Tag Archive | "Salesforce"

AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns

Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging.



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Bizzabo Wants to be the Salesforce of Events

Putting on an event, marketing an event and more importantly, measuring the impact of your event has never been easy. Enter Bizzabo, a company that is working to become the Salesforce of Events.

Recently, Tom Shelly, Product Marketing Director at Bizzabo, discussed how their cloud-based solution is disrupting the event industry:

Bizzabo Event Cloud Empowers the Marketer

Bizzabo is a cloud-based service, the same as Salesforce which invented the Sales Cloud and then we had Marketo that invented the Marketing Cloud, we came and said there needs to be an Events Cloud. Our audience is the event marketer and essentially we’re empowering that marketer to create events that are actually rewarding and impactful for the audiences.

Bizzabo is an all-in-one platform that they use in order to manage the event, in order to promote the event, and in order to execute it. But the secret sauce and the wisdom behind the platform is the fact that it allows the marketer to measure the impact of the events and that’s something that sounds standard, but no one can actually measure.

Before Bizzabo Measuring Event Success Was Impossible

We know that 24 percent of the marketing budget is invested in events, but they can’t measure it. They literally cannot tell if the event was successful. Were they able to retain customers, acquire customers, and was it because of that event? The platform provides them with a lot of analytics and statistics and insights and recommendations to become better at what they’re doing and grow their business through events that they’re hosting.

Bizzabo Software Using Artificial Intelligence

We’re providing them those recommendations and we’re at the point right now of incorporating AI and machine learning and the best technologies out there to provide all the knowledge that they need automatically so that they don’t need to do much.

It’s already a very profitable engine for many companies all over the world. We have HubSpot as a customer and WeWork and many others.

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SearchCap: DuckDuckGo growth, Voice search and Salesforce tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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Salesforce Wants to Buy MuleSoft, $6.5 Billion Offered for Acquisition

In today’s ultra-competitive business environment where customer satisfaction is key to success, every company needs to have a proper Customer Relationship Management (CRM) strategy in place to stay ahead of the competition. This explains why the services of CRM-focused cloud computing companies such as the San Francisco-based Salesforce is in demand as they help other businesses polish their brand’s image while tapping into the full potential of their existing clientele.

But even CRM experts must evolve with the changing times to stay on top of the game, and this sometimes includes the plain old mergers and acquisitions route. Recently, Salesforce announced that it is willing to shell out some serious cash to buy API expert MuleSoft.

The deal is valued at a whopping $ 6.5 billion, which is expected to be finalized by July this year. At $ 44.89 per MuleSoft share, Salesforce is even willing to pay 36 percent on top of the current market price to sweeten the deal. However, it won’t be a pure cash transaction; Salesforce will pay $ 36 in cash as well as 0.0711 of its shares for every MuleSoft share.

Given the multitude of applications available to businesses, MuleSoft makes it easier for companies to connect, utilize and make sense of the jumble of data generated by their horde of apps and devices. The company is an industry leader in terms of integrating different APIs, making them work seamlessly in any cloud-based platform. Obviously, the company’s technical expertise is invaluable for Salesforce’s CRM and marketing services.

Aside from tech, the deal will also bring MuleSoft’s clientele within Salesforce’s reach. As an industry leader in cloud integration, Mulesoft runs a globe-spanning operation with around 1,200 clients across 60 countries, which includes Fortune 500 firms such as Coca-Cola, VMware, GE, Accenture, Airbus, AT&T, and Cisco.

The deal is ultimately geared toward improving Salesforce’s bottom line and, hopefully, help the CRM giant meet its rather ambitious revenue target. The company aims to increase its annual revenue to $ 60 billion by 2034. While MuleSoft only posted $ 300 million for its 2017 sales, Salesforce could tap into its tech expertise to improve its service and further boost its future revenue.

[Featured image via Salesforce]

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Salesforce Offers New AI Features to Small Businesses

Most Corporations have the advantage of unlimited access to all the features a CRM (Customer Relationship Management) platform offers. Now small businesses can also enjoy this perk as well.

During Salesforce’s yearly Dreamforce conference, the company announced that one of their best performing CRM platforms – the Sales Cloud Lightning Essentials – will be available to all. With this, small businesses will enjoy the same access to features that large enterprises use to grow rapidly and work quicker and smarter. Small companies will also have access to Salesforce’s newest innovations, like Einstein AI, Lightning, and Trailhead.

Essentials Meet the Demands of Small Business

Salesforce knows that to be able to cope with the demands of today’s competitive marketplaces, businesses should be able to easily integrate new technology into their day-to-day operations. This need is underlined by the revelation that 66% of small company heads are handling two or more departments. Meanwhile, only 26% of small businesses have an in-house IT department while the rest either deal with contractors or try to work out IT problems on their own.

Salesforce Essentials can go a long way in easing this burden, as the platform was designed for simplicity and functionality. Small business analyst, Brent Leary, explained that small companies need guidance and a user-friendly platform, especially if they’re new to CRM. Essentials’ simple interface does meet that requirement, with the Trailhead feature providing the necessary assistance needed to develop leads faster and see results more quickly.

New AI Features Great for Small Business

The three key features added to the Sales Cloud Lightning Essentials will definitely make a difference to small businesses.

Trailhead is an interactive, online learning platform that assists users in its implementation. It also gives guidance on topics like how to implement innovation and raise business knowledge.

Meanwhile, Einstein is showing small businesses the practical aspects of artificial intelligence. In an interview, Salesforce’s Senior Product Director of Marketing, Eric Bernsley, explained that while most have a lot of questions about AI, they don’t want big, vague concepts. They want to see how AI can help businesses get more done.

Entrepreneurs and small business owners know that manually inputting data is time-consuming and leaves little time for a company to identify or pursue new opportunities. But with Einstein, basic sales activities can be automated or records kept up-to-date. It can also help with predictive lead scoring or look at areas connected to possible leads.

Since Essentials is built on Salesforce’s Lightning framework, small businesses will be able to enjoy a smooth transition of their workflow on any device due to the system’s intuitive design. And when Essentials is combined with other Salesforce Apps, small businesses can eventually manage their whole sales conversation – accounts, leads to contacts – on any device, whether from the office or out in the field.

More importantly, all of Essentials’ features are scalable, meaning they’re flexible and can meet the CRM needs of any company, regardless of the size. And since Essentials is also built on a global platform, upgrading can be done anytime, something that will be beneficial to small companies.

[Featured Image via Salesforce]

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What is CRM? Salesforce Provides Small Businesses with a Simple Explanation

Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted toward small businesses.

What is CRM?

Salesforce explains to small business why CRM is important to them. The video is a little cheesy but helpful as a CRM intro to small business owners who find the concept daunting:

“You are in a business that some call small business, wearer of many hats, blazer of new business trails, it’s anything but small. It’s everything, not the least of which is finding, winning and keeping customers in a world where you’re expected to keep up like a bigger business.”

“But how do you do all that? Welcome to Customer Relationship Management, CRM for short. It does all the things you already do to keep track of customers, only easier. It starts when you take what you know about your customers, name, phone, job title, company and put it in a place that makes it easy for everyone in your company to use, share and take action from.”

“It’s so everyone understands every interaction from calls, emails and meeting notes to quotes and closing deals. You can even see what your amazing sales revenue look like at a glance. It’s the kind of info that lets service be quicker, more informed and more personal with customers and lets marketing capture leads and follow up with smarter and better email campaigns to bring customers in.”

“It’s one place that allows everyone to work together seamlessly from anywhere, right in the palm of your hand. There is no need for sticky notes or staring at spreadsheets so no one is ever in the dark about what’s going on, especially you.”

“CRM… in a nutshell, it’s the everything helper, from people who need to do everything to make business grow bigger.”

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AdWords rolls out Salesforce account linking for automated conversion imports

The conversion data import solution is coming out of beta.

The post AdWords rolls out Salesforce account linking for automated conversion imports appeared first on Search Engine Land.



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SearchCap: AMP stats, AdWords & Salesforce & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AMP stats, AdWords & Salesforce & local SEO appeared first on Search Engine Land.



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How B2B Advertisers Can Win on Facebook, Just Like Salesforce

While many B2Bs focus on Facebook for organic interaction with customers, B2Cs often look to advertising on Facebook to drive sales. But a new case study from Facebook’s advertising unit shows positive lead gen results in a B2B social environment.
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Salesforce Launch Social Workflow, Merging Analytics Rules with CRM

This story originally appeared on V3:

Rosalie Marshall wrote Salesforce unveils Social Workflow for social media analysis

Salesforce has launched a new product for enterprises designed to analyse social media conversations and comments on…
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