Tag Archive | "Seth"

Seth Godin on the Future of Marketing

Well, I’m back in the United States from my family trip around the world. Although not officially home in Boulder,…

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What Makes Seth Spears and Katie the Wellness Mama Genesis Framework Superfans?

StudioPress Power Users Seth and Katie

Seth Spears and Katie (the Wellness Mama) are a dynamic husband and wife team with booming online businesses.

And those businesses are built on the Genesis Framework.

Their reasons for preferring StudioPress products differ. Seth’s reasons are technical, and Katie’s are practical.

Let’s hear from Seth and Katie about how their businesses are both thriving by using the Genesis Framework.

And if you’re ready to make the most of the Genesis Framework in your business, take a look at our first StudioPress Workshops class. Doors are open this week only!

How did you get started on the Genesis Framework?

Seth: I’ve been a long-time StudioPress user.

I actually purchased the Pro-Plus theme package in November of 2009, so before Genesis was even around.

Back then, I had just started client consulting and a little website design work for small business owners and bloggers, and was looking for the best deal I could find on well-made premium WordPress themes.

It just so happened that StudioPress had some pretty good-looking ones that would work with a little basic customization for a few projects.

I think it was fall of 2010 when we moved WellnessMama.com over to Genesis.

Over the years, we’ve used and customized several different Genesis child themes, including “Pretty in Pink,” “Balance,” and the current theme, which is a completely custom design that started out as the “Sample” child theme.

Although I started using StudioPress and the Genesis Framework because of the beautiful designs offered, we’ve continued to use and recommend them over the years because of the incredibly high-quality coding standards, SEO friendliness, flexibility, and extendability — plus the incredible community that surrounds the Genesis Framework.

Katie: I’m not a “techie,” so when Seth suggested moving over to Genesis I was pretty hesitant, as each site design change and upgrade always seemed to have little glitches and a new learning curve.

I don’t want to deal with technical issues — I just want to write!

After using Genesis for the past four years, I’m super grateful that Seth recommend the switch, as the speed, reliability, SEO improvement, and built-in options make it easy for me to focus on my content and not the technical stuff that I don’t enjoy or understand.

How did your switch to a mobile responsive site affect your business?

Seth: We switched to a mobile responsive design several years ago, and our traffic definitely went up.

However, it was when we upgraded to Genesis 2.0 and converted the theme we were using at the time (a customized version of the Balance theme) to take advantage of the HTML5 markup available in Genesis 2.0 that traffic really started to take off.

It jumped up 30 percent within six weeks of converting to the HTML5 theme and Genesis 2.0.

Katie: I was shocked when I realized that about half of my traffic was coming from mobile devices.

I know how frustrating it is to visit a site that’s not mobile friendly when I’m browsing on my phone, so this was definitely a switch we needed to make.

I liked how seamless the process was and how the site keeps the same look, feel, and branding on mobile, and is so much easier for my readers to use.

Since my audience is busy moms on the go, having a mobile friendly site is super important, as many of my readers are referencing my recipes and DIY posts on their phones or tablets.

What other changes have you done to your site that made a difference?

Seth: Several years ago, we added an email signup form to the bottom of each blog post. Adding that one thing increased our email list exponentially.

With the latest redesign, we added the option for a visitor to choose what category of information they’re most interested in before signing up for the list.

This has really increased subscribers as well, but what is most interesting is the fact that even with the option to choose a category of info to subscribe to, over 80 percent choose “all of the above” instead of a single category.

Also, switching over to Synthesis hosting was huge, as our former cheap, shared hosting provider kept dropping the site offline every time there was a spike in traffic.

With Synthesis, the support staff are incredibly competent (which is more than can be said for our former host), and the customer service has been excellent.

I can sleep easier knowing the site is safe, secure, and scaling with each viral social media post and jump in traffic.

Katie: Seth already mentioned converting to HTML5, but my stats looked like vertical stair steps when we did these things:

  • Switched to Genesis
  • Converted to mobile responsive
  • Updated to Genesis 2.0 and HTML5

For email opt-ins, adding the opt-in box at the end of each post and then at the top under the navigation bar both made a huge difference in subscriber rates.

How do you use content to accomplish your goals?

Seth: The entire website is content-based.

We’re trying to start a movement, to create a positive change in the world. Katie provides information that is easy-to-read, conversational, and that breaks down complex health topics into a simple formula that moms and families can understand and implement.

Katie: As I mentioned in my post for Copyblogger, I started with a map of the content I eventually wanted to have on WellnessMama.com and how they would all eventually link to each other.

This has grown over time, but it was the basis for my first 300 posts and the cornerstone content of the site today.

I’m so glad that Seth “forced” me to make all the changes mentioned above (Genesis, mobile responsive, HTML5, etc.), because I can spend more time writing and not focusing on the boring technical details, and the content I write is able to reach and help more people.

I also think that the site has grown as much as it has because the message is so important right now. It really is my mission to help improve the future for our children through improved health.

Anything else you’d like to add?

Seth: Having a rock-solid website as the foundational platform of your business is one of the most important things you can do when starting out, especially if you’re a content creator, blogger, or small business owner.

As I tell my consulting clients every day, you can either build it correctly on a solid foundation when starting out, or you can pay a lot more down the road in both time and money when it has to be rebuilt, un-hacked, etc.

Katie: I think that content is absolutely the core of any site. It is tremendously important to make sure that your platform and foundation is strong and optimized so that the content you spend hours creating is able to get the broadest reach possible.



Introducing StudioPress Workshops

StudioPress-Workshop-Logo-200px-sqWe’re proud to announce our first official training course for Genesis Framework owners!

Structured for Success is designed to help you make the most of the website you use every day.

Go under the hood of the Genesis Framework with StudioPress founder Brian Gardner. He’ll walk you through the framework settings and will show you how to stay ahead of trends in SEO, design, and content creation.

If you sign up this week, you’ll participate in a live Q&A session with Brian each of the four weeks of the class. Get your questions answered by the man himself and listen as he helps other members of our StudioPress community.

The Structured for Success class is available this week only. Click below to get inside now.

Get Structured for Success

About the author

Pamela Wilson

Pamela Wilson is Vice President of Educational Content at Copyblogger Media. Follow her on Twitter, listen to her Hit Publish podcast, and find more from her at BigBrandSystem.com.

The post What Makes Seth Spears and Katie the Wellness Mama Genesis Framework Superfans? appeared first on Copyblogger.


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Seth Godin on Stepping Up and Making it Happen

Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.

But if you had to sum Seth up in one word, it might well be impresario.

The classical definition of that word refers to a promoter, manager, or conductor of an opera or concert company.

The modern definition, set forth by Seth himself when he’s teaching others about the prime entrepreneurial role of the connection economy, is as follows:

One who gathers others together for creating art–the art of making a ruckus; the art of inventing the future; the art of important work.

Whether bootstrapping a startup by building an audience first, curating content to create something vibrant and new, or assembling a tribe that changes the world, it’s the modern impresarios who best take advantage of the power of the Internet to turn intangible ideas into real things that really matter. Things that change lives.

In this 30-minute episode Seth Godin and I discuss:

  • How he sold 40,000 copies of his self-published book (so far)
  • Seth’s early failure, and what he learned from it
  • His training for the post-industrial “connection economy”
  • The kind of business that we’re all in now
  • Why it’s worthwhile to embrace the impresario concept
  • How to waste your life, one simple step at a time
  • If Seth’s decision to stop publishing traditionally was worth it
  • Why every bestseller is a surprise bestseller
  • The biggest challenge in producing his latest book
  • The future direction of education

Click Here to Listen to Rainmaker.FM Episode No. 22

Or, grab it in iTunes.

Image by Amanda Sandlin

About the author

Brian Clark

Brian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

The post Seth Godin on Stepping Up and Making it Happen appeared first on Copyblogger.


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Announcing: Seth Godin will be Keynoting Authority Intensive

Image of Authority Intensive Seth Godin Poster

Ah, the challenge of writing about Seth Godin.

The process: Write 12 paragraphs of embarrassing mush. Delete. Ponder.

Write 12 more paragraphs of really embarrassing mush. Delete. Despair.

Because “Seth Godin is awesome” is a terrible marketing cliché. And like a lot of clichés, there’s a good reason for that.

Around the Copyblogger Media virtual offices, we’ve been squeeing all over our shoes very pleased to learn that Seth Godin will be keynoting our first major live event, Authority Intensive, taking place May 7-9, 2014, in beautiful Denver, Colorado.

Desperate for material Curious to see what they’d have to say, I asked our editorial crew for their favorite Godin quotes — the ones that are scribbled in Moleskines, enshrined in Evernote, or tattooed on various body parts.

Here’s what they came up with:

Robert Bruce

Stubborn is a virtue:

You can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win. ~ from the blog post, The secret of the web

Chris Garrett

Do the “rules” you follow make any sense?

Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.

~ Tribes

Kelton Reid

While others pontificate, make something happen:

While you’ve been wishing for the inspiration to start something great, thousands of entrepreneurs have used the prevailing sense of uncertainty to start truly remarkable companies. ~ from the blog post, The chance of a lifetime

Demian Farnworth

Pragmatism doesn’t have to be boring:

The best way to motivate the monkey, of course, is to use a banana. ~ The Big Red Fez

Beth Hayden

Know … really know why you’re doing what you’re doing:

In my experience, people get obsessed about tactical detail before they embrace a strategy… and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place. The next time you find yourself spending 8 hours on tactics and five minutes refining your strategy, you’ll understand what’s going on.

~ from the blog post When tactics drown out strategy

Brian Clark

The core of what makes your marketing story work:

People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

~ Tribes

We’ve spent almost 8 years creating content that allows our audience to tell a story to themselves and to others about Copyblogger, and how to teach other people (that would be you) how to do it, too.

Sonia Simone

I get two because I wrote the post. (That’s why they call me the pink-haired tyrant.)

Before I create anything for my audience, a (perhaps painful) reality:

As a marketer, you can no longer force people to pay attention. ~ All Marketers Tell Stories

Also from All Marketers Tell Stories (once upon a time titled All Marketers are Liars):

When you find a story that works, live that story, make it true, authentic, and subject to scrutiny. All marketers are storytellers. Only the losers are liars.

Save the date

So yeah, everyone on our team has at various times been influenced, challenged, and inspired by Seth Godin. And he’ll be keynoting our first large-scale live event in Denver, Colorado. Obviously, we’re excited.

On May 7-9, 2014, we’ll be connecting face to face with a select group of serious, smart, passionate, creative online marketers. We’ll be talking about core strategies, smart tactics … and a little bit of inspiration, too.

Maybe you’re one of them?

What to do next:

We’ll be offering 400 tickets for the Authority Intensive event, and when they’re gone, they’re gone. Members of Authority, our vibrant online community of content marketers, will get first shot at tickets for the live event, our absolute lowest pricing, and of course a full year of marketing education and networking.

Here’s the link to get started.

About the author

Sonia Simone

Sonia Simone is co-founder and Chief Content Officer of Copyblogger Media. Get more from Sonia on Twitter and .

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