Tag Archive | "Side"

Will Swayne: How Agency Owners Can Use Their Skills To Start New Side Companies

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] All the way back in 2005, Will Swayne appeared on my podcast as my first ever interview guest. Before then I’d only done short solo episodes. Will had started a direct response internet marketing company called MarketingResults.com.au, and we talked for 20 […]

The post Will Swayne: How Agency Owners Can Use Their Skills To Start New Side Companies appeared first on Yaro.Blog.

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Even Just on the Medical Side, There’s Big Business in Pot

There’s a big business to be built even just on the medical side of legal marijuana says legendary technology investor Geoff Lewis. Lewis was an early investor in Tilray which recently had a hugely successful IPO of which he was pleasantly surprised.

Lewis thinks the worldwide trend is toward recreational legalization of marijuana and that bodes well for Tilray. “I think quite honestly the US is behind other countries on that score,” says Lewis. “So TBD here, but around the world, the trend is very much toward recreational legalization.”

Geoff Lewis, the founder of Bedrock Capital and an early tech investor in many companies including Tilray, the global leader in legal marijuana, Lewis recently discussed the recent Tilray IPO and the future of legal pot around the world on CNBC:

I Didn’t Think the Tilray Founders Actually Used the Product

One of the reasons I invested in Tilray, via Privateer Holdings, the creators of Tilray back in 2014, was that I didn’t think the founders actually used the product. I spent a lot of time trying to diligence whether I thought the team was actually using it and they weren’t.

The reason I cared is not that I have anything societally against it, but it was illegal at the time. The company was based at the time in Washington State where it was not legal.

At this point, I do think the trend has really dramatically shifted from back when we invested in Tilray in 2014 and it’s now obviously a publicly traded company. It’s a big win and we’re really lucky to have been able to back those founders early on. But there were only a few countries in the world where there was a medically legal framework and now there are over 30 countries.

There’s Big Business to be Built on Just the Medical Side

We didn’t know the IPO was going to be as successful as it was, that was a pleasant surprise. I would say that we did believe that regulation ultimately follows what society wants. We felt back in 2014 when we made the investment that most people in most countries believe it should at least be medically legal and the regulations were very expected.

There’s big business to be built just on the medical side. I do strongly believe the trend is toward recreational legalization. This is certainly true in many of the Western European countries and South America. I think quite honestly the US is behind other countries on that score. So TBD here, but around the world, the trend is very much toward recreational legalization.

The post Even Just on the Medical Side, There’s Big Business in Pot appeared first on WebProNews.


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SEO Negotiation: How to Ace the Business Side of SEO – Whiteboard Friday

Posted by BritneyMuller

SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice.

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Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage.

It’s what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can go in and confidently talk about as SEOs is the fact that SEO has around 20X more opportunity than both mobile and desktop PPC combined.

This is a really, really big deal. It’s something that you can showcase. These are the stats to back it up. We will also link to the research to this down below. Good to kind of have that in your back pocket. Aside from this, you will obviously have your audit. So potential client, you’re looking to get this deal.

Get the most out of the SEO audit

☑ Highlight the opportunities, not the screw-ups

You’re going to do an audit, and something that I have always suggested is that instead of highlighting the things that the potential client is doing wrong, or screwed up, is to really highlight those opportunities. Start to get them excited about what it is that their site is capable of and that you could help them with. I think that sheds a really positive light and moves you in the right direction.

☑ Explain their competitive advantage

I think this is really interesting in many spaces where you can sort of say, “Okay, your competitors are here, and you’re currently here and this is why,”and to show them proof. That makes them feel as though you have a strong understanding of the landscape and can sort of help them get there.

☑ Emphasize quick wins

I almost didn’t put this in here because I think quick wins is sort of a sketchy term. Essentially, you really do want to showcase what it is you can do quickly, but you want to…

☑ Under-promise, over-deliver

You don’t want to lose trust or credibility with a potential client by overpromising something that you can’t deliver. Get off to the right start. Under-promise, over-deliver.

Smart negotiation tactics

☑ Do your research

Know everything you can about this clientPerhaps what deals they’ve done in the past, what agencies they’ve worked with. You can get all sorts of knowledge about that before going into negotiation that will really help you.

☑ Prioritize your terms

So all too often, people go into a negotiation thinking me, me, me, me, when really you also need to be thinking about, “Well, what am I willing to lose?What can I give up to reach a point that we can both agree on?” Really important to think about as you go in.

☑ Flinch!

This is a very old, funny negotiation tactic where when the other side counters, you flinch. You do this like flinch, and you go, “Oh, is that the best you can do?” It’s super silly. It might be used against you, in which case you can just say, “Nice flinch.” But it does tend to help you get better deals.

So take that with a grain of salt. But I look forward to your feedback down below. It’s so funny.

☑ Use the words “fair” and “comfortable”

The words “fair” and “comfortable” do really well in negotiations. These words are inarguable. You can’t argue with fair. “I want to do what is comfortable for us both. I want us both to reach terms that are fair.”

You want to use these terms to put the other side at ease and to also help bridge that gap where you can come out with a win-win situation.

☑ Never be the key decision maker

I see this all too often when people go off on their own, and instantly on their business cards and in their head and email they’re the CEO.

They are this. You don’t have to be that, and you sort of lose leverage when you are. When I owned my agency for six years, I enjoyed not being CEO. I liked having a board of directors that I could reach out to during a negotiation and not being the sole decision maker. Even if you feel that you are the sole decision maker, I know that there are people that care about you and that are looking out for your business that you could contact as sort of a business mentor, and you could use that in negotiation. You can use that to help you. Something to think about.

Tips for negotiation newbies

So for the newbies, a lot of you are probably like, “I can never go on my own. I can never do these things.” I’m from northern Minnesota. I have been super awkward about discussing money my whole life for any sort of business deal. If I could do it, I promise any one of you watching this can do it.

☑ Power pose!

I’m not kidding, promise. Some tips that I learned, when I had my agency, was to power pose before negotiations. So there’s a great TED talk on this that we can link to down below. I do this before most of my big speaking gigs, thanks to Mike Ramsey who told me to do this at SMX Advanced 3 years ago.

Go ahead and power pose. Feel good. Feel confident. Amp yourself up.

☑ Walk the walk

You’ve got to when it comes to some of these things and to just feel comfortable in that space.

☑ Good > perfect

Know that good is better than perfect. A lot of us are perfectionists, and we just have to execute good. Trying to be perfect will kill us all.

☑ Screw imposter syndrome

Many of the speakers that I go on different conference circuits with all struggle with this. It’s totally normal, but it’s good to acknowledge that it’s so silly. So to try to take that silly voice out of your head and start to feel good about the things that you are able to offer.

Take inspiration where you can find it

I highly suggest you check out Brian Tracy’s old-school negotiation podcasts. He has some old videos. They’re so good. But he talks about leverage all the time and has two really great examples that I love so much. One being jade merchants. So these jade merchants that would take out pieces of jade and they would watch people’s reactions piece by piece that they brought out.

So they knew what piece interested this person the most, and that would be the higher price. It was brilliant. Then the time constraints is he has an example of people doing business deals in China. When they landed, the Chinese would greet them and say, “Oh, can I see your return flight ticket? I just want to know when you’re leaving.”

They would not make a deal until that last second. The more you know about some of these leverage tactics, the more you can be aware of them if they were to be used against you or if you were to leverage something like that. Super interesting stuff.

Take the time to get to know their business

☑ Tie in ROI

Lastly, just really take the time to get to know someone’s business. It just shows that you care, and you’re able to prioritize what it is that you can deliver based on where they make the most money off of the products or services that they offer. That helps you tie in the ROI of the things that you can accomplish.

☑ Know the order of products/services that make them the most money

One real quick example was my previous company. We worked with plastic surgeons, and we really worked hard to understand that funnel of how people decide to get any sort of elective procedure. It came down to two things.

It was before and after photos and price. So we knew that we could optimize for those two things and do very well in their space. So showing that you care, going the extra mile, sort of tying all of these things together, I really hope this helps. I look forward to the feedback down below. I know this was a little bit different Whiteboard Friday, but I thought it would be a fun topic to cover.

So thank you so much for joining me on this edition of Whiteboard Friday. I will see you all soon. Bye.

Video transcription by Speechpad.com

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Content Marketing Advice, with a Side of Snark

Content Marketing Advice, with a Side of Snark

So today is April 1, which usually means we’ll try to feed you some stupid joke that will just make you roll your eyes when you realize the date.

Not this time, internet.

Brian kicked things off on Monday with three ways to get links that you haven’t heard 20 million times from people whose websites have no links. Plus he gets a little snarky, which you never want to miss.

On Tuesday, our friend Jon Nastor showed us how we can actually get listeners for our podcasts. It’s a useful thing to know, since the #1 question on the minds of new podcasters is: “For the love of all that is holy and good, is anyone ever going to hear this thing?”

And on Wednesday, Loren Baker helped you figure out why your site is slower than a slug on Xanax … and how to fix it. Seriously, there’s moss growing on that thing.

Moving to the podcasts: On The Showrunner, Jerod Morris and Jon Nastor discussed sponsorships and affiliate marketing. On Copyblogger FM, I considered the fine balance between being precise with usage and grammar … and just being an annoying jerk. And on Unemployable, Brian Clark talked conversion optimization with Talia Wolf. “Conversion optimization” is another way of saying, “People will actually buy what you are selling,” so don’t miss that conversation.

That’s it for this week … enjoy the goodies, and watch out for April Foolery!

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


link building is something I’ve never done in my 19 years of publishing online3 Strategic Ways to Get Links to Your Website

by Brian Clark


what if you could spend 10 minutes doing one simple task and get new listeners for years to come?Podcasters: Stop Looking for an Audience (and Let Them Find You)

by Jon Nastor


if a page takes more than a couple of seconds to load, users will instantly hit the back button and move on6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs

by Loren Baker


On Grammar, Usage, and Not Being a Great Big JerkOn Grammar, Usage, and Not Being a Great Big Jerk

by Sonia Simone


3 Conversion Optimization Tactics that Work, with Talia Wolf3 Conversion Optimization Tactics that Work, with Talia Wolf

by Brian Clark


How Bestselling Author Greg Iles Writes: Part OneHow Bestselling Author Greg Iles Writes: Part One

by Kelton Reid


Sponsorships or Affiliate Marketing: Which Is Better for Your Podcast?Sponsorships or Affiliate Marketing: Which Is Better for Your Podcast?

by Jerod Morris & Jon Nastor


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Morgan Brown: How To Start A Blog About Home Loans As A Side Project, Turn It Into A $4,000/Month Income Stream, All While Still Working A Job

One of the wonderful pleasures of being a teacher online is you never know who is going through your materials and what they are doing with them. Years later people show up with amazing success stories, making big money, and you had no idea they were ever influenced by your…

The post Morgan Brown: How To Start A Blog About Home Loans As A Side Project, Turn It Into A $ 4,000/Month Income Stream, All While Still Working A Job appeared first on Entrepreneurs-Journey.com.

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Rainmaker Rewind: When to Shift Your Side Hustle Into Your Main Thing

Rainmaker.FM rewind

As Brian has previously discussed on Unemployable, everyone at every level usually has a side hustle going on. It’s the process by which we leverage what we’re doing now to do the next, bigger, and more gratifying thing.

This week, Brian welcomes Nathan Barry to the show to discuss how he turned his side project into his main thing.

unemployable-049

Sometimes the signals are clear that the side project is ready to become the main thing (or at least part of your ever-expanding main thing). Other times, it takes a serious gut check and a leap of faith in the direction you truly want to go.

Nathan Barry created a remarkable business for himself at a young age. And now he’s becoming seriously well-known thanks to the success of ConvertKit — an email service for professional bloggers.

You probably don’t know, however, that not long ago ConvertKit was a languishing side project to Nathan’s main business.

Hear the advice, and the leap of faith, that brought this SaaS project to the forefront — with stunning results.

Here are two more episodes you shouldn’t miss this week:

writer-045

Author and entrepreneur-hacker, Jonny Nastor, chats with host Kelton Reid about the transition from podcast to bestselling book and how he helps digital entrepreneurs and creatives find shortcuts to success.

The Writer Files:

How Punk Rock Entrepreneur Jonny Nastor Writes, Part One

youpreneur-157

Entrepreneurial legend Gary Vaynerchuk joins host Chris Ducker for the third time to chat about social media, marketing, and his latest best-seller #AskGaryVee.

Youpreneur:

How Influence Drives Change and Innovation, with Gary Vaynerchuk

And one more thing …

If you want to get my Rainmaker Rewind pick of the week sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

See you next week.

The post Rainmaker Rewind: When to Shift Your Side Hustle Into Your Main Thing appeared first on Copyblogger.


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Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide

A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with one exception.

The post Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


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Lamar Odom: Test Will Determine What Drugs Were in His System at Time of Accidental Overdose, Khloe Kardashian Still by His Side

Lamar Odom continues to improve in a Las Vegas hospital since regaining consciousness on Friday. The former Lakers player is now “speaking sentences” and texting from his hospital bed.

Khloe Kardashian is still with Odom, as she has been since learning of the accidental overdose that rendered him unconscious on Tuesday. Khloe and Lamar’s divorce isn’t yet final, which means Khloe Kardashian was making health decisions for Lamar Odom while he was in a coma.

Khloe Kardashian’s sister, Kim Kardashian West, posted to Instagram thanking God for the improvement in Lamar Odom.

“I have faith in you. I believe in the power of prayer and positive energy! Thank you all for your prayers! Lammy- I’m so happy Kendall & I could make you smile today! God is good!” she captioned a photo of herself with Lamar Odom.

Lamar Odom had several visitors from the basketball world while he was unconscious. Former Clippers teammates Blake Griffin, DeAndre Jordan, and Chris Paul arrived in Las Vegas late Wednesday night after the Clippers landed at LAX from a trip to China, where they played two exhibition games.

“He probably has no idea we were there, but just to be there and to see him–hopefully he knows there’s a lot of guys that love him and want to see him do better and want to see him get better,” Griffin said before Saturday practice.

Kobe Bryant and Lakers General Manager Mitch Kupchak visited Lamar Odom on Tuesday night. The Lakers were playing the Sacramento Kings in an exhibition game in Las Vegas.

Doctors may soon know what drugs were in Lamar Odom’s system when he was found unconscious at a Nevada brothel on Tuesday. Sources are calling his medical situation the result of an “accidental overdose.” He was known to have taken herbal Viagra while at the brothel.

It’s clear from all the love that has surrounded Lamar Odom in recent days that he has lots of people in his corner. Hopefully when officials determine what he took for drugs, he will be offered help to fight what may very well be multiple addictions.

Addiction doesn’t discriminate. Lamar Odom is proof. Perhaps the support he has received throughout this hospitalization will encourage him to fight his demons and put the pieces of his life back together again.

The post Lamar Odom: Test Will Determine What Drugs Were in His System at Time of Accidental Overdose, Khloe Kardashian Still by His Side appeared first on WebProNews.


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How to Develop a Six-Figure Side Gig

yp-mark-costes

In this episode of Youpreneur.FM, host Chris Ducker sits down and talks with Dr. Mark Costes as they dive into how he came from being a burned-out entrepreneur to sharing the struggles and strategies he’s come across while growing his six-figure side gig.

There comes a time in the journey of many entrepreneurs when they are simply burned out, stressed out, and exhausted. Chris has been there and so has today’s guest.

Dr. Mark Costes is an entrepreneur and dentist combined; by the age of 33, he had built six successful practices and was coaching other dentists to do the same.

He was making seven figures, but it came with a heavy price tag; he was running himself into the ground and wasn’t spending time with his family. He knew things in his business had to change.

So, in the wee hours of the night he built a side gig. It took him a year, but soon that side gig was generating six figures.

On today’s show, he shares the highs and lows of that journey, where he plans to go in the future, and how you can build a six-figure side gig, too.

Chris had the pleasure of becoming friends with Mark at Tropical Think Tank last year, and Chris is happy to share Mark’s impressive experience and knowledge with you on this episode of The Youpreneur.FM Podcast!

In this 46-minute episode of Youpreneur.FM, host Chris Ducker and Mark Costes discuss:

  • What did baseball have to do with his dentist career?
  • What can we do to create our own six-figure side gig?
  • How Mark is utilizing his podcast as a platform to achieve his dreams
  • Why P2P matters more today than B2B or B2C
  • Why book publishers today don’t buy your words, they buy your what?
  • Much, much more!

Click Here to Listen to

Youpreneur.FM with Chris Ducker on iTunes

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About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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Morgan Brown: How To Start A Blog About Home Loans As A Side Project, Turn It Into A $4,000/Month Income Stream, All While Still Working A Job

One of the wonderful pleasures of being a teacher online is you never know who is going through your materials and what they are doing with them. Years later people show up with amazing success stories, making big money, and you had no idea they were ever influenced by your…

The post Morgan Brown: How To Start A Blog About Home Loans As A Side Project, Turn It Into A $ 4,000/Month Income Stream, All While Still Working A Job appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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