Tag Archive | "Sell"

Join Us Live to Learn Smarter Ways to Sell with Webinars

When I first heard about “webinar hired gun” Tim Paige, I really was a bit skeptical. I’ve read and watched a lot of sales education, and most of it is a horrible fit for me. Either the tactics feel weird and manipulative (and I’m never going to get the personality transplant I’d need to implement
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Matthew Kimberley: How To Sell An Apple For $1,000

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Matthew Kimberley stepped on stage and proceeded to deliver a speech revealing deeply personal stories about challenges his family had been through… …then he taught us all how to sell an apple for top dollar! It…

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Matthew Kimberley: How To Sell An Apple For $1,000

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Matthew Kimberley stepped on stage and proceeded to deliver a speech revealing deeply personal stories about challenges his family had been through… …then he taught us all how to sell an apple for top dollar! It…

The post Matthew Kimberley: How To Sell An Apple For $ 1,000 appeared first on Entrepreneurs-Journey.com.

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SearchCap: Google to sell Zagat, videos in Google My Business & new research

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google to sell Zagat, videos in Google My Business & new research appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Tom Corson-Knowles: How To Tap Into Amazon’s Kindle Platform To Sell Thousands Of Copies Of Your Book

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Tom Corson-Knowles recently invited me to appear on his TCKPublishing podcast. During our conversation it became clear that Tom had an interesting story of his own to share, in particular, his success publishing books on the Amazon…

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Ask MarketingSherpa: How do I write emails that sell?

At MarketingSherpa, we get a lot of questions from readers. When one reader asked about how to write more effective emails, we saw it as a good opportunity to discuss stepping back and considering what really makes an effective marketing email.
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How to Create (and Sell) Products People Actually Want to Buy

This week offers a mix of inspiration, clarity, purpose … and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.) Brian
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Dan Faggella: How To Take Yourself Out Of Your Business And Then Sell It For A Million Dollars

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Three years ago Dan Fagella appeared on the EJ Podcast and proceeded to blow our minds about what you can do with email segmentation. Dan explained how he rapidly grew a successful martial arts teaching business online…

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Why Sex Doesn’t Sell

"Are you a writer, or a flimflam artist?" – Robert Bruce

In his essay, “It’s Necessary for the Scene,” American playwright David Mamet explains why no play or movie he writes or directs include explicit sex scenes.

Mamet is no prude. He cut his teeth in the theatre, working in and around that last great institution of vagabonds and players, excess and fornication.

No, what he’s getting at here is something more important than a hopeless moral stance. It is a display of wisdom and restraint that can instruct both copywriters and content marketers.

“When we see the scene of simulated sex, we can think only one of two things:

  1. Lord, they’re really having sex … or
  2. No, I can tell, they aren’t really.

Either of the above responses takes us right out of the film.”

Sex doesn’t sell the story; it takes us completely out of the story.

Good copy and great content come from the humility of listening … listening to the conversation your audience is having and entering that conversation with an honest, clear, useful, and helpful story.

What “takes us right out” of that marketing story? Half-truth. Hype. Hard sell. These are the “sex scenes” of copywriting, content, and marketing, online or off.

Like so many impotent Hollywood producers who’ve derailed otherwise great films with unnecessary plot lines and scenes, dropping a little “sex” into your copy to punch it up will only cripple your efforts to tell the story.

And that’s important … telling the story. Yes, “sexy” copy will get you sales — maybe even a lot of them — but it will not get you the kind of audience who will stick with your story, and potentially buy from you for years to come.

Be patient and substantial enough to build (or market) something truly great, and then tell the story of that greatness honestly, directly, and clearly.

Sex doesn’t truly sell, because it’s ultimately just a cheap distraction, an attempt to veil the emptiness of your product or service.

Start marketing at the start, and you’ll find that the writhing, pushing, sweating bodies of hype are merely diversions that your business can’t afford, and that your audience won’t buy.

Image source: Pietro De Grandi via Unsplash.

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How To Sell With Webinars

Thanks to Google, the days of buying traffic that you direct link to affiliate websites is long gone. This spawned into a period of review sites and fake testimonial sites. That worked… for a while. But now in 2011 potential customers are more savvy, skeptical and demanding than ever. The…

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