Tag Archive | "Stand"

FCC Chairman to Robocallers: This Is Not Going To Stand!

FCC Chairman Ajit Pai blasted robocallers today in an interview on Fox Business. He said that the FCC has taken aggressive regulatory action and has told the Justice Department that robocalling in one of the FCC’s top consumer protection priorities: “We need you to make this an issue to send a signal to all of the robocallers out there, even the ones who are beyond our shores, that this is not going to stand for America consumers.”

Ajit Pai, Chairman of the Federal Communications Commission, discusses how the FCC is aggressively fighting the annoying and time wasting robocall industry in an interview on Fox Business:

FCC To Robocallers: This is Not Going To Stand

There are two different parts of our plan (to combat robocalls). First, is taking aggressive regulatory action. We have told the industry that we expect them to adopt what is called call authentication. That is essentially a digital fingerprint for every phone call this year. If they don’t, the FCC will take action to make sure that they do.

Secondly, in terms of enforcement, we have imposed fines (totalling $ 205 million since 2015) and we have referred those cases to the Department of Justice which is in charge of collecting those fines. We have emphasized to the Department of Justice that this is one of our top consumer protection priorities. We need you to make this an issue to send a signal to all of the robocallers out there, even the ones who are beyond our shores, that this is not going to stand for America consumers.

FCC Chairman to Robocallers: This Is Not Going To Stand!

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Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage

Sally Hogshead Authority Rainmaker

Why is Jägermeister the bestselling liquor brand that no one likes?

Because it’s toxic taste is what sets it apart from all the other liquor choices behind the bar. The worst it tastes, the more people talk about it. That creates a unique experience that people seek out.

This illustrates what Sally Hogshead suggested in her opening keynote at Authority Rainmaker – different is better than better. Sally is a best selling author, keynote speaker and marketer who has consulted for brands ranging from BMW to Target.

Sally says that the uniqueness of a brand is what can be translated into their competitive advantage. When you are able to put that competitive advantage into words, it translates into something people will evangelize and purchase.

The same logic for brands can apply to individuals too. Your unique advantage is what will makes people hire you, promote you and remember you.

The key is knowing what your unique advantage is, how to describe it and harness it to focus on doing what you are good at.

Sally Hogshead tell us how to leverage your Fascination Advantage® in order to stand out and transform your career.

What is the Fascination Advantage?

In ancient Latin, facsinare means to bewitch or hold captive so people are powerless to resist.

Sounds pretty powerful, right? Your fascination advantage, is the thing about your authentic self that will allow you to captivate.

According to Sally, there are 7 primary fascination advantages. For most people there 2 advantages where they communicate most confidently and effortlessly.

The 7 Fascination Advantages:

  • Innovation: Creative brainstormers
  • Passion: Relationships builders with strong people skills
  • Power: A leader who makes decisions
  • Prestige: Over achievers with higher standards
  • Trust: Stable and reliable
  • Mystique: Solo intellect behind the scenes
  • Alert: Precise detail manager

The combination of your primary and secondary advantage are what create your archetype. Once you know your archetype, you can open the door to harnessing your best self.

Find out your type here: howtofascinate.com/you (Code: copyblogger)

49 Personality Archetypes

10 Things you Can Do Better Once You Know Your Fascination Advantage

Once you know your fascination  archetype, you know what differentiates you from others. Remember, different is better. Once you know what makes you better, you can leverage that to do even more.

Number 1: Create your anthem

An anthem is a very short phrase that describes how you are different. It is the easiest way to describe your unique value.

Typically a combination of an adjective (describes you) and a noun(describes what you do). For example Cutting Edge Social Strategist.

Number 2: Update your marketing copy

One you have your anthem update your LinkedIn profile or resume to speak to your unique advantage.

Number 3: Stand out to get hired and promoted

Now that you have been able to condense and communicate your unique advantage, continue to leverage that in the job you choose and the tasks you complete. When you focus on being the best authentic you, it becomes very easy for the right people to hire you to do the right things.

Number 4: Don’t become a commodity

A commodity is interchangeable. Competing with everyone else who is saying the same thing you are, is a hard way to make a living. Use your Fascination Advantage to side step the competition, as you offer a unique value proposition.

Number 5: Avoid tasks that do not speak to your strengths

If you are a Catalyst (Passion + Innovation), then be careful of tasks which focus on very detailed follow up. Focus on your strengths and if possible, pass the tasks you are less adept on to someone who is the best at them.

Number 6: Be more convincing and confident 

When you are at your most authentic and natural you will be most convincing. For example, an Innovation archetype will be at their most compelling when speaking about creative ideas, rather than the details of a project (leave that to the Alert archetypes).

Number 7: Build better teams

Great teams are built on diversity. Having a balanced team will allow others to take the lead where you are not comfortable. If you only hire people who speak the same language as you, you’ll be at a disadvantage when completing tasks that require other skills. For example, if the primary advantage of your whole team is passion, there will be great banter, but not much follow through.

Number 8: Convert People into advocates

Powerful brands aren’t merely purchased, they are evangelized. Honing in on what you excel at, will encourage people to not only hire you, but to spread that word around. Good word of  mouth, is a great way to build your career and business. If you can’t offer value on a project, it’s best not do it at all.

Number 9: Do more with less (less money, less words, less time)

If you are able to harness your Fascination Advantage, you can do more with less. Fascinating brands get more reach and recall with less budget. You can do the same by focusing on your strengths, spend less time communicating is words and platforms that are ineffective.

Number 10: Take advantage of a short attention span

The average human attention span in only 9 seconds today. With only 9 seconds, what is the most fascinating thing you can say? Speak the language of your advantage and you will be more likely to captivate your audience in a very short time period.

Imagine that you as an individual can be as compelling as some of the most powerful brands in the world. Look inward to your natural self, in order to determine, develop and harness your competitive advantage for marketing, for business and for personal success.


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Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage | http://www.toprankblog.com

The post Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage appeared first on Online Marketing Blog – TopRank®.

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How to Stand Out in a World of Dull Podcasts

black and white cityscape

Think about this for a moment. Your favorite podcasts.

This American Life.

WTF with Marc Maron.

Pat Flynn’s Smart Passive Income.

Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of them started without an audience.

It’s hard to believe. Over 25 years ago, at age 19, Ira Glass was an intern at NPR, and a terrible writer. It took him, he confesses, eight years to learn how to effectively structure a story. Now he hosts a show with nearly two million weekly listeners.

Marc Maron was a late-30-something comedian, twice divorced, holding the record for most guest spots on Late Night with Conan O’Brien as his only claim to fame when he started his podcast — a somewhat desperate gig considering the fact he’d just been fired from his job.

He now regularly boasts the number one podcast in comedy on iTunes.

As a “Job Captain” at an architecture firm in Southern California, Pat Flynn loved his job and enjoyed life. Until he got laid off. That event, devastating for sure, turned out to benefit Flynn.

He decided to work for himself and launched a podcast, which has become a top-ranked business podcast on iTunes featured in the New York Times.

Three people. Three podcasts. Three success stories. All from normal people like you.

Life before podcasts

In the past, when we were young, restless, and abrupt, we all started with a blog, perhaps one that was free. Or we bit the bullet and bought a paid version, something like Typepad.

Every day we dutifully published a post — sounding off on the circus called politics, or sharing our everyday traumas, or teaching others a new skill.

Blogs were a boon for both the shy and the verbose. Then, around 2004, along came the podcast. Now we could use audio to share our opinions, dramas, and skills.

Former MTV host Adam Curry, smitten by the new technology, doubled down on podcasts. In fact, he launched iPodder.org, a platform that allowed you to easily subscribe to shows.

But alas, the idea was before its time and quietly boiled away in the background. Seems even with an app like iPodder.org, downloading episodes was still a clunky process.

We weren’t ready for podcasts until smartphones — with the ability to stream or download on the spot — saturated the market.

Introducing the rebirth of podcasts

Once the technology caught up with the concept, podcasts took off again. So much so that audio is now a foundational content format that provides you with the opportunity to tap into large distribution networks like iTunes and Stitcher.

See, if you only write on a blog, you are invisible to the audiences on these other networks.

But if you start a podcast, you become visible to these large networks, and you can also enhance your podcast’s visibility by publishing the transcript online. And why not do this when audio is relatively cheap to create. How cheap?

Jerod Morris and I produce The Lede podcast with a couple of decent microphones through Skype or Google Hangouts. Jerod edits with GarageBand, a free app from Apple. We then publish to iTunes and Stitcher. The cost is in our time and a small fee for the transcript. Everything else is free.

The one thing your podcast must have

Perhaps you’ve reached a stage in your life where you are ready to do something for yourself. You have a story to tell. A business idea you want to cultivate. Opinions about music that must be heard.

If you don’t have an audience, consider building one with a podcast. Your finished audio product will give you text to publish on a blog, too. (Just keep in mind that once you churn out the transcript, it’s best to polish it up for readability, since transcripts often aren’t publication quality, or even proofread.)

The beauty of this approach is that you create two pieces of content that honor two different learning styles — in half the time. Anyone who can speak can do this. But there is one thing your podcast must have: structure.

Rambling is a no-no. There are only a few people in the world who can go off script and keep a podcast interesting. And while it may seem they are off script, the truth is they just prepared intensely for the podcast.

Howard Stern, for example, can get away with it because in reality he doesn’t ramble. His experience and preparation carry the interviews right along. The same goes for world-class interviewers like Katie Couric, Jim Lehrer, and Dick Cavett.

Preparation is everything when you create media. It not only serves your audience, who does not want to listen to a rambling mess (no matter how authentic you think it is), preparation also serves you.

Giving your podcast structure and order makes it easier to convert into other formats. As Brain Clark said:

Many, many people are able to create fantastic content and create audiences and end up with content that can be repurposed into other formats by doing audio interviews.

But it can be tough to get the right people on your show, especially when you’re just starting out.

How to get superstars on your show

Most people in your industry with even a smidgen of reputation will be happy to jump on an interview. Doing an interview for a podcast is the equivalent to the academic world of logrolling: “I’ll give you a nice blurb about your book if you do that for me.”

It’s the trading of favors. The interviewee gets exposed to a new audience (the interviewer’s) while the interviewer gets exposed to a new audience, too. More than likely, the interviewee will share the finished product with her social media crowd.

Money is never discussed; money is never exchanged.

But when you go up the food chain, the game changes. Industry leaders have floods of requests from analysts, reporters, and podcasters. Everyone wants a piece of their time. But no one seems to have a budget.

Giving our time freely for interviews is an odd phenomenon in an economy where it is assumed we trade time for money. If you want something from me — my time, my experience, my results — you will have to pay me for that.

No one bats an eye at this expectation (unless you charge outlandish fees). As we all like to say, “I have a family to feed.”

This is important when you start a podcast. While interviewing industry players can help you build a body of work, it probably won’t lead to any breakthrough. In fact, it often leads to a humdrum echo chamber.

Your breakthrough won’t occur until you snag that talk with an unreachable industry authority. Then people will pay attention. And, more than likely, pay money for the content.

A classic example of the value of great content

Let me give you an example of why this actually makes a lot of sense.

great-content

Two guys who paid $ 100,000 for the rights to Napoleon Hill’s book Think and Grow Rich, before it landed in the public domain, started Guthy-Renker – a powerhouse direct response company and pioneer of ethical infomercials with $ 2 billion a year in sales.

You are probably saying to yourself, “That’s a classic book. Everyone has read it. They probably drained their life savings for that. What a stupid gamble.”

Truth is, not everyone has read it. There was still a huge, thirsty market for Hill’s ideas. With those rights in hand, Guthy and Renker created an infomercial starring Hall of Fame quarterback Fran Tarkenton.

They made $ 10 million off that one commercial.

Clearly, it was a smart move and money well spent. Given that, paying an expert a reasonable hourly fee to provide you with content seems like a smart move, too — one way to distinguish yourself from the ordinary crowd of podcasts.

Here’s the magic of this approach

Once you have great content and the rights to use it as your intellectual property, which is what Guthy-Renker did, you could:

  • Give it away as an asset pillar.
  • Put that content behind a paywall as part of a content library.
  • Use the transcripts to create an ebook you can sell.
  • Send interviews monthly as part of a private members email newsletter.
  • Create a video tutorial.
  • Design an infographic around the ideas discussed in the podcast.

And so on.

Your turn

The hard part is getting people on your show if you don’t have an audience. But once you have an audience, people will ask you if they can be on your show.

How do you prompt the catalyst? What do you have to do to hit that breakthrough — to crack the top 10 on iTunes in your category?

Paying a few rock stars to appear on your podcast might just do the trick.

The lesson of this article is that paying for great content is worth it down the road.

That’s because as long as you obtain the rights to your audio, which can be accomplished with a very simple release guests should sign if you pay them, then you can use (and monetize) the content however you choose.

That’s a smart strategy in a world full of ordinary podcasts.

Whom would you like to have as a guest on your podcast?

How would his or her expertise serve your audience?

If you don’t currently have a podcast, what’s stopping you from starting one?

Share your thoughts over in the discussion on Google+ …

And if you would like to learn more about this approach to podcasting, check out our New Rainmaker course — a two-week training opportunity that will teach you how to create the type of media your customers will love.

Click here to register for the free course.

About the author

Demian Farnworth

Demian Farnworth is Copyblogger Media’s Chief Copywriter. Follow him on Twitter or Google+.

The post How to Stand Out in a World of Dull Podcasts appeared first on Copyblogger.


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How To Set Up A Stand Up Desk And Why It Could Save Your Life

Sitting Down Is Killing You

Recently in the news you may have heard some rather alarming data was released about the impact sitting down for long periods of time can have on your health.

When I was younger I’d sit down in front of the TV for entire days sometimes, watching TV or playing Nintendo. I noticed if I … Read the rest of this entry »

Entrepreneurs-Journey.com by Yaro Starak

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