Tag Archive | "Sources"

Bing Open Sources Their Vector Search Algorithm To Make Finding Results Fast

Bing announced they have made their Space Partition Tree And Graph (SPTAG) vector search algorithm open source to help others who want to make it possible to search through billions of pieces of information in milliseconds.


Search Engine Roundtable

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3 Sources of Fuel for Sophisticated Content Marketers

copyblogger collection - stimulate your content marketing results

“Don’t worry; she’s nice” is a phrase a friend might comfort you with before you contact someone you don’t know.

Once you hear those words, relief sets in.

If we know “nice” is the preferable way to behave toward others, why is it that we all encounter many people who are not “nice?”

It’s a complicated question. Perhaps everyone has his or her own idea of what “nice” is. Regardless, you have the power to choose your behavior in any given situation. You can be a considerate, respectful person to other people.

“Considerate” and “respectful” are more concrete and less subjective than “nice.”

And while “nice” is a reasonable starting place, effective content marketing has precisely defined characteristics. It’s sophisticated and goes way beyond “nice.”

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to seduce blog readers and win clients
  • How to make winning infographics without risk
  • How to delegate content marketing tasks

As you work your way through the material below, think of the following lessons as a mini content marketing course for sophisticated content marketers.


No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients

seduce-readers-win-clients

Writing is hard work, so it can be quite disappointing if you’ve been writing content for your site for a while but it’s not attracting the right clients and customers to your business.

As Pamela Wilson said yesterday, “Content marketing results happen slowly, and they happen over time.” No one can speed up the process, but Henneke has a technique that optimized her own content strategy.

Check out No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients for a five-step plan that helps you cater to your audience’s wants and needs.


How to Make Winning Infographics Without Risk

infographic-asset-pillar

On the surface, infographics are powerful pieces of content because they’re entertaining and shareable. When you dig a little deeper, however, you’ll discover that the way you approach the creation of infographics can make a significant impact on your content strategy.

Demian Farnworth says:

I want you to think of the infographic like a pillar — a pillar that reaches back in the past and extends into the future. It reaches back to revive old content and extends forward to create more content.

In How to Make Winning Infographics Without Risk, Demian provides a tutorial that enables you to produce more enjoyable content in less time.


Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks

Delegate content marketing

Charlie Gilkey wants you to spend more time on the content marketing activities you do best — those high-value activities that require your unique brilliance.

Sometimes it’s difficult to focus your energy on those tasks when you’re pulled in many different directions to manage everything on your content marketing plate.

Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks reveals ways you can free up your bandwidth without sacrificing quality. Be sure to take Charlie’s 30-minute challenge at the end of the article — it could save you hours every week for years to come.

Move beyond “nice”

Sometimes you have to try new methods to see better results. Use this post (and save it for future reference) to help you fine-tune your content strategy.

How can you adapt the tips in these articles to meet your own content marketing goals?

Get advanced content marketing education

Authority is our advanced content marketing education program. Inside Authority, we pull back the curtain on the topics, tactics, and strategies that don’t show up in public blog posts.

The doors to Authority are open until next Wednesday, January 27, 2016. We’re inviting in a new group of members this week, and then we close our doors again until later this year.

Click the button below to join Authority today before the doors close on January 27, 2016.

Join Authority

The post 3 Sources of Fuel for Sophisticated Content Marketers appeared first on Copyblogger.


Copyblogger

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When Selecting Alternative Sources of Electricity in Your Home, Consider Solar Energy Panels




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If you’ve ever considered installing solar panels on your home, you should be as informed as possible on the use of solar energy as a source of electricity before buying one. The use of solar energy was a topic in the media and in politics for many years, and its popularity has fluctuated. This can make it difficult for consumers to buy trusted panels and at ease to free themselves from sources of natural gas or electricity with coal. It is therefore imperative that you, as a consumer, his research on solar panels made to ensure that this is the choice of the appropriate energy for your home.

Know the company you buy their panels.

Many companies are in the field of tax exemptions of solar energy in the short term, so make sure you research the company before allowing them to install the panels. It is smart to do business with a company that has been operating in the region for more than a few years. You may want to not think about it, but the panels have the potential to function properly, and if the company that installed is out of business, you may have trouble finding a service company boards not theirs. In addition, it is advisable to choose local suppliers to be easily available to service its panels.

Know your financial options and reduce costs before buying solar panels.

There are breaks and incentives for use of solar panels and the potential to ultimately save money for the future of the tax on energy consumption. These help to offset the initial cost of installation of panels. Products and installation can cost thousands to tens of thousands of dollars, depending on the size of your home. In the US, the government offers specific credits and rebates to those using the sun for energy according to their residence tax status.

How solar panels will save you money.

Overall, households are finally starting to save and make money from your solar panels within five years of installation. This is because the excess energy that the panels capture the sun sends to the power meter so that your local power company will credit your account and allow you to use energy when sunlight is not available.

Know that you are helping the environment.

The sun is a renewable energy source that is environmentally friendly and durable. Compare solar electricity from coal or natural gas burning energy, and see that it is clear that the “green” option. Coal pollutes our air and is toxic to humans, and natural gas produces carbon dioxide when burned. Coal and natural gas are non-renewable sources of electricity, and one day we will be without these fuels.

Make an appointment to discuss the options with your local solar supplier. They must be able to provide a free quote for the service and to analyze their payment options.

Latest solar news

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Jennifer Garner and Ben Affleck Split, Better Than Ever, About To Divorce, Doing Fine. Sources Say.

Jennifer Garner and Ben Affleck may be headed for the rocks. Or maybe not. It all depends on who you listen to and where you choose to get your gossip. Entertainment Tonight says that Garner and Affleck “are fine and “actually focusing on spending time together as a family this summer.” They cite nameless “sources.” On the flip side of …

The post Jennifer Garner and Ben Affleck Split, Better Than Ever, About To Divorce, Doing Fine. Sources Say. appeared first on WebProNews.


WebProNews – WebProNews

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Wordtracker offers multiple data sources for keyword research

Author (displayed on the page): 

That’s why Wordtracker make sure there are two data sources (three if you count the Related Keywords tool, but that’s a different story) available in the Keyword Tool, so that you can compare the keywords delivered, measure the results, and make better informed decisions about how you ultimately present your carefully crafted pages to the world – human readers and the search engine robots.

As a bit of background, it’s worth mentioning that Wordtracker’s database contains around 489 million keywords, with 14 different territories available to search in. SEMrush’s database is around 91 million keywords strong, with 9 territories to research from.

I’d have mentioned as well that a great place to do keyword research would have been Google Analytics, but the plug on tracking keywords that bring traffic to your site via organic search has now been firmly pulled.

Why are multiple sources useful?

It’s not complicated to start making comparisons. Taking the example keyword ‘acoustic guitar’ (I’m in the rock’n’roll industry today; I got bored of making chocolate), I search both Wordtracker and SEMrush, being careful to use the same territory for both – US in this case. SEMrush gives me 1000 keywords and Wordtracker’s database offers 2000. A fair chunk of data from each source, and plenty to work from.

It’s difficult to show the detailed results in a screenshot (we don’t need to have a 3000 keyword long page here), but here are a couple of things that make double data helpful.


Wordtracker data


SEMrush data

1 – SEMrush for the head, Wordtracker for the tail.

There’s generally more long tail detail in the Wordtracker data, as the SEMrush data broadly contains keywords up to three or four words long – whereas Wordtracker’s keywords (partly because there are more in the list, and partly because of the nature of the database) can be longer – there is often lower volume on these keywords, but in a keyword like ‘guitar lessons for beginners acoustic easy songs’, you could find yourself getting traffic for ‘guitar lessons for beginners’,'easy guitar lessons’, ‘acoustic guitar beginners songs’ and so on. Even pages optimized for low volume keywords can attract traffic – if they’re properly organized and have clean, healthy link profiles.

The SEMrush data is helpful because while it’s not always as detailed as we might like to see in terms of the long tail (and also because the the values are banded estimates rather than the exact numbers that Wordtracker data reports), it can flag up really strong potential niches – for example, in the top 20 keywords there are some great ideas like ‘acoustic guitar tabs’, ‘acoustic guitar chords’, ‘acoustic electric guitar’ and so on – while no-one with a new or small site is going to be able to rank quickly for those terms, there are undoubtedly keywords around those niches that will make really good starting points for pages inside categories built in those terms, although they may not have huge returns in the SEMrush data.

2 – Confirm your thinking

Because it’s so easy to get keywords from either source, it’s also easy to confirm or deny our initial feelings about a particular keyword – it’s easy to fall into the trap of using jargon rather than our customers’ language on your site, but keyword research is the thing that’s going to challenge your preconceptions – and from that, encourage your mindset into that of your customer. Let’s take a look at some popular keywords for a quick and easy overview.

The first thing that pops out from both Wordtracker and SEMrush data is that ‘acoustic electric guitar’ is a very popular search in this niche. While it’s a fairly short ‘head’ keyword term, it’s one that you could probably optimize for (including the longer tail keywords on your pages), along with another keyword niche indicated in the top 30 of both lists – ‘acoustic guitar lessons’. Drill into popular search niches in both sources – and you’ll find keywords inside those niches when you search.

Great. But the numbers are so different….

When anyone sees a list of keywords against a list of numbers, the strong temptation is to trust the numbers we see so that we don’t have to think too hard about the rest of it. This might not actually be helpful to you in the long run – the important thing to look at is the relationships between the numbers – so to ask yourself ‘Is a keyword appearing in both lists?’, ‘Is it roughly in the same position in both lists?’ ‘Do the lists correlate?’

It’s not the end of the world if all three don’t match up perfectly – because the raw data that feeds each of the sources in Wordtracker is differently sized and differently acquired, disparity is to be expected – but there will be some broad correlations (as we’ve just seen) to at least get you started.

When you’re doing keyword research, that temptation I mentioned to slavishly trust numbers could actually be your undoing – as well as the keyword data itself, one of the most important elements in the process is your own common sense and your market insight – whether this is garnered from years of experience in that area or from a couple of hours analysing the competition’s websites, it’s a vital part of the process – all the data in the world can’t replace your own mind – but apply your thinking and experience to the data, and you have more strength for your SEO arsenal.

It’s easy to find out more for yourself, though – take a free trial to check out the joys of multiple data sources.

Wordtracker Blog

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Nothing Lasts Forever: Why Now Is The Time To Diversify Your Traffic Sources

If you are on my newsletter you will have seen the edition I sent out Monday explaining how I met with Ed Dale last week, the Australian internet marketer and part of the founding team behind MagCast (although he is calling it Digital Publishing Blueprint now).

MagCast is a software platform and course that Ed and his team built … Read the rest of this entry »

Entrepreneurs-Journey.com by Yaro Starak

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Online Marketing: 4 sources of customer insight on your website

In this MarketingSherpa blog post, hear from Taylor Kennedy, Senior Research Manager, MECLABS, on how to gain customer insights using 4 sources on your website.
MarketingSherpa Blog

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Is rel=author Really a Good Way to Judge Sources of Good Content?

Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages.
Search Engine Watch – Latest

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How to Spoof Facebook Friends with Dodgy Headlines from Trusted News Sources

I’m not sure how long users have been able to edit the titles and descriptions of news posts shared by friends, but people should be aware – especially marketers.

Here are a few things I really shouldn’t be able to do, yet inex…
Search Engine Watch – Latest

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