Tag Archive | "Scores"

Nines Radiology Aims to Upend Radiology Using AI, Scores $16.5 Million In Funding

Nines Radiology has raised $ 16.5 million in Series A funding, according to a company press release.

Nines Radiology was founded in 2017 by self-driving-car pioneer David Stavens and NYC radiologist Dr. Alexander Kagen. The unlikely partnership aims to use technology, specifically artificial intelligence (AI), to revolutionize how radiologists interact with patients. In the company’s press release detailing a successful round of funding, the company also unveiled their mission.

“We have a fundamental belief that radiology reimagined with modern data science can significantly improve the lives of patients and clinicians alike,” said co-founder and CEO David Stavens. “We’re working to pioneer new approaches and innovations from clinical care, engineering and data science. Radiologists at Nines are care providers, innovators, builders, and thought leaders. Our radiologists provide the best patient care, while also working with our engineers to build the future.”

The company is betting on the ability of technology and AI to help cut through the complexity modern radiologists face on a day-to-day basis.

“Radiology exams are becoming ever more detailed and complex with advancements in imaging technology, which in turn increases the workload on radiologists,” said Dr. Kagen, who will serve as Chief Medical Officer for Nines in addition to his role at Mount Sinai. “Radiologists need to be at the forefront of reimagining the future of medicine. Nines is a place where radiologists are empowered to build technology that unlocks the next level of patient care.

“The right solution for radiologists is the one that results in the right interpretation. We are combining technology and clinical expertise to help radiologists intelligently prioritize their ever-growing imaging worklists. Nines is designed to help radiologists adapt and build toward a near-term future where technology plays an increasingly larger role in improving patient outcomes.”

Nines Radiology is yet another example of AI and machine learning being used to improve and revolutionize industries.

The post Nines Radiology Aims to Upend Radiology Using AI, Scores $ 16.5 Million In Funding appeared first on WebProNews.


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Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

GatherUp’s examination of internal data shows benefits of inclusive process.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google Lets You Pin Live Scores To Search Results

Google now lets you pin the live scores to the search results. When a Rugby game is going on, you can click on the “pin live score” button and then drag that overlay anywhere you want on the Google search results screen.

Search Engine Roundtable

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Low mobile page speed scores may be killing your traffic

If your score is low, there are a few things you can do without having to redesign your website.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Bug with Ad Preview and Diagnosis Tool showing ad scores and more data

The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the issue.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google 17th Birthday Logo Gets Trumped By NFL Scores Doodle States

Today is the 17th birthday of Google and Google has an awesome doodle for it which leads to [when is google's birthday] search. But you won’t see the Google birthday doodle in the United States, instead…

Search Engine Roundtable

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Samsung Scores Big With NBA Deal

samsung-logo_270x186Personally I am not an NBA fan but that doesn’t matter as a marketer. There is no denying that the NBA has a pretty broad appeal these days with stars like LeBron James and Kobe Bryant on the court and character like Charles Barkley off the court.

That said, Samsung is investing $ 100 million is a deal to sponsor the league this year. That’s a lot of iPhone users seeing Samsung phones, tablets and TVs as well as other Android users seeing the full scope of Samsung’s product offering.

cnet reports

The NBA and Samsung’s deal is valued at $ 100 million over three years, The Wall Street Journal reported on Sunday, citing people who claim to have knowledge of the agreement. Under the terms of the deal, Samsung will provide to the NBA both televisions and tablets for use courtside when the NBA starts its new season on Tuesday. The televisions will act as the monitors referees use to review close calls, according to the Journal.

So which is it? Apple or Samsung? iOS or Android? If you are a marketer it’s both. As a user what is your choice?

Marketing Pilgrim – Internet News and Opinion

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Kaley Cuoco’s Sister Briana Scores “Voice” Audition

During the season premiere of NBC’s The Voice, host Carson Daly told Briana Cuoco, sibling of Big Bang Theory star Kaley Cuoco, that she would be auditioning for judges Christina Aguilera, CeeLo Green, Blake Shelton and Adam Levine. E! reports that Kaley, 27, beamed with pride as her younger siser got the good news. Looks like big sister may have to learn to share the spotlight! Co-star Jim Parsons, known to fans as Sheldon Cooper, is already smitten:

Briana Cuoco may not be a household name yet, like her sister Kaley, but she has been involved with several hit TV shows over the years, including CBS’ The Mentalist and HBO’s The Newsroom. She also appeared in a 2013 episode of The Big Bang Theory, where she befriended the cast and choreographed a flash mob as a surprise for the show’s creators:

“She is a great a lot of things,” Emmy winner Jim Parsons tells Access Hollywood of Briana. “We give Kaley a lot of hell, like, ‘Oh, so finally the world is going to see the really talented Cuoco!’ Which is not true—we just want to give her s–t!”

Costar Mayim Bialik adds, “She has a beautiful voice. She is phenomenal. She’s very, very talented.”

One thing is for sure, Briana Cuoco is a force to be reckoned with and we can’t wait to see what else she can do!

image via youtube


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Google Teams with ESPN to Add MLB Baseball, NFL Football Scores to Search Results

Looking to quickly find the latest baseball score or follow a football game in real time? Google and ESPN have brought the scoreboard straight to the search results to provide live MLB and NFL scores, or send you to game recaps, box scores, schedu…
Search Engine Watch – Latest

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Bing Quality Scores: Match-Types & Magic Wands

Posted by Dr. Pete

There’s a dirty little secret among Bing (Microsoft adCenter) PPC managers. Back in the days of low traffic and dirt-cheap clicks, many of us let our broad-match keywords run wild. Performance was good, and we wanted all the cheap traffic we could get, so what was the harm?

Then Came Quality Scores…

Over the last couple of months, as Bing search volume steadily increased after the Bing/Yahoo integration, Microsoft announced its own version of quality scores (which they somewhat mercifully just called “quality scores”), and those scores started to appear in adCenter. The PPC community initially responded with an enthusiastic yawn – we wanted to care, but just couldn’t quite pull it off.

Measuring a thing has a way of changing it, though, and so I thought it might be time to collect some data. I started to do something that honestly scared me to death – pull back my big broad-match ad groups in Bing to tighter phrase-match groups.

Initial data was promising, but today I came as close to waving a magic wand as I’ve ever seen in paid search. These are the numbers for a small, tightly-focused Bing ad group:

Keywords with quality scores of 5

Although all of the keywords were set to broad match, each 3-word phrase only differs by the last keyword (I’ve removed the actual keywords for client anonymity). Keyword-relevance was high – search query reports showed mostly long-tail terms based on these phrases – and CTRs were strong. Landing page relevance showed no problems, but quality scores were stuck at 5s.

So, I switched all 3 keywords to phrase-match. As soon as I hit [Save], with no new data or time passing, I saw this:

Bing quality scores - 9, 9, 10

Same keywords, same timeframe, and quality scores instantly jumped from 5s to two 9s and a 10. Astute observers may notice that my historical CTRs for the period went up. I have no explanation for this – I double-checked in disbelief and was able to replicate the shift.

But Does It Matter?

Ok, so quality scores went up, but Bing currently claims that this is just informational – unlike Google AdWords, quality scores don’t impact position or pricing. Still, it begs the broader question: will the tighter match types hurt or help performance?

While the data above is from today, I’ve been making similar changes for a larger client (removing low-QS keywords and narrowing broad-match keywords to phrase-match) over the last couple of months. In early June, I overhauled one ad group – measuring 1 month before and 1 after, I got the following results:

Bing PPC ad group stats

CTR jumped dramatically, average position improved, CPC improved, and CPA dropped like a rock (except that when the rock landed on the client’s head, it turned out to be a wad of cash).

Honestly, I didn’t believe it. In the interest of total transparency, the client had undergone a major offline advertising push, and I figured this was simply lucky timing. So, I tried it again.

Here We Go Again…

A couple of weeks later, I rolled out similar changes on another large ad group. At this point, the offline ad-spend changes had settled in a bit. Again, comparing the month before and after:

Bing PPC ad group stats

Although some of the results weren’t quite as dramatic, the overall impact was still extremely positive. This is, of course, anecdotal, and conditions may have varied across the time periods in both cases, but I’m rolling out broader testing, because I think the data is compelling.

What Should You Do?

I’m not going to suggest that you instantly change all of your broad-match keywords in Bing to phrase- or exact-match, but I do think that you should start taking match-types and quality scores in Bing as seriously as you do in Google. Microsoft is still trying to figure out where to take quality scores, so there’s no time like the present to experiment. Pick an ad group and:

  1. Remove any low-QS keywords with very low volume
  2. Review your Search Query Report for keywords driving clicks
  3. Switch all broad-match keywords to phrase- or exact-match
  4. Add in any additional keywords turned up by the query report
  5. Turn it loose and start collecting data

Obviously, if you see anything close to the results that I’m seeing, start rolling changes out to other ad groups.

For the moment, Bing quality scores are a bit crude (and probably too easily manipulated), but I suspect they’ll advance quickly and we may be taking them a lot more seriously in the next few months. I also think that we Bing PPC managers just got a little lazy. Broad-match worked, so why fix it? If nothing else, it’s time to take a hard second look at our tactics.

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