Tag Archive | "Spending"

21 Recommendations for Spending Your Content Marketing Time Wisely

One enduring challenge with content marketing is how quickly it can turn into the content treadmill. This week, we’ve got…

The post 21 Recommendations for Spending Your Content Marketing Time Wisely appeared first on Copyblogger.


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Google officially throttling Keyword Planner data for low spending AdWords accounts

Not a big AdWords spender? You may notice a lack of data in your Keyword Planner account.

The post Google officially throttling Keyword Planner data for low spending AdWords accounts appeared first on Search Engine Land.



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Uber Now Profitable In Hundreds Of Cities Globally, But Spending It All On China

The CEO of Uber, Travis Kalanick, told The Financial Times that Uber is profitable except for its investments in China and other new markets. Uber is in a fierce battle for market share as the number two ride sharing service in China behind Chinese company Didi Chuxing. China is now Uber’s biggest market in the world when measured by number of rides and amazingly accounts for a third of its business worldwide.

“We have hundreds of cities that are profitable globally,” Kalanick said. “That allows us to invest in new places, and to sustainably invest in a very expensive place like China.” Uber had first-mover advantage in China but was quickly followed by Chinese company Didi Chuxing which was flush with investment capital and has now moved into over 400 cities, while Uber has only launched in 60 plus cities, but that is changing fast. Uber lost over $ 1 billion last year in China and may lose even more this year in order to launch in new cities and gain market share.

China has 16 cities with metropolitan populations of over 10 million making market launches challenging and expensive. By comparison, the largest city in the United States, New York City, has a population of (only) 8.2 million. “We are number two in China, which means that we still have a ways to go,” Kalanick said. “But we are putting everything on the field.” According to FT, Uber’s CEO spent nearly one in five days in China. “Travis was personally invested in the success of Uber in China to a much greater degree than any other country,” noted Allen Penn, head of Asia operations at Uber.

China was always thought of as a huge challenge for Uber, but with potentially huge rewards. “We like to go after the thing that seems impossible,” Kalanick told San Francisco based FT writer Leslie Hook. “It was pretty far-flung for us to try at that time – but that was also what made it exciting.”

In order to combat difficult Chinese regulations targeting foreign owned businesses the company launched in China different than other Silicon Valley heavyweights like Google and Facebook, they created a separate company called Uber China and brought in Chinese investors. This has allowed Uber to do business in China without being hampered by unfair Chinese regulations that favor Chinese based businesses.

That’s the good news. The bad news is that Uber competitor Didi Chuxing is dominating the market and out-competing Uber and has launched in many more markets. In 2015 it arranged 1.4 billion ride shares, more than Uber has done worldwide in its history. Last year it arranged 1.4 billion rides in China, more than Uber has done worldwide in its history.

The post Uber Now Profitable In Hundreds Of Cities Globally, But Spending It All On China appeared first on WebProNews.


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Retailers believe in online marketing, so why are they still spending offline?

RetailMeNot contacted 200 marketing decision-makers at retailers that sell both online and in physical retail locations and have at least $ 50 million in annual revenue to find out how they feel about digital advertising.

75% said they believe that digital delivers a higher return on investment than offline advertising. They believe it, but they’re not putting their marketing money where their mouth is.

Digital spend

Looking at the total marketing budget, 51% is going to the digital side, 49% to offline. Why? Old habits and a lack of confidence. Only 27% of those surveyed thought of themselves as advanced digital marketers. Only 19% said they thought their current multi-channel approach was effective. Which means a whole lot of marketers think they could be doing better if they tried harder or had more training.

Mobile is a particular problem. 65% said they believe branded apps are excellent for driving in-store sales but only 19% said they had advanced knowledge of mobile apps and only 24% said they were actively working on mobile apps.

Part of the problem is the rate of change in digital marketing. Two years ago, we weren’t even talking about mobile apps. Now it’s an idea every retailer has to think about. We’ve been buying banner ads for years, but now it’s video ads and social media promoted posts and native advertising. Are they teaching this stuff in business school? Does it matter? Because by the time the students graduate and go to work, what they’ve learned is as old school as a flyer on the grocery store bulletin board.
Digital Oppourtunities

Marketers are slowly moving away from offline assets such as catalogs and newspaper ads. Now, they’re concentrating on their own websites, deal sites and apps and to a lesser extent, their own mobile apps.

Other survey results:

  • Nearly three in four retail marketers (70 percent) said that most customers care a lot about finding
    a good deal.
  • Not only are they looking for a good deal, they are looking for them online: Approximately two-thirds
    (63 percent) said customers were “savvy when it comes to finding deals on the Internet.”
  • Half (50 percent) agree that most consumers get their information about retailers through mobile

In the end, a large percentage of marketers said they feel like they could be doing a better job incorporating digital into their plan but how can you take the time to learn something new when it’s all you can do to keep up with what’s happening now?

So that’s my question for all of you: how do you keep up with the changes in digital marketing. Do you take classes? Hire experts or just fly seat of pants and hope it all comes together?

Marketing Pilgrim – Internet News and Opinion

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Online Marketing News: Fortune 500 Social Media Pops, Sharknado!. Boomers Online Not TV, Ecomm & Tech Boost Spending

Fortune 500 Social Media Report

The annual study of Fortune 500 company blogs and social media use by the University of Massachusetts Dartmouth has been published for 2013 indicating the largest increase in corporate blogs since 2008. Other statistics from the report:

  • 77% of Fortune 500 companies have at least one Twitter account
  • Consumer Food Products and Specialty Retailers lead with Twitter adoption
  • Facebook, Google and Starbucks have the largest Twitter following with a combined 20,000,000 Twitter followers
  • 69% of Fortune 500 companies have a Facebook fan page
  • Facebook, Coca Cola and Walt Disney have the largest Facebook following with a combined 300 million fans
  • 69% of Fortune 500 companies have a YouTube account
  • 9% of Fortune 500 companies have a Pinterest account
  • 35% of Fortune 500 companies have an active Google+ account. 19% have Google+ accounts but are not active
  • 9% of Fortune 500 companies have an Instagram account
  • 9% of Fortune 500 companies have a FourSquare account and only 1 (Walmart) in the top 10
  • 59% of Fortune 500 companies link to their social media accounts from the home page

Here is the full infographic and report.

In Other Online Marketing News…

How Marketers Are Approaching Mobile in 2013: A new study from Chief Marketer reports that most marketers are integrating mobile in their marketing efforts including 76% that optimize email for mobile. However, only 40% are optimizing email landing pages for mobile. Source: MarketingProfs 

TV + Twitter = Sharknado. SyFy ran a TV movie about a tornado of sharks pummeling Los Angeles that attracted over 300,000 tweets during the broadcast. An additional 400,000 plus tweets went out leading up to the show and afterwards. Wil Wheaton live tweeted the show and it was retweeted over 10,000 times. Source: AllTwitter

Baby Boomers and seniors now spend more time online than watching television, according to a report by Ipsos and Google. Source: MarketingProfs

Buyers prefer B2B vendors with better site search & easier purchase processes. (that’s why you optimize!)   Sourcs: BtoB Magazine

Yahoo buys Admovate to ramp up its mobile advertising Source: Network World

B2B Email Marketing Study: What is the biggest challenge with email marketing for B2B marketers? Content & measuring ROI.  BtoB Magazine

Search Rules in Ecommerce: Online retailers are putting most of their marketing budget into search. Source: VentureBeat

Smartphone Marketing Opportunities Abound: Google study reports that 56% of U.S. consumers own smartphones, 61% search daily, 77% research product or services. Mobile ad spend is $ 7.7B in 2013, $ 28B by 2017. Source MediaPost

Where are B2B Multi-Channel Marketers Investing Most? A new study from Silverpop and Forrester reveals that B2B Marketers are invested more heavily than B2C in only one area of multi-channel marketing. Guess what it is? Source: MarketingProfs

Advertising Investments Rose 30% During Q1 2013 At Tech Companies While Overall Ad Spend Dropped 1% Source: Mediapost 

From The Online Marketing Blog Community

Here’s our favorite comment from this week’s posts:

How to Rock Content Marketing World 2013 – Six Ways
John Ellis says: Fantastic post Lee. “Most people drift from session to session like sheep and sit passively hoping something the speaker says will wake them from the fog of last night’s networking.”

This is one of the biggest issues and I think it has a lot to do with the presenters as much as the attendees. Listening to someone drone on over a PPT can be horribly boring. Many presenters are simply regurgitating the same message wherever they go.

Research your presenters and watch clips of them in action. Find the ones that excite you, that speak to you. Stay away from the drones. ;)

What’s Your Take?

Should all Fortune 500 companies have social profile links on their home pages? Did you Tweet while watching Sharknado? What, you didn’t watch Sharknado? That’s OK, neither did we :)

Have a great weekend!


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© Online Marketing Blog, 2013. |
Online Marketing News: Fortune 500 Social Media Pops, Sharknado!. Boomers Online Not TV, Ecomm & Tech Boost Spending | http://www.toprankblog.com


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Mobile Consumer Spending: Big Data Insights for Holiday Retailers

Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of over 100 million online shopping sessions.
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Google Ad Spending Tops $2 Billion in 2011

Google has doubled it’s advertising budget in the past year to more tha $ 1.5 billion. If you factor in the recently acquired Motorola Mobility Holdings and Google’s ad spend together, that’s $ 2.1 billion a year in ad spend, a new report says.
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35% of Internet Users Aren’t Sure How They’re Spending Their Time Online

Like all the other good, well-adjusted teenagers, the internet is learning to become a more social animal. With 8.38 billion webpages available for the 2.27 billion people online across the world, there’s a lot of different things you can do with your time online. However, as expansive as the content on the internet may be, internet users reportedly spend 22.5% of their time online mulling about on social networks and blogs.

Brain Host, a provider of web-hosting services, took at look at just how social the internet is becoming and what people are doing when they’re diddling around on their laptops, tablets, and smartphones.

The social internet user apparently isn’t shy about admitting to having some brand loyalty, either, as 53% of active adult users of online social networks say that they follow a brand. Given everybody’s murky understanding about the effectiveness and value of a brand’s followers are on a social network, one thing seems for certain: the potential to generate some kind of advertising revenue exists, just nobody’s really figured out a way to consistently utilize advertising on social networks.

While there’s a significant amount of time being spent being social online, what’s most striking about Brain Host’s findings is that the biggest time-occupier for online people is the perplexing activity that is nondescriptly known as Other. Seriously, people said they spend 35.1% of their time on the internet doing Other, more than social networks and blogs, more than reading the news, more than watching videos or movies, more than emailing or playing games – more than anything. Other. Just doing Other.

How is that people can’t account for 35.1% of their time online? This tells me one of two things. One, it suggests that there are lots of people spending way too much of their time doing the online equivalent of compulsively flipping TV channels.

If that isn’t the explanation, then it could be that we’ve been terrorized into being such a non-disclosing group of people when it comes to talking about what we do online that everybody’s more likely to plead the Fifth now when you ask them what they spend their time doing on the internet. Given that Facebook and its cohorts are encouraging us to never stop sharing our personal information, demurring to do Other might just be a natural recoil from that direction.


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Advertisers Increase Spending, But Consumers Aren’t Buying

Spending is up! Spending is down! It’s just another week in the world of marketing and this time AdAge has both stories running in the same day.

First we have stats from Advertiser Perceptions which show that advertisers are planning on spending more money in the coming 12 months. You would think that an increase in spend, signals confidence in the economy but apparently one thing has little to do with the other.

Advertiser Perceptions CEO Ken Pearl says,

“The biggest surprise was that in the face of what appears to be a weakening economy, optimism is not just maintaining but increasing among advertisers.”

Or maybe advertisers have become delirious from the stress of falling profits and are going on the spending equivalent of a drinking binge. Think I’m off the mark? Check out this chart.

Is that digital and mobile on a downward slope, with rises in TV and newspaper spending?

On the other side of the shrinking dollar, we have an article about how search is a good economic indicator. Preliminary results from the second quarter are showing a downturn in search, except when it comes to deal sites. The logic here is that people search for things they want to buy, so less searching means less buying.

Don’t panic, though. The experts say this is an expected downturn that often comes after the buying frenzy of the holiday season. They say that search will rebound by the time we hit the fourth quarter.

What’s your gut feeling? Are we on an upswing? A downturn? Or are you just happy to see the numbers staying higher than they were in recent years?



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