Tag Archive | "Starting"

Video: Rand Fishkin on the early days of SEO and starting and leaving Moz

Check out this interview with SEO legend Rand Fishkin.



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Nokia CEO: 5G Will Launch in 2019 Starting in the US

Nokia CEO Rajeev Suri says that the company will start to launch 5G in 2019 and 2020 starting with the United States followed by Japan, South Korea, and China. He says that the rollouts have already begun with actual 5G launches next year.

Rajeev Suri, President, and CEO of Nokia discussed the company’s 5G rollout on CNBC:

5G Will Start to Launch in 2019 and 2020

It is starting to really move. We expect that 5G will start to launch in 2019 and 2020. We are starting here in the US which is the first market, Japan, South Korea, and China will come next during 2019. The rollouts have already begun with 5G and the launches next year.

We are a leader in the networks business and we acquired Alcatel-Lucent back in 2016. The first phase of the merger was all about elimination of duplication. Now we are in the second phase which is about optimizing the new company for lean as we get into 5G. There is some duplication, so we will cut legacy R&D, we will cut some real estate, overhead, and some areas in IT. So it’s still a little bit of duplication, elimination, and then optimization.

We’ve Got Mitigation Plans Around Tariffs

We have a global supply chain and we’ve got mitigation plans around what happens with the tariffs. Having said that, I don’t think we are seeing an issue on the demand side. We do see some issue on the cost side, but it’s not meaningful for us, not meaningful this year. It’s going to be a little bit of headwind next year but we know how to get through it.

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Amazon and Google are Starting to Look More and More Alike

The eCommerce landscape is in constant flux, with Amazon becoming more like a search-ads platform aside from being an eCommerce venture while Google seems to be doing the opposite. That’s one of the key takeaways from Mary Meeker’s annual Internet Trends report.

Meeker recently presented her report at Recode’s Code Conference. Among the highlights of the talk was her observation that Amazon and Google are starting to evolve and converge. 

While this convergence might seem strange to some, it’s inevitable that companies evolve as eCommerce continues to grow steadily every year.

Amazon the Search Engine

There’s no question that Amazon is lording it over in online sales. The company had a 28% share in gross merchandise volume (GMV) in 2017, a big jump from its 20% share in 2013.

The past few years has also seen Amazon becoming the start-off point for more product searches than Google. A reported 49% of shoppers begin their product search on Amazon while 36% opt for other search engines. What’s more, Amazon shoppers are a loyal group. A PricewaterhouseCooper’s survey revealed that 14% of shoppers use this site exclusively. The company is also perfectly suited to take advantage of these searches with key features like one-click purchasing, which allows customers to purchase from Amazon once they find the results they want.

[Graphic via MediaPost]

Amazon is also aggressively growing its advertising side. More marketers are investing in the company’s paid search products, with 82% of Amazon Marketing Services users purchasing sponsored products while 65% buy headline search and product display ads.

Google as an eCommerce Platform

Google and Facebook continue to dominate ad revenues; Amazon is currently in fifth place. But with Jeff Bezos nipping at their heels, the Alphabet group is not resting on its laurels and has started to develop ways to ensure shoppers remain onsite. The company’s new AdWords feature – Shopping Actions – will ensure that happens.

Shopping Actions essentially turns Google Assistant and Google Search into marketplaces that retailers can tap into while also allowing users to make direct purchases. Shoppers can add what they find in their search to a common shopping cart and easily check out using payment data already filed with Google. What’s more, the program works across various devices. This can provide Google a major advantage, given the increasing popularity of voice search.

Home Depot, Target, Ulta, and Walmart are just some of Google’s retail partners. However, these partner retailers would have to sacrifice some of their sales and control of their customer’s online shopping experience to Google, it’s a small price to pay for being able to utilize the company’s vast resources, technology, and millions of potential customers.

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The Content Marketer’s Guide to Starting a Meditation Practice Today

You and I are storytellers. We’re content creators and copywriters. Our livelihoods depend on spinning creative yarns that compel our readers to action. For the execution of our craft, we depend on some key inner resources every day. Creativity and focus are two biggies. And I’m sure you’ve noticed that — like gold and platinum
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Buying an eCommerce Website Vs. Starting One

Over the last few years, the eCommerce model has been giving brick-and-mortar retailers a run for their money. A recent forecast estimates the eCommerce market will surpass $ 2 trillion in revenue for 2017 and increase its worth to $ 6.7 trillion by 2020. The eCommerce market has gained such a massive following that companies from different industries can no longer ignore it. In fact, the total number of online shoppers in the US is projected to rise to 224 million in 2019. By 2020, around 168.7 million mobile users will have made at least one purchase from an online store.

Number of digital shoppers in the United States from 2014 to 2019 (in millions)

The great thing about the eCommerce platform is that it gives start-up entrepreneurs immediate entry into the global marketplace. At present, only 28% of small businesses in the U.S. are selling their products online. For a budding entrepreneur, there is still a wide window to get started and establish an online brand. Once you decide to give it a go, the only question left is, should you buy an existing eCommerce website or start from scratch? The following insights could help you come to a resolution.

Buying an Existing eCommerce Business

The Pros

An established eCommerce site has already proven itself profitable. Buying one in your target niche lets you take over an operation that has already generated cash flow. Of course, you would have to assess their operation metrics and financial history first. But the good thing is that it has already overcome the challenges usually encountered by start-ups. You do not have to invest time and money into keyword research, advertising, site development, finding suppliers, SEO services, and others. With a proven business model, your customer base, supplier relationships, software codes, and traffic will already be organized.

Acquiring an existing eCommerce site allows you to take advantage of opportunities the seller may have overlooked. This gives you a strategic edge in growing the business and increasing your profits. If you already own an eCommerce business, buying another site also increases your cross selling and cross promotion capabilities. You get to expand your reach by gaining access to additional traffic and customers.

The Cons

Buying an existing eCommerce business also has its downside. Let’s start with the operative word “buy,” which means you will likely need significant upfront capital. Convenience comes with a price, especially if you are eyeing a well-performing site. Next, finding the right online business to purchase that is reasonably successful may take some time. If you do find one, expect to inherit some errors made by the previous owner, such as lack of customer service, poor quality content and backlinks, soured relationships with suppliers, to name a few.

 

Starting Your Own Online Business

The Pros

Image result for ecommerce website management

One of the many things that attract entrepreneurs to starting their own eCommerce site is the low startup costs required. With the help of the internet, you can purchase a domain and obtain hosting for less than $ 100 per year. Outsourcing website development, web design, content creation, and basic SEO services can be achieved for under $ 300. A setup for a small business—with catalog and light traffic—through a popular eCommerce platform will only cost you around $ 2,000.

Another advantage when it comes to setting up your own eCommerce site is you gain full control over your products and services. For instance, you can decide to avoid managing inventory or shipping through drop shipping. You choose which direction to take the business and handle SEO, monetization, and customer service using your own strategies. And if your site becomes a success, you can sell it for a lump sum.  

The Cons

A newly set up eCommerce business will start off with no traffic or customers. Marketing your brand and bringing traffic to your site can take a lot of work and money. You may need to invest in social media management and search engine marketing just to get the word out. You could spend several months building your eCommerce sites only to find that none of them end up being profitable. Another disadvantage is that it is a highly competitive market. It can be exhausting just to think of ways to stand out from the rest.

New and experienced entrepreneurs should realize that neither option is better than the other, as both can provide significant returns on investment. In the end, your choice may depend on the time and attention you are willing to invest, how much money you are willing to risk, and the level of experience you have. The eCommerce market has the potential to become a huge boon for a business, given that every detail of the business is monitored closely.

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We’re Starting A Movement! – Join The ‘Laptop Lifestyle’ Facebook Group

I’m about to share the story behind the Laptop Lifestyle, but if you’re in a hurry to join us, apply right now by filling out this short application form (it’s free) – Click Here To Go To LaptopLifestyle.me And Apply To Join (Free) The Laptop Lifestyle Origin Story Many years…

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Entrepreneurs-Journey.com by Yaro Starak

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Buying A Business Instead Of Starting One, Split Testing For Sales Conversion, User Experience Design, Ad Buys For Traffic And More!

If you ever wanted to join in with me and a friend as we talk about business and technology, and just listen to our conversation, this podcast is a pretty good representation of what happens. [ Download MP3 | iTunes | Soundcloud | Raw RSS ] Walter and I jump around from topic to topic in this…

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Entrepreneurs-Journey.com by Yaro Starak

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Reflections On 2013, What Walter Discovered About Starting A Business After Listening To Podcast Interviews, And Our Plans For 2014

In episode #12 of Everything Entrepreneurship, the final for 2013, Walter and I look back over the previous year and talk about some of the most significant moments in both our personal and business lives. We review how these events changed us and changed the direction we took during the…

The post Reflections On 2013, What Walter Discovered About Starting A Business After Listening To Podcast Interviews, And Our Plans For 2014 appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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LinkedIn is Just a Starting Point When Selling to CXOs

Sharon Gillenwater, Founder of Boardroom Insiders and their CXO Engagement Strategy Expert posted an article today on the Saleforce blog making the point that LinkedIn should just be a starting point for sales people selling to CXOs. You can make the case that her article is self promotional since what she says to do, learn more about the CXOs you are selling to, is exactly what her company Boardroom Insiders brings to the table, but her point is spot on and should be written big and bold on posters of all sales team offices.

“If you are an enterprise sales or marketing pro focused on C-suite selling, LinkedIn is not a silver bullet,” said Gillenwater. “It simply does not provide the insight required to engage a Fortune 500 key decision maker. In fact, LinkedIn can give you a false sense of security going into important meetings. You think you have done your due diligence by looking at a few LinkedIn profiles, but halfway through the meeting it can become painfully apparent that you don’t know what you don’t know.”

The idea is simple enough, don’t put your foot in your mouth by NOT KNOWING what is easily knowable. Has the company recently been acquired? Did the Chief Marketing Officer that you are meeting with write a company blog post last week where she blasted a competitor that you were going to reference as similar to them? Did the Germany based IT Manager that you were planning to lunch with to discuss your company’s tech solution post a YouTube conference presentation where he mocked the unprofessional state of tieless tech guys?

You might just wear a tie to that lunch meeting! It’s important to know your potential customer before you speak to them and even before you email them. The more you know, the more likely you will be to sell them. As Gillenwater says, “An executive is not going to write in her LinkedIn profile: “I hate jargon, so don’t use it when you meet with me.””

“You’ll need everything available publicly online, from media interviews and Twitter posts to the latest quarterly earnings call transcripts, industry news, and corporate press releases,” says Gillenwater. “Selling to CXOs requires a commitment to knowing what’s on their minds and guiding their decisions—and keeping up with that as it changes.”

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Brian Clark on Why Not Being a Techie May Be a Benefit to Starting a Technology Company

tt-brian-clark

It’s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one.

But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset.

While Brian understands technology well, he’s made it a practice of finding the right partners to build what has evolved into Rainmaker Digital.

Trust, open feedback, and understanding your customers needs are the tip of the iceberg when starting a tech company. But as Brian points out, it isn’t always the technical skills that make a great technology-focused CEO.

In this 12-minute episode of Technology Translated, host Scott Ellis walks you through:

  • The evolution of Copyblogger
  • The challenges for a non-techie
  • How involved the CEO is in the tech-side of the business
  • The rationale behind employee side-projects (sidebar but interesting)
  • Why being a non-techie is often an advantage for a CEO

Click Here to Listen to

Technology Translated on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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