

This is not a good week for eBay. The company’s stocks took a massive tumble a day after revealing that it was slashing about 300 jobs in the Bay Area.

eBay informed the Employment Development Department of California of its move to cut about 300 jobs in the area by Friday, July 20. The affected employees were reportedly notified last month that they were being laid off.

The retail giant later reported its second-quarter earnings to its investors. The company secured a net profit of 64 cents per share, which was above what analysts projected. However, its warning that the present quarter’s revenue would go down resulted in a selloff that saw eBay’s stocks fall by 10 percent, ending in $ 34.11 per share.

eBay also reported that its expected full-year profit will be around $ 10.75 billion to $ 10.85 billion, down from its previous estimate of about $ 10.9 billion to $ 11.1 billion. The company also lowered its expectations regarding its third-quarter earnings per share to somewhere between $ 0.54 and $ 0.56.

News of the layoffs and the drop in stock prices is typically something to be worried about. Conventional wisdom dictates that cutting jobs should lead to a boost in share prices. After all, reduced cost means better profits. eBay certainly looks at it that way, as the company stated that the savings it made the previous quarter will provide them with additional funds to spend on marketing.

eBay has been relatively quiet the past few years, particularly when compared to rival Amazon. But despite losing its luster, the company has been performing steadily. Its stock prices even reached a high $ 36 per share last January. This capped a 139 percent gain of the past five years. Unfortunately, shares have dropped 27 percent since then.

Some Wall Street analysts have said that this drop in shares is puzzling, as the company continues to make progress with its key initiatives. They noted that the company is still “losing market share at a time when eCommerce, in general, is thriving.” One analyst even said that this could be due to eBay customers not bringing in new buyers to the platform.

The post eBay's Stock Takes Massive Tumble, Company Axes 300 Employees appeared first on WebProNews.


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Biz Stone’s Return to Twitter Boosts Stock

Twitter’s prodigal son has returned after six years, and shareholders are sitting up and taking notice.

According to multiple reports, shares of the social media company were boosted by the return of co-founder Biz Stone. Following the announcement, midday trading saw stocks climb by 2% before closing at 1.35% to $ 19.49 in New York. Company shares have surged by 21% in the past three months.

The rebound was a welcome development for Twitter, which took a blow last year after the exodus of its top executives, retrenchment of 9% of its total workers, and a stock plunge. The company hit rock bottom when acquisition talks with Salesforce collapsed.

Apparently, Stone accepted the invitation of Jack Dorsey, another co-founder who returned to the front office two years ago, to usher the company into the future amid the threat posed by growing competition.

In a blog post, Stone revealed that he’s not looking to replace anybody in the company. Instead, he will be resuming the role that he played before he left Twitter in 2011.

“My top focus will be to guide the company culture, that energy, that feeling,” he said. “It’s important that everyone understands the whole story of Twitter and each of our roles in that story. I’ll shape the experience internally so it’s also felt outside the company.”

But a bump in Twitter’s market value after Stone’s return doesn’t necessarily mean a bright future ahead for the company. In fact, there are a few reasons why the Jelly founder probably won’t make much of a difference.

Aside from his ambiguous role in the company, which can still change in the future, things were really not that great when he was there. The issue with Twitter has always been its continued struggle with user growth. Only 60% of its 100 million monthly active users actually post a tweet.

The fact that Stone’s baby, Jelly, folded up and sold to Pinterest in just three years also does not provide much inspiration.

Finally, it’s unclear how Stone will be able to reverse Twitter’s fortunes, particularly when the company hasn’t significantly increased its social media footprint in recent years, unlike Facebook, Instagram, or even Snapchat, for instance.

Nevertheless, Stone is confident about Twitter’s future. As he wrote in his Medium blog, “Twitter has woven itself into the fabric of our global society. The world needs Twitter, and it’s here to stay.”

The post Biz Stone’s Return to Twitter Boosts Stock appeared first on WebProNews.


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Predicting How Well A Launch Or Kickstarter Campaign Will Do, Investing In Facebook Stock Through eToro, And Tales From The Dot Com Boom

Welcome to this week’s episode of what so far is called the Walter and Yaro podcast show (we still need a name, let us know your suggestions in feedback comments please!). [ Download MP3 | iTunes | Soundcloud | Raw RSS ] In our thirty minutes or so chat this week Walter and I talk about… Predicting…

The post Predicting How Well A Launch Or Kickstarter Campaign Will Do, Investing In Facebook Stock Through eToro, And Tales From The Dot Com Boom appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Predicting How Well A Launch Or Kickstarter Campaign Will Do, Investing In Facebook Stock Through eToro, And Tales From The Dot Com Boom

Welcome to this week’s episode of what so far is called the Walter and Yaro podcast show (we still need a name, let us know your suggestions in feedback comments please!). [ Download MP3 | iTunes | Soundcloud | Raw RSS ] In our thirty minutes or so chat this week Walter and I talk about… Predicting…

The post Predicting How Well A Launch Or Kickstarter Campaign Will Do, Investing In Facebook Stock Through eToro, And Tales From The Dot Com Boom appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Predicting How Well A Launch Or Kickstarter Campaign Will Do, Investing In Facebook Stock Through eToro, And Tales From The Dot Com Boom

Subscribe to this Podcast in iTunes

Welcome to this week’s episode of what so far is called the Walter and Yaro podcast show (we still need a name, let us know your suggestions in feedback comments please!).

In our thirty minutes or so chat this week Walter and I talk about…

The post Predicting How Well A Launch Or Kickstarter Campaign Will Do, Investing In Facebook Stock Through eToro, And Tales From The Dot Com Boom appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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“Not Deliberate” Says Google, On Google Finance Showing Apple Stock Chart For “Sell”

Do a search on Google Finance for the word “sell,” and Google returns the stock chart for Apple. Why? Some thought Google had rigged this as an “Easter Egg” or joke. However, Google says this isn’t so. In the first edition of this story, I could see no good reason why…



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Will Facebook Stock Have A Big Day Based on Q3 Report?

If the pre-market trading is any indication, today could be a rare good (dare we say) great day for Facebook’s stock. As of this writing, the stock is up nearly 19% pre-market. Of course we will see what kind of day-trading profit taking will occur to temper the upswing but this kind of a day could be the one that finally pushes Facebook’s languishing stock (off nearly 50% from its IPO number of $ 38) in the right direction with a little momentum.

So why the change of heart by investors and why is this important to marketers? Well, to marketers it is obvious. Many are likely to be over-invested in Facebook as a marketing tool. I say over-invested because depending too heavily on a third party platform has its pitfalls and drawbacks. Being diverse in your marketing is as smart as being diverse in investments. Too much weight in one direction means the fall is much worse if that platform stumbles out of favor for any number of reasons.

The reason behind the hope? Yesterday’s 3rd quarter results that took a back seat to Apple’s big announcement day made people happy. In a nutshell, advertising is working and mobile is geting traction. Investors like that since there have been doubts about the viability of both areas for the social media giant. TechCrunch reports

Facebook answered the big question of whether it’s transitioning to become a mobile ad company by noting in today’s earnings report that 14% of total ad revenue from Q3 2012 came from mobile — about $ 150 million.

The older Sponsored Stories and newer non-social app install and Page ads appear to be gaining traction with advertisers. That number will need to grow significantly in future to keep up with the user shift, as mobile monthlies increased 61% year-over-year to 604 million.

There are plenty of deep-dives into the numbers floating around various sites so I won’t bore you with a ‘me-too’ analysis.

What I will say is that watching this stock since its IPO has been interesting. It seems like Facebook has a semi-teflon like ability to ward off disaster in a situation where many other companies would start showing signs of falling apart. Look at Groupon and Zynga. Two recent high-fliers with meteoric rises to the top and relatively ugly falls from grace. With Facebook you don’t get that sense despite the poor stock performance to this point. Maybe they are too big to fail already?

No matter what the reason, the company is showing signs of weathering the early stock price storm over the long haul (probably way too long for those still holding those $ 38 IPO certificates). I have no crystal ball and really have no desire to try to predict where this all goes. As a marketer myself, my only concern is that the platform works for me and my efforts. Of course, if I take my eye off the ball and Facebook does a MySpace, it’s on me if I haven’t put plan B,C,D,E etc., etc. in place.

Do you have one just in case the social media giant someday turns into a little person?

UPDATE: Stock opened at 9:30 am EST up about 23%



Marketing Pilgrim – Internet News and Opinion

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Landing Page Optimization: Goodbye stock photos and Happy Man, hello social media

Though marketers might have gotten away with stock photos in print ads and on billboards for many years, we’ve become so accustomed to seeing real people on the same platform you are communicating your marketing messages. That’s because phony stock photos raise a red flag, since we are all now on the Social Web.
Marketingsherpa Blog

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