Tag Archive | "Snapchat"

Snapchat and Amazon Could Be Teaming Up on a New Visual Search Tool

Snapchat is seeking to expand its horizons and utilize its camera to go beyond social media with a new visual search feature. This novel search capability and a team-up with Amazon could open a new revenue stream for the company.

According to reports, a new Snapchat version for Android smartphones includes a secret code for a new “Visual Search” feature. This new feature, dubbed Project Eagle, can allegedly utilize Snapchat’s camera to send a barcode or product image scans to Amazon. The retail powerhouse will then display the results of the product search.

The secret code was reportedly discovered by Ishan Agarwal, an app researcher. Agarwal then tipped off TechCrunch about his discovery. On their end, the company was quick to spot a source code in Snapchat that had a pop-up text with the lines — “Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon, Shazam, and other partners.”

The discovered code doesn’t really explain how the visual search feature will work. However, the application’s code enumerates the capacity to bring “reviews” and “sellers” to the surface, “Copy URL” of a specific product as well as “Send Product” or “Share” it with friends. These actions could be done through Snapchat Stories or simple Snap messages.

Project Eagle will undoubtedly change the way people see Snapchat. Instead of being just a social media app, it could become a clever tool for navigating retail. It can also provide the company with a new revenue source if it works out an affiliate referrals deal with Amazon.

This is something that Snapchat desperately needs at the moment. The company has suffered a loss of $ 385 million in the previous quarter, with its missing revenue pegged to be at $ 14 million. Snapchat’s stock also closed Monday at $ 13.65 per share, way below the $ 17 offering price.

Amazon is so far keeping mum about Snapchat’s visual search feature. It should be pointed out that there’s no definitive proof to indicate that the retail giant is working with Snapchat or if it’s just the end destination of the search results. As for Snapchat, mother company Snap Inc. just issued a “no comment” when asked about the rumored visual search.

One thing is certain though, a solid visual search feature could turn Snapchat into something more than a selfie aficionado’s favorite app. It could usher in a groundbreaking way for consumers to search for products to purchase.

[Featured image via Pexels.com]

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Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel
Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts

LinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging
A feature allowing the use of animated GIF images has begun rolling out to LinkedIn users, the latest in a series of changes to add more fun to the business-oriented social platform. AdWeek

Google, Others Cut Into Facebook Share Of Consumer Time
Google’s properties including YouTube have grown more popular among U.S. adults than Facebook, with both taking up a greater share of consumer time than the properties of Verizon, Amazon, Snapchat, and Twitter, according to recently-released January 2018 Nielsen ratings data. MediaPost

Native Advertising Growth Projected to Slow
Native advertising spending growth among U.S. marketers will continue at a slower rate, less than half of the 64 percent figure seen in 2016, according to new eMarketer report data on the ads, which imitate the look of surrounding content. Wall Street Journal

Only 3% Of Marketers Deem MRC Video ‘Viewability” A Reasonable Standard
Just three percent of brand marketers see the current Media Rating Council’s (MRC) video viewability standard — which determines what is counted as a viewable impression — to be reasonable, according to recently-released survey information. MediaPost

62% of B2B marketers see video as priority format, finds LinkedIn study
62 percent of B2B marketers polled by LinkedIn feel that content creators should favor video among all platforms, ahead of email, infographics, and traditional social media creative material. The Drum

PiperJaffray Spring 2018 Taking Stock With Teens Statistics Image

What marketers need to know about Facebook’s updated Business Tools Terms
Facebook’s decision to apply the European Union’s General Data Protection Regulation (GDPR) standards worldwide means an update to a number of the firm’s business tool definitions and accompanying terminology for marketers. Marketing Land

Google launches Enterprise Dialogflow chatbot platform out of beta
Google has launched its smart chatbot platform for businesses — Dialogflow Enterprise Edition — offering the ability to build artificial intelligence-based processing systems for customer service agents, virtual assistants, and other AI-infused support capabilities. VentureBeat

Ad tech streams into audio
Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant. AdAge

AR Drawings Can Now Be Added to Videos in Facebook Stories
Facebook will roll out augmented reality (AR) drawing features for videos within its Facebook Camera offering, the company announced, a potential new promotional tool for marketers. AdWeek

ON THE LIGHTER SIDE:

The New Yorker Daily Cartoon: Thursday, April 5th, 2018

A lighthearted look at Facebook’s recent travails by Jeremy Nguyen — The New Yorker

Researchers Find New Malware Designed To Make ATMs Spit Out Cash — The Onion

Facebook Adds Ability to Tip Live Streamers to Mobile Apps — Variety

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Pubcon Florida 2018: Chatbots Are Cool, But We Gotta Keep Marketing Human – Search Influence — Search Influence
  • Lee Odden — 6 Keys to a Blissful Marriage between PR & Marketing (including insights from @leeodden & @mattschlossberg ) — Glean.info
  • LinkedIn (client) — Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy — MarTechSeries
  • Lee Odden — 3 Reasons You Need to Attend Content Marketing Conference 2018 — WriterAccess

Stay tuned for next week, when we’ll be sharing all new marketing news stories, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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Advertisers Less Excited About Snapchat

On the heels of Snapchat’s historic tech IPO a few days ago, which was second only to Facebook, comes less promising news for the social and messaging app leader. A survey of 1,600 marketers published by RBC Capital Markets and Ad Age shows that return on ad dollars from Snapchat falls far behind the company’s chief rival Instagram. So far behind that even ad revenue from AOL isn’t much worse.

Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said.

Poor targeting, unreliable performance measurement and a decrease in both user engagement and open rates as are a few reason reasons why their advertisers saw their ROI slump with Snapchat.

While those results seen by advertisers are detrimental to Snapchat’s revenue growth, the aggressive direct competition from Facebook could be what keeps advertisers from increasing even test ad spends with Snapchat. The recent launch of Messenger Day, seen by some as a SnapChat Stories clone, has already snagged over one billion users for Facebook. Combining that with Instagram’s 300 million daily active users, Snapchat has a big challenging in building on its expected 2017 seventy million user market share.

Simply put, if Snapchat doesn’t show advertisers some real revenue gains in the next 12-18 months, the company’s key revenue driver could slowly start to go, like Snachat pics, poof. The company’s projected ad revenue forecast has already been cut by almost 4%.

Snapchat has been a compelling success and its users have fully embraced it’s creative, engaging camera sharing tools. There is always going to be a direct push back from competition when you have built a great digital experience. While continuing to be groundbreaking and inventive on the user end, Snapchat will likely do some major revamps on the advertising product end. Expect some big sales and marketing hiring news in the coming weeks from Snapchat.

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Instagram Beginning To Look A Lot Like Snapchat

Instagram announced today the ability to add stickers to your posts, just like Snapchat. The stickers will be both for the consumer like Snapchat, but more importantly will also be targeted at businesses which are looking for creative ways to promote their products and services.

“Now you have new ways to turn any business moment into something you want to share with your followers,” posted the Instagram blog team. “No matter where your business is or what you’re up to, you can add context to your story with stickers.”

Instagram also announced that on iOS you can now save your entire business story from the past 24 hours to your camera roll as a single video.

How to Use Stickers on Instagram

Simply take a photo and video and then click the new stickers button which is right next to the text and drawing buttons. They say you can “tap the smiley face to find customizable stickers for weather, the current time and even your location.”

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Instagram Beginning To Look A Lot Like Snapchat

Instagram announced today the ability to add stickers to your posts, just like Snapchat. The stickers will be both for the consumer like Snapchat, but more importantly will also be targeted at businesses which are looking for creative ways to promote their products and services.

“Now you have new ways to turn any business moment into something you want to share with your followers,” posted the Instagram blog team. “No matter where your business is or what you’re up to, you can add context to your story with stickers.”

Instagram also announced that on iOS you can now save your entire business story from the past 24 hours to your camera roll as a single video.

How to Use Stickers on Instagram

Simply take a photo and video and then click the new stickers button which is right next to the text and drawing buttons. They say you can “tap the smiley face to find customizable stickers for weather, the current time and even your location.”

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Online Marketing News: Instagram Ads Get Instagranular, Facebook Takes A Fifth, Snapchat Pay-To-Replay

Email Marketing and Social Media Marketing Work Better Together

Why Email Marketing and Social Media Marketing Work Better Together [Infographic] – A recent survey of business leaders showed that email and social media are the two channels most likely to see an increase in investment from business owners in 2015. Many businesses employ either email marketing, social media marketing or a combination of both, however many aren’t fully integrating the two together. Email marketing company Reachmail has put together a useful infographic that covers the benefits of integrating your social and email strategies together. Social Media Today

Instagram to Democratize Ad Products, Integrate Facebook Targeting Capabilities – Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It’s predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than Twitter and Snapchat. ClickZ

Twitter Is Now Surfacing Analytics In The Notifications Tab – If you rank among the Twitter elite—that is, your profile is branded with a blue checkmark—you may notice some changes to your notifications tab. The social networking platform is toying with flagging analytics details in the notifications tab for verified users. Fast Company

Facebook Estimated to Capture One-Fifth of US Mobile Ad Spending – Facebook will grow to account for 20.3% of all US mobile ad spending in 2017, up slightly from an estimated 19.4% share this year and 18.5% last year, per eMarketer’s latest estimates. (That would be in line with the 19% of mobile internet time spent with Facebook.) While Facebook’s share of mobile ad revenues is expected to grow slightly, the opposite is true for Google, which is projected to see a sizable decrease in revenue share this year (from 36.9% to 32.9%). MarketingCharts

Snapchat Offers Extra Replays at 3 for $ 1 – Now Snapchatters can replay as many moments as they wish — if they’re willing to pay. The picturing sharing-app announced Tuesday that U.S. users can now purchase extra “Replays” at three for $ 0.99. CNN Money

Brands Shifting From YouTube To Native Video On Twitter – Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video. Marketing Land

Twitter Sued For Scanning Private Messages – A lawsuit filed this week in San Francisco federal court alleges Twitter is “surreptitiously eavesdropping” on people who send private messages on the social media service in violation of federal and state privacy laws. USA Today

Consumers Can’t Tell The Difference Between Sponsored Content And Editorial – In a new study, consumers identified native advertisements as articles a large percentage of the time. Marketing Land

AdWords Changes The Definition Of Conversions For Reporting & Columns – In mid-October, AdWords will be changing the “Conversions” columns & reporting to only include optimized conversion actions. Search Engine Land

Native Videos the Best Option for Both Facebook and Twitter [Report] – Native videos uploaded to Twitter – are they also performing better than posted YouTube links? The answer, according to a new report from social analytics firm Socialbakers, is yes. Socialbakers analyzed the video links posted by the top 500 largest brand profiles on Twitter, from January to July, and found that natively posted Twitter videos are closing in, and set to overtake YouTube links on the network very soon. Social Media Today

New: Facebook Mentions and Live for Verified Profiles – People love reading articles from and connecting with their favorite journalists and public figures on Facebook. Today, we’re making Facebook Mentions and Live available to public figures with verified profiles to help them engage their followers and interact with their peers. Facebook

Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers – The companies are developing an open source version of “instant articles” to solve the problem of slow loading mobile sites, Recode reports. Marketing Land

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Reachmail


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Online Marketing News: Instagram Ads Get Instagranular, Facebook Takes A Fifth, Snapchat Pay-To-Replay | http://www.toprankblog.com

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Snapchat to users ‘this is going to feel a little weird’

OuijaSnapchat launched their first in-app ad today and with it came the all-to-familiar, we hope this will save us, apology.

This one might be my all-time favorite:

This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge.

The app caters to young users and it has a reputation for naughty behavior, so I get the thinly veiled, double entendres but still. . . .

 An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories.

Translation: we know you hate ads and you’re going to be mad at us but it’s going to disappear on its own so don’t make a big deal out of it.

Of course, the way most social media networks run, like Twitter and Facebook, ads disappear pretty quickly anyway and without any fancy app magic.

Also, “no biggie?” I’m expecting them to follow with “everything is okie dokie”.

We won’t put advertisements in your personal communication – things like Snaps or Chats. That would be totally rude. We want to see if we can deliver an experience that’s fun and informative, the way ads used to be, before they got creepy and targeted.

Wow, now we’re going for the throat – modern ads are creepy. Funny, because the first ad on Snapchat is for the movie Ouija and it’s the definition of creepy. I get that they’re using creepy in a different way, but I still think it was an ironic choice of words.

Understandably, a lot of folks want to know why we’re introducing advertisements to our service. The answer is probably unsurprising – we need to make money.

Two points for honesty. Now if only they could have said it without the apology. Here’s the thing Snapchat, you want the ad money but you want everyone to think you’re taking the money begrudgingly? Oh please.

Just once, I want to see an app get excited about advertising. You have the ability to make it cool. You could have disguised that ad as a story from someone in the film. You could have launched an immersive visual puzzle. That’s what Universal is doing on YouTube, so why did you settle for a simple movie trailer as your first ad on Snapchat?

Predictably, the ad placement didn’t go over well. Some objected to the idea of advertising. Some were more upset by the content than the idea of advertising and other simply said, “nice try”

No matter how many people complain, it’s still a win for Universal Pictures because the Snapchat ad is doing just what a good advertisement is supposed to do – get us all talking.

Marketing Pilgrim – Internet News and Opinion

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