Tag Archive | "Shouldn’t"

Why we shouldn’t forget about PageRank in 2019





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Crushing Conclusions: Why Content Marketers Shouldn’t Skip the Ending

Importance of Conclusions in Content Marketing

Importance of Conclusions in Content Marketing

We marketing writers spend a lot of time crafting a piece of content. In fact, according to Orbit Media’s most recent blogger survey, most writers spend about three and half hours crafting one blog post—which is a one-hour jump from its first report in 2014, highlighting to me the focus on quality over quantity of output.

But let’s be honest, regardless of how long we spend on a piece of content, we have our priorities in terms of how we spend that time. The title, while just a few words, is how we grab audience attention or entice the click. The introduction is how we hook the readers. And, of course, the body is at the heart of it all where we make good on everything we’ve promised in the headline and introduction.

But when it comes to tying it all up with a solid conclusion, I’d argue that many of us aren’t giving that component the thought and care it deserves.

In today’s crowded content landscape and increasing numbness to marketing messages, we can’t afford to leave any opportunity for engagement, connection, and conversions on the table. So for me, conclusions shouldn’t be an afterthought, but rather an essential marketing storytelling element for three main reasons—which is something I detail in this little video shoot I did with TopRank Marketing President Susan Misukanis.

Take a peek at my video debut if you want the Cliff’s Notes, but I encourage you to keep reading to get more depth and examples that can inspire the next piece you craft.

3 Reasons Conclusions Deserve Content Marketing Care

#1 – Content consumption is bite-sized.

First of all, it’s no secret that humans have short attention spans. How short? Roughly 8 seconds. And in an age of so much content at our fingertips, so much content that is ready to be consumed—it’s overwhelming. As a result—whether we’re curious about a new trend, researching something we may need to purchase, professional development—we often scan or skim content to get satisfy our need for credible, quality content in the shortest amount of time.

All that said, there are absolutely moments when we’re willing to commit to diving deeper and give something our full attention—which brings me to my next point.

#2 – If we’ve done our jobs and we’ve enticed a reader to the end, we absolutely want to leave them with something of value.

At a minimum, you should be circling back to your main points to give your audience a great summary and then providing them with a next step. Depending on your industry, audience, topic and stage in the funnel, there’s a few different considerations here:

The Engagement Play

Keeping folks on-page and encouraging them to interact with the content. The easiest example here is asking a thought-provoking question that relates to the topic and gives readers a chance to lend their voice.

Here’s an example from my recent post regarding Facebook’s latest algorithm changes and what they meant for influencer marketing.

As you can read, there’s a summary, actionable next steps from a takeaway and other reading standpoint, and then a related question to encourage discussion.

Engaging Conclusion Example for Content Marketers

The Emotional Play

Appealing to your reader’s emotions by leaving them with a little food for thought, inspiration or encouragement is a great way to reinforce every word up until that point and create a more personal connection. From my perspective, this route is especially great for thought leadership pieces.

In my journalism days, one of my go-to tactics here was to end with a compelling quote from one of my sources. I’d bring it all back together and then frost it with an interesting, uplifting, or sometimes a little heart-wrenching quote to really drive it home.

Here’s a subtle example from the *LinkedIn Marketing Solutions Blog. Titled Play Ball! How Marketers Can Apply the Principles of Spring Training and Experimentation, this baseball-themed post discusses how marketers can use spring training as inspiration for validating and optimizing social ad campaigns. With baseball season kicking off, the metaphor itself has a great hook for appealing to their audience’s interests.

When it comes to the conclusion, the minimum best practices of circling back and providing a summary are in play. And it’s done with the inspirational, “you can do it” sentiment woven throughout. Then the final line—”Step on up to the plate and give it a try”—gives readers “permission” to try a little something new. Of course, there’s a related CTA, too.

Emotion Evoking Conclusion Example for Content Marketers

The Tactical Play

This one is simple and probably one of the most widely used. This is all about giving readers something to do next. You’ve addressed a pain point or issue, you’ve offered insights and some solutions, but now the question is: What do they do next?

I want to be careful to say that this isn’t just a simple call to action. The conclusion should absolutely lead them to believe that the end CTA is worth their time.

Here’s a lovely example from TopRank Marketing’s Anne Leuman. Her recent post on search marketing integration, which featured a philosophical theme, she reinforces her main point and highlights key benefits. When it comes time to deliver the next step, she uses a “but wait there’s more” approach that tells the reader they have more integration possibilities to discover.

Tactical Conclusion Example for Content Marketers

Play Integration

These three plays don’t stand alone. They can be played with and combined to fit your topic, audience, and natural next steps for readers.

In our own Nick Nelson recent post In a World of Diminishing Trust, Data-Driven Marketers Can Turn the Tide, Nick tackles consumer mistrust and what that means for marketers moving forward. He begins with data-mishap story, outlines the trust issue, talks about the solution, and then it’s time for the conclusion where he artfully leverages a combination of the plays above.

His first few paragraphs tug at the emotional and inspirational heartstrings, but also delivers tactical value with next steps and takeaways.

Conclusion Example from Nick Nelson

But his final line really drives it all home:

Final Line of Nick Nelson Conclusion

Finally, the related CTA isn’t just a simple “Read more” line.

CTA in Nick Nelson Conclusion

#3 – Every great story has a great ending.

Last, and certainly not least—and although it may sound a little hokey: Every great story has a great ending. No actually, every great story deserves a great ending. Period.

In Conclusion …

< Wow. No pressure or anything. >

We marketing writers are dedicated to our craft, spending hours to develop click-worthy headlines, compelling hooks and valuable body copy. But let’s not forget that every great story needs to have a great ending.

At a minimum, you should be circling back to your main points to give your audience a thoughtful summary and then providing them with a next step. And depending on your industry, topic, audience, and stage in the funnel, you should blend tactics to leave readers with something of value—whether that be inspiration, food for thought, actionable nexts steps or takeaways, or a little mix of everything.

The bottom line? Take it from the Master of Conclusions, Tom Smykowski:

Don't Skip the Conclusion Meme

Looking for ways to up your writing productivity, while also delivering on quality? Getting started can be the hardest part, so why not start with your conclusion? Get more content productivity hacks to help you take creation from failing to flying high.

What are your thoughts on the importance of conclusions? Do you agree with me? Disagree? Share your thoughts on the subject.

*LinkedIn is a TopRank Marketing client.

The post Crushing Conclusions: Why Content Marketers Shouldn’t Skip the Ending appeared first on Online Marketing Blog – TopRank®.

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Google Glass Offers a First-Mover Advantage You Shouldn’t Overlook

close-up of an eye wearing Google Glass

Have you ever wondered what the subreddit “ShittyBattleStations,” hammerhead sharks, and the Internet have in common?

Yeah, me neither.

But I recently discovered that the three seemingly unconnected entities all stretch my sense of nostalgia.

ShittyBattleStations is a subreddit where people share photographs of their gaming environments. Imagine bad camera angles of a bean bag chair, milk crate, high-powered computer, and a gallon of water.

It’s a place for snapshots of a subculture interested in avoiding the complex world — a subculture that reminds me of my own sad attempts as an adolescent to master Donkey Kong, since people scared the daylights out of me.

And I’ve been a fan of hammerhead sharks ever since Momaw Nadon’s cameo in the original Star Wars.

The Internet? Well, in the beginning, only a select few were entertained by slow-loading, grainy information and pixelated images. I stood aloof, fearful.

“You mean, like, I could talk to a stranger in Singapore?”

“Yes.”

“I do believe that is terrible.”

It’s safe to say I’ve gotten over that anxiety, but a recent development has caused some of it to reemerge …

The introduction of Google Glass — Google’s wearable technology.

New to Google Glass?

Let me simply say this: it can do everything your iPhone can do, but from a tiny device that sits on the frames of your glasses.

As you might expect, it draws attention like a walking hammerhead shark, has its own subculture of users (early adopters), and utilizes the Internet. But. But. But! Will it become an essential, commonly used tool? How widespread will the technology be twenty-five years from now?

Does Google Glass have a future? Should writers and content marketers even care? And since we’re on the subject of Google, how much attention should we give Google+?

I decided to ask Google Glass expert Rob Garner for his opinion. Rob is Chief Strategy Officer at Advice Interactive Group and author of Search and Social: The Definitive Guide to Real-Time Content Marketing.

Here’s an excerpt of our conversation where he answered all of my burning questions.

Google Glass 101

How practical is Google Glass?

I’ve been a Google Glass Explorer since last July, and I’m fascinated by the future prospects of this technology, as well as other wearable computing. Right now it could be considered elite, but when the price drops to where everyone can obtain it, it will be heavily utilized.

Google Glass will literally make you see some things differently in terms of data overlays in the physical world and ergonomics.

Will the average person get value out of it?

The only people who seem to be jaded about it are folks who haven’t tried it and those who perceive it as a threat to privacy, which is actually a non-issue when compared to other things people have commonly accepted in their lives, such as biometrics and airport full-body scanning machines.

The bottom line is that Google Glass is for everybody, and in a way it’s like a reinvention of the Internet. I remember when the Internet first started, and a lot of people didn’t think it was viable.

I should be recording reactions to Google Glass now, so I can play them back in 20 years.

Google Glass and content marketing

Should marketers and advertisers use Google Glass?

There is a huge first-mover advantage for marketers who figure out smart ways to use it with their businesses. If you can’t think of a use, you probably haven’t thought hard enough.

What about content marketers? Does Google Glass change how you consume content?

I really love Google Glass for hands-free photography and sharing, which is one of its most popular uses. For real-time content marketing, nothing beats it. I can take a photo and share it on any one of several social networks within seconds.

And it’s compelling because it keeps social audiences up-to-date on immediate news, whatever that may be for you or your business. I don’t sit around taking shots of my desk at work, but when I’m at an event and see something interesting, it’s a quick content win.

In addition, the voice-to-text capabilities of Google Glass are very impressive. You can actually post and share text to social networks by voice alone.

Using Google Glass

What is Google Now? Is it useful for content marketers, brands, and advertisers? Why?

Google Now can be thought of as Google Glass’s brain. It combines a number of Google services, like Gmail and Google Calendars, and actually ties in some real intelligence. Google Now (via Glass or smartphone) will tell you when you have an appointment, so you don’t have to check your calendar.

If you’re traveling, Google Now will update you if your flight has been delayed. It basically ties in your data in a very useful way.

What’s it like to wear Google Glass everywhere? How do people react to the device?

Some days it’s like being a celebrity, and other days you don’t feel like having the attention. I typically wear it for 10 to 20 percent of the days I’m using it and have found certain situations where it’s a must-have, like driving on a long trip or going to a conference.

A lot of people give me what I call the “caveman” look. When they see Google Glass, they kind of hunch around and look up and down at it, the way I picture the first cavemen encountering fire would act.

Kids love it, and generally most people are awed by the prospect of having the equivalent of an iPhone strapped to your face. It’s a lot of fun.

The latest on Google+

Vic Gundotra (the man behind Google+) is no longer with Google. What’s the future of Google+?

We’re going to see continued use of the platform throughout Google’s other products and services.

Would you recommend Google+ to content marketers who aren’t currently using it?

I recommend it to marketers who are concerned about their Google visibility across various Google channels and those who want to reach its users. It’s also a must for authors and publishers, which includes just about everyone on the Internet.

Is Google+ still the best social media platform for content marketers?

Yes, I do think it’s the best platform for content marketers. Google+ is the perfect synthesis of search and social together, especially as it relates to content production and consumption. No other social network has the raw algorithmic power to process content for relevancy, recency, authority, and theme than Google+.

Google Glass and your business

Do you think Google Glass will play an important role in content marketing?

Can you think of creative ways to use the new technology to benefit your business?

Join the discussion on Google+, and let us know if you’re ready to embrace looking like an Internet-enabled hammerhead shark!

Flickr Creative Commons Image via FotoDB.de.

About the author

Demian Farnworth

Demian Farnworth is Copyblogger Media’s Chief Copywriter. Follow him on Twitter or Google+.

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Content Marketing: How to serve customers when they shouldn’t buy from you

Content marketing is about serving customers, not pushing product. Only once you serve those customers (and build up trust) can it become an effective vehicle for selling. Read this MarketingSherpa Blog post for two ideas for serving customers when your product isn’t right for them.
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3 Reasons You Shouldn’t Sweat Email Unsubscribes

Image of Empty Desk

Do you take it personally when someone unsubscribes from your list?

You’re a smart content marketer, and you know that building a qualified list of email subscribers is an important part of your overall online strategy.

But as you build your list (and consistently send out useful, compelling content), you’re inevitably going to lose some of those subscribers.

A lot of email marketers take it very personally when people drop off their list. They fret and sweat over every lost reader.

But I argue that there are many reasons why you want to celebrate — not mourn — when someone unsubscribes from your list.

Huh?!

Let’s take a look at three of those reasons right now …

1. Unsubscribes save you energy


When subscribers self-select and drop off your list, it saves you energy.

The majority of people on your list are prospects and customers who care about your message and appreciate your content and offerings.

But there are some “energy vampires” on your list, too. These are the people who:

  1. Complain that you send too many (or too few) emails
  2. Consistently ask you for free advice
  3. Write (or call) and ask you to go to coffee with them so they can “pick your brain”

Every time you get contacted by an energy vampire, you have to deal with it. Even if you decide not to respond, you still have to read the note and make a decision about what to do with it.

As an entrepreneur, you are always working from a limited pool of energy. Every time you receive a request, it drains a little bit of that energy.

Now, let me be very clear, answering questions from qualified prospects and loyal customers is a good use of your energy. Dealing with energy vampires is not.

Getting rid of energy vampires on your list allows you to pay more attention to the people on your list who appreciate you, respect your boundaries, and want to pay you fairly for your expertise.

When energy vampires unsubscribe from your list, it’s a good thing. So say “Sayonara” and let them be on their way.

2. Unsubscribes get rid of dead weight

There are a lot of totally valid and understandable reasons people will unsubscribe from any given email list (inbox cleanup, employee turnover, change in direction, etc.).

But there’s another, slightly more sinister reason people unsubscribe — it’s because they get annoyed when you send them offers for paid products or services.

Yes, I said it.

There are going to people who drop you because you want to sell them things. These people want to get great content from you, but get angry or upset when you make offers for relevant products or services.

In other words, these folks want something for free, but aren’t really interested in the next-step solutions you offer.

They want you to continue sending them free advice, but they not only don’t want to buy anything from you, they get bent out of shape when you have the gall to try to run your business like an actual business.

You want these people off your list. As they self-select out, give a little cheer. That’s one less person on your list who wants you to work for free. And that’s a beautiful thing.

3. Unsubscribes save you money

As your list grows, it costs you more. Since most email service providers charge fees according to how many names you have on your list, each contact actually costs you something.

If you’re going to be paying for each subscriber, you need each of those contacts to be to be as qualified as possible. You need a good quality list.

When people voluntarily unsubscribe, it actually saves you money. You’re no longer paying to send emails to people who aren’t interested in your content and will never buy your products and services.

Many email marketing experts actually advise that you manually clean up your list about once a year, anyway — so people who unsubscribe are actually saving you some work, too. As the quality of your list continues to improve as disinterested people opt out, your open and click-through rates also go up … which is always a good thing!

As unengaged subscribers leave your list, the overall quality of that list improves, until you are only left with the best possible customers and prospects.

No excuse to get lazy

There are folks in the marketing world who advise content creators to personally investigate why every unsubscribe occurs (by manually tracking down the people who opt out, and asking them why they were unhappy enough to leave). Their advice is to try to minimize unsubscribes by trying to making everyone happy.

Besides the fact that chasing after someone who just unsubscribed from your list is totally obnoxious (and probably illegal), the idea of trying to make everyone happy is a recipe for total disaster.

Your job is not to make everyone happy — it’s to do your absolute best for your target audience, and let people who are NOT your target market self-select out.

If you take care of your list and make sure you are being an ethical online marketer, you don’t have to chase after every person who unsubscribes and find out why they dropped you.

Send your subscribers high-quality, useful content on a regular basis. Don’t publish junk content. Don’t overpromote. Don’t abuse your list. Be sensitive to burning your subscribers out with too much pushy sales language. Maintain a good balance between cookie content and relevant offers and promotions.

Here’s the only metric that really matters, when it comes to unsubscribes:

Your list should be growing over time.

As long as the overall numbers are going up (even if it’s slow going), and you’re retaining more people than you lose, you’re on the right track.

And when unsubscribes happen, don’t weep — rejoice. They’re good for your mental health, your business, and your wallet.

About the Author: Beth Hayden is a Senior Staff Writer for Copyblogger Media. Get more from Beth on Twitter and Pinterest.

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For What It’s Worth, The House Thinks The Government Shouldn’t Control The Internet

Does the government want to regulate the Internet? It really depends on who you ask. Internet freedom fighters say legislation like SOPA and CISPA are thinly veiled attempts to regulate the Internet. The government, however, claims that it’s strictly taking a hands-off approach.

The House reaffirmed its hands-off approach in legislation it passed yesterday evening. The bill, H.R. 1580, is titled “To affirm the policy of the United States regarding Internet governance.” If you couldn’t tell from the title, it’s simply a resolution saying that the United States will continue supporting the multi-stakeholder approach in regards to Internet development.

It’s encouraging then that the bill was passed unanimously. Of course, no congressman would be caught dead voting against the bill as it would suggest that they were in favor of some rather unpopular suggestions made during a U.N. meeting on Internet governance late last year.

The bill’s sponsor, Greg Walden, praised the multi-stakeholder approach to the Internet on the House floor last night, and confirmed that the bill is meant to send a message to other governments:

“Government’s hands-off approach has enabled the Internet’s rapid growth and made it a powerful engine of social and economic freedom. This bipartisan bill is designed to combat recent efforts by some in the international community to regulate the Internet, which can jeopardize not only its vibrancy, but also the benefits that it brings to the entire world.”

Now, this is a good thing. It’s nice to see that at least the House is all for an Internet free from government control, but it’s unfortunate that the House sees a difference between control and intervention. SOPA, PIPA and CISPA wouldn’t hand over control of the Internet to the government, but it would give the government untold powers to intervene.

It’s much the same argument that countries like Saudi Arabia and China made during the ITU conference last year. They weren’t arguing that the Internet be placed entirely under their control. Instead, they argued that they should be given power over their corner of the Internet to intervene when things got out of control. Granted, CISPA and SOPA were never advocating something like the Great Firewall of China, but they could spiral into something similar if allowed to take effect.

In short, the Internet is a precious resource that has flourished thanks to the current multi-stakeholder model. It’s encouraging to see the U.S. government continue to recognize this, but it’s high time the U.S. government also recognize that its attempts to regulate the Internet would violate the very resolution the House passed last night.

[h/t: The Hill]


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7 Social Media Marketing Links You Shouldn’t Log In Without …

The Lede | copyblogger.com

This week on The Lede

  • Why Stories Sell
  • How to Overcome Writer’s Block Forever
  • What’s Your Content Marketing Plan of Attack?
  • 9 Strategies for Effective Tweeting
  • Why WordPress Website Owners Shouldn’t Mourn the Demise of Hosting Control Panels
  • What Multitasking Does to Our Brains
  • Seth Godin’s 36-Point Email Checklist

If you want to grab more useful links (than the seven we highlight here every week), follow @copyblogger on Twitter.

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Why Stories Sell

We know stories sell, we just don’t spend much time thinking about why stories sell. The fact is, whether you’re aware of it or not, you (and your competitors) are already telling stories about your product, service, or idea. Are they the ones that your audience needs and wants to hear? If not, it’s time to get back to the typewriter …

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How to Overcome Writer’s Block Forever

Read (and apply) this article.

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What’s Your Content Marketing Plan of Attack? [Infographic]

In this infographic, Mr. Charlton takes a creative look at the “war of content”, and what it takes to win it in light of Google’s Penguin and Panda updates. If you’re looking for shortcuts, easy wins, and fast traffic, you’re in for an ultimately lonely ride online. Same as it ever was, but now on steroids.

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9 Strategies for Effective Tweeting

There’s been a lot of this type of post going around lately, but Ms. Dalley has put together such an impressively readable and useable set of strategies here, that I couldn’t not link it (Content Marketing 101, indeed). Don’t miss this statistical review of what works on Twitter — and when.

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Why WordPress Website Owners Shouldn’t Mourn the Demise of Hosting Control Panels

This is one of those things that the normal digital publisher never really thinks about, but then clearly sees the value in, after the fact. Mr. Morris is particularly skilled in this type of teaching and writing, and I’ve become grateful for his take on all kinds of topics surrounding WordPress, and its application to publishing online.

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What Multitasking Does to Our Brains

Mr. Widrich (ironically) accomplishes two objectives in this one article: 1. he makes a sound case for the productivity dangers inherent in multitasking, and 2. he offers several specific, helpful tips for developing a singletasking workflow. Speaking of Mr. Widrich, did you catch this case study interview about his business over at Entreproducer.com? If you go for both the article and the interview, just promise me you’ll take one at a time …

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Seth Godin’s 36-Point Email Checklist

Though not specifically written for email marketing, much of Mr. Godin’s 2008 mini-manifesto on email is relevant to its good practice. Whether your business is largely powered by email, or you’re just sending links to grandma, everyone who uses the original digital medium can benefit from running through this checklist before hitting send.

Did you miss anything on Copyblogger this week?

About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse. Get more from Robert on Twitter and Google+.

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7 Content Marketing Links You Shouldn’t Skip

The Lede | copyblogger.com

This week on The Lede

  • 21 Types of Content We Crave
  • 10 Things to Tweet When You Don’t Have a Clue
  • The Ultimate List of Content Readability Tests
  • How to Become a Content Marketing Hero by Emulating Apple and Subway
  • When It’s Time to Move Your Blog Hosting to the Big Boys …
  • $ 30,000 in eBook Sales. In 2 Months.
  • The Lunch Pail Manifesto

If you want to grab more useful links (than the seven we highlight here every week), follow @copyblogger on Twitter.

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21 Types of Content We Crave

In the relentless race to deliver what we think the Internet (or its citizens) want, we tend to get cute with our strategies and tactics. What’s forgotten is that people want the same things today as they/we did yesterday. We are an ancient race, and the elemental stories we crave — the ones that truly move us — haven’t changed in thousands of years. Nice reminder of that here, from Mr. Aughtmon.

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10 Things to Tweet When You Don’t Have a Clue

Struggling a little bit with your 140-character content plan? Skillful brevity is tough, but Mr. Gelberg delivers with a simple, no-nonsense list that’ll serve your company well on the blue bird’s site.

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The Ultimate List of Content Readability Tests

I sometimes wonder how many strokes and heart attacks the Internet has caused poor old English Lit professors. I love those tweedy folks (really), but their day — for better or worse — is done. The Internet has effectively killed off vast blocks of text, strict grammatical useage, and archaic literary structures. Oh, you can still write like a mid-nineteenth century novelist if you choose to, but you’ll pay the price in readership and in getting your ideas out into the world. So, just how readable are you online?

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How to Become a Content Marketing Hero by Emulating Apple and Subway

A common thread between Apple and Subway? Either Mr. Clark has spent a few too many midnights down at the crossroads, or he’s gotten to the bottom of the enduring myth that drives all great storytelling (and content). I’ll leave it to you to click that link and to determine whether the (true) stories you’re telling about your product, service, or idea are the ones we need to hear …

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When It’s Time to Move Your Blog Hosting to the Big Boys [NSFW]

Yeah, Ms. Napoletano likes her language. No, she was not paid a dime to write this article. Hers is a common story among publishers online (hell, it used be our story), and it’s why we brought Synthesis Managed WordPress Hosting into the world. If your website drives your business, your website had better just work.

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$ 30,000 in eBook Sales. In 2 Months.

I don’t like using headlines containing financials. They can be easily misunderstood, misused, and misread. I’ve allowed it this time, because I want you to read this story, and money numbers get attention. It is certainly about the money, but even more, this story is a case study of a philosophy we’ve been teaching around here for years. In Mr. Drysdale’s words, “The primary reason for the success of this eBook is that the idea came from my customers, not from me.”

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The Lunch Pail Manifesto

Mr. Pressfield wrote a new book. If you’ve read The Art of War, you’ve been waiting for this one for a long time. He also started a new blog, and fired it off with a beautiful ode to the legendary pros of the blue collar workforce. We digital workers have a lot to learn from our analog ancestors.

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Did you miss anything on Copyblogger this week?

About the Author: Robert Bruce is Copyblogger Media’s Copywriter and Resident Recluse. Get more from Robert on Twitter and Google+.

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7 Content Marketing Links You Shouldn’t Leave Home Without

The Lede | copyblogger.com

This week on The Lede

  • The 7 Deadly Sins Of Content Promotion
  • 10 Blogging Lessons from Seth Godin
  • Email (Still) Kills the Social Networking Star
  • The Marketing Organization of the Future
  • How Passion Created 500,000 Profitable Fans
  • The 2 Most Common Content Strategy Pitfalls
  • Content Marketing Case Study: A 40% Boost in Revenue

If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.

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The 7 Deadly Sins Of Content Promotion
Content can take you a long, long way in your business goals. But, just like a bad weekend in Vegas, its power can also lure you into some practices that can leave you destitute and confused. Allow Mr. Sammy to guide you through those potential thickets.

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10 Blogging Lessons from Seth Godin
Seth. Blogging. Advice. List. Mr. Patel is hitting all the hot buttons of readability in this supremely useful post, highlighting his observations of just how Mr. Godin does it.

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How Dan Wieden Came Up With “Just Do It”
Ms. Conradt retells the unusual story of one of the most famous advertising slogans ever written, a good example of the Content Crossroads approach to creativity. Sitting down and sweating blood is not a pleasurable way to create. It’s also not very effective. Keep your eyes (and ears) open to the passing world around you. Make connections. Write it down. Prosper.

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The Marketing Organization of the Future
In this short, powerful interview, Douglas Rushkoff speculates (correctly) how marketing will work in the near future. Hint: some of us are already there. When should you start marketing? If you’re in the business of selling products, services or ideas, you already are marketing … for better or worse.

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How One Man’s Passion Created 500,000 Profitable Fans
On behalf of Entreproducer.com, I cornered Mr. Rowse for a quick and interesting interview about how he built a massive audience and a growing business — from scratch — by listening to his audience and publishing content relevant to their needs and interests. And it’s probably not the site you’re thinking of …

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The 2 Most Common Content Strategy Pitfalls
Ms. Kissane hits a universal nerve with these two pitfalls. The first will ultimately determine how much revenue potential you’ve got. The second, whether you’ll continue with your content strategy at all.

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Content Marketing Case Study: A 40% Boost in Revenue
What if you could peer into the specifics of a professional content campaign that generated actual results, actual revenue? I’ll give you at at least two immediate ways to do so: 1. Read and observe copyblogger.com closely (it’s no secret that we practice what we teach by practicing while we teach), 2. Read Mr. Kirkpatrick’s case study linked above.

Did you miss anything on Copyblogger this week?

About the Author: Robert Bruce is Copyblogger Media’s Copywriter and Resident Recluse.

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5 Reasons Why You Shouldn’t Quit Your Job To Become A Blogger

If you have read my blog posts previously you must already know that I am not a fan of quitting your job to work online full time, at least not immediately.

With the number of internet marketers who promise the world overnight, it is easy to get caught up in the hype to pursue a dream that has been falsified… Read the rest of this entry »

Entrepreneurs-Journey.com by Yaro Starak

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