Tag Archive | "Send"

When to Send Article Pitches (and Other Important Emails)

It feels good when you’ve done your research before pitching an article idea to an editor: You know the publication’s…

The post When to Send Article Pitches (and Other Important Emails) appeared first on Copyblogger.


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How to Convince Your Boss to Send You to MozCon 2019

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From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? 

To help convince your boss that won’t just be lounging pool-side, sipping cocktails on the company dime, we’ve gathered the goods to help you get your boss to greenlight your MozCon attendance.

How to make the case

Business competition is fiercer than ever. What used to make a splash now feels like it’s barely making ripples. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top.

And that’s exactly what MozCon is going to help you do.

Covering everything a growing marketer needs for a well-balanced marketing diet (SEO, content, strategy, growth), MozCon delivers top-notch talks from hand-selected speakers over three insightful days in July.

There’s so much in store for you this year. Here’s just a sampling of what you can expect at this year’s MozCon:

Speakers and content

Our speakers are real practitioners and industry leaders. We work with them to ensure they deliver the best content and insights to the stage to set you up for a year of success. No sales pitches or talking heads here!

Networking

You work hard taking notes, learning new insights, and digesting all of that knowledge — that’s why we think you deserve a little fun in the evenings. It’s your chance to decompress with fellow attendees and make new friends in the industry. We host exciting evening networking events that add to the value you’ll get from your day of education. Plus, our Birds of a Feather lunch tables allow you to connect with like-minded peers who share similar interests.

High-quality videos to share with your team

About a month or so after the conference, we’ll send you a link to professionally edited videos of every presentation at the conference. Your colleagues won’t get to partake in the morning Top Pot doughnuts or Starbucks coffee (the #FOMO is real), but they will get a chance to learn everything you did, for free.

An on-going supportive group 

Our MozCon Facebook group is incredibly active, and it’s grown to have a life of its own — marketers ask one another SEO questions, post jobs, look for and offer advice and empathy, and more. It’s a great place to find TAGFEE support and camaraderie long after the conference itself has ended.

Great food on site 

We know that conference food isn’t typically worth mentioning, but at MozCon is notorious for its snacking. You can expect two hot meals a day and loads of snacks from local Seattle vendors — in the past we’ve featured a smorgasbord from the likes of Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve cold brew.

Swag

No duds here, we do our homework when it comes to selecting swag worthy of keeping. One-of-a-kind Roger Mozbots, a super-soft t-shirt, and more cool stuff you’ll want to take home and show off.

Wear your heart on your sleeve

MozCon and our attendees give back each year through donating Moz dollars towards a charitable organization.

Discounts for subscribers and groups 

Moz Pro subscribers get a whopping $ 500 off their ticket cost and there are discounts for groups as well, so make sure to take advantage of savings where you can!

Ticket cost

At MozCon our goal is to breakeven, which means we invest all of your ticket prices back into you. Check out the full breakdown of what your MozCon ticket gets you:

But of course, don’t take our word for it! There are some incredible resources available at your fingertips that tout the benefits of attending conferences:

I’m convinced, now grab my ticket!

Need a little more to get your boss on board? Check out some videos from years past to get a taste for the caliber of our speakers. We’ve also got a call for community speaker pitches (closes at 5 pm PDT on April 15, 2019) so if you’ve been thinking about breaking into the speaking circuit, it could be an amazing opportunity.

Buy ticket, save money, get competitive marketing insights. Everyone wins!

MozCon is one unforgettable experience that lives and grows with you beyond just the three days you spend in Seattle. And there’s no time like the present to pitch MozCon to your boss. If they’re still stuck on the “why”, let them know about our subscriber or group pricing tiers to your boss — you’ll save hundreds of dollars when you do. Just think of all the Keurigs you could get for that communal kitchen! 

Grab your ticket to MozCon!

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When to Send Article Pitches (and Other Important Emails)

"Forcing a project to completion, you ruin what was almost ripe." – Lao Tzu, Tao Te Ching

It feels good when you’ve done your research before pitching an article idea to an editor:

  • You know the publication’s audience
  • You know your topic offers value in unique ways
  • You know the editor’s content preferences and pet peeves

But you’re not done yet.

Although hitting the “send” button on your email seems like an inconsequential step in your article pitching process, I recommend pausing before you take that action.

That moment of excited impatience could spoil all the important research you’ve just performed.

Caution: avoid these days of the week

Have you ever suggested a fun activity to a friend, significant other, or family member when they’re in a bad mood, and they immediately decline?

Although they would normally love your idea, you’ve asked them at a time when they don’t want to be bothered.

I compare that experience to submitting an article pitch to an editor on a Friday or Monday.

Friday is a day to wrap up the workweek before the weekend and organize upcoming tasks.

Monday is a day to catch up from the weekend and start juggling pressing priorities.

When you reach out to someone you don’t know, your email might get lost in the hustle and bustle of those busy days. If you’ve worked with the editor before, it still might not be a priority to review your article pitch promptly.

Another warning

My theory about Fridays and Mondays is absolutely not a strict rule. After all, an editor may have requested that you submit a pitch to them on a Friday or Monday.

It’s simply a way to think about reaching out to someone when they might be more receptive to hearing your idea.

Keeping that guideline in mind, I’ve had a high success rate of getting responses from editors over the years.

Short-term and long-term to-do lists

We all have to prioritize our work, and there are two common types of to-do lists.

  • Short-term to-do lists: work that must get done that day … or that week
  • Long-term to-do lists: work that is not a top priority but needs to get done eventually

If you send an article pitch on a Friday or Monday, the editor might want to respond. But as they prioritize their work, your email could end up on their long-term to-do list (or even their I-keep-forgetting-about-that list).

Instead, if you send an important email on a Tuesday, Wednesday, or Thursday, replying to your email might be viewed as a short-term to-do list item. It’s often a lot easier to tackle work as it comes in once the week is rolling along.

I used the phrase “an important email” above because this advice can also be applied to optimize your chances of reaching anyone (coworkers, managers, dental hygienists, etc.) at a favorable time.

People are people

You’re not sending a message to a continually enthusiastic robot that reviews all of the emails they receive with perfect objectivity and care.

You’re emailing another person … a human being.

Ask yourself:

How important is the content of this email for the recipient? Is it helpful to have this information right now? Or, is it just important to me because of the time and effort I’ve spent crafting it?

If it’s mainly important to you, is there a better time to send the email?

There may not be.

But pausing here gives you a chance to think about whether or not the person may prefer to receive it at another time.

What do you know about their current schedule? Do they have more free time the following week? If it’s an article pitch, would waiting to submit your idea until later in the year be beneficial?

Unless an email is urgent, I’ll wait a few days and then decide if it makes sense to send it or continue to wait.

What if you don’t hear back from the editor?

Of course, there is no guarantee you’ll get a quick reply — or any reply — even if you carefully choose when to send an email.

I like the Two-Week Rule when following up with an editor. One week can go by quickly, but after two weeks, it’s reasonable to check in to see if the editor is considering your topic.

And if you do get a response, it might not be the “Yes” you want to hear.

Pitches that are poorly researched or have grammar errors and typos will likely get marked as spam.

If you submit an article to a publication that doesn’t review unsolicited pitches, you likely won’t get a response no matter how compelling your topic is.

For example, Copyblogger does not currently review unsolicited guest post pitches.

There are also many factors out of your control, so be patient and don’t take any response personally.

Trust the editor’s judgment.

A different publication may be an even better fit for your idea … and a rejection from one editor creates an opportunity to explore other options.

Over to you …

What are your tips for sending article pitches to editors? Are there any days of the week or traps you avoid?

Let us know in the comments below.

The post When to Send Article Pitches (and Other Important Emails) appeared first on Copyblogger.


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Subscribe To The EJ Podcast And I’ll Send You My Latest And Greatest Interviews

The new EJ Podcast Email Newsletter is now up and running. Sign up today and I’ll send you my very best podcast interviews from my archives once week. You will also receive an email as soon as my latest podcast interviews are published. You can unsubscribe from any email at…

The post Subscribe To The EJ Podcast And I’ll Send You My Latest And Greatest Interviews appeared first on Entrepreneurs-Journey.com.

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Email Marketing: Unique send times for micro-personalization [Video]

Watch this excerpt video of an Email Summit 2014 session featuring Dave Sierk of Dell, revealing how he leveraged personalized send times to deliver the right message at the right time for his audience.
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Email Marketing: What is the best day to send an email?

When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important to test your list and discover when subscribers want to receive your emails rather than it is to strictly follow the guidelines of aggregate research.

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Ecommerce: 3 vital marketing resources to explore before your next email send

Email marketing has emerged as a staple in ecommerce as countless companies now utilize the channel to flood inboxes with a galaxy of promotions and product offers. Check out this MarketingSherpa Blog post learn more about three marketing resources you can use to aid your email marketing efforts.
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What’s the Best Time to Send an Email?

image of pocket watch

Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work.

You’ve heard it all before:

“Don’t send anything on weekdays, on the weekends, or after 5 pm, because people aren’t at their computers.”

“Don’t email on Mondays because your prospects are too busy, and avoid Fridays because everyone is winding down for the weekend.”

“And be sure to stay away from the lunch hour. In fact, the best time to email is on Tuesday at 10:13 am.”

I call B.S.

The fact is, your industry, your business, and your audience have unique demands and desires. You’ve got to test (and test, and test) what works in your world, and then test some more.

My experience of email marketing

Because I’m impatient, I like to send out emails as soon as have something to send, whether it’s on a Sunday night or Thanksgiving day. And I get responses: I’ve had editors email me back at 10 pm, and last year I had an editor request a phone meeting on Christmas Eve.

That’s all fine and good for my magazine writing, but what about emailing my list? I have a email list of about 2,200 writers who are interested in hearing about my e-course, e-books, and mentoring, as well as getting the scoop on freebies like contests and webinars.

I recently decided, on a Saturday afternoon, to hold a contest to see who could come up with the best topic idea for my first podcast.

Within four hours, more than 500 people had opened the email, and a couple dozen writers had sent in their suggestions. By Tuesday, I had a winner and posted the resulting podcast on my blog.

Looks like people were checking their email on the weekend after all — and taking action, too.

So this past weekend, I did a little experiment. On Sunday at 11:23 am — probably one of the worst times to send a marketing message, according to conventional wisdom — I sent out an email announcing that I was holding a contest to promote my newest e-book.

Within 30 minutes, I had 97 opens, 16 clicks, and 8 sales. Within an hour, the numbers had increased to 212 opens, 39 clicks, and 11 sales. By 3:23, I had 484 opens, 93 clicks, and a total of 27 sales.

By the time I went to bed early that evening, I’d sold 53 e-books. The next day, Monday, I sold 30 more.

After-hours marketing: The experts speak

To be clear, this is not proof of anything.

Maybe if I had sent out the email on Monday or Tuesday, I would have gotten the same results — or even better. But still, the old saw that “no one is checking their email or buying on the weekend” doesn’t seem to hold.

To find out if others had the same experience, I asked around. I looked for seasoned marketers who had good results emailing their lists on weekends, after hours, and on holidays.

  • Hope Clark of Funds for Writers sends out her newsletters on Friday by 10 pm. “I settled on this release date after feedback from many readers over the years, and I feel I’ve found a happy balance for all concerned,” she says. She finds that her readers with 9-5 jobs enjoy relaxing with the newsletter on Saturday.
  • Max Librach of the Groupon-like business Gluten-Free Saver posts deals on Sunday and sends out email blasts on the offers the following Saturday and Sunday. “The workweek is filled with the split testing of subject lines, headlines and email copy, so that our weekend [mailings] are as optimized as possible,” he says. “By sending subscribers the most optimized message over the weekend, we are able to reach people who are too busy during the week to purchase the deal.”
  • Dan Bischoff of Lendio.com says, “We often send our newsletter out on Sundays, although we continue to test the best days. Sundays seem to have lower open rates but better click through rates, with people spending more time reading content.”
  • Jeff Kear of Planning Pod finds that the best time to email prospects depends on whether they’re business clients or consumers: B-to-B companies do best emailing during the week when people are at their desks, while B-to-C businesses do better mailing after hours and on weekend mornings when prospects are checking their personal email accounts.
  • Alessandra Souers of One Click Ventures, which sells mostly fashion products, says her email program includes morning/midday/afternoon sends on weekdays, but her company saw so much success with Thursday, Friday, and Sunday evening email specials that they’ve integrated them into their regular schedule as well. “Holidays such as Memorial Day have also been huge for us,” she adds.

So I’m not the only one: Smart marketers are constantly testing sending emails on different days and times, and not shrinking from sending evening and weekend email messages.

My take is that you never know when someone is going to be at their computer and ready to buy — so why knock yourself out trying to figure out “the very best minute” to email? And why apply a hard-and-fast “waiting” rule, when you’ve got something of value to pass along to your audience?

Also, there’s this amazing thing about email: If the recipient is not available right when you send it, the email will be sitting there waiting for them when they are ready.

Do you send emails after hours?

How about you?

Have you ever experimented with sending emails on evenings, weekends, or holidays — or is this your usual M.O.?

If not, do you think you’ll try it? Let us know in the comments below …

About the Author: Linda Formichelli has written for more than 130 magazines and 25 corporate clients, and is the co-author of The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success. Visit the Renegade Writer blog to get free copies of her e-books Editors Unleashed: Magazine Editors Growl About Their Writer Peeves and 10 Query Letters That Rocked.

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