Tag Archive | "Something"

Bank of America CEO: Digitalization Is Not Something That’s Coming, It Already Exists

Digitalization is not something that’s coming, this is something that already exists, says Bank of America CEO Brian Moynihan. He says that 25 percent of their sales are done on digital. Moynihan says his goal is to bring the whole banking system to the digital age to make it more efficient for customers.

Brian Moynihan, Bank of America CEO, discussed the digitalization of banking and much more during an interview on CNBC:

Digitalization is a Big Boon for Everybody

Digitalization is a big boon for everybody in a sense in that you can continue to provide better service for the customer and take the cost structure down which then can pass through to the customer. The way to think of all this work on a consumer side is that we have 26 million mobile customers, 25 million digital customers, about 1.5 billion logins last quarter. This is not something that’s coming, this is something that already exists. About 25 percent of our sales are done on digital.

Digitalization Improves Service and Reduces Costs

All this is extremely important in how we run our franchise. What that has done for the customer is give them better services on their time, the way they want to do it, 24/7. At the same time, it reduced our operating costs so we can take out overdraft fees on point of sale debit, ten years ago now almost. What allowed us to afford that was to change the operating structure. That makes this very good.

Small banks and larger banks are participating in digitalization. We helped small banks to drive digital payments. The volumes are growing 100 percent per year for us with that and across the board.

Bringing the Whole Banking System to the Digital Age

The goal is to bring the whole banking system more and more to the digital age and make it more efficient for the customers. The key is that on the commercial side it also goes on. Everyone talks about consumers, but on the commercial side, the same impacts going. CashPro Mobile, a product we have, is up and operating very efficiently. When you think that a treasurer of a company would sit down at their desk to do an interface to send it, they want their mobile interface because that’s their daily life. It’s all good for all of the companies.

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Something New We Started Doing…

I’m Laura, EJ’s Team Leader, and I’ve been working with Yaro and the EJ Team for almost 3 years. Since I joined EJ, my role has morphed into a mix of project manager, HR lady and head cheerleader for our growing team. I still remember the first conversation I ever…

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Something New We Started Doing…

I’m Laura, EJ’s Team Leader, and I’ve been working with Yaro and the EJ Team for almost 3 years. Since I joined EJ, my role has morphed into a mix of project manager, HR lady and head cheerleader for our growing team. I still remember the first conversation I ever…

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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

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Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it?

While there’s no hard proof it exists, the organic quality score is a concept that’s been pondered by many SEOs over the years. In today’s Whiteboard Friday, Rand examines this theory inside and out, then offers some advice on how one might boost such a score.

Google's Organic Quality Score

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about organic quality score.

So this is a concept. This is not a real thing that we know Google definitely has. But there’s this concept that SEOs have been feeling for a long time, that similar to what Google has in their AdWords program with a paid quality score, where a page has a certain score assigned to it, that on the organic side Google almost definitely has something similar. I’ll give you an example of how that might work.

So, for example, if on my site.com I have these three — this is a very simplistic website — but I have these three subfolders: Products, Blog, and About. I might have a page in my products, 14axq.html, and it has certain metrics that Google associates with it through activity that they’ve seen from browser data, from clickstream data, from search data, and from visit data from the searches and bounces back to the search results, and all these kinds of things, all the engagement and click data that we’ve been talking about a lot this year on Whiteboard Friday.

So they may have these metrics, pogo stick rate and bounce rate and a deep click rate (the rate with which someone clicks to the site and then goes further in from that page), the time that they spend on the site on average, the direct navigations that people make to it each month through their browsers, the search impressions and search clicks, perhaps a bunch of other statistics, like whether people search directly for this URL, whether they perform branded searches. What rate do unique devices in one area versus another area do this with? Is there a bias based on geography or device type or personalization or all these kinds of things?

But regardless of that, you get this idea that Google has this sort of sense of how the page performs in their search results. That might be very different across different pages and obviously very different across different sites. So maybe this blog post over here on /blog is doing much, much better in all these metrics and has a much higher quality score as a result.

Current SEO theories about organic quality scoring:

Now, when we talk to SEOs, and I spend a lot of time talking to my fellow SEOs about theories around this, a few things emerge. I think most folks are generally of the opinion that if there is something like an organic quality score…

1. It is probably based on this type of data — queries, clicks, engagements, visit data of some kind.

We don’t doubt for a minute that Google has much more sophistication than the super-simplified stuff that I’m showing you here. I think Google publicly denies a lot of single types of metric like, “No, we don’t use time on site. Time on site could be very variable, and sometimes low time on site is actually a good thing.” Fine. But there’s something in there, right? They use some more sophisticated format of that.

2. We also are pretty sure that this is applying on three different levels:

This is an observation from experimentation as well as from Google statements which is…

  • Domain-wide, so that would be across one domain, if there are many pages with high quality scores, Google might view that domain differently from a domain with a variety of quality scores on it or one with generally low ones.
  • Same thing for a subdomain. So it could be that a subdomain is looked at differently than the main domain, or that two different subdomains may be viewed differently. If content appears to have high quality scores on this one, but not on this one, Google might generally not pass all the ranking signals or give the same weight to the quality scores over here or to the subdomain over here.
  • Same thing is true with subfolders, although to a lesser extent. In fact, this is kind of in descending order. So you can generally surmise that Google will pass these more across subfolders than they will across subdomains and more across subdomains than across root domains.

3. A higher density of good scores to bad ones can mean a bunch of good things:

  • More rankings in visibility even without other signals. So even if a page is sort of lacking in these other quality signals, if it is in this blog section, this blog section tends to have high quality scores for all the pages, Google might give that page an opportunity to rank well that it wouldn’t ordinarily for a page with those ranking signals in another subfolder or on another subdomain or on another website entirely.
  • Some sort of what we might call “benefit of the doubt”-type of boost, even for new pages. So a new page is produced. It doesn’t yet have any quality signals associated with it, but it does particularly well.

    As an example, within a few minutes of this Whiteboard Friday being published on Moz’s website, which is usually late Thursday night or very early Friday morning, at least Pacific time, I will bet that you can search for “Google organic quality score” or even just “organic quality score” in Google’s engine, and this Whiteboard Friday will perform very well. One of the reasons that probably is, is because many other Whiteboard Friday videos, which are in this same subfolder, Google has seen them perform very well in the search results. They have whatever you want to call it — great metrics, a high organic quality score — and because of that, this Whiteboard Friday that you’re watching right now, the URL that you see in the bar up above is almost definitely going to be ranking well, possibly in that number one position, even though it’s brand new. It hasn’t yet earned the quality signals, but Google assumes, it gives it the benefit of the doubt because of where it is.

  • We surmise that there’s also more value that gets passed from links, both internal and external, from pages with high quality scores. That is right now a guess, but something we hope to validate more, because we’ve seen some signs and some testing that that’s the case.

3 ways to boost your organic quality score

If this is true — and it’s up to you whether you want to believe that it is or not — even if you don’t believe it, you’ve almost certainly seen signs that something like it’s going on. I would urge you to do these three things to boost your organic quality score or whatever you believe is causing these same elements.

1. You could add more high-performing pages. So if you know that pages perform well and you know what those look like versus ones that perform poorly, you can make more good ones.

2. You can improve the quality score of existing pages. So if this one is kind of low, you’re seeing that these engagement and use metrics, the SERP click-through rate metrics, the bounce rate metrics from organic search visits, all of these don’t look so good in comparison to your other stuff, you can boost it, improve the content, improve the navigation, improve the usability and the user experience of the page, the load time, the visuals, whatever you’ve got there to hold searchers’ attention longer, to keep them engaged, and to make sure that you’re solving their problem. When you do that, you will get higher quality scores.

3. Remove low-performing pages through a variety of means. You could take a low-performing page and you might say, “Hey, I’m going to redirect that to this other page, which does a better job answering the query anyway.” Or, “Hey, I’m going to 404 that page. I don’t need it anymore. In fact, no one needs it anymore.” Or, “I’m going to no index it. Some people may need it, maybe the ones who are visitors to my website, who need it for some particular direct navigation purpose or internal purpose. But Google doesn’t need to see it. Searchers don’t need it. I’m going to use the no index, either in the meta robots tag or in the robots.txt file.”

One thing that’s really interesting to note is we’ve seen a bunch of case studies, especially since MozCon, when Britney Muller, Moz’s Head of SEO, shared the fact that she had done some great testing around removing tens of thousands of low-quality, really low-quality performing pages from Moz’s own website and seen our rankings and our traffic for the remainder of our content go up quite significantly, even controlling for seasonality and other things.

That was pretty exciting. When we shared that, we got a bunch of other people from the audience and on Twitter saying, “I did the same thing. When I removed low-performing pages, the rest of my site performed better,” which really strongly suggests that there’s something like a system in this fashion that works in this way.

So I’d urge you to go look at your metrics, go find pages that are not performing well, see what you can do about improving them or removing them, see what you can do about adding new ones that are high organic quality score, and let me know your thoughts on this in the comments.

We’ll look forward to seeing you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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The Day I Spent $5,000 On Something I Avoided For 10 Years

I remember the day very clearly. I was sitting in front of my computer, about to click the buy button on an order page for a very expensive purchase – $ 5,000 for an online business coaching program. $ 5,000 was 20% of my life savings at that point — this was…

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25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

illustration of a brain generating ideas

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.

More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.

Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles.

They’re irresistible. They create massive hits. At their best, they balance style and substance.

They can be relentlessly imaginative. And like John, Paul, George, and Ringo, they can communicate sophisticated ideas to a mass audience.

Yep, they’re lovable. How lovable?

The factoid below comes from a 2012 infographic by NeoMam Studios.

google-infographics

Even stories about infographics sizzle. I wrote “The Most Important Thing You Need to Know About Infographics” and it climbed to the number one spot on my chart last year.

Before we brainstorm infographic ideas, let’s discuss why infographics work.

Why do we love infographics?

Here are 15 reasons I’ve assessed:

  1. They’re so webable. First, I must offer my theory and ask you to live with my funny new word. Although data visualizations exist in traditional media, they’ve exploded in the digital age because they perfectly suit new media and the devices we use to consume information.
  2. We’re visual creatures. The fun, interactive infographic, “13 Reasons Why Your Brain Craves Infographics,” makes this case with powerful data points.

visual-creatures

  1. They simplify complex ideas. Infographics aid comprehension by pairing text with straightforward pictures.
  2. They’re easy to share. We love to share information we find valuable. It feeds our appetites for being conduits of wisdom. Creators and publishers of infographics encourage you to share their content and often simplify the process by providing code you can embed on your website.
  3. They’re familiar. The general recipe for infographics features ingredients we’re comfortable with: illustrations, icons, charts, diagrams, and captions. The familiarity speaks to us and obliterates any objections.
  4. They travel well. Infographics are multi-screen portable. They translate nicely to slides and also tend to work on paper.
  5. They’re fast. Up above, in Number Two, you see an interesting data point about how fast we’re able to process visual information. The process of reading takes time. Given our short attention spans, the speed with which we can absorb visual information makes infographics attractive.
  6. They’re less taxing. A related, but slightly different idea than the one above about speed is we give ourselves a little break when we digest information aided by visuals. We encounter a lot of information daily. We can only read so much. The data below comes from:
  7. information-overload

  8. People thrive on data. We’re drawn to data and proof points. I like this presentation from Juice, Inc. that explains how data drives exploration, understanding, presentation, discovery, motivation, learning, and above all, “doing.”
  9. They tell stories. A lot of infographics use storytelling tactics including characters, conflicts, problems, and resolutions. Stories hold our attention as we relate to characters and go on journeys with them.
  10. They promote branding. When infographics are republished, a brand travels with the image, which usually includes a logo and URL.
  11. People search for them. Because they’re so useful (and often entertaining), people search for infographics, as evidenced in the statistic presented above. Since search engines can’t index the content within an image, headlines often appear with the explicit label “Infographic”.
  12. People collect them. Do you do this? I sure do. I stash infographics for safekeeping on Pinterest and in my swipe files if I suspect I’ll want to reference them (or use them) again in the future.
  13. They dominate the page. I believe one of the many factors that make infographics appealing is they tend to dominate a webpage.
  14. They’re generally large and colorful. Unlike plain text, infographics defeat distractions and help us focus on the content.

Ready to create your own infographic?

Here are 25 infographic types, themes, and concepts:

  1. Process. Create an infographic to explain a process. They’re ideal for breaking down and simplifying a multi-step process that may otherwise appear intimidating.
  2. Comparison. These images may include sections such as: before and after, this vs. that, old way vs. new way, us and them, etc.
  3. Timeline. Infographics help illustrate the evolution of a subject matter.
  4. Roundup. Various types of roundups, such as quotes, reviews, favorites, etc. can be presented as a collection.
  5. Components. Just as it’s useful to break down a process into steps, you can decouple the components of just about anything to aid understanding, i.e., an engine, recipe, or team.
  6. Instructions. Use an infographic to simplify complex tutorials or communicate how to complete a task.
  7. Charts and tables. Simple charts or tables featuring icons or images representing a topic create visual interest.
  8. Categories. Take any category of interest to your audience and tell a story with an infographic. Check out one of my favorites, “The Genealogy of Pop/Rock Music”. Amazing.
  9. Study of a “universe.” Produce massive visual collections on: beers, bands, books, bikes, beaches, etc. Here’s The Ultimate Infographic on Infographics from Curata.
  10. Warnings. This popular article style tends to be irresistible. A list of dangers, myths, or mistakes is a powerhouse for infographics, too.
  11. Metaphor. I love it when an interesting metaphor presents a concept. I bet you do too.
  12. Résumé. Job hunting? The résumé as an infographic is such an engaging idea, services such as vizualize.me and kinzaa.com have sprung forth.
  13. Report. Research and survey results offer great value in traditional report formats, but the same information, or highlights from it, make compelling infographics.
  14. Product or service. You may not score a viral hit with an infographic that showcases what you sell, but you’re likely to have an engaging tool that presents your goods to potential buyers.
  15. Trend. Showcasing a trend in an infographic makes a newsworthy story even more fun.
  16. Past to present. This is another timeline idea that displays the history of a topic.
  17. Place or event. Any place (from a nation to a campground) or any event (from a war to a conference) can be summarized in an infographic.
  18. Guide. A rather obvious theme, I know, but any “how to” begs to be transformed into an infographic.
  19. Family tree. These can be downright intoxicating. You can use a tree, flow chart, or similar symbols to explain relationships.
  20. Cause and effect. You probably see a “this caused that” form of presentation more than you realize. It’s simple and smart.
  21. Biography. Perform a search for “biography of Steve Jobs infographic” and you’ll discover some amazingly creative graphics. Study them for inspiration.
  22. Story. Simple one here. Tell a story, like a picture book.
  23. Manifesto. This approach can be a stellar branding tool. Write a manifesto that defines what you stand for and have a great designer create an infographic that makes you proud.
  24. List. Don’t ignore this age-old, can’t-miss tactic for communicating fascinating, useful content.
  25. Acronym. Spell out an acronym or abbreviation, with pictures, of course, and you’ll have a double-whammy simplification of a robust idea.

Grow your audience with infographics

Which type of infographic will you make to reach and educate a larger audience?

Share your thoughts about incorporating infographics into your content strategy over on Google+.

Editor’s note: If you found this post useful, we recommend that you read How to Make Winning Infographics Without Risk by Demian Farnworth.

Flickr Creative Commons Image via Saad Faruque.

About the Author: Barry Feldman operates Feldman Creative and provides clients content marketing strategies that rock and creative that rolls. Barry also authors “Content Marketing Minds” at Social Media Today, and he was recently named a Top 40 Digital Strategist by Online Marketing Institute and one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. He recently released a comprehensive strategic workbook “The Planner for Growing Your Business with Effective Online Marketing.” If you would like a piece of his mind, visit his blog, The Point.

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From Motivated To Inspired: Why You Need Something A Little Extra If You Want Big Success Online

My good friend Gideon Shalwick drove down from the Sunshine Coast this week to visit Brisbane. I was lucky enough to be included on his itinerary for a lunch date.

We ate burgers and then proceeded to spend the entire afternoon talking about business and life, as is usual when we get together. It’s a good thing this doesn’t … Read the rest of this entry »

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News360 Looks To Replace Your Google Reader By Being Something Different

Google Reader is almost officially dead. Just a few more short weeks, and it will be gone forever (it goes away on July 1st, in case you needed a reminder). Since Google broke users’ hearts back in March, announcing the product’s demise, other companies have been rushing to provide an adequate replacement for users who aren’t willing to give up RSS. Sure, there were already alternatives, but Google’s announcement lit a fire underneath them and others looking to create new products, as the opportunity was created for them to obtain a lot of new users.

One potential replacement that has been around for quite a while, News360, is taking a somewhat different approach than some of the others like Feedly and Digg. Interestingly, their philosophy is similar to Google’s when it comes to the changing landscape of how people consume their news.

“As a culture we have moved into a realm where the consumption of news is a near-constant process. Users with smartphones and tablets are consuming news in bits and bites throughout the course of the day – replacing the old standard behaviors of news consumption over breakfast along with a leisurely read at the end of the day,” Richard Gringras, Senior Director, News & Social Products at Google told Wired.

A spokesperson for News360 tells WebProNews, “Clearly there will be people who miss the simplicity of source-based feed subscription models, but I think it’s time we admit that RSS — as transformative as it was when it launched in 1999 — is no longer equipped to handle the amount of content the web churns through every day. It’s not enough to just aggregate – the onus is still on the user to process all of that data. Creating a ‘replacement’ for Google Reader today is like buying a black & white TV and hoping the picture is in color.”

News360 has 3 million users, and was built by a group of Google Reader “super users” long before Google’s announcement, in response to the fact that they could no longer keep up with the amount of headlines they were getting through Reader every day.

“Right now, News360 is solving a very different problem from Reader,” CEO Roman Karachinsky tells us. “Instead of giving you updates on a specific set of feeds, we’re about understanding your interests and finding great content specifically for you — from sources you might not even know about yet. Essentially, we focus on helping users discover new, important content in line with personal interests, rather than just regurgitating existing feeds.”

“We were very active Google Reader users ourselves and really loved the product, but at some point we realized that there was just too much content out there to have to manually keep everything in order and look at every headline,” says Karachinsky. “So News360 was developed to address our ’10,000+ unread items’ Google Reader accounts. The point of News360 is to be a smart app that is comprehensive, highly customizable and discovery oriented, without requiring you to manage feeds or browse through hundreds of headlines daily from high-volume sources. You can trust the intelligence-powered technology on the backend to get you everything you need and want to know, and you don’t have 1,000 headlines sitting in your feed.”

News360

“News360 focuses on offering the perfectly balanced news diet, combining the news you need to be a well-informed person (major world headlines) with the news you want about your personal hobbies and passions,” he adds. “This ensures that you’re up to speed with current events while also expanding your horizons with the discovery of new topics, stories and sources. We believe that striking the balance between the news you need and news you want is essential to eliminating time spent sifting through hundreds of headlines.”

“In News360, we let users choose what sources and topics they prefer, and also make recommendations based on what we know about them and their reading habits,” he continues. “We try to marry the best of both worlds — showing users what they want to read before they have to go looking for it, and empowering users to edit their newsfeeds down to the very detail to capture specific preferences. That means you can edit categories with x-ray vision and adjust a science section to include space exploration but exclude chemistry, and a tech section to include startups but exclude Oracle.”

Google Reader has had a particular appeal to journalists and bloggers who, as part of their job, must keep up with the latest news in their particular field of expertise. They’re going to need a replacement that lives up to these needs, and may opt for more of a Google Reader clone, like what Feedly is currently offering, for example. While News360 operates in a significantly different way, Karachinsky still thinks it can fill the void adequately.

“Since News360 is so customizable, we think it can cater to all kinds of newsreaders,” he tells us. “Journalists and news hounds can add any of our millions of topics and hundreds of thousands of news outlets to their feeds. But even though you can subscribe to topics and sources in News360, we serve a distinctly different purpose than Reader, because our algorithms analyze content and user behavior to make the perfect match between a user and an article. Once you spend some time with the app, it’ll learn the level of detail you want from different sources and topics, and conform to the different professional and personal reading patterns you have.”

News360 takes the liberty of deciding which stories are important to its users. When asked about how it determines which ones fit the bill, Karachinsky says, “News360 tracks dozens of parameters for every story – who’s covering it, how, how quickly it’s spreading through mainstream news and social media, etc. If there is major world news that is being reported on in a wide range of sources, we think News360 readers should know about it. These important stories will show up in the category ‘Top Stories,’ which is automatically a part of each user’s homefeed, unless it’s removed. Integrating these big headline stories right into personalized news streams helps maintain the right news diet, ensuring that users aren’t missing out and don’t need to go searching for everything they want to read.”

On the personalization process, he says, “News360′s advanced artificial intelligence and semantic analysis technology learns from users’ reading patterns and behavior across their social cloud (FB, Twitter, Evernote and Google+) to strike the careful balance between feeding users content they know they like and content they’re predicted to enjoy. Once we have an initial understanding of your interests, the personalization engine continues to analyze your actions to refine your profile. Occasionally it tries to present new topics and sources it think you could be interested in, and judges your reaction to determine if these should be added to your profile. Serendipity is important too, so sometimes it’ll just surface some high-quality, but unexpected content in your feed.”

The product promises to give you “all points of view” on news stories, meaning you shouldn’t be getting biased reports from one angle only, unless of course, you want it that way.

“News events are displayed in clusters to cut down on repetition of sources and stories and easily let users see how each publication covered an event,” explains Karachinsky. “This exposes media biases and enables users to read every viewpoint.”

News360 had two separate apps in Apple’s App Store – one for iPhone and one for iPad, but they’re one of them, as they made the iPad app universal so that it is optimized for either screen. The iPhone app will be pulled once everyone updates to the universal app.

“The new universal app has all the same features and design that News360 iPhone users are accustomed to, and also includes a new, more streamlined sign-up process, which lowers the barrier to personalization, and the option to mute news outlets,” says Karachinsky.

There is also an Android app.

As it stands right now, you can connect your Google Reader account to News360 so it gets that data. Obviously, you’ll have to do that soon if you want that connection. If you do so, you won’t have to worry about it after Reader goes away.

“All the things that people import from Google Reader when they create their account are stored within News360, so nothing will get lost when Google Reader shuts down,” Karachinsky says. “We’re also working on more features in the app to help the people who rely heavily on feed-based consumption to help that port that behavior over to News360.”

This week, News360 launched a new native advertising program, so you can expect to see some sponsored content in your feed. We’re told that they will be adding new partners in the coming weeks.


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