Tag Archive | "Serious"

How Serious Writers Expand Their Audiences with Guest Blog Posts

Note: While we encourage you to explore guest posting to grow your audience, Copyblogger does not currently accept guest post…

The post How Serious Writers Expand Their Audiences with Guest Blog Posts appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

When It’s Time to Get Serious about Your Content and Copywriting

We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of…

The post When It’s Time to Get Serious about Your Content and Copywriting appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

Serious Writing Advice for a Foolish Week

I may be the last person who really enjoys April Fools’ Day … maybe because I was already a fan…

The post Serious Writing Advice for a Foolish Week appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

Google Unveils Stadia Game Streaming Platform and is Dead Serious About Eliminating Barriers and Making High-End Gaming Accessible for Everyone

Google CEO Sundar Pichai unveiled their Stadia game streaming platform at the 2019 Game Developers Conference in San Fransisco today. Stadia is designed to bring high-end gaming to Chrome and other devices and aims to eliminate the many barriers to gaming. It will likely be a subscription service similar to Netflix but focused on games that can be played without a console right in Chrome or other devices.

Sundar Pichai, CEO of Google, introduces Stadia, Google’s new streaming gaming platform at the 2019 Game Developers Conference in San Francisco:

Biggest Impact of Gaming is How it Pushes Technology Forward

Perhaps the biggest impact of gaming is how it pushes us to make big leaps in computing and networking power, high fidelity graphics, and the infrastructure that supports it all. All of it is pushing computing and technology forward and I find it really exciting. At Google, we have always believed that technology should adapt to people. Not the other way around. We’ve been building towards this vision for some time. For example, when we launched Chrome a decade ago we envisioned that it could be a modern platform for web applications. We wanted to bring the power of the web to everyone including use cases that seemed impossible at that time like high-quality games.

Finally, we are making progress towards that goal. In fact, over the last two years, we’ve been hard at work on game streaming technology. Last Fall, we launched our first public test with Project Stream. But a technical test wasn’t the whole view of our ambition. It was probably the worst kept secret in the industry. Internally, we were actually testing our ability to stream high fidelity graphics over a low agency network. We learned that we could bring a triple-A game to any device with a Chrome browser and an internet connection, using the best of Google to create a powerful game platform.

Google Committed to Paying Billions to Game Developers

When we say best of Google, it always starts with our cloud and networking infrastructure. Our custom server hardware and data centers can bring more computing power to more people on planet Earth than anyone else. Today, we are in 19 regions, and in over 200 countries and territories connected by hundreds of thousands of miles of fiber optic cables. The best of Google also includes our open platforms that allow us to reach billions of people. With Google, your games will be immediately discoverable by over two billion people on a Chrome browser, Chrome Books, Chrome Cast, Pixel Devices, and we have plans to support more browsers and devices over time. That’s in addition to all of the people playing and watching games across YouTube and Google Play.

When we build these ecosystems, we always take the approach that we only succeed when our partners do. Collectively, our partners across web, Google Play, and YouTube have earned more than $ 110 billion over the last four years alone. We are committed to this approach here as well. So now, we have focused on our next big effort, which is to build a game platform for everyone. And, when we say for everyone, we really mean it. It is one of our most cherished values as a company. Be it Android or Chrome or AI, we are dead serious about making technology accessible for everyone.

Google is Dead Serious About Eliminating Barriers

But, if you think about games, there are a lot of barriers for users to play high-end games. Beautiful graphics really need high-end consoles or PCs. And games don’t have instant access. Think about the way the web works. You can easily share a link and it works seamlessly. We want games to feel that way too. Instantly enjoyable with access for everyone.

I think we can change the game by bringing together the power and creativity of the entire community, people who love to play games, people who love to watch games, and people who love to build games. That means all of you. We are really excited to work with you. We want to build a platform and we want you to show us what’s possible. And together, I think we can create a new games experience powered by best of Google and built for everyone.

The post Google Unveils Stadia Game Streaming Platform and is Dead Serious About Eliminating Barriers and Making High-End Gaming Accessible for Everyone appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

3 Fundamental Editorial Standards for Any Serious Publication

I’m a “go big or go home” kind of gal, and when it comes to content marketing today that translates to “have editorial standards or don’t publish.” If a reader, listener, or viewer begins to like you, but you fail to earn their trust, your hard work will feel like a waste. Editorial standards are
Read More…

The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

Wealthy More App-t to Be Serious With Their Apps

A group has released findings about the wealthy and their approach to social media and the use of apps. It appears that there might be a reason why they are more wealthy than others. Apparently they don’t play idiotic time suck games and they also aren’t very prone to tweet.

Reuters reported on the findings.

Wealthier smartphone users are less likely to play games or tweet and will opt for news, travel or finance apps, according to a new study.

The research by The Luxury Institute focused on app usage among wealthy consumers, who earn an annual income of $ 150,000 or more. They tend to be older, with a mean age of 52.

“As you get older and have family and significant others, aging parents, and a lot more assets and investments, you’re going to need apps for far more relevant things than playing games and chatting with your peers,” said Milton Pedraza, CEO of The Luxury Institute.

Hopefully this doesn’t surprise anyone. You know all those hours that people spend “being social” or doing the latest cool thing online? Well, how is it any different, in an overall sense, than hours spent in front of the TV? It’s dumb down time. Most people who spend a fair amount of time around meaningless games and apps are not likely to be doing the things required to be wealthy. There’s nothing wrong with that unless of course those who are spending their time on games etc start to complain that they too should be wealthy. Doesn’t work that way, thankfully.

Wealthier folks tend to gravitate toward the iPhone platform more as well which also goes against the current trending of Android OS phones outpacing activations of iPhones.

Forty-five percent of wealthy smartphone users own an iPhone, followed 35 percent with an Android device and a quarter who had a Blackberry. But Nielsen found that overall Android had 46 percent of market share, followed by the iPhone with 30 percent and Blackberry with 15 percent.

“Google’s strategy with Android is that they have multiple manufacturing partners,” explained Jonathan Carson, the CEO of digital at Nielsen. “There’s a broader choice with Android in the number of devices, and that may offer some opportunities for lower-end consumers.”

He added that the iPhone has always done quite well with high-income consumers.

That makes sense as well since Apple products can appear pricey next to many lower cost Android options.

So what’s this mean for marketers? It all depends on who you are marketing to. If you are looking to reach the affluent you may want to scrap that idea to create a game to promote your product.

Are you paying close enough attention to the needs and desires of your target audience? Have you wondered why doing some things that “everyone is doing” did not yield the results you had forecast? While it’s always been crucial for marketers to address different market segments in different ways it has NEVER been more important than now. Consumers have more opportunities to more granularly define themselves and their habits. What social media is used and how it is used is the fine tuning element of any marketers’ efforts to reach their true target market.

Why is that? Sometimes it the expression of what one WON’T do on social media that tells us more about them than what they will do. Hmmmm, maybe less really is more!

Any thoughts?



Marketing Pilgrim – Internet News and Opinion

Posted in IM NewsComments Off


Advert