Tag Archive | "Step"

Google co-founders step down, Sundar Pichai to lead both Google and Alphabet

Page and Brin will remain as board members.



Please visit Search Engine Land for the full article.


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Step into the Spotlight as a Community Speaker at MozCon 2019

Posted by Danielle_Launders

With MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for digital marketing advice? Dreaming of breaking into the speaking circuit to share your innovative ideas? Now’s the chance to submit your pitch for an opportunity to join industry leaders on stage in front of 1,500 of your peers. (No pressure!)

Not sure what a community speaker is?

At MozCon, we have a speaker selection committee that identifies practitioners at the top of their professional field, with a mean speaking game. But these sessions are by invite only, and we know the community is bursting at the seams with groundbreaking research, hot tips, and SEO tests that drive results.

Cue our community speaker program! We reserve six 15-minute community speaking slots throughout our three-day event. Now’s the time of the season when we encourage anyone in the SEO community to submit their best and most exciting presentation ideas for MozCon. Not only are these sessions incredibly well-received by our attendees, but they’re also a fantastic way to get your foot in the door when it comes to the SEO speaking circuit.

Interested in pitching your own idea? Read on for everything you need to know:

To submit a pitch:

  • Fill out our community speaker submission form to enter.
  • Only one submission per person — make sure to choose the one you’re most passionate about!
  • Your pitch must be related to online marketing and for a topic that can be covered in 15 minutes.
  • Submissions close on Monday, April 15th at 5pm PDT — no exceptions!
  • All decisions are final.
  • All speakers must adhere to the MozCon Code of Conduct.
  • If chosen, you’ll be required to present your winning pitch July 15–17th at MozCon in Seattle, WA.

I’m ready to submit my idea!

If you submit a pitch, you’ll hear back from us regardless of your acceptance status, so please be patient until you hear from us — we’ll work hard to make our decisions as quickly as we can!

As a community speaker you will receive:

  • 15 minutes on the MozCon stage for a keynote-style presentation
  • A free ticket to MozCon (we can issue a refund or transfer if you’e already purchased yours)
  • Four nights of lodging covered by Moz at our partner hotel
  • Reimbursement for your travel — up to $ 500 for domestic and $ 750 for international travel
  • An invitation for you and your significant other to join us for the pre-event speakers’ dinner (warning: it’s always delicious.)

How we select our speakers:

We have an internal committee of Mozzers that review every pitch. We analyze each topic to make sure there’s no overlap with our current sessions and to confirm that it’s a good fit for our audience. Next, we look at the entirety of the pitch to help us get a comprehensive idea of what to expect from your talk on the MozCon stage. This is where links to previous decks, content, and videos of past presentations is helpful (but isn’t required).

Here’s how to make your pitch stand out:

  • Keep your pitch focused to online marketing. The more actionable the pitch, the better.
  • Be detailed! We want to know the actual tactics our audience will be learning about — not just a vague reference to them. Remember, we receive a ton of pitches, so the more clearly you can explain, the better you’ll stand out.
  • Review the topics already being presented — we’re looking for sessions that are new and that round out our agenda to add to the stage.
  • Brush up on how to prepare for speaking.
  • No pitches will be evaluated in advance, so please don’t ask :)
  • Using social media to lobby your pitch won’t help. Instead, put your time and energy into the actual pitch itself!
  • Linking to a previous example of a slide deck or presentation isn’t required, but it does help the committee a ton.

Leading up to MozCon:

If your pitch is selected, the MozCon team is here to support you along the way. It’s our goal to make sure this is your best talk to date, whether it’s your first time under those bright stage lights or you’re a seasoned speaker who feels perfectly at home in front of a big crowd. We’ll answer any questions you may have and work with you to deliver a talk you’ll be proud of. Here are just a handful of ways that we’re here to help:

  • Topic refinement
  • Helping with your session title and description
  • Reviewing any session outlines and drafts
  • Providing plenty of tips around best practices — specifically with the MozCon stage and audience in mind
  • Comprehensive show guide
  • Being available to listen to you practice your talk
  • Reviewing your final deck
  • A full stage tour on the Sunday before MozCon to meet our A/V crew, see your presentation on the big screen, and get a feel for the show
  • An amazing 15-person A/V team to support your presentation every second it’s on the big screen and beyond

We’ve got our fingers crossed for you. Good luck!

Submit my pitch!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018

Posted by SarahBird

I have some big news to share with you.

As many of you know, three and a half years ago, Rand began to shift his role at Moz. He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. Now, over the next 6 to 9 months he will transition into a supporting role as a Moz Associate. He will continue to be a passionate speaker and evangelist, and you’ll still see his enthusiastic face in Whiteboard Fridays, on the Moz Blog, and on various conference stages. And of course, he is one of our largest shareholders and will remain Chairman of the Board.

This is hard. Rand started Moz (formerly seomoz.org) over 16 years ago as a blog to record what he was learning about this new field. He and his co-founder Gillian Muessig created a marketing agency that focused on helping websites get found in search. They launched their first SAAS software product in February 2007, and I joined the company nine months later as the 8th employee. We’ve come a long way. Today, we have over 36,000 customers, 160 team members, a strong values-based culture, great investors, over $ 42 million in annual revenue last year, and a large and growing community of marketers. So many people have helped us reach this point.

What else is next for Rand? We’re excited to find out. His book about the last 16 years at Moz comes out next year.

When you see Rand, please show him gratitude and support. He is an incredibly talented, passionate, and productive individual with a commitment to helping others. I know he’s going to continue to make marketing better and spread TAGFEE in all his future roles.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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Rand Fishkin to step away from day-to-day operations at Moz

Moz’s founder is moving into an advisory role at the company early next year.

The post Rand Fishkin to step away from day-to-day operations at Moz appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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The Smart Step To Make When You Do Not Know What To Sell Yet

The Best Product Test When You Do Not Know If People Will Buy… In the last few years I have paid a lot of attention to the world of startups, in particular technology companies. During this time two concepts popped up as mantras of every new tech entrepreneur –  "Lean"…

The post The Smart Step To Make When You Do Not Know What To Sell Yet appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Writers: Discover How to Step Up Your Game with Our Free Ebook

word-free-writers-ebook

We love writers around here. Have you noticed?

Professional writers. Aspiring writers. Struggling writers. Successful writers. Writers of all kinds!

To show our appreciation, we put together a free ebook for writers called WORD. Because in our experience, writers are also readers, so an ebook seemed like the perfect delivery system for our information.

We gathered our best articles-written-for-writers from people like Sonia Simone, Brian Clark, Stefanie Flaxman, Beth Hayden, and this other writer you may know. ”</p

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Blog Sales Funnel Part 2: The 5 Step Process I Used To Create My First Funnel

In the first part of this series on the Blog Sales Funnel, I went back in time looking at the various projects that preceded my step into blogging, and how I eventually combined the power of the email list with a blog to sell digital products. I recommend you read…

The post Blog Sales Funnel Part 2: The 5 Step Process I Used To Create My First Funnel appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Blog Sales Funnel Part 2: The 5 Step Process I Used To Create My First Funnel

In the first part of this series on the Blog Sales Funnel, I went back in time looking at the various projects that preceded my step into blogging, and how I eventually combined the power of the email list with a blog to sell digital products. I recommend you read…

The post Blog Sales Funnel Part 2: The 5 Step Process I Used To Create My First Funnel appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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9 Step Social Media Audit for Improving LinkedIn Business Page Results

LinkedIn Company Page

It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn, the competition for the attention of potential clients and job seekers is at an all-time high.

One way to take a critical look at your LinkedIn business page is to conduct a social media audit and identify areas for improvement. Understanding the elements that will help you build trust with your audience and provide a seamless brand experience for visitors navigating between your website and LinkedIn business page are incredibly important in creating a cohesive strategy.

If you know that your LinkedIn Business Page could be better, but you don’t know where to start, this guide is for you. The social media audit below identifies nine important elements of LinkedIn business profiles that can be improved in order to get more engagement from your audience, and referral traffic back to your website. Ready to see how many of these items you’re executing successfully and how many are an opportunity for improvement?

9 Step LinkedIn Company Page Audit

#1 – Identify the Right Content Mix
“Content mix” refers to the different types of content posted on your LinkedIn Company page. The first step is to analyze what types of content are published to your business page on a regular basis.

Content types can include:

  • Promotional content
  • Industry news
  • Images
  • Videos
  • Links to helpful articles

Ideally, all of these content types should be present in your content mix. Posting only one or two types of content will bore your audience. Engage your audience by posting a variety of content to your LinkedIn business page. Don’t forget to include visual content in your mix: posting images on LinkedIn can increase engagement and comments by as much as  98%!

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#2 – Establish a Cadence
How often does your brand post on LinkedIn? Are your updates posted regularly, or do days or weeks pass by with no updates? Aim to post at least one message a day on your LinkedIn business page in order to begin engaging your audience and create the expectation that visitors can discover new content on a daily basis. Posting intermittently can cause visitors to think that your LinkedIn page is unmaintained or out of date.

#3 – Post at Optimal Times of Day
Now that you know how often you’re posting, consider what time of day updates are typically posted. Do you use a social media management tool to schedule updates at specific times, or do you post updates whenever you can find the time? Scheduling your updates to post at a time of day when the majority of your followers are on LinkedIn is a great way to increase engagement with your content.

According to Fannit, the best times to post updates on LinkedIn are between 7-8 am and 5-6 pm. That’s because many LinkedIn users check their profile at the beginning or end of their work day. 

Image courtesy of QuickSprout

Image courtesy of QuickSprout

#4 – Create Consistency with Your Company Name
This seems like an easy one, but it can have a huge impact on how visitors find and perceive your LinkedIn Company page. First, search for your company’s name on LinkedIn. How many results appear? Some brands have multiple pages on LinkedIn, which can make it very difficult for visitors to know which page is the “correct” LinkedIn business page to visit. If your brand has multiple LinkedIn business pages, consider consolidating into one just one page. If your brand has multiple markets, products, or business units, create showcase pages to speak to those different segments.

Finally, ensure that the spelling on your LinkedIn business page matches the branding on your website. This will provide a consistent experience for visitors, and help them understand that this page is the “official” LinkedIn page for your brand.

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#5 – Find the Perfect Profile Picture
Take a critical look at the profile picture on your LinkedIn company page. It should be a clear, well-cropped image that showcases what your brand is all about. What’s most important is to ensure that your audience can easily recognize the profile image. Most companies opt to use the brand logo for their LinkedIn profile. This is a great way to improve brand recognition.

The image should be high resolution, and perfectly cropped. Grainy, off-centered images may give your business page an unprofessional or sloppy appearance. The size of LinkedIn profile pictures is 50×50 pixels.

eb image 4

#6 – Use a Banner Image to Create Continuity
The banner image should in some way indicate what your company does. If you work for a healthcare organization, an image of a hospital may be appropriate. They say that one image is worth 1,000 words, so use an image that speaks to your company’s area of expertise. Create a custom image that overlays text over an image in order to include a message, or information about your brand in the banner image. LinkedIn banner images should be a minimum of 646×220  .

Consider changing the banner image on your LinkedIn business page on a quarterly basis to give your page a fresh, updated appearance. The banner image may correspond to a season, event, or important product offering.

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#7 – Provide a Detailed Description
Use the description section of your profile to explain what your company does. Avoid vague, industry jargon in favor of precise language and keywords that explain how your company provides value to your customers. Don’t forget that LinkedIn business page descriptions are crawled by Google, which means that you should include keywords in the description section. You should also fill out the sections provided for specialties, website, industry, type of business, address, and company size.

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#8 – Include a URL in the First Sentence of the Description
When you visit LinkedIn company pages, you’ll notice that only the first one or two sentences of the description appear, unless you click “see more.” If you’d like to drive more referral traffic to your website, either include your brand’s URL in the first sentence of the description, or keep the description short enough that visitors won’t have to click “see more” to find your website URL .

#9 – Dive Into LinkedIn Analytics
LinkedIn business page administrators should take advantage of the data collected within LinkedIn analytics. Get insight into which updates are performing best by viewing impression, click, and engagement metrics for each update. You can also see how much reach and engagement your updates receive over time. LinkedIn’s unique demographic data can show you what industries your fans and visitors are from, what their job functions are, what their seniority level is, and what size company they work for. This information can help you understand more about your audience, and their interests.

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Know When to Call in the Professionals

If you’re overwhelmed by how much time and effort it takes to conduct a social media audit, or to optimize your LinkedIn company page, it may be a sign that it’s time to call in the reinforcements. Do you feel that your LinkedIn company page could be better, but don’t have the time it takes to update and maintain it? Do you crave more expert insights and tips for improving your brand’s social media profiles? Contact TopRank Online Marketing to learn more about our social media audit services .

What are some examples of LinkedIn Company Profiles that you think are well optimized and have followed the checklist above?

Disclosure: LinkedIn, Innovatech and Uponor are all TopRank Online Marketing clients.

Header Image: Shutterstock


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9 Step Social Media Audit for Improving LinkedIn Business Page Results | http://www.toprankblog.com

The post 9 Step Social Media Audit for Improving LinkedIn Business Page Results appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

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The Smart Step To Make When You Do Not Know What To Sell Yet

Read the rest of this entry »

The post The Smart Step To Make When You Do Not Know What To Sell Yet appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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