Tag Archive | "Some"

Google local pack now showing book, schedule buttons for some businesses

Google is now pushing booking and scheduling services in the local results through Reserve with Google.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Reports Of Some Google Medic Update Recoveries

I am seeing some webmasters and SEOs claim they have seen recoveries over the weekend with some of their sites impacted by the Google Medic update that took place on August 1st. I am not sure if we can trust these reports or if they are confusing this Medic update with a different update – but I am seeing some people claim they recovered.


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How to Win Some Local Customers Back from Amazon this Holiday Season

Posted by MiriamEllis

Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into!

This small revelation took me by surprise last month while I was shopping for a birthday gift for my brother. Like many Americans, I’m feeling growing qualms about the economic and societal impacts of putting my own perceived convenience at the top of a list of larger concerns like ensuring fair business practices, humane working conditions, and sustainable communities.

So, when I found myself on the periphery of an author talk at the local independent bookstore and the book happened to be one I thought my brother would enjoy, I asked myself a new question:

“I wonder if this shop would ship?”

There was no signage indicating such a service, but I asked anyway, and was delighted to discover that they do. Minutes later, the friendly staff was wrapping up a signed copy of the volume in nice paper and popping a card in at no extra charge. Shipping wasn’t free, but I walked away feeling a new kind of happiness in wishing my sibling a “Happy Birthday” this year.

And that single transaction not only opened my eyes to the fact that I don’t have to remain habituated to gift shopping at Amazon or similar online giants for remote loved ones, but it also inspired this article.

Let’s talk about this now, while your local business, large or small, still has time to make plans for the holidays. Let’s examine this opportunity together, with a small study, a checklist, and some inspiration for seasonal success.

What do people buy most at the holidays and who’s shipping?

According to Statista, the categories in the following chart are the most heavily shopped during the holiday season. I selected a large town in California with a population of 60,000+, and phoned every business in these categories that was ranking in the top 10 of Google’s Local Finder view. This comprised both branded chains and independently-owned businesses. I asked each business if I came in and purchased items whether they could ship them to a friend.

Category

% Offer Shipping

Notes

Clothing

80%

Some employees weren’t sure. Outlets of larger store brands couldn’t ship. Some offered shipping only if you were a member of their loyalty program. Small independents consistently offered shipping. Larger brands promoted shopping online.

Electronics

10%

Larger stores all stressed going online. The few smaller stores said they could ship, but made it clear that it was an unusual request.

Games/Toys/Dolls etc.

25%

Large stores promote online shopping. One said they would ship some items but not all. Independents did not ship.

Food/Liquor

20%

USPS prohibits shipping alcohol. I surveyed grocery, gourmet, and candy stores. None of the grocery stores shipped and only two candy stores did.

Books

50%

Only two bookstores in this town, both independent. One gladly ships. The other had never considered it.

Jewelry

60%

Chains require online shopping. Independents more open to shipping but some didn’t offer it.

Health/Beauty

20%

With a few exceptions, cosmetic and fitness-related stores either had no shipping service or had either limited or full online shopping.

Takeaways from the study

  • Most of the chains promote online shopping vs. shopping in their stores, which didn’t surprise me, but which strikes me as opportunity being left on the table.
  • I was pleasantly surprised by the number of independent clothing and jewelry stores that gladly offered to ship gift purchases.
  • I was concerned by how many employees initially didn’t know whether or not their employer offered shipping, indicating a lack of adequate training.
  • Finally, I’ll add that I’ve physically visited at least 85% of these businesses in the past few years and have never been told by any staff member about their shipping services, nor have I seen any in-store signage promoting such an offer.

My overarching takeaway from the experiment is that, though all of us are now steeped in the idea that consumers love the convenience of shipping, a dominant percentage of physical businesses are still operating as though this realization hasn’t fully hit in… or that it can be safely ignored.

To put it another way, if Amazon has taken some of your customers, why not take a page from their playbook and get shipping?

The nitty-gritty of brick-and-mortar shipping

62% of consumers say the reason they’d shop offline is because they want to see, touch, and try out items.RetailDive

There’s no time like the holidays to experiment with a new campaign. I sat down with a staff member at the bookstore where I bought my brother’s gift and asked her some questions about how they manage shipping. From that conversation, and from some additional research, I came away with the following checklist for implementing a shipping offer at your brick-and-mortar locations:

✔ Determine whether your business category is one that lends itself to holiday gift shopping.

✔ Train core or holiday temp staff to package and ship gifts.

✔ Craft compelling messaging surrounding your shipping offer, perhaps promoting pride in the local community vs. pride in Amazon. Don’t leave it to customers to shop online on autopilot — help them realize there’s a choice.

✔ Cover your store and website with messaging highlighting this offering, at least two months in advance of the holidays.

✔ In October, run an in-store campaign in which cashiers verbally communicate your holiday shipping service to every customer.

✔ Sweeten the offer with a dedication of X% of sales to a most popular local cause/organization/institution.

✔ Promote your shipping service via your social accounts.

✔ Make an effort to earn a mention of your shipping service in local print and radio news.

✔ Set clear dates for when the last purchases can be made to reach their destinations in time for the holidays.

✔ Coordinate with the USPS, FedEx, or UPS to have them pick up packages from your location daily.

✔ Determine the finances of your shipping charges. You may need to experiment with whether free shipping would put too big of a hole in your pocket, or whether it’s necessary to compete with online giants at the holidays.

✔ Track the success of this campaign to discover ROI.

Not every business is a holiday shopping destination, and online shopping may simply have become too dominant in some categories to overcome the Amazon habit. But, if you determine you’ve got an opportunity here, designate 2018 as a year to experiment with shipping with a view towards making refinements in the new year.

You may discover that your customers so appreciate the lightbulb moment of being able to support local businesses when they want something mailed that shipping is a service you’ll want to instate year-round. And not just for gifts… consumers are already signaling at full strength that they like having merchandise shipped to themselves!

Adding the lagniappe: Something extra

For the past couple of years, economists have reported that Americans are spending more on restaurants than on groceries. I see a combination of a desire for experiences and convenience in that, don’t you? It has been joked that someone needs to invent food that takes pictures of itself for social sharing! What can you do to capitalize on this desire for ease and experience in your business?

Cards, carols, and customs are wreathed in the “joy” part of the holidays, but how often do customers genuinely feel the enjoyment when they are shopping these days? True, a run to the store for a box of cereal may not require aesthetic satisfaction, but shouldn’t we be able to expect some pleasure in our purchasing experiences, especially when we are buying gifts that are meant to spread goodwill?

When my great-grandmother got tired from shopping at the Emporium in San Francisco, one of the superabundant sales clerks would direct her to the soft surroundings of the ladies’ lounge to refresh her weary feet on an automatic massager. She could lunch at a variety of nicely appointed in-store restaurants at varied prices. Money was often tight, but she could browse happily in the “bargain basement”. There were holiday roof rides for the kiddies, and holiday window displays beckoning passersby to stop and gaze in wonder. Great-grandmother, an immigrant from Ireland, got quite a bit of enjoyment out of the few dollars in her purse.

It may be that those lavish days of yore are long gone, taking the pleasure of shopping with them, and that we’re doomed to meager choosing between impersonal online shopping or impersonal offline warehouses … but I don’t think so.

The old Emporium was huge, with multiple floors and hundreds of employees … but it wasn’t a “big box store”.

There’s still opportunity for larger brands to differentiate themselves from their warehouse-lookalike competitors. Who says retail has to look like a fast food chain or a mobile phone store?

And as for small, independent businesses? I can’t open my Twitter feed nowadays without encountering a new and encouraging story about the rise of localism and local entrepreneurialism.

It’s a good time to revive the ethos of the lagniappe — the Louisiana custom of giving patrons a little something extra with their purchase, something that will make it worth it to get off the computer and head into town for a fun, seasonal experience. Yesterday’s extra cookie that made up the baker’s dozen could be today’s enjoyable atmosphere, truly expert salesperson, chair to sit down in when weary, free cup of spiced cider on a wintry day… or the highly desirable service of free shipping. Chalk up the knowledge of this need as one great thing Amazon has gifted you.

In 2017, our household chose to buy as many holiday presents as possible from Main Street for our nearby family and friends. We actually enjoyed the experience. In 2018, we plan to see how far our town can take us in terms of shipping gifts to loved ones we won’t have a chance to see. Will your business be ready to serve our newfound need?

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Dropbox is Now Offering 1TB of Free Cloud Storage for Some Accounts

It’s a good time to be a Dropbox user. The company recently revealed that it will be giving certain accounts an additional 1TB of storage for free. The move will bump up storage space for Professional account holders from 1TB to 2TB, while Business Standard clients will have 3TB up from 2TB.

Current Dropbox subscribers will receive the free extra storage in the upcoming weeks while new subscribers to Business Standard and Professional accounts will be able to enjoy the larger storage space immediately.

Dropbox explained that they put great stock in providing their customers with a seamless experience, therefore they have to be extra careful in migrating current accounts. This is to ensure that the transitions to the new 2TB and 3TB plans will go smoothly.

New Dropbox Professional subscribers will only need to pay $ 16.58 a month for 2TB of storage while Dropbox Plus will cost users $ 8.25 monthly. Meanwhile, company teams will have more room to maneuver with the Dropbox Business Standard. Even though storage space will jump from 2TB to 3TB, clients will still only pay $ 12.50 per user/month with a required minimum of three team members. Dropbox is also offering unlimited storage with its Business Advance plan for only $ 20 per user/month. 

With the extra storage, subscribers will have an easier time sharing CADs or huge video files with their customers. This will allow subscribers to mark previews using any browser without requiring users to download third-party software.

As it stands, Dropbox is offering the most free storage of and file-sharing service, but you only get to take advantage of it if you’re a paid subscriber. Customers who use the service for free will remain limited to the 2GB Basic plan. That allowance is a far cry from the 15GB offered on Google Drive and the 5GB that comes with Microsoft OneDrive accounts.

The post Dropbox is Now Offering 1TB of Free Cloud Storage for Some Accounts appeared first on WebProNews.


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Some terrible personal news

Cindy Cutts, my wife and best friend, passed away earlier this week. While I was traveling for work recently, Cindy went to visit her family in Omaha, Nebraska. On Sunday, while enjoying time with family, Cindy started having trouble breathing. Her family quickly called 911 and paramedics took Cindy to the hospital, but Cindy lost and never regained consciousness. She passed away on Monday.

Cindy didn’t want any callouts on my blog, so I always just referred to her as my wife. But I’d like to tell you something about her. She loved her family and her cats, Emmy and Ozzie. She danced in the Bay Area with a fantastic troupe of kick-ass women for years. She ran a half-marathon once and then decided that she never needed to do that again. She sang in show choir in high school and could still rock a karaoke room with an Adele song. She wrestled with anxiety and depression at times, as so many people do. We should all talk about mental health more to lessen the stigma for other people who think they’re alone when they’re not.

Cindy enjoyed falling asleep to Parks and Rec. She liked re-reading William Gibson’s novel Pattern Recognition. Cindy made quilts for her family and crocheted scarves. She kept me healthy and on track and moving in the right direction, and I paid her back with occasional head rubs. Cindy was whip smart, with a particular gift with languages, from French to Chinese. I tackled small details like paperwork and license plates and paying bills, but she was the one who looked at the big picture. Cindy was the person who said “Let’s go try this Google thing for a while.”

Cindy and I knew each other for 23 years and we were married for 18 years, which is no small thing. I’m unmanned and unmoored without her. I’m just going to tackle the details in front of me and count on time and family and friends to pull me back on course at some point.

If anyone wants to send flowers, the service is at Heafey-Hoffmann-Dworak-Cutler at 7805 W Center Rd in Omaha on Saturday, March 10th, starting at 3pm.

For the people who didn’t get to meet her, Cindy looked like a movie star:

Cindy movie star

She loved hanging with her family, like her sister and niece and nephew:

Cindy with her family

She had the best smile and amazing green eyes:

Cindy smiling

And her cat Ozzie adored her as much as I did:

Cindy and Ozzie

Please give your friends or family a hug for me. We never know how much time we have with someone, and sometimes it’s all too short.

Matt Cutts: Gadgets, Google, and SEO

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SearchCap: Google expands reviews, disallows some negative reviews & top SEO columns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google expands reviews, disallows some negative reviews & top SEO columns appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Some of the Copyblogger Team’s Favorite Writing and Content Sites

Here at Copyblogger, we’ve always been in love with writers. So we thought it would be fun to wrap up the year with a collection of some favorite blogs and podcasts that teach writing, showcase writing, or help writers. This is very much a partial list — so if you have a favorite site that
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The post Some of the Copyblogger Team’s Favorite Writing and Content Sites appeared first on Copyblogger.


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15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers)

Did you know we have a thriving private community of content marketers who get to sink their teeth into fresh, in-depth education every week? Well, we do — and this week we’re sharing insights from that community. On Monday, Jerod Morris recapped an epic answer he gave in one of our Authority Q&As recently. (As
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The post 15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers) appeared first on Copyblogger.


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Take Courage: Get Some Entrepreneurial Bravery This Week on Copyblogger

Take Courage: Get Some Entrepreneurial Bravery This Week on Copyblogger

Hey there — welcome back to the Copyblogger Weekly!

I was recording a podcast interview this week, and during the conversation I realized how much of business comes down to “putting one foot in front of the other.”

From the outside, it tends to look like your favorite business owners or content marketers have everything figured out. Really, they’re doing the same thing you are — looking around to figure out the territory, making “best guesses” about how to move forward, then executing and watching for results.

Creating online means we’re always navigating unfamiliar waters — and that’s a great thing, even when it’s hard.

On Monday, it was so nice to hear from Raubi Perilli on The Digital Entrepreneur podcast, talking about listening to your instincts and finding your business passion. On Tuesday, I got a little riled up on my podcast, encouraging you to resist anyone telling you that it’s “too late” to add your voice to the world of podcasting — or any other content type.

And on Wednesday, Pamela Wilson’s post encourages you to embrace the uncertain path of the heroic entrepreneur. (Even if your superhero jammies are in the wash.)

Inspiration tends to work a lot better when it rides along with practical advice. In my Copyblogger article on Monday, I shared some thoughts on different models for niche education sites. On Tuesday, Kyle Fiehler gave us some specific strategies for crafting technical content, even if you’re not an expert.

Stay inspired, work hard, and create something amazing this week. I’ll catch up with you on Wednesday instead of Thursday next week, as we head into the U.S. Thanksgiving holiday. See you then!

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


How to find and focus on the best niche4 Creative Models for Finding the Right Niche for Your Online Business

by Sonia Simone


Tips for top-notch technical contentStruggling to Write for Technical Experts? Try These 3 Powerful Content Marketing Practices

by Kyle Fiehler


How to become the hero of your story5 Ways to Embrace the Uncertain Path of a Heroic Entrepreneur

by Pamela Wilson


How to Start and Grow a Successful Membership Site (In Your Spare Time)How to Start and Grow a Successful Membership Site (In Your Spare Time)

by Sean Jackson


The Creative Entrepreneur: Living the DreamThe Creative Entrepreneur: Living the Dream

by Brian Gardner & Lauren Mancke


Is Your Intro Silently Killing Your Show?Is Your Intro Silently Killing Your Show?

by Jerod Morris & Jon Nastor


Why Trusting Your Instincts Can Lead You to Your PassionWhy Trusting Your Instincts Can Lead You to Your Passion

by Brian Clark & Jerod Morris


Have You Already Missed the Podcasting Gold Rush?Have You Already Missed the Podcasting Gold Rush?

by Sonia Simone


How the Author of ‘The Bestseller Code’ Jodie Archer Writes: Part TwoHow the Author of ‘The Bestseller Code’ Jodie Archer Writes: Part Two

by Kelton Reid


Steal Like an Entrepreneur, with Austin KleonSteal Like an Entrepreneur, with Austin Kleon

by Brian Clark


Brian Clark on The 7-Figure CEO PodcastBrian Clark on The 7-Figure CEO Podcast

by Caroline Early


this-week-in-authority

Authority Q&A Call with Sonia Simone and Pamela Wilson

Friday, November 18

Join Authority members for the opportunity to get your content marketing and business questions answered by two people with almost 60 years of experience between them! No question is too small, and the more specific the better.

Join Authority to attend this session

The post Take Courage: Get Some Entrepreneurial Bravery This Week on Copyblogger appeared first on Copyblogger.


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Google Penguin 4.0 Rollback & Reversals? Some Think So.

As you know, Google finally pushed out Penguin 4.0 in late September and the recoveries and declines were fully rolled out in the first two weeks of October…


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