Tag Archive | "shows"

AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns

Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging.



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Google now shows Seller Ratings by country, changes eligibility requirements

Businesses must have 100 reviews per country to be eligible for Seller Rating.



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NFIB Index Shows Small Business Optimism in the US is at Its Highest Level Ever

Small businesses are feeling very positive these days. According to the National Federation of Independent Businesses (NFIB), this optimism has reached record-breaking levels.

A recent NFIB report showed that August’s Small Business Optimism Index came in at an all-time high of 108.8. The previous index record was 108 and was set 35 years ago in July 1983.

Juanita Duggan, the President and CEO of NFIB, said in a press release that the amazing number was a clear indication that business in the US is indeed booming, a claim that many small business owners have reaffirmed.

There were also several key points that the August index survey revealed, like:

  • Inventory investment plans were the most stable since 2005. Meanwhile, capital spending plans are at the highest peak since 2007.
  • New records have also been set with regards to job creation and unfilled job openings.
  • The number of small company owners who said it was a good time to expand tied with the record high seen in May 2018.

Duggan also stated that as taxes and regulations were changed, small companies also adjusted their business plans and expectations.

“We’re now seeing the tangible results of those plans as small businesses report historically high, some record-breaking, levels of increased sales, investment, earnings, and hiring,” Duggan explained.

The NFIB president also pointed out in an earlier report, most of the optimism seen in the index was due to the component gains generated by expectations. For instance, expectations regarding business conditions, real sales, and even when would be a good time for businesses to expand.

However, the new report highlights real industry activities, like capital spending plans, inventory investment plans, and job openings. This data, based as it is on real activity, shows that higher GDP growth is on the horizon.

While the Optimism Index is confirming facts that people want to hear, it also showed problem areas. For instance, companies are still having difficulty securing qualified workers. About 90 percent of businesses trying to fill a position have reported they found very few to no qualified applicants. What’s more, the percentage of firms who might offer a higher salary remained unchanged at 32 percent while businesses who planned to give employees a pay raise dropped to a low 21 percent.

[Featured image via Pexels]

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Latest Chart Shows How Quickly Amazon is “Eating the Retail World”

CNBC is reporting that MKM Partners analyst Rob Sanderson’s latest chart shows a striking gap that has widened between Amazon and store-based retailers (Wal-Mart, Taraget, Costco, Home Depot, etc.) over the past year. While Amazon still only boasts a 5 percent share of total retail sales, excluding food, across the country, according to data from the U.S. Census Bureau, Sanderson’s chart shows Amazon, in the categories that the company serves, growing its market share, as brick-and-mortar retail sales are on the decline.

The median growth for what MKM Partners calls the top-20 U.S. retailers was 2.4 percent in the fourth quarter of 2016, 0.8 percent during the first quarter of 2017, and is forecast to decline by 0.2 percent in the second quarter this year, the firm said.

Notice how the gap completely shifted starting from 2013.

The latest hike in Amazon’s share price is “becoming large enough to make an impact,” Sanderson wrote. “This [trend] does not end well for traditional retailers and many will go the way of Borders and Circuit City, leaders in the first two large categories disrupted by Amazon.com.”

Sanderson states simply that Amazon is the “best long-term growth story available to investors today”

With an Amazon-Whole Foods deal in the making, pressure is about to hit traditional grocers head-on, as an internet giant takes on the “high-frequency” fresh foods market, MKM Partners added. “[P]ressures on traditional retailers will only get worse.”

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At Nexus Hardware Event Google Shows Now On Tap & Expanded Voice Actions

Yesterday Google held its Nexus and Android hardware release party. Most of the attention and coverage was focused on the devices introduced: the Nexus 5X and 6P phones, the Pixel C Android tablet and various Chromecast devices. However there was also a discussion or reintroduction of features…



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Katherine Heigl: ‘State of Affairs’ Cancelled, NBC Axes Several More Shows

Katherine Heigl learned some disappointing news this week. Her TV drama State of Affairs was cancelled by NBC. The former Grey’s Anatomy actress hasn’t given up yet, however. She is hoping another network might pick the show up for a second season.

Sadly, Heigl wasn’t the only one to receive bad news. Several seemingly popular shows received the ax. She’s is in good company with actors like Josh Duhamel–whose show Battle Creek won’t be returning to CBS.

In addition to the Katherine Heigl drama, NBC cut some comedies from their lineup.

About A Boy, starring Minnie Driver, was cancelled–along with One Big Happy starring Elisha Cuthbert, and Marry Me , starring Casey Wilson and Ken Marino.

Katherine Heigl shared word of the State of Affairs cancellation, as well as her eternal optimism for a ‘new home’ via Twitter.

Are you a State of Affairs fan? Katherine Heigl stars as CIA analyst Charleston Tucker, and works directly with the first black female U.S. president–played by Alfre Woodard. Tucker presents the President’s Daily Briefing and decides–along with the president–how to handle serious international affairs.

NBC has assured fans that at least some of their favorites will return. The Blacklist, Chicago Fire, Chicago P.D., Law & Order: SVU, and The Mysteries of Laura will all return for new seasons.

CBS is bringing back The Big Bang Theory, 2 Broke Girls, Big Brother, Scorpion, Madam Secretary, Mike & Molly, Mom, and NCIS: New Orleans.

What’s your take on some of these cancellations? Are you among State of Affairs fans who are hoping–along with Katherine Heigl–that the show will find a new home? After all, fans want to find out if Nick Vera is possibly alive.


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Report shows super-spenders are more reliant on organic search

internet searchHow do you typically find online information or websites you’ve recently visited?

Forrester asked 4,600 US adults this question and I would say “the answers might surprise you” but that would be cliche. Let’s just take a look at what happened and see what we can do with the results.

Organic search landed in the number one spot (no surprise) but the second, third and fourth options weren’t that far behind.

Search only got 36% of the vote. I expected it to be closer to the 50% mark. Want to guess what came in second?

Time’s up: Facebook.

25% of respondents said they got their info from Facebook! I am surprised by that.

Third place went to TV ads with 23%, fourth to TV shows with 21%.

Sponsored search engine results are way down on the list at only 11% with Twitter coming in last at 8%.

The report does contain some good news for search marketers. It turns out that super-spenders – people who spent more than $ 1,000 online in the past three months – are much more likely to turn to organic search for information.

Forrester Super Spenders SearchHere, instead of 36%, natural search engine results are in line with my original guess. 46% of super-spenders are relying on search which is wonderful because they’re the best people to reach with your message.

Super-spenders also give Facebook high praise with an even higher 37%.

One other change, Super-Spenders also like Twitter. A full 20% said they use it to find information vs only 8% of the general population.

Sponsored search still comes in nearly dead last so you might want to double check your previous results before you spend any more money on that type of marketing.

Marketers Chime In

Even though online marketing has been around for awhile, only 16% of marketers said they thought they were on top of changing consumer behavior. The problem lies in the fact that search marketing is a lot more complex than it used to be. You want to land on top of the Google pile, but now there’s also a Facebook pile and a Pinterest pile and a mobile search pile. That leads us to cross-channel marketing but Forrester says few marketers are adequately measuring the results and if you can’t measure, you can’t declare any campaign a success.

Bottom line is this; consumers are open to whatever you give them. If you pique their interest in a mailer, they might follow through with search. If they see something they like at a friend’s house, might use their mobile phone to search for it online. The one truth is that it’s all very immediate. A consumer expects their needs to be met within a few seconds of trying, that means they’ll buy from the first store Google serves up if the price is right. Whose store is that going to be? Yours or your competitors? See, in the end it still comes down to who gets to the consumer first with the right information.

 

 

 

 

Marketing Pilgrim – Internet News and Opinion

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Google Keyword Planner Now Shows Conversion Estimates

Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated…



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Report shows the most used digital marketing channel is probably not what you think

When Gigaom asked 300 marketers to share their most used digital marketing channel, they probably expected to see search or social at the top of the list.

It seems that most of us are more old school.

While search is the Escalade of digital, social a Tesla, email marketing is like a Volvo. Safe, reliable, and gets the job done.

Most effective digital marketing

It looks like social media marketing continues to be dogged by a reputation for not being measurable and full of noise.

Social media marketing traits

For a deeper breakdown, head to MarketingProfs.

Marketing Pilgrim – Internet News and Opinion

Google seems to think my voice is similar to Michael Fisher’s o_O (spoiler: it’s not) Video on display : https://www.youtube.com/watch?v=uo5_Zul_vsY.

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SearchCap: ForgetMe Link Removals, AdWords Quality Score Primer, Knowledge Graph Shows “How To”

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling In response to the European Court’s “right to be forgotten” ruling…



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