Tag Archive | "Skills"

Will Swayne: How Agency Owners Can Use Their Skills To Start New Side Companies

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] All the way back in 2005, Will Swayne appeared on my podcast as my first ever interview guest. Before then I’d only done short solo episodes. Will had started a direct response internet marketing company called MarketingResults.com.au, and we talked for 20 […]

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Boost Your Professional Skills with Cilantro, Selling, and Social Media

This week, we had a flavorful collection of tools, tips, and techniques that will enhance your skills as a professional…

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How LinkedIn is Using Machine Learning to Determine Skills

One of the more interesting reveals that Dan Francis, Senior Product Manager for LinkedIn Talent Insights, provided in a recent talk about the Talent Insights tool is how LinkedIn is using machine learning to determine skills of people. He says that there are now over 575 million members in the LinkedIn database and there are 35,000 standardized skills in LinkedIn’s skills taxonomy. The way LinkedIn is figuring out what skills a member has is via machine learning technology.

Dan Francis, Senior Product Manager, LinkedIn Talent Insights, discussed Talent Insights in a recent LinkedIn video embedded below:

LinkedIn Using Machine Learning to Determine Skills

The skills data in Talent Insights comes from a variety of sources, mainly from a member’s profile. There are over 35,000 standardized skills that we have in LinkedIn’s skills taxonomy, and the way we’re figuring out what skills a member has is using machine learning. We can identify skills that a member has that’s based on things that they explicitly added to their profile.

The other thing that we’ll do is look at the text of the profile. There’s a field of machine learning called natural language processing and we’re basically using that. It’s scanning through all the words that are on a member’s profile, and when we can determine that it’s pertaining to the member, as oppose the company or another subject, we’ll say okay, we think that this member has this skill. We also look at other attributes, like their title or the company, to make sure they actually are very likely to have that skill.

The last thing that we’ll do is look at the skills a member has and figure out what are skill relationships. So as an example, let’s say that a member has Ember, which is a type of JavaScript framework, since we know that they know Ember, they also know JavaScript. So if somebody’s running a search like that, we’ll surface them in the results. I think that the most important reason why this is helpful and the real benefit to users of the platform is when you’re searching, you want to get as accurate a view of the population as possible. What we’re trying to do is look at all the different signals that we possibly have to represent that view.  

575 Million People on LinkedIn Globally and Adding 2 Per Second

Today, LinkedIn has over 575 million members that are on the platform globally. This is actually growing at a pretty rapid clip, so we’re adding about two members per second. One of the great things about LinkedIn is that we’re actually very well represented in terms of the professional workforce globally. If you look at the top 30 economies around the world, we actually have the majority of professionals in all of those economies.

LinkedIn is the World’s Largest Aggregator of Jobs

I think there’s often a perception that most of the data’s directly from LinkedIn, stuff that’s posted on LinkedIn and job status is one notable exception to that. Plenty of companies and people will post jobs on LinkedIn, and that’s information that does get surfaced. However, we’re also the world’s largest aggregator of jobs. At this point there are over 20 million jobs that are on LinkedIn.

The way that we’re getting that information is we’re working with over 40,000 partners. These are job boards, ATS’s, and direct customer relationships. We’re collecting all of those jobs, standardizing them, and showing them on our platform. The benefit is not just for displaying the data in Talent Insights, the benefit is also when members are searching on LinkedIn.com, we’re giving them as representative a view of the job market as possible.

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AWS CEO Announces Textract to Extract Data Without Machine Learning Skills

AWS CEO Andy Jassy announced Amazon Textract at the AWS re:Invent 2018 conference. Textract allows AWS customers to automatically extract formatted data from documents without losing the structure of the data. Best of all, there are no machine learning skills required to use Textract. It’s something that many data-intensive enterprises have been requesting for many years.

Amazon Launches Textract to Easily Extract Usable Data

Our customers are frustrated that they can’t get more of all those text and data that are in documents into the cloud, so they can actually do machine learning on top of it. So we worked with our customers, we thought about what might solve these problems and I’m excited to announce the launch of Amazon Textract. This is an OCR plus plus service to easily extract text and data from virtually any document and there is no machine learning experience required.

This is important, you don’t need to have any machine learning experience to be able to use Textract. Here’s how it generally works. Below is a pretty typical document, it’s got a couple of columns and it’s got a table in the middle of the left column.

When you use OCR it just basically captures all that information in a row and so what you end up with is the gobbledygook you see in the box below which is completely useless. That’s typically what happens.

Let’s go through what Textract does. Textract is intelligent. Textract is able to tell that there are two columns here so actually when you get the data and the language it reads like it’s supposed to be read. Textract is able to identify that there’s a table there and is able to lay out for you what that table should look like so you can actually read and use that data in whatever you’re trying to do on the analytics and machine learning side. That’s a very different equation.

Textract Works Great with Forms

What happens with most of these forms is that the OCR can’t really read the forms or actually make them coherent at all. Sometimes these templates will kind of effectively memorize in this box is this piece of data. Textract is going to work across legal forms and financial forms and tax forms and healthcare forms, and we will keep adding more and more of these.

But also these forms will change every few years and when they do something that you thought was a Social Security number in this box turns out now not to be a date of birth. What we have built Textract to do is to recognize what certain data items or objects are so it’s able to tell this set of characters is a Social Security number, this set of characters is a date of birth, this set of characters is an address.

Not only can we apply it to many more forms but also if those forms change Textract doesn’t miss a beat. That is a pretty significant change in your capability in being able to extract and digitally use data that are in documents.

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Join Us for a Free, In-Depth Workshop to Improve Your Sales Skills

At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said
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Microsoft is Now Offering AI Certification Courses, Job-Ready Skills and Real-World Experience Included

Professionals wanting to polish their skills or add machine learning to their resume can now do so via the Microsoft Professional Program. Recognizing the need for companies to train their employees in the latest AI trends, the software giant is now offering a series of courses to the public that comes with “a digitally shareable, résumé-worthy credential.”

The new program is called the Microsoft Professional Program for AI where, as promised by Microsoft, participants will get “job-ready skills and real-world experience.” The seminar is targeted to engineers who want to improve their data science and artificial intelligence skills.

The online courses will be under the guidance of expert instructors as well as hands-on labs. The AI program consists of nine skills where each skill is estimated to take between eight and 16 hours for participants to complete. There is also a final project that each student must complete to pass the course.

The program emphasizes hands-on learning where students are taught “how to work with data to build and train machine learning models that power interactive bots.” In addition, the series covers a variety of topics that are relevant in today’s workplace such as ethics in AI, using Python as the programming language for manipulating data and different types of machine learning models and how to create them.

However, participants do not have to complete each segment in one go. Students can opt to complete each module within three months while the final project has a six-week deadline. Each segment or course is only offered four times in one year.

Enrollees earn credit for finishing a course or segment. Should they require it, they can get Verified Certificates from edX.org.

AI skills are becoming increasingly useful in today’s workplace. As explained by Microsoft  Research AI assistant director:

“AI is increasingly important in how our products and services are designed and delivered and that is true for our customers as well. Fundamentally, we are all interested in developing talent that is able to build, understand and design systems that have AI as a central component.”

For employees, getting AI certified is time well spent. With salaries for AI professionals going through the roof it should be considered a worthwhile investment in their future earning potential.

[Featured image via Microsoft]

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Sharpen Your Content Skills with a New Class from Copyblogger

It’s time! The Creative Content Foundations course (known around our virtual offices as “Lucile”) is just about ready for new students. I designed this class for new and intermediate content creators, to give you the professional skills that will wow your boss, clients, or customers. This course will be offered at a slightly ridiculously good
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Three Killer Skills Professional Writers Need to Succeed in 2018

What brought you here today? What are you hoping to learn, be, become, do, or change by reading Copyblogger? We’ll be asking that question a lot in the coming year, but while we wait (feel free to answer in the comments below — we’d love to hear it), allow us to talk about why we
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Level Up Your SEO Skills at MozCon Workshops: SEO-Intensive

Posted by Danielle_Launders

Can’t get enough of MozCon? Neither can we.

Join us a day early for our new half-day working session series and have fun learning, brainstorming, and collaborating with some of the brightest minds at Moz.

They’ll cover all of the nitty-gritty aspects of SEO to help those new to the industry have a better understanding of ranking in the SERPs.

Those who are more experienced will get some hands-on time with Moz’s SEO experts to fine-tune their skills and take home some actionable tips and action plans.

I’m in! Save my spot!

The details

Exclusive to MozCon attendees, these additional workshops are interactive 75-minute working sessions designed to have attendees leave with outlines, strategies, and action plans to start implementing right away. You’ll be able to customize your workshop agenda by choosing 3 out of the 5 available workshops to attend in the order of your choice. Read through the workshop descriptions below so you can plan your perfect day when you register.


MozCon Workshops: SEO-Intensive Schedule

Sunday, July 16
$ 400

12:30–1:00pm | Registration
1:00–2:15pm | First Workshop
2:15–2:25pm | Break
2:25–3:40pm | Second Workshop
3:40–3:50pm | Break
3:50–5:05pm | Third Workshop


The workshops

The 10 Jobs of SEO-focused Content

Rand Fishkin, Wizard of Moz

Content creation, optimization, and amplification are powerful levers for SEO, but with more companies than ever investing in the practice, you’ll need a competitive edge to get value. More than how to rank content, Rand shows how to make the right content for the right platforms, get it in front of the right people, and earn value from that visibility.


Keyword Targeting for RankBrain and Beyond

Dr. Pete Meyers, Marketing Scientist

The days of one keyword, one page are gone. Thanks in part to machine learning, Google can interpret keyword concepts, understand intent, answer questions, and even guess questions you didn’t ask. Dr. Pete guides you through a future-proof approach to keyword research, keyword targeting, and content structure and help you understand where to put your effort.


Make the Most of Moz Pro: Insider Tips & Tricks

Brian Childs, Training Program Manager

Want to save time doing SEO analysis? Learn shortcuts and lesser-known features in Moz Pro from our Training Program Manager, Brian Childs. Unlock the full power of Moz Pro as Brian shows you easy ways to develop reports, analyze competitors, and find link building opportunities.


Risk-Averse Link Building at Scale

Russ Jones, Principal Search Scientist

Nearly all link building strategies tend to either fall afoul of Google’s guidelines or fail to deliver effective, sustainable results. Learn a practical strategy for scaling link acquisition efforts comfortably within Google’s guidelines, detailing the strategies, tools, and tactics to amplify link growth. Participants will walk away with a sound foundation for executing white hat link building campaigns safely and effectively.


Technical KPI-driven SEO Audits

Britney Muller, SEO & Content Architect

Learn how to deliver technical SEO audits that are rooted in a website’s specific goals. What sections of the site convert the most visitors and need close attention to detail? What technical site fixes would provide the most opportunity?

Sign me up!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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Google iOS app gets better listening skills for voice searches & newly added features

Hotel search results will now show expanded information around hotel amenities and gas station searches will include gas prices.

The post Google iOS app gets better listening skills for voice searches & newly added features appeared first on Search Engine Land.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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