Tag Archive | "started"

Get started with marketing automation–learn the terms you need to know

Your cheat sheet to demystifying marketing automation.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Something New We Started Doing…

I’m Laura, EJ’s Team Leader, and I’ve been working with Yaro and the EJ Team for almost 3 years. Since I joined EJ, my role has morphed into a mix of project manager, HR lady and head cheerleader for our growing team. I still remember the first conversation I ever…

The post Something New We Started Doing… appeared first on Yaro.blog.

Entrepreneurs-Journey.com by Yaro Starak

Posted in IM NewsComments Off

Construction has started on the largest solar project in Nepal


The reports say that the constructions of a 25MW largest solar PV project in Nepal has begun. The foundation stone was laid last week at Devighat in Nuwakot by Minister for Energy, Water Resources and Irrigation, Barsha Man Pun.

The government plans to finish the construction of the project in a year.

As stated by Pankaj Kumar, national capacity building expert, this is the first large-scale solar project in Nepal.

Latest solar news

Posted in IM NewsComments Off

Something New We Started Doing…

I’m Laura, EJ’s Team Leader, and I’ve been working with Yaro and the EJ Team for almost 3 years. Since I joined EJ, my role has morphed into a mix of project manager, HR lady and head cheerleader for our growing team. I still remember the first conversation I ever…

The post Something New We Started Doing… appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

Posted in IM NewsComments Off

How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started)

With the release of the Outfitter Pro Premium WordPress theme, Rafal Tomal and I have been talking a lot about ecommerce websites. Naturally, Rafal has great ideas about designing a t-shirt store, while I’m interested in how I can market an ecommerce store with, yes, geeky merchandise, but also robot kits and other nerdery for
Read More…

The post How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started) appeared first on Copyblogger.


Posted in IM NewsComments Off

Your No-Nonsense Guide to Getting Started with Social Media Ads

"It’s like riding a motorcycle — honing your skills takes time and practice." – Loryn Thompson

The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn.

Learning to ride a motorcycle requires several new skills. You have to learn how to maneuver and balance a heavy, two-wheeled vehicle, how to change gears, how to let the clutch out smoothly and at the right time, and how to work the hand and foot brakes.

And that’s before you leave the parking lot.

Learning to advertise on social media is a similar experience: there’s a lot to be excited about, but all the options, features, and adjustments can leave you dazed.

Start with the fundamentals

After that first ride, I spent a couple months brooding. I knew I wanted to ride, but I didn’t feel ready for a full-sized motorcycle.

Then, one day, I decided to check out the local Vespa dealership, just to see … A week later, I bought myself a scooter.

On my scooter, I learned the fundamentals of riding — how to balance, how to maneuver on two wheels, and how to stay safe on the road — without having to worry about the full weight of a motorcycle or shifting gears.

By the time I bought my first full-sized bike a year later, all I needed was 45 minutes in a parking lot and I was ready to roll.

If you’ve always wanted to try social media advertising, but found it overwhelming, I’m here to hand you the keys to your scooter.

How ads help new prospects discover your content

“But they already like my page! Why should I have to pay for them to see my content?”

Yes, it was a bit crummy of Facebook to give brands amazing organic reach and then take it away. But they have a business to run, just like you.

I, for one, welcome our benevolent-ish (read: self-interested) paid social overlords. In fact, I would still recommend you use social media ads, even if the reach of “organic posts” never changed. Why?

Because social media ads are great for content discovery. They help your content reach new, targeted audiences rather than people who already know and like your brand.

And, how much do you even know about people who like your page?

For example, if you’re running a promotion with Facebook ads, you want to reach people who have recently considered buying your product, and are therefore most likely to buy — not necessarily an existing, longtime customer.

With organic content, you communicate with existing fans. With ads, you can seamlessly reach new prospects when they are most likely to convert. Your tweet isn’t going to do that!

So, ready to get rolling?

Let’s start with five foundations that produce powerful social media advertising campaigns.

1. Set up tracking on your website

After you open your ads account, the first thing you should do is set up website tracking, which sends your website visitors’ information back to the ads platform.

On Facebook, you’ll get a “pixel.” On Twitter and Pinterest, you’ll get a “tag,” but it’s all the same thing: a snippet of code to pop in the header on every page of your site.

If you use the Rainmaker Platform, StudioPress Sites, or just about any site builder, there should be a “header scripts” box where you can paste in this code so it’s automatically output on all your pages. Otherwise, you will need to work with your developer to make sure the code is deployed properly.

Even if you’re not going to run ads for a while, you should still do this now.

The ads platforms will start building your website audiences as soon as you set up tracking. Doing this early will ensure that, when you do start running ads, you will have as many people as possible to retarget.

Also, set up tracking for your primary conversions (sales, subscriptions, email list opt-ins, free ebook downloads — basically any transaction with a “thank you” page) inside each platform, so you have that data available when you’re ready.

2. Define your strategy

It’s tempting to get into the weeds with social media ads, but just like with most marketing channels, a smart strategy will have a bigger impact than any number of tiny, detailed tweaks.

A good, basic ads strategy includes the following elements:

  • Goal: What are you trying to do?
  • Audience: Who do you want to do it?
  • Tactics: How are they going to do it?

And you don’t have to start from scratch. In fact, it’s probably better not to start from scratch.

This is the time to bring out your best resources and let them shine.

An approach we’ve come to rely on at Rainmaker Digital goes something like this:

  • Promote (to a new, targeted audience) solid, persuasive content that leads readers to a product.
  • Retarget people who have read that content with an offer for that product.

Yep, it’s that simple. By priming people with persuasive content — good, persuasive content, that has inherent value and builds trust — you create a specialty retargeting audience, ready to hear your offer.

As for the “new” audience, I recommend starting with a lookalike audience on Facebook — either based on people who purchased your product or people on an email list. It’s a great way to use the power of Facebook ads without getting too complicated.

3. Develop the ad creative

If you’re using your existing content, you should already be well on your way to a solid campaign. But whether or not you’re starting from scratch, here are a few pointers for developing ad creative that converts:

  • Know the placements. Without worrying about anything fancy, just make sure your creative makes sense for each placement you use. For example, Facebook’s “Right Column” ads are much smaller and shorter than their typical “Feeds” ads, so the same creative might not work for both.
  • Be as direct as possible. Write clearly and succinctly in your ads — don’t hype them up with flowery copy. Think of ad copy as a type of headline. The goal is to grab your readers’ attention and get them to click.
  • Stand out from the feed. Images with color, faces, expression, and action tend to perform better. Video is great, too. Remember, grab their attention.
  • Forget “perfect.” Don’t stress too much about getting the best image or the most polished video. I’ve seen examples where iPhone photos performed better than their polished counterparts, just because they stood out.

4. Launch … and monitor

Take a deep breath, double-check your links and budget, and just go for it! The longer you agonize over your ads, the less time you spend learning what works.

If you get overwhelmed by all the settings, just use the defaults. Remember, Facebook and Twitter want your ads to do well so you’ll spend more money with them. There will be plenty of time for you to tweak and test as you go.

While the ads run, check in on them regularly. If some ads spend a lot but don’t convert, stop them and work on new variations to replace them. Maybe you optimize the text. Maybe you change the audience.

Whatever you do, take your time, and don’t lose sight of your goal.

5. Measure

Speaking of goals, it’s easy to get bogged down in all the metrics these platforms provide.

In all frankness … most of them are not very useful. If your campaign is doing its job — i.e., if it’s accomplishing your goal at a reasonable cost to you — then it’s a success. Period.

Other metrics, such as click-through rate or reach, are useful in diagnosing problems with your campaign, but they mean jack squat if your campaign isn’t doing what you need it to do. Keep your eye on the ball.

Aim for results over time

Overall, yes, social media ads can be a lot to swallow. But don’t feel that you have to succeed right away, and don’t get discouraged if your ads take a while to show results.

It’s like riding a motorcycle — honing your skills takes time and practice.

The technology of social media ads is new, but the strategy is exactly what you’ve known all along. You’ve got this.

The post Your No-Nonsense Guide to Getting Started with Social Media Ads appeared first on Copyblogger.


Posted in IM NewsComments Off

Let’s Get the Strategy Party Started

Copyblogger Weekly

Last week, Brian Clark announced he was going to be joining us regularly this year on the blog.

On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, look for lots more details from Brian in the weeks to come. But this one will get your engine started.

I also published our “Content Excellence Challenge” prompts for January. I hope you’ll join us on these — they’re two fun (and not too tough) challenges that will make you a better, more creative professional. The prompts will change each month — and at the end of the year, you’ll be 16 percent taller and 73 percent better looking.

Or, perhaps more realistically, your content will be a lot better. Which is nice as well.

Those same prompts are also in this week’s Copyblogger FM episode, so you get to pick your poison.

On Tuesday, Jerod Morris proved that he’s definitely losing it — and so are you (and me). “It” is our ability to focus. He tried some strong measures to address his problems … and they’re working. Think you’d be able to do the same?

On Wednesday, I talked about the dangerous notion that we have to give up being “strategic” in order to be “authentic.” In fact, you need to be both … and if you exclude either one, your content marketing is likely to be a colossal waste of time. Which would suck.

I also share seven rules of thumb for ethical content marketing strategists. They’re rather general (rules of thumb tend to be that way), but we’ll be talking lots more about these ideas this year.

And I use the word “saleshole,” which I’ve been dying to do in a post for a while now. Life goals.

Enjoy this week’s goodies, and drop us a comment on the post (or posts) that most resonated with you! Looking forward to reconnecting with you next week …

— Sonia Simone

Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

The Simple 3-Step Process for Creating a Winning Content Marketing Strategy

by Brian Clark

content excellence challenge, january promptsYour 2017 Content Excellence Challenge: The January Prompts

by Sonia Simone

Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It)

by Jerod Morris

The One-Two Punch of Authenticity and Strategy

by Sonia Simone

The 2017 Content Excellence Challenge: Your January AssignmentsThe 2017 Content Excellence Challenge: Your January Assignments

by Sonia Simone

How the Editor of ‘Scratch: Writers, Money, and the Art of Making a Living’ Manjula Martin Writes: Part OneHow the Editor of ‘Scratch: Writers, Money, and the Art of Making a Living’ Manjula Martin Writes: Part One

by Kelton Reid

The ‘Pulp Fiction’ Technique for Engaging and Persuasive ContentThe ‘Pulp Fiction’ Technique for Engaging and Persuasive Content

by Brian Clark

13 Essential Elements to Launching a Membership Site This Year13 Essential Elements to Launching a Membership Site This Year

by Sean Jackson

Start Your Successful Podcast in 2017, with Jon NastorStart Your Successful Podcast in 2017, with Jon Nastor

by Brian Clark

How to Rekindle Your Focus on the Other End of the HeadphonesHow to Rekindle Your Focus on the Other End of the Headphones

by Jerod Morris & Jon Nastor

The post Let’s Get the Strategy Party Started appeared first on Copyblogger.


Posted in IM NewsComments Off

Barbara Turley: How A Non-Techy Started A Blog, Podcast & Online TV Show, And Today Makes $100,000+ Year Coaching Woman About Wealth

Barbara Turley serves as inspiration to anyone who is currently working a job they like, yet want to quit because of a desire for the kind of freedom that comes from being your own boss. [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Barbara had…

The post Barbara Turley: How A Non-Techy Started A Blog, Podcast & Online TV Show, And Today Makes $ 100,000+ Year Coaching Woman About Wealth appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

Posted in IM NewsComments Off

Last Chance to Get Started with the Rainmaker Platform for Less

Last chance to get Rainmaker Standard

You’ve heard the story by now … our company (now known as Rainmaker Digital) was formed five years ago to create the Rainmaker Platform.

When we launched the Platform just over a year ago, it debuted as a powerful way to build a sophisticated website without code or development expense. It also took the pain of updating, securing, and maintaining WordPress and various plugins off of your plate.

Earlier this year in March, we introduced Rainmaker Pro, which includes marketing automation and a learning management system. As we head into 2016, we’re also adding integrated email into Rainmaker Pro, which will accelerate the power of the marketing automation features and allow for true adaptive content capabilities.

A huge shift in content marketing and digital commerce

Our vision for Rainmaker has never been to be only a powerful website builder. We want to provide a total online marketing solution, and that requires email, marketing automation, and advanced lead generation and nurturing.

The shift to adaptive content (which means providing a site visitor with the right information at the right time based on their behavior) is as profound as the shift from “brochure” websites to content-rich websites. Our goal is to provide people with the easy ability to create powerful online experiences for their prospects that makes them a lot more money.

With that in mind, we will no longer offer the Standard version of the Rainmaker Platform beginning at 5:00 p.m. Pacific Time, December 17, 2015. After that point, there will be a single version of Rainmaker that contains all features.

Not ready for Pro? You can still start with Standard

Of the thousands of Rainmaker Platform customers, 75 percent have the Pro plan. But that doesn’t mean we’re ignoring those who aren’t quite ready to move up.

If that includes you, you can get on board now, and lock in the Standard pricing for the life of your account, no matter how much we raise the price for new people in the future. That means you can stay on the Standard plan for as long as you want.

You’ll always have the opportunity to upgrade, but you’ll never be forced to. And we’ll give you a better deal on the upgrade than the general public will see.

What does this mean for support and updating of Standard?

In reality, there’s already only one Rainmaker, and we continue to improve it with each new update. Standard customers simply have two features turned off, and will not have the new integrated email service included.

That means the entire platform will continue to evolve and improve whether or not you ever upgrade to the full feature set. For example, we plan to vastly improve our landing page features in 2016, which is a foundational aspect of the Platform as a whole.

After December 17th, we’re simply going to stop selling the Standard plan to new customers. There will be one Rainmaker to rule them all. :)

When you’re ready, we think you should consider upgrading from Standard. But you don’t have to; your site will continue to get more powerful, and your pricing remains locked in for the life of your account.

What to do now:

In order to get the Standard plan before it’s discontinued, you must start your no-obligation, 14-day free trial before 5:00 p.m. Pacific Time, December 17, 2015. After that, Rainmaker will merge into a single plan, with a starting price point that is 50 percent higher than what you’ll pay for Standard.

Check out Rainmaker today.

Let’s make 2016 awesome together!

Want to take a deeper look?

We have a free webinar coming up that you should check out.

It’s the fifth in our six-part Rainmaker Platform webinar series. Jerod Morris and I will discuss the benefits of adaptive content, and how to use the Marketing Automation features of the Rainmaker Platform to achieve them.

This webinar will take place on Thursday, December 17, 2015, starting at 3:30 p.m. Eastern Time. (Yes — just hours before your opportunity to get Rainmaker Standard ends for good.)

Click here to register for our free webinar:

Make Your Content Adaptive with Marketing Automation

About the author

Brian Clark

Brian Clark is CEO of Rainmaker Digital, founder of Copyblogger, host of Unemployable, and evangelist for the Rainmaker Platform.

The post Last Chance to Get Started with the Rainmaker Platform for Less appeared first on Copyblogger.


Posted in IM NewsComments Off

Getting Started With Paid Promotions

Posted by anthonycoraggio

I’m receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as ‘paid promotions’). There’s a lot of reason for increased interest—as content production has ramped up in digital marketing, it has become harder and harder to stand out from the crowd and reach the audience you want. Facebook shutting down companies’ free lunch social distribution has only further pressed the issue—and sometimes you’ve simply maxed out on other paid channels!

But more than simply being an extra ’pay to play’ option, paid promotion is a crucial part of any holistic digital marketing strategy. By using the range of paid online promotion and advertising tools available, we can take more comprehensive control in presenting the best user experience throughout the funnel—delivering the right content, at the right time, to the right person. There are three primary functions of paid promotions:

  • Improve the breadth and depth of content distribution
  • Use powerful targeting to drive more qualified traffic
  • Capture, retain, and shepherd qualified users to ultimately produce conversions

How and why you might use paid promotions will of course vary quite a bit, but regardless of your end goal, there are two key tasks for anyone seeking to succeed in doing so. Do these two things right, and you will have laid a solid foundation for achieving your goals.


1. Define and target a specific audience

Defining a target audience in digital advertising or paid promotions is a more exacting exercise than usual, because we’re actually operationalizing a definition that can be precisely carried out by setting controls in a PPC-like interface. Think of it like programming a computer—you need to break down your definition in extremely concrete, exclusive terms that are interpretable by the tool you’re using. Don’t despair though—it’s not hard to do, and if you’ve been a good marketer and developed some proper user personas you’ll be ahead of the game!

Answer these questions to set a concrete definition of the people that should be targeted with a given campaign or content release. These are typically going to be the criteria you actually enter into an interface when starting a promotions campaign on a tool like Facebook or StumbleUpon.

Demographic Information - Our ideal target for this content is…

- Many platforms will offer simple age based targeting, usually in the form of your typical “18-24, 25 – 36″ type brackets.

– Again, this is a simple demographic setting and is often available. Think about setting up separate ‘A/B’ versions to separately address men and women when relevant!

Education Level/Status
 - Is your audience in school? Have they completed a degree? Facebook and LinkedIn will let you drill in on these parameters.

– Be as specific as possible. Generally, the combination of a state/province and a metro area level is as granular as geotargeting options go.

There are a few more options you can find on places like Facebook -income level, marital status, employment status, and more can be particularly useful in B2C contexts.

Many platforms will also give you an opportunity to define your target audience by interests, so think about what relevant topics or subjects the target user might be particularly interested in or looking for while online! For example,
likes for travel blogs, language learning sites, famous travel writers, country specific cuisine, etc all can be used to converge on a very specific type of person.

2. Choose promotion channels

Once your target audience has been defined and the above questions answered with the best data available, you must consider the channels or platforms that will best make use of it. There are three major factors:

  1. Which platforms have targeting capabilities and an audience that can best replicate the user profile using their targeting?
    • Remember to weight the user’s expected online behavior heavily in selecting platforms – while one might offer targeting to match the most targeting characteristics, if your audience does not actively use the platform’s core service it is of little value as a promotional channel.
  2. Which platforms can best present the media to be promoted?
    • It is important not to detract from the user’s experience of the content, or place it in a channel that does not fit it’s form. A long form video, for example, will not usually fare well in skippable preroll spots or on-site rollover placements.
    • Remember also that use of different platforms can depend on device – and so might the usability of your content!
    • What behavioral context is preferable to achieve your objectives for this piece?

I strongly recommend taking a few minutes to browse around as a user when making these decisions, in order to think less abstractly about the experience you aim to create. Choosing channels is often a case-by-case process, but for common objectives there are some simple, intuitive guidelines to keep in mind:

  • If you want your content shared, promote it on channels that have built-in sharing capabilities (social media, StumbleUpon).
  • If you want users to feel they’ve ‘discovered’ a piece, focus on content plug-ins (Outbrain, Zemanta, etc), discovery tools (StumbleUpon), and more niche placements (subreddits, subject blogs)—depending on the accessibility/simplicity.
  • If your goal is a high level of direct exposure for content at a low price, content discovery plugins and display ad networks can deliver. Cost is relatively low and inventory is high, so it’s easy to get eyeballs on your work.
  • If conveying authority is important, officially sponsored or openly disclosed promotions on respected media platforms or with trusted individual publishers can be a good tool—though often more expensive.

It can be useful to combine these guidelines to plan for more complex goals. For example, if you want to convey a sense of ‘discovery’ but also encourage sharing, StumbleUpon Paid Discovery could fulfill both these needs—the sponsorship is subtle, the user is in ‘discovery mode’, and SU has a social sharing frame right on top of the page. If that audience isn’t engaged enough, you might bring traffic to a piece via Reddit and retarget for sharing on Twitter.

Planning for promotion should not be an exclusively post hoc activity—the content itself should be created with intended placement and utility in mind. Engage early in the process as goals for the content are first set, so that creative development and objectives do not ultimately conflict with the feasibility of promotions. Simply being involved in the conversation to flag potential problems is often enough!

Think outside of yourself…

One of the most critical parts of this framework is leveling what you want to achieve with what users will accept and value in a given medium, so I want to take a moment to reinforce the importance of this.

In answering questions of targeting and placement in a performance-driven world, it can be dangerously easy to think egocentrically, only in terms of what YOU want your customer to do in a given context—or more insidiously,
what you want them to want to do. Remember that as a marketer or advertiser you are necessarily carrying tremendous baggage, both in terms of product knowledge and expectations. It’s tremendously important to step back from your own (or your company’s) perspective and think as a user.

What you ultimately need to reach your goals isn’t necessarily what individuals using one of these channels wants when doing so, or are ready to do. Take the time to understand your audience and reach out to them in a way will resonate with the journey they are on. 

What considerations do you pay special attention to when promoting content? Are there areas of the discipline you’d love to learn more about? Hit me back in the comments!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Moz Blog

Posted in IM NewsComments Off