Tag Archive | "Samsung"

Bing Ads brings 3D ads to Search with Samsung

Users can interact with the desktop ad format to inspect product features and details.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: Google voting, Google Shopping carousel & Samsung assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google voting, Google Shopping carousel & Samsung assistant appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Samsung Scores Big With NBA Deal

samsung-logo_270x186Personally I am not an NBA fan but that doesn’t matter as a marketer. There is no denying that the NBA has a pretty broad appeal these days with stars like LeBron James and Kobe Bryant on the court and character like Charles Barkley off the court.

That said, Samsung is investing $ 100 million is a deal to sponsor the league this year. That’s a lot of iPhone users seeing Samsung phones, tablets and TVs as well as other Android users seeing the full scope of Samsung’s product offering.

cnet reports

The NBA and Samsung’s deal is valued at $ 100 million over three years, The Wall Street Journal reported on Sunday, citing people who claim to have knowledge of the agreement. Under the terms of the deal, Samsung will provide to the NBA both televisions and tablets for use courtside when the NBA starts its new season on Tuesday. The televisions will act as the monitors referees use to review close calls, according to the Journal.

So which is it? Apple or Samsung? iOS or Android? If you are a marketer it’s both. As a user what is your choice?

Marketing Pilgrim – Internet News and Opinion

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