Tag Archive | "Says"

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.” It’s our ability to make sure that when folks come in to experience Buffalo Wild Wings that we have a game on mentality and that we bring them the very best of who we are.”

Seth Freeman, Chief Marketing Officer of Buffalo Wild Wings, was recently interviewed on Adweek’s CMO Moves podcast with Nadine Dietz. Freeman discussed their new “game on” brand architecture that defines not just their new marketing strategy but really the heart of the business. “The purpose ultimately is really about inspiring legendary experiences between friends,” noted Freeman:

Turning Good Times With Friends Into Great Times With Brothers

When I think of brand architecture it really gets to the essence of the brand. There are three components to it in the way we framed it up.  They are the promise, the essence, and the purpose. We identified an insight out there that guys want to turn good times with friends into great times with brothers. More accurately, legendary experiences with brothers. That was the cultural insight that really framed our brand architecture.

When we think about our purpose we defined our promise as the great American sports bar that turned game time into stories worth telling. It wasn’t just about inviting folks to watch a game. It was about translating that into an experience worth telling. That’s what folks are really looking for. That’s the promise that we deliver on every single day. That’s why we get up. That’s why folks are going out there and doing the job that they do and delivering a great experience.

It’s “Game On” for Buffalo Wild Wings

Our purpose ultimately is really about inspiring legendary experiences between friends. The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.” It’s our ability to make sure that when folks come in to experience Buffalo Wild Wings that we have a game on mentality and that we bring them the very best of who we are. We have 80,000 folks out there working across Buffalo Wild Wings and they bring it every single day.

It’s Game Time at Buffalo Wild Wings!

As we were talking to consumers, one of the things we learned was that some of the most impactful experiences that they talked about was with the bartenders and servers. They are influencing whether or not those folks come back. For instance, one of the most memorable experiences they talked about was the bartender remembering them when they came back.

That is our brand architecture, but it also lends itself to things we have done in rolling out this purpose to the broader community through our Brand Champ Initiative. That really is a cultural movement that we are employing across our franchises and corporate stores. We have over 1,200 locations where folks are trained to make sure that the brand architecture is translating to a way that is meaningful to the consumers and also meaningful to the folks that are on the front lines every single day.

It’s “Game On” for Buffalo Wild Wings New Brand Architecture

The post It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational marketing. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

Dave Gerhardt, VP of Marketing at Drift, was recently interviewed on the B2B Growth podcast by John Rougeux who is VP of Marketing at Skyfii. Gerhardt discusses conversational marketing as a new B2B product category and how it is changing marketing from reaching out to you later to a conversation that is happening now:

Conversational Marketing is About Connecting You Now

Conversational marketing is a whole new way of thinking about marketing and sales. The traditional way of doing marketing and sales is all about later. Come to my website and fill out this form and somebody is going to reach out to you later, when it’s convenient for them. The big shift that is happening in marketing and business over the last five to ten years is customers have all the power today. You can’t make people wait. Information is free now.

I can find anything I want to know about a company without ever having to go to your website. It’s crazy to think that you are going to force people to go to your website, fill out a form, wait three days to hear back from your sales team, and then get a demo. Conversational is all about connecting you now with the people who are ready to buy now while they are live on your website.

B2P – Marketing to People

It’s not about buyers. It’s not about sellers. It’s not about sales. It’s not about marketing. It’s about people. That’s how people all communicate online today. I pressed one button in my car and I got a list. I ordered something from Amazon while I was here this morning to send back to my house and it’s going to be there tomorrow when I get home. There are countless examples of that. That is how we all behave online in our real lives today.

But then something happens weird happens. We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. That’s the most exciting thing to me about conversational marketing. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.

What Ties Our Products Together is Conversation

We have an email product and we have a landing page product. Black and white versions of those people would say everybody has email, everybody has landing pages. The thing that ties those together is conversation. That forces us to think about what is conversational email? What is conversational landing pages? What is conversational whatever? That one word forces our product team to think about how can we change this? If our fundamental stance as a company is that the internet should be one conversation, then how does that weave into everything that we build?

Ultimately what we care about is that email becomes a conversation. Meaning, the way that marketers have had to use email the last decade is a one-way channel. Email is meant to be a two-way channel. Marketers have been using it as, “John come to my webinar.” What happens if you actually respond to that email? Most of the time you can’t because it’s donotreply@ or it just goes to some inbox where nobody is answering it. That is a terrible experience. Our belief is that if you reply, “Hey actually I can’t make it. Can you reregister my colleague?” That should get handled. We are thinking of that from an evolution standpoint.

The same thing with landing pages. Most landing pages today are static. You go to the landing page, put a bunch of info in and you are gone. What if that was a real-time conversation on the page? That one topic has to weave itself into everything we do from a product perspective.

>> Listen to the complete interview with Drift Marketing VP Dave Gerhardt on the B2B Growth podcast.

The post Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP appeared first on WebProNews.

WebProNews

Posted in IM NewsComments Off

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational marketing. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

Dave Gerhardt, VP of Marketing at Drift, was recently interviewed on the B2B Growth podcast by John Rougeux who is VP of Marketing at Skyfii. Gerhardt discusses conversational marketing as a new B2B product category and how it is changing marketing from reaching out to you later to a conversation that is happening now:

Conversational Marketing is About Connecting You Now

Conversational marketing is a whole new way of thinking about marketing and sales. The traditional way of doing marketing and sales is all about later. Come to my website and fill out this form and somebody is going to reach out to you later, when it’s convenient for them. The big shift that is happening in marketing and business over the last five to ten years is customers have all the power today. You can’t make people wait. Information is free now.

I can find anything I want to know about a company without ever having to go to your website. It’s crazy to think that you are going to force people to go to your website, fill out a form, wait three days to hear back from your sales team, and then get a demo. Conversational is all about connecting you now with the people who are ready to buy now while they are live on your website.

B2P – Marketing to People

It’s not about buyers. It’s not about sellers. It’s not about sales. It’s not about marketing. It’s about people. That’s how people all communicate online today. I pressed one button in my car and I got a list. I ordered something from Amazon while I was here this morning to send back to my house and it’s going to be there tomorrow when I get home. There are countless examples of that. That is how we all behave online in our real lives today.

But then something happens weird happens. We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. That’s the most exciting thing to me about conversational marketing. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.

What Ties Our Products Together is Conversation

We have an email product and we have a landing page product. Black and white versions of those people would say everybody has email, everybody has landing pages. The thing that ties those together is conversation. That forces us to think about what is conversational email? What is conversational landing pages? What is conversational whatever? That one word forces our product team to think about how can we change this? If our fundamental stance as a company is that the internet should be one conversation, then how does that weave into everything that we build?

Ultimately what we care about is that email becomes a conversation. Meaning, the way that marketers have had to use email the last decade is a one-way channel. Email is meant to be a two-way channel. Marketers have been using it as, “John come to my webinar.” What happens if you actually respond to that email? Most of the time you can’t because it’s donotreply@ or it just goes to some inbox where nobody is answering it. That is a terrible experience. Our belief is that if you reply, “Hey actually I can’t make it. Can you reregister my colleague?” That should get handled. We are thinking of that from an evolution standpoint.

The same thing with landing pages. Most landing pages today are static. You go to the landing page, put a bunch of info in and you are gone. What if that was a real-time conversation on the page? That one topic has to weave itself into everything we do from a product perspective.

>> Listen to the complete interview with Drift Marketing VP Dave Gerhardt on the B2B Growth podcast.

The post Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

An Ever-Present Cybersecurity Threat in the IoT, Says Symantec CEO

Symantec CEO Greg Clark says that there are many new cybersecurity threats showing up including threats around the Internet of Things. “The injection of consumer IoT in the enterprise and all through the home is important,” says Clark. “What we found in the last couple of years at Symantec where we’ve been putting things like the Norton Core product into the home is that the number of resident malware platforms that are in there is substantial. There is definitely an ever-present threat in the IoT.”

Greg Clark, President and CEO of Symantec, discusses new cybersecurity threats including threats to the Internet of Things in an interview on CNBC:

The Cyber Crisis Continues

The cyber crisis continues. We definitely have a new set of threats that are showing up. I think it’s a testament to the fact that it’s ever-changing and the partners that you pick to help you defend it are really important. Cyber defense is a continuously moving target. There are a bunch of things that that should be there for the long haul. At Symantec, we put those things together and we deliver them to you integrated. What’s important is that there are a bunch of problems that emerge that are not solved and it takes a vibrant startup community and investment community around that to address some of those.

Really, it’s the sum of big cyber investments like we have at Symantec and some of the other big players in the industry as well as the vibrant startup community. The combination of those things integrated is what we call Integrated Cyber Defense. I think it’s very important for our customers and partners in really addressing a bunch of the crisis. Net is that it moves all the time and so there are all kinds of different things that need to happen. The big transition at the moment, from cloud to mobile, new attack surface, new methods of beating people and stealing information. It’s definitely a very vibrant time for cyber defense.

An Ever-Present Cyber Threat in the IoT

The injection of consumer IoT in the enterprise and all through the home is important. What we found in the last couple of years at Symantec where we’ve been putting things like the Norton Core product into the home is that the number of resident malware platforms that are in there is substantial. There is definitely an ever-present threat in the IoT. We’re addressing that threat. I think what people have to also realize it’s not just about antivirus or your PC or your mobile phone endpoint.

There is a resonant threat in the network now and many consumers in the world have seen an email from somebody who has their mail password. When they’ve got your mail password extortion is rampant targeting consumers. Also, account takeover on things like Uber is rampant. It’s important to protect yourself in the network. Make sure that if you’re roaming around on other infrastructure you have a VPN engaged. These are very serious items right now and we’re seeing a lot of threats coming into that space. It’s not just on the endpoint, it’s also in the network, it’s in the IoT, and it’s in the home. Definitely, a different set of solutions are required now than what we saw ten years ago.

Cyber Espionage Will Continue Forever

We’re always going to see from now on cyber espionage. Espionage has been going on for hundreds of years and it will continue in cyberspace probably forever. Big corporations,  governments, there’s some heavy lifting that needs to be done there. We’re very invested in that at Semantic. Then on the consumer side, people at home and smaller businesses, there is definitely an extortion and ransom crisis going on there.

The US government has been addressing that with some great support for us around consequences by saying to third world countries where a lot of these guys are resident, if you don’t have cyber laws on the books in a few years you may face US sanctions. We’re starting to bring some consequences into that which is very helpful. But it’s in two spaces. There are organized criminals stealing from people and companies and then there’s a bunch of nation-state activity. I think they’re with us for a long haul.

An Ever-Present Cybersecurity Threat in the IoT, Says Symantec CEO

The post An Ever-Present Cybersecurity Threat in the IoT, Says Symantec CEO appeared first on WebProNews.

WebProNews

Posted in IM NewsComments Off

5G Reality is Going to Match the Hype, Says Cisco CEO

“We have done a study and we believe that by 2022 there will be over 400 million 5G connections,” says Cisco CEO Chuck Robbins. “This is one of those great examples where the reality is going to match the hype building up to this.” Robbins adds: “If you think about what this is going to create, we believe in 2022 the amount of new traffic created in that year will actually exceed all of the traffic that has been created since the inception of the internet.”

Chuck Robbins, CEO of Cisco, discusses how technology is now defining enterprise strategy and how 5G is going to impact connectivity in an interview on Fox Business:

Technology is at the Heart of the Strategy

This technology is at the heart of the strategy of our customers. It is no longer enabling their strategy. They’re taking the technology and then they are defining their strategy based on what it makes possible. A lot of the focus over the last decade has been around consumer tech. If it’s on your phone you know what it does. If you use a social media app then you know what it does. What we do isn’t that clear to the everyday investor.

The technology that we are building are really enabling our enterprise customers and public sector customers to digitize and really take advantage of new methods of revenue stream. In the case of the public sector, new ways of delivering citizen services. Putting video connectivity out into rural areas and delivering citizen services virtually. There are all these things that are happening that are leading to continued demand.

5G Reality is Going to Match the Hype

We’ve been talking about 5G for many years. The trials are beginning this year. This is one of those great examples where the reality is going to match the hype building up to this. The fundamental difference that this technology is going to bring is (massive). In 2022 you’re going to see speeds that average 4-5 times more than we get today. If you think about what it enables, not only higher speeds and lower latency for mobile devices, but we are going to get connectivity into rural areas that we haven’t been able to because the cost of digging trenches and laying fiber has just been prohibitive. Now we can do this with 5G.

We are going to be able to connect people who have not been connected before. We have done a study and we believe that by 2022 there will be over 400 million 5G connections. What happens is when you get to a place where you have all of this high bandwidth capacity out at the edge of the network then the core infrastructure has to be updated to actually accommodate that. That’s one of the big roles that we are going to play is delivering innovation that actually allows our customers to deal with all this traffic.

5G is going to provide everything from the ability to connect IoT devices to things in your home and vehicles, all the way to connecting enterprise branch locations. The whole notion of lower latency is really what’s required to do real-time video applications. If you think about what this is going to create, we believe in 2022 the amount of new traffic created in that year will actually exceed all of the traffic that has been created since the inception of the internet.

The post 5G Reality is Going to Match the Hype, Says Cisco CEO appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

It Takes Both High-Touch and High-Tech, Says Bank of America CEO

Bank of America has gone massively digital and it is now powering their growth. “We had a billion and a half logins to our apps last quarter,” says Bank of America CEO Brian Moynihan. “This is not theoretical. We are one of the largest digital companies. We are also one of the largest physical companies. It takes both high-touch and high-tech.”

Brian Moynihan, CEO of Bank of America, discusses the digitalization of banking with Fox Business at Davos 2019:

Consumers Have a Branch in Their Pocket

On the consumer side, they have a branch in their pocket. Anything you can do at a branch, in the traditional banking sense, or over the phone, you can do in your app. There are 36 million digital users, 26 million mobile users who are not digital users growing at 10-15 percent a year. Sales are at the 20 percent level and 25 percent of all sales are digital. Our digital mortgage product is growing. Our digital auto product is growing. What you can do is do everything.

Half of the checks we have are deposited at the ATM and a little over 25 percent of deposits are by people taking pictures of them with their phone. It’s the exact same activity but you don’t have to go anywhere. You can do everything.  

Then you have Erica. We have five million Erica users and it only started a little over a year ago. That’s where people can just talk and ask questions and it learns about you. It’s artificial intelligence voice recognition program. When you pay your bills you just say, “I need to pay X.” It will say, “You want to pay X, here is the amount.”  Think about how easy it is versus writing out checks or even going into digital bill payment. The technology enables consumers to do more faster and easier.

Apps on the Institutional Side Getting Interesting Too

The applications on the institutional side are getting interesting too. Believe it or not, corporate treasurers want mobile capabilities also. With Cashpro Mobile they can initiate a $ 5 million wire on a mobile device while sitting in a meeting with all the controls around it and all of the foreign currency features.

To me, it was… really? But absolutely, that’s the way they want to do it because that’s the way they are used to operating.

It Takes Both High-Touch and High-Tech

We had a billion and a half logins to our apps last quarter. This is not theoretical. We are one of the largest digital companies. We are also one of the largest physical companies. It takes both high-touch and high-tech.

What have we learned? We are always a curious company and always out their learning. When we go and talk to fintech companies or observe what they are doing, more importantly, we’re trying to learn what does the customer see in that activity that they don’t see in our activity? Then we look at how we can adapt to that.

Are we interested in acquiring fintech companies? There will be no acquisitions, we just work.

Small Business Still Very Optimistic About the Economy

We do more small business than most of the people in the world. When you think about small business, what’s interesting is that the business community in the United States is very optimistic still. Even though they are not as optimistic as they were at the highest point they’re still very optimistic on a relative basis.

In our small business surveys late last Fall they are saying, “We’re going to invest more. We’re going to hire more. We can’t get people.” Those are the common themes.

I think it is a good year for investment as long as we solve a couple of key issues. We have to get the sutdown done. The incremental impact of the workers is important but it’s also just the process of getting approvals and stuff is being held up. Then ultimately the trade situation has to be solved. I’m not giving you any news, everybody says that, but it’s time to get some of this stuff done.

The post It Takes Both High-Touch and High-Tech, Says Bank of America CEO appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

The Moral of the Story is That Netflix Shifted Our Habits, Says Patrick Bet-David

Blockbuster was an $ 8.4 billion company that was taken down by a startup called Netflix that successfully shifted the habits of consumers. Blockbuster thought that people wanted the experience of picking out physical DVD’s and would not want to just download a movie. They were wrong and today Blockbuster is out of business and Netflix is valued at $ 147 million.

Patrick Bet-David, successful startup entrepreneur, CEO of PHP Agency, Inc., emerging author and Creator of Valuetainment on Youtube, talks about Shifting Habits:

Shifting Habits

I want to tell you a story about a company that’s going to be a love story for some, a horror story for a few, a fantasy type of story for others, and then obviously a money-making story for the people that were involved. But before I tell you the story about this company I want you to be thinking about two words; shifting habits. I’ll come back to those two words in a minute.

Let me tell you this story about this company. It’s 1984, a company gets started, it has got a yellow and a blue logo and it’s called Blockbuster. Blockbuster is a great story. You’d go to Blockbuster with your girlfriend or your husband or your wife and say, “Do you want to go to the horror section?” “Oh no, maybe comedy. I’m almost certain this movie’s not going to be available.”

Blockbuster: Nobody Wants to Download Movies

That’s 1984, the year got started. Blockbuster after only nine years was worth $ 8.4 billion in 1993. By 1997, a company got started called Netflix and it’s only worth $ 50 million dollars three years later. At one point Blockbuster could have bought Netflix for $ 50 million. But they said, “I just don’t think that’s the direction the consumer is going. I don’t think they’re going to shift their habits to this area because people like the experience of coming to Blockbuster and actually seeing the DVDs they pick up. Nobody wants to just download the movies. It’s not going to be taking place. People are smarter than that,”

Well, 149 million users worldwide disagreed with them. Netflix went from being a $ 50 million company in 2002 to today it’s a $ 147 billion company. By the way, Blockbuster on September 23rd, 2010, went out of business. They filed bankruptcy for $ 930 million and they’re gone. What’s the moral the story? Netflix since Christmas their stock is up 50 percent. Just in 2019, in the first 19 days of the year, Netflix is up 35 percent.

The Moral of the Story is That Netflix Shifted Our Habits

Netflix is up. That’s a love story for some, a horror story for a few, a fantasy type of story for others, and an obviously money-making story for those of us that were involved. Now having said that, what do you mean by shifting habits? So many people want to be innovators and shift their industry. I want to be in there, but I want to be disrupting my industry.

Bezos shifted our habits and we stopped going to bookstores to buy books. He said I’m going to shift your habit of the way you buy books. That’s why Walmart is afraid of Amazon. Instagram shifted our habits of the way we looked at albums. When’s the last time you bought an album? The list goes on. Wikipedia put encyclopedia companies out of business. How many times have you gone to Wikipedia to find out about different things? All the time. The moral of the story is that Netflix shifted our habits.

Disney is about to come out with Disney Flicks or whatever they want to call it. I know one of the Disney executives said, “We’re not really trying to compete with Netflix. We like Netflix. I use Netflix. We are just going to put out our Marvel products and Star Wars products and all this other stuff.” But Netflix becomes the one that led the way.

No one even thinks about Red Box anymore because Red Box at first made sense. By the way, if you say I still use Red Box, you’re probably over 40 years old. I’m not trying to offend you, but if you still use Red Box you’re over 40. You go to Kroger or Ralph’s to get your movies.

Start Thinking About Shifting Habits

Stop trying to come up with a great idea. Starts thinking about shifting habits. Not Seven Habits of Highly Effective People. Shifting habits. How do people buy your product? How can you shift that habit? How do people buy the product from you? How can you shift that habit? Those who can become the Bezos, become the Zucks, become whatever you want to call it of their industry because they shifted someone’s habit.

That’s all you got to be looking at. Not all this other crazy fancy stuff. So by the way, well Facebook ever be put out of business? Yes, by somebody who shifts our habit. Zuck says, “There’s no way in the world that’s the direction people are going to go to.” The will go that direction. That could also happen to Amazon and other companies as long as a new innovator is able to shift our habit.

The post The Moral of the Story is That Netflix Shifted Our Habits, Says Patrick Bet-David appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

The Moral of the Story is That Netflix Shifted Our Habits, Says Patrick Bet-David

Blockbuster was an $ 8.4 billion company that was taken down by a startup called Netflix that successfully shifted the habits of consumers. Blockbuster thought that people wanted the experience of picking out physical DVD’s and would not want to just download a movie. They were wrong and today Blockbuster is out of business and Netflix is valued at $ 147 million.

Patrick Bet-David, successful startup entrepreneur, CEO of PHP Agency, Inc., emerging author and Creator of Valuetainment on Youtube, talks about Shifting Habits:

Shifting Habits

I want to tell you a story about a company that’s going to be a love story for some, a horror story for a few, a fantasy type of story for others, and then obviously a money-making story for the people that were involved. But before I tell you the story about this company I want you to be thinking about two words; shifting habits. I’ll come back to those two words in a minute.

Let me tell you this story about this company. It’s 1984, a company gets started, it has got a yellow and a blue logo and it’s called Blockbuster. Blockbuster is a great story. You’d go to Blockbuster with your girlfriend or your husband or your wife and say, “Do you want to go to the horror section?” “Oh no, maybe comedy. I’m almost certain this movie’s not going to be available.”

Blockbuster: Nobody Wants to Download Movies

That’s 1984, the year got started. Blockbuster after only nine years was worth $ 8.4 billion in 1993. By 1997, a company got started called Netflix and it’s only worth $ 50 million dollars three years later. At one point Blockbuster could have bought Netflix for $ 50 million. But they said, “I just don’t think that’s the direction the consumer is going. I don’t think they’re going to shift their habits to this area because people like the experience of coming to Blockbuster and actually seeing the DVDs they pick up. Nobody wants to just download the movies. It’s not going to be taking place. People are smarter than that,”

Well, 149 million users worldwide disagreed with them. Netflix went from being a $ 50 million company in 2002 to today it’s a $ 147 billion company. By the way, Blockbuster on September 23rd, 2010, went out of business. They filed bankruptcy for $ 930 million and they’re gone. What’s the moral the story? Netflix since Christmas their stock is up 50 percent. Just in 2019, in the first 19 days of the year, Netflix is up 35 percent.

The Moral of the Story is That Netflix Shifted Our Habits

Netflix is up. That’s a love story for some, a horror story for a few, a fantasy type of story for others, and an obviously money-making story for those of us that were involved. Now having said that, what do you mean by shifting habits? So many people want to be innovators and shift their industry. I want to be in there, but I want to be disrupting my industry.

Bezos shifted our habits and we stopped going to bookstores to buy books. He said I’m going to shift your habit of the way you buy books. That’s why Walmart is afraid of Amazon. Instagram shifted our habits of the way we looked at albums. When’s the last time you bought an album? The list goes on. Wikipedia put encyclopedia companies out of business. How many times have you gone to Wikipedia to find out about different things? All the time. The moral of the story is that Netflix shifted our habits.

Disney is about to come out with Disney Flicks or whatever they want to call it. I know one of the Disney executives said, “We’re not really trying to compete with Netflix. We like Netflix. I use Netflix. We are just going to put out our Marvel products and Star Wars products and all this other stuff.” But Netflix becomes the one that led the way.

No one even thinks about Red Box anymore because Red Box at first made sense. By the way, if you say I still use Red Box, you’re probably over 40 years old. I’m not trying to offend you, but if you still use Red Box you’re over 40. You go to Kroger or Ralph’s to get your movies.

Start Thinking About Shifting Habits

Stop trying to come up with a great idea. Starts thinking about shifting habits. Not Seven Habits of Highly Effective People. Shifting habits. How do people buy your product? How can you shift that habit? How do people buy the product from you? How can you shift that habit? Those who can become the Bezos, become the Zucks, become whatever you want to call it of their industry because they shifted someone’s habit.

That’s all you got to be looking at. Not all this other crazy fancy stuff. So by the way, well Facebook ever be put out of business? Yes, by somebody who shifts our habit. Zuck says, “There’s no way in the world that’s the direction people are going to go to.” The will go that direction. That could also happen to Amazon and other companies as long as a new innovator is able to shift our habit.

The post The Moral of the Story is That Netflix Shifted Our Habits, Says Patrick Bet-David appeared first on WebProNews.

WebProNews

Posted in IM NewsComments Off

When It’s Game Time for Retail New Relic is There, Says CEO

New Relic provides deep performance analytics for every part of a business software environment. It enables companies to easily view and analyze massive amounts of data, and gain actionable insights in real-time. Whether it’s for a popular mobile app, an online video game with millions of users, or a huge ecommerce platform, they all rely on critical New Relic insights to keep revenue flowing.

Lew Cirne, founder and CEO of New Relic, talks about how critical real-time insights from New Relic are to a companies revenue stream in an interview with Jim Cramer on CNBC:

When It’s Game Time for Retail New Relic is There

For retail obviously, so much of their business, particularly their web business depends on a very small number of days; Black Friday, Cyber Monday, etc. That’s game time. That’s the moment of truth. That’s when we’re working our hardest to make sure our software is there to make sure our customers can see what’s going on in real-time. Our customers were thrilled with the performance and availability that they delivered which turns into business results.

If your site is slower or down on Cyber Monday, forget it, you’re going to miss your quarter. You may never recover from that because you also have a brand hit. So it’s so vital. This is not nice to have software. Anybody who is competing on their software needs New Relic’s platform in order to succeed.

We’re a Massive Cloud Operation

We’re a massive cloud operation. We’re collecting millions of data points every second from mobile applications and from cloud infrastructure every time somebody’s pressing a button to buy something and every time someone’s watching this video on the CNBC app. We’re measuring the health of that and we do that on a massive scale. That’s one of the things our customers love.

When Fortnite said, “Hey we’ve got this huge app. It’s the biggest in the world and we want to monitor on New Relic.” We’re like great. Your biggest day is just another day for us. We collect so much data and we can do it for you.

New Relic Monitors Fortnite to Keep it Running for Millions of People

Epic Games is the company that created Fortnite and if you have kids or you’re into games this game has taken the world by storm. It’s the most popular game in the world. If that game is not working millions of people know about it and the company is affected.

So they rely on the New Relic platform to see everything in real-time on how that game is performing. It’s a very complex piece of software that has to work flawlessly in real-time. We measure everything going on in that game so that the builders of Fortnite can keep it running for millions of people 24/7.

There are different companies that do different things around observing what’s going on in this space but were the applications-centric company. What does that mean? It means that when you’re playing Fortnite what you’re doing is you’re using software.

We’re measuring the software in real-time. We do it in a cloud platform that integrates what’s going on in the software with the infrastructure and with the end-user experience, like the mobile app. We see all that together and do it in one unified platform and our customers love us for that.

New Relic Helps CNBC Scale Mobile App in Real-Time

At CNBC, you just launched an incredible new revenue app in the fall and it’s amazing. I use it a lot and I love it and again this is an app that’s getting a lot of uptake. I was talking to the team and they said customers love what the app is doing for them and they want to use it more and more. That means they have to scale.

When more and more people are using that app how are you able to handle the scale when people want to see the news in real time and want to see the stock quotes in real time? We provide them the visibility that gives them the confidence to move faster and scale to this amazing demand that the CNBC app is generating.

New Relic Helps Companies Move Fast in a Multi-Cloud World

This is so important to our customers. It’s clear that we’re entering a multi-cloud world. Obviously, Microsoft’s doing well and Amazon doing very well. We had a great show at re:INVENT. And there’s some hybrid cloud as well. What our customers are saying no matter where my software is running I want to see it all in one place. I’m sick of moving from one tool to another to see a complete picture. They turn to the New Relic platform to see it all in one place. That enables them to move fast with confidence.

Anywhere there are systems that need to perform well and scale well, those are systems that need New Relic. What we say to our customers is building great software is not easy, but it is the foundation upon which companies can build great competitive advantage. We want to partner with our customers to deliver amazing software that delights our customers and grows their business.

The post When It’s Game Time for Retail New Relic is There, Says CEO appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Howie Mandel Says ‘Deal or No Deal’ is Risk Vs. Reward, Just Like NYSE

Howie Mandel says that ‘Deal or No Deal’ is risk versus reward, just like the New York Stock Exchange. He says the decision process is the same. “That’s ultimately what the stock exchange is about,” says Mandel. “How do you divvy up your portfolio? By the same token, when there is somebody sitting on our floor what do they do?”

Mandel rang the stock exchange bell this morning in honor of “Deal or No Deal” being revived on the popular financial network CNBC. Mandel is both the star and the producer of the show.

Howie Mandel, host and executive producer of CNBC’s ‘Deal or No Deal,’ discussed on CNBC how his show and investing on the New York Stock Exchange are very similar:

Deal or No Deal – It’s Risk Vs. Reward

It’s real. That’s why I’m so thrilled to be a small part of CNBC. When we first did it in 2005 there are books on investment that have quoted, talked about, and studied what Deal or No Deal is. It’s risk versus reward. That’s ultimately what the stock exchange is about. How do you divvy up your portfolio? By the same token, when there is somebody sitting on our floor what do they do?

How do you walk away? I said that Wednesday night. The guy said that on the first offer, “That’s half of what I make a year.” Would you invest half of your earnings in the stock market right now and go for it? Ultimately, there is no divine answer. What’s the big strategy on Deal or No Deal? What’s the big strategy on the New York Stock Exchange floor? Taking the big risk or playing it safe? It’s somewhere in between. But it’s also where you are in your life and what your needs are. With more risk, there is probably more reward, but can you afford to do that? What are you putting at stake for doing that?

So when people walk away, like the first episode that actually aired during Christmas, there was a young man who had a wife and a baby and he played it risking it. All the way to the end he risked it. Two cases were left of $ 5 and $ 750,000, and an offer of $ 350,000 was on the board. There was an opportunity to negotiate. He said, “No Deal” and went All In and walked out with just $ 5. How many people have done this on this New York Stock Exchange floor right here?

Trend with Media is to be Aware It’s Always Changing

The trend with media is to be aware that it’s always changing. Whether it’s with Netflix, or whether it’s with some other digital or Facebook, how people and different sectors of our population are ingesting and buying into this there is not one answer. There may be an answer right this minute. Right now people are binge-watching on Netflix. Next year it could be Facebook or YouTube or ten-minute bites. I think we have to be kind of fluid and open.

The post Howie Mandel Says ‘Deal or No Deal’ is Risk Vs. Reward, Just Like NYSE appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Advert