Tag Archive | "Soon"

Tinder Co-Founder: Siri Might Become a Matchmaker Soon

Tinder Co-Founder Sean Rad, in an interview on stage at the Web Summit in Lisbon, Portugal, said that he thinks that as the technology of AI advances that Siri might become a matchmaker soon:

I think the future looks nothing like what you see right now. A lot of people talk about AI and its ability to create new insights and new data, but I actually like to think about AI and its ability to create better user experiences. I’ll give you a simple picture of what I where I think not just Tinder is headed but a lot of different applications are headed. I think Siri might become a matchmaker soon.

Tinder has made it being exceptionally simpler and easier to connect with people. This is partially because it introduces a new way to double opt-in and partially because behind the scenes there’s a lot that we’re doing with AI in ensuring that we show you the best possible matches, but you could see how it could get even easier.

One day because the system is so smart in knowing the users and knowing what you want, one day Siri might say… hey Sean, there’s someone a mile away who you find attractive and we were pretty sure she finds you attractive and you both happen to like Coldplay and they’re playing in town next week. Do you want to get a coffee and if you like each other go? Siri might then create that transaction or might actually make that introduction like a traditional matchmaker.

You sort of see that as technology gets better, technology starts to disappear in our lives and starts to become a little more fluid with our daily behaviors and that creates exciting new possibilities.

What About AI-Powered Bots Making Matches? I hope not, I think that’s a scary existence. You don’t want to take the humanity out of technology.

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Are You a Writer Looking for Recognition and Clients? Copyblogger Certification Is Re-Opening Soon

First things first: We’re re-opening our Content Marketing Certification this month! It’s a four-week educational program on content strategy (taught…

The post Are You a Writer Looking for Recognition and Clients? Copyblogger Certification Is Re-Opening Soon appeared first on Copyblogger.


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PayPal Will Soon Integrate More Payment Options Into Google Services

Google’s rebranding of Google Pay this year was done to make twofold transactions go more smoothly. Now, the company is integrating PayPal into the mix. This will enable PayPal users to pay bills and make purchases without having to log in or out of Google services.

The integration between Google and PayPal will go live later this year. It will cover any services and apps using Google Pay, like Gmail, the Google Store, and YouTube and will also work with peer-to-peer transfers.

The two companies working together is not new. PayPal has already been a payment option for Google Play since 2014 and in online and in-store transactions that are handled by Google Pay since 2017. Google is also working with other payment partners like Braintree, Cybersource, Mastercard, Stripe, and Visa.

The expanded relationship between Google and PayPal will undoubtedly benefit the two companies. For the former, it will mean a reduction of users leaving the site just to complete a transaction, a move that more often than not results in abandoned purchases. This will also give buyers more payment alternatives, ensuring that more sales are completed. As for PayPal, the union will also give its members an incentive to use its services to buy things, thereby leading to higher transaction revenue.

This partnership also underlines the changes and challenges happening to online payments. A large number of consumers are already willing and ready to pay for services and items online. The problem is that with so many payment options and shops, it’s difficult to keep consumer interest. The challenge now for app publishers, shop owners and platform owners is how to keep people engaged in the product and not migrate to another site.

The solution is to introduce services where payment transactions are already enabled at the point that they’re needed with minimum fuss. This means no jumping to another site or app, no logging in several times or taking additional steps just to finalize a payment. 

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Amazon Prime’s Rapid Growth Could Soon Make Cable TV Obsolete

Cable TV is on the decline while the number of Amazon Prime subscribers has increased rapidly since last year. One estimate reveals that nearly a quarter of the U.S. population are Amazon Prime subscribers and the numbers are steadily on the rise.  However, can it make cable TV obsolete?

The Rise of Amazon

Amazon Prime had 66 million subscribers at the end of 2016 and a whopping 79 million subscribers to date. Meanwhile, the number of households subscribed to cable TV has decreased by nearly 5 million in the last seven years.

The modest decrease in cable TV subscriptions coupled with the increase of Amazon Prime subscriptions paints a rather vivid picture of the future of home television viewing. If this trend continues, Amazon Prime will have more subscribers than cable or satellite TV by next year. The chance of this overhaul happening in the near future is high.

In an attempt to be more accessible to everyone, Amazon is now coaxing lower-income American households with a discounted service. The company is offering monthly payment options to cater to those who are not willing to fork over $ 99 for the annual subscription.

Main Reason for Subscribing

Looking at the Amazon Prime’s impressive increase in memberships, it’s easy to conclude that the service will soon render cable TV obsolete. However, it is important to consider the reason behind Amazon Prime’s growing subscriber base.

Business Insider reports that Amazon Prime’s video service isn’t the main reason why people are subscribing. The growth in subscriptions is mostly due to the company’s impressive delivery service which is relatively fast and reliable.

That being said, cable TV isn’t directly threatened by a competitor in the same service field. It is likely that a household can subscribe to Amazon Prime while still enjoying the perks of having cable TV.

Other Competition

Although Amazon Prime’s main catch is not home entertainment, it doesn’t mean that they aren’t working on building a subscriber base using that platform in the near future. Currently, Amazon Prime isn’t directly battling with cable TV – or at least, not yet.

Image result for amazon prime vs netflix statistics

The service has to compete with other streaming services including Netflix and Hulu. A recent report suggests that Amazon Prime is gunning to become a major player in the streaming market and has already spent $ 4.5 billion on video this year.

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Google Mobile-First Index Not Launching Too Soon

In November 2016, Google began experimenting with the mobile-first index and since then, many SEOs and webmasters began thinking it is live – it is not.

In fact…


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SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more appeared first on Search Engine Land.



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Act now: your chance to learn actionable SEO and SEM tactics ends soon. SMX East is next week!

SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content and more. View the exceptional content in our agenda, then register for the ultimate search…



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Get Ready for the Evolution of Long Tail Keywords, Coming Soon to Mobile Apps

Posted by Royh

Last month Google made a big announcement, potentially signaling a game changer for search. Google is quietly rolling out app-only content indexing, even if that content isn’t actually hosted on the indexed app.

So, what does that actually mean?

The game-changing implication is that when you search Google from your phone or tablet, app-only content will “stream” directly to your mobile device — even if you don’t have the app installed.

Thus, if I search for the key phrase “hotel tonight in Chicago,” I’ll see results from mobile apps that aren’t installed on my device, sending me directly to app-only content “streamed” from a virtual app hosted on the Google cloud.

Hotel Tonight

(Image credit: TechCrunch)

How is app content indexed differently?

Before this announcement, direct deep links to app content were displayed only if the matching app was already installed on your mobile device, as in the example below:

(Image credit: Google)

With this change, web content no longer needs to match app content.

According to Google’s Rajan Patel leading the new initiative:

“We want users to be able to have access to this content, regardless of whether it’s available on the web or in an app.”

How will this announcement change the way applications are discovered?

Well, Google is effectively lowering the bar for app indexing, and app owners can score a quick win if they act in a timely manner — a few tips on this below.

The new long tail landing page for mobile

The new app content streams are essentially equivalent to landing pages for a desktop website. Both share the same principal: promoting select content from the website or app.

That means focusing on long tail keywords. Simply changing the title and description of the home page of the app is no longer enough — targeting those long tail keywords is going to be essential.

To find the keywords that send traffic to competitors, I’ll use the SimilarWeb app analysis feature as an example. In this case, you can see how the search engine keywords that sent traffic to Snapchat’s competitors — keywords searched in the Google app — drove traffic to Snapchat after the search, and were basically all keywords from app indexing.

What’s the key here?

Say hello to the app indexing API!

In order to make this whole process possible, app developers need to implement the app indexing API. It’s not new, but now that you don’t need to match app content to web content, it can be your secret weapon to torrents of mobile traffic.

The indexing API doubles as a ranking signal to Google, so all the mobile apps that implement and complete the app indexing API will gain a ranking edge.

Measure mobile engagement stats

Once you implement the indexing API, you’ll show Google how much time users spend inside your app, and what they do there.

If you need a benchmark to go by, you can measure how your competitors’ apps are doing in terms of time on the app and session per user. Here’s an example from SimilarWeb’s app engagement function:

Again, the first thing you need to do in order to get started is implement the app indexing API, as I said earlier — since Google factors it as one of the ranking signals, it will favor the app owners that complete the process.

If you want some more instruction and technical walkthroughs for getting your app indexed, you can check out this piece by Bridget Randolph on the subject. Just keep in mind that this is still in beta.

Google is testing the process on a few apps that agreed to participate in this experiment. It’s still unclear when the update will be released out of beta, but I’m sure several clear winners (and losers) will emerge when this fully rolls out.

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You’ll Soon Be Able To Pay With PayPal At Burger King

PayPal announced that Burger King customers will soon be able to pay for their meals using PayPal thanks to a collaboration between PayPal and Tillster and one between Tillster and Burger King. This is in the U.S.

“Tillster worked with Burger King Corporation to develop the Burger King app (available for iOS and Android), which offers customers increased convenience and savings,” PayPal chief product officer Hill Ferguson says. “With the Burger King App, guests can receive exclusive offers and discounts at BK restaurants, find their closest BK restaurant, and browse the menu and nutritional information.”

“We will be rolling [it] out later this quarter across the United States to all locations,” Ferguson adds. “BK restaurant guests will be able to securely pay with PayPal by simply launching the app and when they select to pay with PayPal they will be prompted with a four digit pin to pay.”

We seem to be officially entering the era of paying for fast food with non-traditional means. Taco Bell launched a new mobile app last week to much fanfare, enabling users to order and pay using their smartphones.

PayPal also announced that it’s been working with GoDaddy on its new Online Store to offer businesses ways to build e-commerce websites.

Image via PayPal


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SearchCap: Google Penguin Coming Soon, Bing No To HTTPS Boost & Nude Celeb Photos Sue Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Penguin Refresh May Come As Early As Next Week Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo…



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