Tag Archive | "Second"

Why There Are Only A Few Times When It Is Smart To Start A Second Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] A friend of mine in Vancouver called me up to do a mastermind session to help him deal with a situation in his business. This particular situation is one I think a lot of entrepreneurs run…

The post Why There Are Only A Few Times When It Is Smart To Start A Second Business appeared first on Yaro.blog.

Entrepreneurs-Journey.com by Yaro Starak

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Amazon Plans to Open Second Headquarters, Starts Bidding War Among 100 Cities

In what is being touted as the “Olympics of the corporate world,” Amazon has set off a ferocious bidding war among North American cities to host the online retailer’s second headquarters. While deals of this kind are usually done behind the scenes, Amazon has publicly solicited bids from cities to become the location of its second home, dubbed as “HQ2.” As a result, cities are now trying their best to outdo each other to come up with enough enticing perks to woo the internet firm.

And it’s not hard to understand why cities would be motivated to bag Amazon’s HQ2. Aside from the prestige of having one of the world’s largest firms, the chosen city’s economy would receive a giant boost from the $ 5 billion Amazon intends to invest in the project.

But that’s not all. The biggest impact would come from the high-paying jobs that Amazon’s second headquarters will create. According to the company’s solicitation, it plans to hire around 50,000 full-time employees for the new location with annual salary projected to be in the $ 100,000 range.

With a month to go before the October 19, 2017, deadline, the list of cities vying for Amazon’s HQ2 has ballooned to over 100. Currently, the top contenders include Austin, Boston, Chicago, Denver, New York, Toronto, and Ottawa.

Amazon has revealed some requirements for a city to qualify as a possible second headquarter location. For instance, the company prefers a metro area with over a million in population. Accessibility for transportation and communication are also important as the company requires that a city should be close to an international airport, with a mass transit system in place, must be located near a major highway and must have good internet access.

Since every business must have an eye trained on its bottom line, Amazon states that it prefers a “stable and business-friendly environment.”  It is probably the company’s way of saying that an attractive financial incentive–which could include reduced business fees, grants for relocation and some tax cuts–will be a major factor in its final decision, adding that “the initial cost and ongoing cost of doing business are critical decision drivers.”

Understandably, cities are trying to highlight their strengths along the lines of Amazon’s requirements. For instance, Aurora Economic Development Council VP Yuriy Gorlov asserts that “Colorado is perfectly aligned with the company’s culture of collaboration and innovation and focusing on its customers.” Meanwhile, Scott Levitan or North Carolina-based Research Triangle Foundation says “We have sites that are ready, that are transit-oriented. We have tremendous fiber backbone at our site and we have a region that is absolutely focused on being the best possible location for HQ2.”

But not everyone is very optimistic about the prospect of living next door to a global behemoth. One major concern is that the swarm of high-paying Amazon workers will eventually wreak havoc on the local standard of living, driving up the cost of housing and exerting an upward force on wages which is bad for local businesses, according to Globe columnist Evan Horowitz as quoted by Business Insider.

And then there is the company’s approach that had some quarters fuming. According to Los Angeles Times’ Michael Hiltzik, “The company’s approach is arrogant, naive and more than a teensy bit cynical. Rather than be offered bribes to move its headquarters into a community, Amazon should be made to pay for the privilege.”

[Featured Image by Amazon]

The post Amazon Plans to Open Second Headquarters, Starts Bidding War Among 100 Cities appeared first on WebProNews.


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SearchCap: Google code syntax search, AdWords second line and AMP analytics bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google code syntax search, AdWords second line and AMP analytics bug appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Leelee Sobieski Shows Off Second Pregnancy At Dior Cruise Fashion Show

Actress Leelee Sobieski is expecting another child. On her way to the Dior Cruise show in Brooklyn, New York, she wore a floor length blue cobalt dress, which was part of the fashion line she was attending. What wasn’t part of the line was a little bead bracelet which spelling “Mommy.” The Daily Mail reported she was spotted with Margot Robbie and Helena Christensen.

The baby bump was only barely visible.

Although all signs pointed yes, Her representatives confirmed the pregnancy, according to People magazine, earlier today.

Of course, that didn’t stop Sobieski from basking in the attention of the press. Smiling, strutting and showing off for the cameras, the actress made her mark, much like she did last year at the Dior fashion show in Paris, France:

Sobieski’s first child, Louisanna Ray, or Lewi for short, has already proven to be a bundle of joy for the actress. “When I was pregnant, I kept praying, ‘Please give me a lovable and loving, mysterious daughter that I can be fascinated by,” she said. Her wishes did end up coming true: I’m really seeing her curiosity come out now — she just looks so smart. If she laughs, I laugh. If I heard myself talking a year ago, I’d be like, ‘So boring!’ But that’s what happens. My baby is really fascinating to me.” People Magazine reported Sobieski and her partner, Adam Kimmel, made a jungle theme for their first nursery because “if we were babies in a crib looking up, we’d like to see animals rather than lace!” There is no word whether Sobieski’s next child will have a jungle nursery or if her parents will pick another theme.

According to Rotten Tomatoes, Leelee Sobieski’s most critically acclaimed movies include Uprising, A Soldier’s Daughter Never Dies, Joy Ride, and Stanley Kubrick’s Eyes Wide Shut:

Image via Wikimedia Commons.


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30 day challenge: record a second of video every day

For June 2013, my 30 day challenge was to record a second of video every day. I was inspired by Cesar Kuriyama’s wonderful TED talk about how he records a second of video every day. There’s a couple things Cesar said in his talk that really resonated with me:

- “[A]s the days and weeks and months go by, time just seems to start blurring and blending into each other and, you know, I hated that“. Totally agree. One of the reasons I started doing 30 day challenges was that I was alarmed at how quickly time was passing and I wanted to make my time more memorable.
- “This has really invigorated me day-to-day, when I wake up, to try and do something interesting with my day“. Recording a second of video a day has definitely made me keep my eyes peeled for noticeable sights. That also happened when I took a picture every day for a different 30 day challenge.

Okay, enough talk. Why don’t I show you my video montage for June 2013? (I missed three days, so I added three seconds from May to make it a full 30 days.) Here’s my video:

To make this video, I used Cesar’s 1 Second EveryDay app. The app is available for iPhone and iOS devices now, and Cesar let me beta test the Android app. The Android version of the app just went live, so you can give it a try.

I really enjoyed this challenge. I definitely did more interesting things, and the video is like a diary of travel and events from June 2013. Even on boring days, there’s probably at least one fun second you can save. The video makes my life look more exciting than it actually is, but maybe that’s not such a bad thing?

If you’re new to 30 day challenges, recording a second of video every day is a great way to start.

Matt Cutts: Gadgets, Google, and SEO

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The Second Coming of Affiliate Marketing

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It seems that a huge segment of the online content industry that had been previously vilified by “respectable” online “journalists” (use of quotation marks intentional and appropriate) is also finally being seen as another savior of online content.

Some are even trying to call it “commerce journalism.”

It’s actually called affiliate marketing. And it’s been around online at least since Amazon launched its Associates Program in the 1990s, but never given proper credit as a “respectable” monetization avenue.

Until now.

In this 25-minute discussion, Robert Bruce and I discuss …

  • What is affiliate marketing?
  • The ancient origins of affiliate marketing
  • The Great Internet Marketing Conversion of 2013
  • Why affiliate marketing can make a great baseline revenue model
  • The difference between native advertising and affiliate marketing
  • The basics of affiliate disclosure
  • The simple Copyblogger business model

Hit the player below to listen now:

Other listening options:

The Show Notes:

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on .

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Second Screen TV App Viggle Buys Competitor GetGlue

Not since chocolate and peanut butter got together to form a Reese’s Peanut Butter Cup, have I been so excited about a merger. Robert F.X. Sillerman, Executive Chairman and CEO of Viggle announced today that his company has entered into an agreement to buy competitor GetGlue.

For those of you who don’t live and breathe TV like I do, Viggle and GetGlue are both second screen, social TV apps that reward viewers for checking in to various programs.

Viggle uses audio sync technology to make sure you’re watching the show, then rewards you with points. They also offer bonus points on a few shows a week when you answer trivia questions during the broadcast. These points can be redeemed for gift certificates, discounts and sweepstakes entries. I routinely use mine to buy iTunes and Starbucks gift cards which I often use as gifts (bribes) for family members.

GetGlue rewards viewers with limited edition virtual stickers that can be converted into real stickers every few months. Since they’re not giving away anything with a monetary value, they don’t use audio sync, they simply trust you when you say you’re checking into a show. In order to get the sticker reward, you do have to check in when the show airs live, so there’s a gaming element to the system.

Because of the different rewards, I use both systems but switching back and forth at show time is a pain. I’m hoping that this merger means the functionality of both apps will be combined. I want my stickers and my reward points, too.

GetGlue, which has been around since 2007 has 3.2 million registered users. Viggle launched in January of this year and already has 1.2 million users. Gotta figure there’s a lot of cross over in the member list, but it still means a large influx of users for Viggle.

According to a press release, Viggle will pay $ 25 million in cash and 48.3 million shares of stock for GetGlue. Viggle Inc. will operate the Viggle and GetGlue brands, and they will take on all 34 GetGlue employees. (And I pause here to marvel at the fact that GetGlue runs with only 34 employees.)

Alex Iskold, Founder/CEO of GetGlue said;

“We are very excited to join forces with Viggle! GetGlue has built a Social TV product that people love, and Viggle has become their favorite loyalty program for TV. Together we are positioned to deliver the next generation second screen experiences that delight and benefit users, networks and major brands.”

Second screen and social apps are the future of television. We’re on our way, but are still so many avenues to be explored. I’m very excited to see where they go with the combined brands.

 

 

 

 

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3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

On wednesday SEW will be moderating a panel at BrightEdge Share 12, on the theme of a “New Direction of SEO.” We got a chance to catch up with panelist, Raj Rao from 3M to get his perspective on the future of websites, social media & search engines.
Search Engine Watch – Latest

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Search Again or Click On the Second Page of Search Results?

Consumer Search Insights.

If you use a search engine but don’t find what you are looking for, which are you more likely to do?

People are more likely to search again with a new keyword than they are to click onto the second page of search results.

Vote All (1189) 
search again with a different word 55.7% (+3.2 / -3.3)
go to the second page of the results 44.3% (+3.3 / -3.2)

The split is fairly consistent among men and women.

Vote Men (651)  Women (538) 
search again with a different word 55.4% (+4.0 / -4.1) 56.1% (+5.0 / -5.1)
go to the second page of the results 44.6% (+4.1 / -4.0) 43.9% (+5.1 / -5.0)

There isn’t an obvious pattern among age either.

Vote 18-24 year-olds (284)  25-34 year-olds (309)  35-44 year-olds (144)  45-54 year-olds (195)  55-64 year-olds (150)  65+ year-olds (107) 
search again with a different word 52.1% (+5.7 / -5.8) 56.7% (+5.7 / -5.9) 51.7% (+8.0 / -8.1) 57.5% (+6.7 / -7.0) 61.4% (+7.7 / -8.4) 54.2% (+9.4 / -9.8)
go to the second page of the results 47.9% (+5.8 / -5.7) 43.3% (+5.9 / -5.7) 48.3% (+8.1 / -8.0) 42.5% (+7.0 / -6.7) 38.6% (+8.4 / -7.7) 45.8% (+9.8 / -9.4)

People in the west & midwest are more likely to change keywords, whereas people in the north east & south are roughly equally likely to change keywords or go to page 2 of the search results.

Vote The US Midwest (244)  The US Northeast (320)  The US South (363)  The US West (262) 
search again with a different word 58.6% (+6.6 / -6.9) 52.2% (+6.3 / -6.4) 51.7% (+6.0 / -6.1) 61.8% (+6.2 / -6.6)
go to the second page of the results 41.4% (+6.9 / -6.6) 47.8% (+6.4 / -6.3) 48.3% (+6.1 / -6.0) 38.2% (+6.6 / -6.2)

Suburban people are more likely to change keywords than to click on to page 2.

Vote Urban areas (590)  Rural areas (109)  Suburban areas (468) 
search again with a different word 51.8% (+4.6 / -4.6) 48.0% (+9.3 / -9.1) 61.1% (+4.8 / -5.0)
go to the second page of the results 48.2% (+4.6 / -4.6) 52.0% (+9.1 / -9.3) 38.9% (+5.0 / -4.8)

There isn’t much of an income correlation either.

Vote People earning $ 0-24K (123)  People earning $ 25-49K (638)  People earning $ 50-74K (319)  People earning $ 75-99K (88)  People earning $ 100-149K (22) 
search again with a different word 57.9% (+9.3 / -9.9) 55.9% (+4.4 / -4.5) 58.8% (+5.8 / -6.1) 54.5% (+9.3 / -9.6) 50.0% (+21.4 / -21.4)
go to the second page of the results 42.1% (+9.9 / -9.3) 44.1% (+4.5 / -4.4) 41.2% (+6.1 / -5.8) 45.5% (+9.6 / -9.3) 50.0% (+21.4 / -21.4)

It would also be interesting to run this question again & include the option of trying another search engine as an answer.

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SEO Book.com

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How Jenna Bagwell Makes $100,000 Selling Virtual Goods In Second Life

Press play to begin streaming the audio or right click the text link and choose save as or save link.

Download the MP3 [ 48 Minutes - 17 MB ]

Apologies for the slight clicking noise you hear in this recording when Jenna speaks. This is a very unique story, so I hope you can get past the clicks andRead the rest of this entry »

Entrepreneurs-Journey.com by Yaro Starak

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