Tag Archive | "sales"

How Copywriters Can Leverage the Power of Feelgood Chemicals to Make More Sales

Sometimes we feel in two minds about things. For example, imagine you’re out for dinner. Fabulous meal. Wonderful company. And…

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NEW On-Demand Crawl: Quick Insights for Sales, Prospecting, & Competitive Analysis

Posted by Dr-Pete

In June of 2017, Moz launched our entirely rebuilt Site Crawl, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, though, you need quick insights outside of a Campaign context, whether you’re analyzing a prospect site before a sales call or trying to assess the competition.

For years, Moz had a lab tool called Crawl Test. The bad news is that Crawl Test never made it to prime-time and suffered from some neglect. The good news is that I’m happy to announce the full launch (as of August 2018) of On-Demand Crawl, an entirely new crawl tool built on the engine that powers Site Crawl, but with a UI designed around quick insights for prospecting and competitive analysis.

While you don’t need a Campaign to run a crawl, you do need to be logged into your Moz Pro subscription. If you don’t have a subscription, you can sign-up for a free trial and give it a whirl.

How can you put On-Demand Crawl to work? Let’s walk through a short example together.


All you need is a domain

Getting started is easy. From the “Moz Pro” menu, find “On-Demand Crawl” under “Research Tools”:

Just enter a root domain or subdomain in the box at the top and click the blue button to kick off a crawl. While I don’t want to pick on anyone, I’ve decided to use a real site. Our recent analysis of the August 1st Google update identified some sites that were hit hard, and I’ve picked one (lilluna.com) from that list.

Please note that Moz is not affiliated with Lil’ Luna in any way. For the most part, it seems to be a decent site with reasonably good content. Let’s pretend, just for this post, that you’re looking to help this site out and determine if they’d be a good fit for your SEO services. You’ve got a call scheduled and need to spot-check for any major problems so that you can go into that call as informed as possible.

On-Demand Crawls aren’t instantaneous (crawling is a big job), but they’ll generally finish between a few minutes and an hour. We know these are time-sensitive situations. You’ll soon receive an email that looks like this:

The email includes the number of URLs crawled (On-Demand will currently crawl up to 3,000 URLs), the total issues found, and a summary table of crawl issues by category. Click on the [View Report] link to dive into the full crawl data.


Assess critical issues quickly

We’ve designed On-Demand Crawl to assist your own human intelligence. You’ll see some basic stats at the top, but then immediately move into a graph of your top issues by count. The graph only displays issues that occur at least once on your site – you can click “See More” to show all of the issues that On-Demand Crawl tracks (the top two bars have been truncated)…

Issues are also color-coded by category. Some items are warnings, and whether they matter depends a lot on context. Other issues, like “Critcal Errors” (in red) almost always demand attention. So, let’s check out those 404 errors. Scroll down and you’ll see a list of “Pages Crawled” with filters. You’re going to select “4xx” in the “Status Codes” dropdown…

You can then pretty easily spot-check these URLs and find out that they do, in fact, seem to be returning 404 errors. Some appear to be legitimate content that has either internal or external links (or both). So, within a few minutes, you’ve already found something useful.

Let’s look at those yellow “Meta Noindex” errors next. This is a tricky one, because you can’t easily determine intent. An intentional Meta Noindex may be fine. An unintentional one (or hundreds of unintentional ones) could be blocking crawlers and causing serious harm. Here, you’ll filter by issue type…

Like the top graph, issues appear in order of prevalence. You can also filter by all pages that have issues (any issues) or pages that have no issues. Here’s a sample of what you get back (the full table also includes status code, issue count, and an option to view all issues)…

Notice the “?s=” common to all of these URLs. Clicking on a few, you can see that these are internal search pages. These URLs have no particular SEO value, and the Meta Noindex is likely intentional. Good technical SEO is also about avoiding false alarms because you lack internal knowledge of a site. On-Demand Crawl helps you semi-automate and summarize insights to put your human intelligence to work quickly.


Dive deeper with exports

Let’s go back to those 404s. Ideally, you’d like to know where those URLs are showing up. We can’t fit everything into one screen, but if you scroll up to the “All Issues” graph you’ll see an “Export CSV” option…

The export will honor any filters set in the page list, so let’s re-apply that “4xx” filter and pull the data. Your export should download almost immediately. The full export contains a wealth of information, but I’ve zeroed in on just what’s critical for this particular case…

Now, you know not only what pages are missing, but exactly where they link from internally, and can easily pass along suggested fixes to the customer or prospect. Some of these turn out to be link-heavy pages that could probably benefit from some clean-up or updating (if newer recipes are a good fit).

Let’s try another one. You’ve got 8 duplicate content errors. Potentially thin content could fit theories about the August 1st update, so this is worth digging into. If you filter by “Duplicate Content” issues, you’ll see the following message…

The 8 duplicate issues actually represent 18 pages, and the table returns all 18 affected pages. In some cases, the duplicates will be obvious from the title and/or URL, but in this case there’s a bit of mystery, so let’s pull that export file. In this case, there’s a column called “Duplicate Content Group,” and sorting by it reveals something like the following (there’s a lot more data in the original export file)…

I’ve renamed “Duplicate Content Group” to just “Group” and included the word count (“Words”), which could be useful for verifying true duplicates. Look at group #7 – it turns out that these “Weekly Menu Plan” pages are very image heavy and have a common block of text before any unique text. While not 100% duplicated, these otherwise valuable pages could easily look like thin content to Google and represent a broader problem.


Real insights in real-time

Not counting the time spent writing the blog post, running this crawl and diving in took less than an hour, and even that small amount of time spent uncovered more potential issues than what I could cover in this post. In less than an hour, you can walk into a client meeting or sales call with in-depth knowledge of any domain.

Keep in mind that many of these features also exist in our Site Crawl tool. If you’re looking for long-term, campaign insights, use Site Crawl (if you just need to update your data, use our “Recrawl” feature). If you’re looking for quick, one-time insights, check out On-Demand Crawl. Standard Pro users currently get 5 On-Demand Crawls per month (with limits increasing at higher tiers).

Your On-Demand Crawls are currently stored for 90 days. When you re-enter the feature, you’ll see a table of all of your recent crawls (the image below has been truncated):

Click on any row to go back to see the crawl data for that domain. If you get the sale and decide to move forward, congratulations! You can port that domain directly into a Moz campaign.

We hope you’ll try On-Demand Crawl out and let us know what you think. We’d love to hear your case studies, whether it’s sales, competitive analysis, or just trying to solve the mysteries of a Google update.

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How Facebook Messenger Can Help You Drive Sales

Facebook Messenger is only about three years old and it’s already one of the most popular messaging platforms in the world. With the right marketing strategy, the app can easily convert leads and drive sales.

Since its unveiling at the 2015 F8 conference, more than one billion messages have been sent to Facebook Messenger by businesses and their customers. Analysts expect this trend to continue and have predicted that the app will have 139.2 million users by 2020.

Number of Facebook Messenger users in the United States from 2014 to 2020

 

There are about 1.3 million people using Facebook Messenger now. That’s a number that marketers should not ignore, especially since the app is a great marketing tool.

Advantages to Using Facebook Messenger

Consumers today use messaging apps like Messenger, Viber, and WhatsApp more often than social media platforms like Instagram, Facebook, or Twitter. This means that brands who can successfully use these apps can enjoy advantages like:

  • Improved Communication With Clients: Reaching your customer is faster with Messenger since you don’t have to wait in queue or be placed on hold. One Facebook study also revealed that people nowadays prefer to send a message than to call customer service. A majority of customers also tend to purchase online from brands that they can easily reach through chat.
  • Raised Awareness of Your Products: You can raise more awareness about your products or services via Messenger. This is because you can swiftly start a dialogue regarding the products or services you offer with your prospective customer.
  • Better Customer Service: A lot of customers prefer to send Private Messages instead of publicly posting their questions in the comments section of the Support Page. With Messenger, you can quickly reply to your customers and provide them with the information or answers they need. Plus, 63 percent of consumers surveyed by Facebook were found to have developed a good impression of brands that they can easily chat with.
  • Faster Transactions: It’s also simpler to conduct transactions with the help of Messenger. You can sell your products and services directly to your customers. The application can also assist you to immediately take orders, book appointments, invite prospective clients, and send product photos, receipts, and shipping information.

 

[Graphic via Facebook IQ]

 

4 Ways to Use Messenger to Boost Sales

1. Use a Welcome Message to Initiate a Conversation

When you enter a store, you are always welcomed in by someone, whether it’s the owner, the manager or a sales personnel. You can do the same thing with your online shop. Consider setting up a welcome conversation so that when a customer sends a message to your page, you can greet them automatically. You can then proceed to inquire about what they need and assist them in finding it. A welcome conversation will make your customer feel appreciated and supported. It also provides a good experience that will entice repeat business.

2. Send a Reminder About Abandoned Carts

Buyers abandoning their carts is a big concern. Facebook Messenger has been found to be more effective than email in converting abandoned carts to sales. Set up a message that will ask the customer if they would like to complete their purchase. You can even put options like “Remind me tomorrow,” “Still thinking,” “Thanks” or even a “like” or “heart” icon. 

3. Drive Traffic With Pop-Ups

 This is one of the most popular strategies to drive traffic and accumulate opt-ins. It’s easier for users to just tap on a button to opt-in instead of typing out their whole name and email address.

4. Set Up an Auto Reply Feature 

Aside from a chatbot, companies can also utilize the Messenger’s Auto Reply feature to send a custom message to customers and prospective clients. People today don’t want to waste time listening to messages that they can just read. With Facebook’s Messenger app, you can program and send messages based on the consumer’s requirements in a quick, interactive and convenient way. This can also boost the chances of opening a conversation with the client over what you’re offering.

Your business has the potential to grow bigger if you use Facebook Messenger, especially since the company continues to develop new ways to interact with consumers. So integrate the app into your marketing campaign and give yourself an edge over your rivals.

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7 Local Marketing Tips to Help You Make More Sales

Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses simply don’t have enough money left over to launch widespread advertising campaigns. The good news is…even if you’re running a business on a tight budget, you can still afford effective advertising; you’ll just need to think local.

Local marketing, or location-based marketing, is the process of optimizing your company’s website and online presence to drive traffic to localized areas. This is particularly useful now that Google’s algorithm utilizes location in its search results. People looking for goods and services online get results for nearby businesses relevant to their search request. This is a highly targeted, low-cost way for businesess—big and small—to reach customers.

7 Ways to Increase Your Revenue With Local Marketing

1. Optimize Your Website for Mobile

Small businesses need to capture the attention of mobile searchers. Increase the odds of converting these leads by optimizing your website for mobile so that whatever screen your site is accessed on, it will still be displayed seamlessly.

2. Get Your Business Listed

One of the first things you can do for your small business is to get listed on Google’s My Business or Facebook. Doing this will enable you to update and manage critical information like your business address, contact details, opening hours, and images.

3. Build Bridges With Local Businesses

Align yourself with an established shop in the area and come to a mutual marketing agreement. For instance, offer a consultancy group could offer a discount on one of its seminars to the top clients of a local accounting firm. Working with these businesses enhance your credibility and gives prospective clients a chance to learn more about your company.

4. Secure Testimonials

A lot of people rely on online reviews when they’re trying to assess whether a business is trustworthy. Try to secure a testimonial from a resident since it will carry more weight, especially if it’s from someone known in the area.

5. Use Social Media to Engage With the Locals

Social media has made connecting with people so easy. You can integrate platforms like Facebook or Instagram into your customer service and outreach efforts. For instance, you could use hyper-local keywords in your posts or hashtags to establish your current location or put the focus on local stores that you have partnered with.

6. Work With Local Publications

Work with local publications to engender more face time with the area’s residents. Find a publication that ties up with your product or business model. Check if they’re looking for ad placements or even guest blog writers. You can even ask them if they can do a write-up about your company.

7. Sponsor a Community or Charity Event

Sponsoring an event is an effective way to utilize one of the most fundamental advertising tactics—putting your name on something. Consider sponsoring a neighborhood team or donating to a known charity in exchange for putting your brand’s name on the marquee or t-shirts from the event. You’ll be giving money to a good cause while ensuring that your company’s name is seen by a captive market.

A local marketing strategy can be an effective way to generate sales for your small business without spending too much. Get your brand noticed by interacting with the community, whether it’s through local influencer, partnering with an established shop, or sponsoring an event.

[Featured image via Pixabay]

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How to use SEO for big ROI during back-to-school and other sales events

Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.



Please visit Search Engine Land for the full article.


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Amazon Sets Sales Record on Prime Day 2018, Reports 100 Million Products Sold

Amazon has concluded its record-setting online shopping event this year. Called Prime Day, the 36-hour shopping period that ran from July 16 to July 17 was said to have surpassed Cyber Monday, Black Friday, and last year’s event. In a recent press release highlighting its success, the company didn’t disclose sales growth or exact figures but reported that Prime members bought more than 100 million products during the sales event.

According to CEO of Worldwide Consumer Jeff Wilke, Prime Day was an opportunity to reward its members with the best deals and exclusive access to Amazon’s new products. In fact, two of the bestsellers during the worldwide event included Amazon’s Fire TV Stick with Alexa Voice Remote and Echo Dot.

Aside from Fire TV devices, other Amazon products that made a killing were Kindle e-readers and the kids’ versions of the Fire tablet and Echo Dot.

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How to Defeat the Tyranny of Bad Grammar and Worse Sales

Happy North American patriotism week! With Canada Day and U.S. Independence Day, as well as an abundance of summer sunshine, I think we can all agree that the first week of July is a fantastic time to take a few days off.

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9 Of My Most Powerful Email Campaigns For Making Automatic Sales

In my recent article, I explained how I took six months ‘off’ from my business, specifically to see if the systems I put in place would keep sales coming in without me doing launches or creating new products. The end result was very exciting, over $ 150,000 in revenue from the business…

The post 9 Of My Most Powerful Email Campaigns For Making Automatic Sales appeared first on Yaro.blog.

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States Can Now Collect Sales Tax From eCommerce Businesses, Supreme Court Gives Go-Ahead

Online shoppers will soon be shelling out more money for their purchases now that the US Supreme Court ruled that states can demand e-businesses collect sales taxes.

The case, which will have a profound effect on the consumer economy, saw the country’s Supreme Court justices voting 5 to 4 that states have the right to impose taxes on online sales even if the retailer does not have a warehouse or a physical store in their jurisdiction.

Brick-and-mortar shops have been blaming online stores and the apparent tax break they enjoy for slow sales. Meanwhile, eCommerce businesses have claimed that their success was because of the convenience they offer, not the sales tax (or lack thereof).

Doing Away with Years Worth of Laws

The surprising ruling ended years of legislative battles as it overturned a 1992 decision. It also answered the question of whether the law had fallen behind the digital economy. According to the Supreme Court ruling, the requirement that sales taxes are bound to retailers with a “physical presence” in a state was “unsound” and outdated.

South Dakota is a clear winner in this ruling. The state had petitioned the court to uphold recently passed legislation imposing a sales tax on online retailers. Marty Jackley, the state’s attorney general, defended the law by claiming that South Dakota was “losing millions for education, healthcare and infrastructure” and that the unfair playing field was hurting its citizens.

The ongoing issue that eCommerce businesses had an unfair advantage over brick-and-mortar shops was pushed to the forefront again when President Donald Trump tweeted in April that online retail giant Amazon was paying “little or no taxes to state & local governments.” It should be pointed out, though, that Amazon has been collecting sales taxes from customers in 45 states since April 2017.

Impact of Supreme Court Ruling on eCommerce

The decision to levy sales tax on online retailers had traditional retailers celebrating while the stocks of ecommerce companies took a dive.

Wayfair, an online furnishings retailer, saw its shares drop 3.8 percent while Overstock.com and eBay fell 2.5 percent and 2 percent respectively.

Amazon’s shares also took a hit, going down 1 percent. However, the retail giant’s situation is more complicated. While the company enjoyed the tax exemption for several years, a policy change in 2012 has seen it collecting tax on its own sales in the District of Columbia and 45 other states. But its third-party sellers haven’t been required to do so and thus will feel the impact of the court’s decision.

President Trump has declared the Supreme Court ruling as a “big victory for fairness” in the US and a “great victory for consumers and retailers.” However, consumers would be paying more once this ruling is implemented.

There’s no telling yet how the new ruling will affect the retail landscape as this will largely depend on how states choose to exercise their authority regarding online sales. Some experts have noted that the emphasis placed by the justices on South Dakota’s law provides small online businesses with some protection as only sellers that engage in transactions of 200 or more or those that deliver goods worth more than $ 100,000 will be taxed.

However, the numbers could vary as $ 100,000 can be considered quite low from a company income tax perspective. But it’s safe to say that states will try to implement these tax sales, whether via existing or new legislation.

[Featured image via Pexels.com]

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Join Us for a Free, In-Depth Workshop to Improve Your Sales Skills

At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said
Read More…

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