Tag Archive | "Seen"

You Haven’t Seen a Mass Social Media User Revolt

The social media space is pretty ripe for disruption says tech investor Geoff Lewis. Lewis likes to invest against the grain, what he calls counter-narrative, and is actively looking at startups in that sector. Lewis says that there has been a lot of noise from regulators but that users are still using social media products. He says that thus far you haven’t seen any sort of mass user revolt.

Geoff Lewis, the founder of Bedrock Capital and an early tech investor in many companies including Lyft, recently discussed the future of social media and more on CNBC:

You Haven’t Seen a Mass Social Media User Revolt

The social media space is pretty ripe for disruption. There’s always this trade-off between privacy and communications and so we want as users and consumers to be able to communicate with our friends and to be connected, but we also want our privacy.

Then there’s this question of does the privacy thing ever get shifted too far to a point where people revolt? Thus far you haven’t seen any sort of mass user revolt. A lot of the noise has been in the markets with regulators, but the users are still using the product.

It’s a Narrative Violation to Invest in Social Media

I actually think it’s a narrative violation to be doing things in social media today as a start-up and what we’re focused on at Bedrock is investing in these companies that are counter-narrative. So I think the idea of investing in a social media business today, especially early stage as a venture capitalist, is very unfashionable.

So it’s something that we’d be very up for and have been looking at some new companies in that sector.

The post You Haven’t Seen a Mass Social Media User Revolt appeared first on WebProNews.


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Have You Seen My “How You Can Start Making Money Online” Mega-Resource Page?

We Just Updated My “How You Can Start Making Money Online” Mega-Resource Page. Have You Seen It?.. The sun is shining here in Melbourne as the cold weather is leaving us down under and no doubt making its way slowly back up to you guys in the northern hemisphere (sorry…

The post Have You Seen My “How You Can Start Making Money Online” Mega-Resource Page? appeared first on Entrepreneurs-Journey.com.

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One of the Largest DDoS Attack Ever Seen Kills Krebs Security Site

One of the largest Denial of Service (DDoS) attacks ever seen on the internet has caused Akamai to dump a site it hosted, KrebsOnSecurity.com. The DDoS attack was apparently in retaliation for journalist Brian Krebs‘ recent article about vDOS, which is allegedly a cyberattack service. According to BI following Krebs reporting two Israeli men were arrested. and the site was taken down.

One Twitter post noted the irony in a security expert having his site taken down because of a DDoS attack. “Brian Krebs, the man who gives cybercriminals nightmares, has been hit with a Godzilla-sized DDoS attack,” noted cybercrime researcher, blogger and speaker, Graham Cluley, “Sad news, hope he’s back soon.”

The Attack Was Huge

Before his site was take down Krebs posted about the attack on his website saying that KrebsOnSecurity.com was the target of an extremely large and unusual distributed denial-of-service (DDoS) attack designed to knock the site offline. “The attack did not succeed thanks to the hard work of the engineers at Akamai, the company that protects my site from such digital sieges. But according to Akamai, it was nearly double the size of the largest attack they’d seen previously, and was among the biggest assaults the Internet has ever witnessed.”

Later Akamai did take down the site and Krebs was understanding:

“The attack began around 8 p.m. ET on Sept. 20, and initial reports put it at approximately 665 Gigabits of traffic per second,” writes Krebs. “Additional analysis on the attack traffic suggests the assault was closer to 620 Gbps in size, but in any case this is many orders of magnitude more traffic than is typically needed to knock most sites offline.”

Krebs said that Martin McKeay, Akamai’s senior security advocate, told him that this was the largest attack that they had seen. Earlier this year they clocked an attack at 363 Gbps, but there was a major difference: This attack was launched by a “very large” botnet of hacked devices, where typical DDoS attacks use the common amplifying technique that bulks up a small attack into a large one.

Krebs last tweets about the attack:

The post One of the Largest DDoS Attack Ever Seen Kills Krebs Security Site appeared first on WebProNews.


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Have You Seen My “How You Can Start Making Money Online” Mega-Resource Page?

We Just Updated My “How You Can Start Making Money Online” Mega-Resource Page. Have You Seen It?.. The sun is shining here in Melbourne as the cold weather is leaving us down under and no doubt making its way slowly back up to you guys in the northern hemisphere (sorry…

The post Have You Seen My “How You Can Start Making Money Online” Mega-Resource Page? appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, and their respective client satisfaction scores.
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Google Penguin Update: You Ain’t Seen Nothing Yet

Last year, Google launched the Panda update, and wreaked havoc across the web on sites doing little to contribute to the quality of content appearing throughout Google’s search engine. This year, it’s been the Penguin update doing the wreaking (with Panda continuing to do its job at the same time). There has been plenty of panic among webmasters caused by the Penguin update, primarily in the inbound links department, and from the sound of it, that’s really just getting started.

Is Google’s Penguin update making the web better? Is it making Google better? Let us know what you think in the comments.

Now, some would say that an update like Penguin is good for Google and for the web at large. It’s hard to argue that an algorithm update designed to get rid of spam is truly a bad thing. At the same time, many webmasters feel they are being unjustly punished by Google, and are essentially bringing a rocket launcher to a knife fight in the battle to get back into Google’s good graces. By doing so, they’re trying to exterminate links, which they may even find valuable, if not for fear of Google.

Based on recent comments from Google’s Matt Cutts, I would not expect this mentality to change anytime soon.

Cutts appeared at the Search Engine Strategies conference in San Francisco this week, talking about a variety of search-related topics, and of course touting Google’s Knowledge Graph.

Inevitably, the subject of the Penguin update came up. According to a paraphrased account of Cutts’ talk, he said webmasters could expect updates to be “jarring” for a while.

Matt Cutts commented on a Search Engine Roundtable blog post about it, saying:

Hey Barry, I wasn’t saying that people needed to overly stress out about the next Penguin update, but I’m happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.

If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet. Emphasis added.

Still in the early stages. Will have a more noticeable impact. In other words, Google is just getting started with Penguin, and you ain’t seen nothing yet.

Reader Josh Bachynski, responding to Cutts’ comment, said, “Matt, can you please tell us exactly what to fix now then so we are not caught off guard? Don’t give us the secret sauce, just be transparent and say ‘watch your linking text’ or ‘check your HTML for inadvertent alt attributes with keywords in them’ or ‘delete all your old links on ‘put-it-there-yourself’ pages (or nofollow them)’ or whatever this new penguin eats :-) That would be awesome transparency that does not give anything new away, just focuses our efforts.”

Cutts responded to him on Twitter, saying:

So, I don’t expect the mad rush by webmasters to have links removed anytime soon. I don’t expect to see less instances where people are charging to remove links. Yep, this is what the web has come to.

Of course, webmasters are still waiting on that tool that allows them to tell Google what links to ignore. That is supposedly still coming, and hopefully the next time the Penguin terrorizes its targets, the tool will be available. It would not only make things easier on the webmasters who are trying to clean up their link profiles, but for all the sites that have to deal with webmasters freaking out because they’re afraid of links.

Are you ready for more Penguin? How do you expect it to change Google results? Share your thoughts in the comments.

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Have you seen Strategizer?

Author (displayed on the page): 

Baby peeking

What’s the big idea?

Search engines are a bit touchy about releasing clickthrough data from different positions of the search results. But AOL famously leaked theirs a few years ago.

While there may have been some movement here and there (and also bear in mind that AOL isn’t Google so their numbers aren’t going to be identical) it’s probably safe to assume that the general pattern of these numbers still holds. As you rise up the rankings, you’ll get exponentially more traffic. Almost no one clicks a result that appears on the second page, so all other things being equal, getting one top search ranking can be better than getting any number of rankings around the 10, 11, 12 mark. Harsh but true.

And this has some fairly major implications for your link building. As humans we have this weird thing where we want to distribute our rankings evenly. We think for example that if we have one keyword that ranks at number six we should leave that and focus our efforts on getting other keywords up to a similar position. And this makes a certain sense. All the companies who are good at search engine optimization, or SEO, tend to congregate in the top listings, so going from 40 to 30 is much easier than going from 4 to 3, because generally the competition in the lower rankings isn’t as sophisticated. But here’s the kicker, doing that might not be the quickest or most effective way of getting more traffic. Getting one keyword from position six to four might drive more traffic than getting three keywords from 20 to 10. It seems a bit odd in an all-eggs-in-one-basket kind of way, but if you look at actual clickthrough data, that’s really what that’s telling us.

But of course, traffic is only half the puzzle. There’s no point bringing traffic to your site if it doesn’t convert. You need to drive traffic that buys, not traffic that, well, is just traffic.

What Strategizer does then, is look at your rankings and your Google traffic per keyword. It then groups all your keywords into groups, or niches. So converse shoes would get grouped together with black converse shoes. That way you get to see the true potential of each niche so you can see really quickly how much traffic you could get if you optimize for that keyword. (Generally, if you optimize the ‘head’, the lead term, in the niche, you’re optimizing for all the other niche terms by default. Someone searching black converse shoes will almost certainly see your site if you’re also visible for converse shoes searches). This level of clarity and insight into the data takes a LOT of number crunching. And Strategizer does it all in moments.

Once it’s got your traffic and rankings, the tool then goes back into Google Analytics and looks at your conversion. And spits all that data back at you, so you’ve got a clear picture about all the key SEO performance data. And then it adds insight and actions, which we’ll come to in a moment.

Targets – or why Strategizer was designed for the real world

There are two types of SEO in this world. Those that work for companies and clients that get it, and those that don’t. Strategizer caters for both.

If your company/client doesn’t really believe in SEO, you’ll need to convince them. You need to show that SEO can get an actual, measurable return. And you’ll need to show it without asking anyone to commit to some grandiose, long term plan, because if they don’t believe it’s going to work, they won’t. For illustrative purposes, here’s a summary of the conversation I had with my boss at my last company. (If you’re self-employed, the role of ‘boss’ will be played by the part of your brain that isn’t totally sure that SEO is the way to go. The devil on your shoulder, if you will.)

Me: “OK, this is exciting. I’ve put together a plan with forecasts about what we can do with SEO – the steps we need to take and the return we can expect.”

Boss: “Great! But I have some concerns.”

Me: “Sure – let’s talk about them.”

Boss: “So these title tags. Changing them takes development time because we don’t have a CMS. But that same time could be used for other areas of the business. How much money will changing title tags actually make?”

Me: “Well SEO doesn’t really work like that. It’s more a long term series of incremental improvements that bring a massive return. You can’t really break it down like that.”

Boss: “Long term like what, two weeks?”

Me: “Er, six months.”

Boss: “OK, but what can you do in two weeks?”

Me: “Er, look for another job.”

Boss: “That’s just as well.”

I’m exaggerating slightly. But really only slightly. There will be a lot here that sounds uncomfortably familiar to a lot of you.

But with Strategizer, you can pick short term targets. You get a ready-made action plan that’s going to give you a return in one month. 30 days. 4.2 weeks. Yes, really. Now the conversation becomes:

Me: “OK, this is exciting. I’ve put together a plan, with forecasts about what we can do with SEO – the steps we need to take and the return we can expect.”

Boss: “Great! But I have some concerns.”

Me: “Sure – let’s talk about them.”

Boss: “So these title tags. Changing them takes development time because we don’t have a CMS. But that same development time could be used for other areas of the business. How much money will changing title tags actually make?”

Me: “SEO doesn’t really work like that. It’s more a long term thing, so what I’ve done is put together an action plan that can act as a proof of concept. Give me one month, and the capacity to make these small changes to the site and we can then compare sales. Once you’ve seen the return on the investment, we can then roll out this long term plan that will give you a much better return. And you can be confident that’s its a good use of our resources.”

Doesn’t that sound a whole lot more convincing? And you know what the best part is? You don’t actually have to do anything apart from have the conversation. Pull a few levers and Strategizer will churn out all the numbers. It’ll even write it up for you in actual English. All you need to do is copy and paste. And maybe add a title like “my really well thought-through action plan to get loads of money that took me ages and ages”. OK, maybe don’t use that title, but by all means take the credit for our hard work. We won’t mind. Honest.

If you’re one of the lucky ones, and your company gets the kind of long term returns that SEO can generate, Strategizer can also give you those action plans, on a more long term basis. This enables you to set in motion a plan to rank for more competitive keywords, so you can get an ever better return. All you need to do is change what target your looking for, (short term to long term) and off you go.

Doesn’t that sound awesome? I haven’t really gone into any details about the actual tool, so to learn more, why not, a free 7-day trial of Strategizer, or come along to my webinar on the 12th July? You can register here Trust me, you’ll thank us. And so will your boss.

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Blogs Seen As One of the Best Inbound Marketing Tools for Agencies

Inbound marketing encompasses a lot of Internet territory. It includes blogs, e-mail marketing, social media, content marketing, SEO and more. Best put, there are less areas of Internet marketing that do not fall under the umbrella of inbound marketing than do.

One nuance in inbound marketing is something that happens in every area of business: not everything works well for everyone. What works for a traditional B2C company may not work for a B2B company. What works for a company looking for new prospects may not work for solopreneurs or smaller shops. Sounds simple but many overlook the fact that there are inbound marketing options that simply work better in certain verticals than others.

Apparently in the agency world social media (Twitter, Facebook, LinkedIn etc) don’t work nearly as well as the time tested (and too often dismissed) blog. This data from research done by RSW/US and RSW/AgencySearch and reported by eMarketer shows just how valuable blogs are to agencies looking to find new leads in the online space.

So why are blogs more effective? This next chart may give an indication. It appears as if the less “two way” the communication is between marketers and agencies the more comfortable the marketer is. One can only guess that marketers don’t want to open the door directly for any type of sales pitch which agencies are known for.

Based on these findings it looks like marketers have made it clear to agencies and have essentially given them their prospecting marching orders. They are simply saying: Let us make the decision for you based on what you supply to us (in terms of content and information) rather than throw at us (in terms of sales pitches etc). So marketers are, in essence, no different than consumers who respond well to inbound marketing practices that allow the prospect to judge whether a business is one they want to work with rather than being “sold” anything.

If you work for an agency and are reading this post, do you feel that your inbound marketing efforts are working? Do you agree with these findings that blogs are one of the most effective ways to attract prospects for your agency? Are you having the same level of success with social media as was reported in this research? More? Less?

Check in with us in the comment section.



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